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Dru's Notes

Dru Riley

One mental model each day in a few minutes. Habits, business, building products and thinking clearly. From Dru Riley, founder of Trends.vc.

Tick the episodes you want: each one is ready in about two minutes.

The Art of Planning Less and Doing More | Daily Essay 2026-10-28 · 2m
Why I've Stopped Judging My Business by 1 Day | Daily Essay 2026-10-27 · 1m
1 Writing Tip I Learned from Carnegie, Harari, Seinfeld and More | Daily Essay 2026-10-26 · 1m
Why Are Some Jobs Paid More Than Others? | Daily Essay 2026-10-25 · 2m
Selling 10 Million Albums and Ending Up With Nothing | Daily Essay 2026-10-24 · 2m
Why Are Some Jobs Paid More Than Others? | Daily Essay 2026-10-24 · 2m
Motivation Wears Off. Here's What I Do Each Morning. | Daily Essay 2026-10-23 · 1m
New Habits Feel Worse Before They Feel Better And Here Is Why | Daily Essay 2026-10-22 · 1m
Stop Playing Chess. Start Playing Poker. | Daily Essay 2026-10-21 · 2m
Murakami vs Rosberg: Minimum Effective Dose vs Maximum Tolerable Dose | Daily Essay 2026-10-20 · 2m
The Economics of Losing Money on Purpose | Daily Essay 2026-10-19 · 2m
Remove Choices to Save Your Willpower | Daily Essay 2026-10-18 · 2m
I Launched a Product a Day for 17 Days (Then Burned Out) | Daily Essay 2026-10-17 · 3m
The Psychology of Getting Comedy From Failure | Trevor Noah | Daily Essay 2026-10-16 · 1m
The Viral Trap: How Social Media Keeps What You Make | Daily Essay 2026-10-15 · 2m
The 4 Habit Levels Where Results Get Insane | Daily Essay 2026-10-14 · 2m
When You're Winning... And Lose Everything | Daily Essay 2026-10-13 · 1m
The Chinese Mastermind Group Behind Volvo | Daily Essay 2026-10-12 · 3m
You've Read Enough. It's Time to Start Using It. | Daily Essay 2026-10-11 · 1m
I Learned This the Hard Way: Write Down Your Rules | Daily Essay 2026-10-10 · 1m
The Compounding Trap: Why Selling a Winner Costs You | Daily Essay 2026-10-09 · 1m
I Read 1,000s of Founder Stories. Most Won by Copying… | Daily Essay 2026-10-08 · 2m
How to Do 2.5 Hours of Deep Work (It's Easier Than You Think) | Daily Essay 2026-10-07 · 2m
Which Business Model Suits Your Personality? | Daily Essay 2026-10-06 · 8m
Same Habits, Different Days: My Daily Experiments | Daily Essay 2026-10-05 · 1m
Remind Yourself Who The F*ck You Are. | Daily Essay 2026-10-04 · 1m
Every Type of Courage Explained | Which One Do You Have? | Daily Essay 2026-10-03 · 2m
The Power of Focus: What Early AI Models Taught Me | Daily Essay 2026-10-02 · 2m
The 1 Rule That Stops Me Raising My Goals Too Soon | Daily Essay 2026-10-01 · 2m
What a Depression Drug Taught Me About Rich People's Habits | Daily Essay 2026-09-30 · 1m
If It Fits, It Sticks | Daily Essay 2026-09-29 · 1m
I Quit The ONE Thing Three Times Before I Got It Right | Daily Essay 2026-09-28 · 2m
A Day on the Moon. A Decade of Depression. | Daily Essay 2026-09-27 · 3m
Why “Systems Not Goals” Is a Trap | Daily Essay 2026-09-26 · 2m
The Truth About Running Multiple Businesses at Once | Daily Essay 2026-09-25 · 1m
The 4 Anti-Habits That Make My Habits Possible | Daily Essay 2026-09-24 · 2m
I Use Evolution to Predict Which Markets Survive AI | Daily Essay 2026-09-23 · 3m
What Google's M&M Jars Taught Me About Willpower | Daily Essay 2026-09-22 · 1m
What a 20-Mile Night Run Taught Me About Negative Returns | Daily Essay 2026-09-21 · 1m
How I Play Aggressive But Safe | Daily Essay 2026-09-20 · 2m
Why I Turn My Phone Screen Red at 9pm | Daily Essay 2026-09-19 · 2m
The 2,000-Day Experiment I Couldn't Shut Down | Daily Essay 2026-09-18 · 2m
How I Quit My YouTube Addiction | Daily Essay 2026-09-17 · 1m
I Thought Bigger Muscle Just Meant More Strength | Daily Essay 2026-09-16 · 2m
How I Learned Spanish While Running | Daily Essay 2026-09-15 · 2m
I Did It Once, So I Can Do It Again | Daily Essay 2026-09-14 · 2m
How a Dark Mexico City Room Killed My Output | Daily Essay 2026-09-13 · 3m
The Habit That (Quietly) Changed My Life | Daily Essay 2026-09-12 · 2m
Why I Said No to Venture Capital for Trends.vc | Daily Essay 2026-09-11 · 2m
I Got Everything I Wanted at 23 and Stopped Growing | Daily Essay 2026-09-10 · 2m
The 1 Area I Ignored Across 20 Businesses | Daily Essay 2026-09-09 · 2m
Plenty of Fish Sold for $575M. He Had 3 Employees. 2026-09-08 · 6m
The Estimation Trick I Use to Start Moving | Daily Essay 2026-09-08 · 1m
The $1,000 Rule Behind My Trends.vc Reports | Daily Essay 2026-09-07 · 1m
The Pattern Behind Every System Collapse | Daily Essay 2026-09-06 · 2m
I Chose to Be Worst at Replying | Daily Essay 2026-09-05 · 2m
How I Stop Procrastinating | The Single Page Method | Daily Essay 2026-09-04 · 2m
Why Poker Pros Fold What Investors Buy | Daily Essay 2026-09-03 · 3m
I Quit Daily Writing in My 20s and Regretted It for Years | Daily Essay 2026-09-02 · 1m
Stop Wasting Your Off Days | Daily Essay 2026-09-01 · 2m
Habit Banking: How to Keep a Streak Without the Panic 2026-08-31 · 2m
Software Engineers Were Modern Scribes | Daily Essay 2026-08-30 · 2m
The Math of Inevitable Success | Daily Essay 2026-08-29 · 3m
Ron Hill's 52-Year Daily Running Streak | Daily Essay 2026-08-28 · 1m
Why Polar Bears Pace and Rich Men Dive to the Titanic | Daily Essay 2026-08-27 · 3m
From Clay to Code: What 24 Technologies Made Scarce | Daily Essay 2026-08-26 · 9m
If You Ain't Got Nothing, You Ain't Got Nothing To Lose | Daily Essay 2026-08-25 · 2m
Force Yourself to Go Faster - Then Pay for It | Daily Essay 2026-08-24 · 2m
Cold Water Beats a Pep Talk | Daily Essay 2026-08-23 · 2m
Is Getting Rich Luck or Hard Work? | The Market vs. You 2026-08-22 · 3m
The Downward Spiral of Oscar Wilde | Daily Essay 2026-08-21 · 3m
What Everyone Gets Wrong About Continuous Improvement | Daily Essay 2026-08-20 · 3m
What a Poker Table Taught Me About Daily Habits | Daily Essay 2026-08-19 · 3m
I Set These 10 Anti-Habits: How I Finish Work by 4pm | Daily Essay 2026-08-18 · 3m
How to Stay Consistent (By Finding the Minimum Dose) 2026-08-17 · 2m
His Joke Was So Bad It Cost £500 Million | Daily Essay 2026-08-16 · 2m
You're Not Overthinking. You're Under-Moving. | Daily Essay 2026-08-15 · 3m
How I Got My First Customer With 8 Notion Docs | Daily Essay 2026-08-14 · 2m
1 Metric for Life Progress: The Daily Tempo Score | Daily Essay 2026-08-13 · 1m
AI's 7-Month Doubling Rule | Daily Essay 2026-08-12 · 1m
Y Combinator's 1,000-to-1 Bet | Daily Essay 2026-08-11 · 2m
Why Rich People and Dying Spacecraft Follow the Same Rule | Daily Essay 2026-08-10 · 3m
You're Not Undisciplined. Your Habit Is Too Big. | Daily Essay 2026-08-09 · 3m
The 150-Year Art of Delayed Gratification | Daily Essay 2026-08-08 · 3m
The 10,000 Hour Rule Counts the Wrong Thing | Daily Essay 2026-08-07 · 3m
Everything Feels Important? It's a Ranking Problem | Daily Essay 2026-08-06 · 3m
Neil Gaiman's Two-Draft Rule | Daily Essay 2026-08-05 · 2m
Your Cold Shower Is an Exposure Therapy Rep | Daily Essay 2026-08-04 · 3m
Your Habit List Is a Single Point of Failure | Daily Essay 2026-08-03 · 4m
You Stopped Feeling It. It Didn't Stop Working. | Daily Essay 2026-08-02 · 3m
Stop Raising Your Standards. Start Proving Them. | Daily Essay 2026-08-01 · 8m
190,000 Taste Tests Said Yes. Customers Said No. | Daily Essay 2026-07-31 · 3m
Madam C.J. Walker: $1.25 to 20,000 Agents | Daily Essay 2026-07-30 · 4m
The 200-Million-Year Test for Any Habit | Daily Essay 2026-07-29 · 2m
Revenge Bedtime Procrastination Isn't About Sleep. Ask Hermès. | Daily Essay 2026-07-28 · 3m
Proximity Is Power. Here's the Math. | Daily Essay 2026-07-27 · 4m
The 100x Comparison: Big City vs Small Town | Daily Essay 2026-07-26 · 3m
From $32 Billion to 25 Years: The Math He Skipped | Daily Essay 2026-07-25 · 2m
The Same Loop That Killed Sears Runs Your Nights | Daily Essay 2026-07-24 · 4m
Patagonia's 5-Word Policy for Getting Work Done | Daily Essay 2026-07-23 · 2m
How to Focus on One Thing All Day | Daily Essay 2026-07-22 · 2m
One Small Promise, Kept 108 Mornings in a Row | Daily Essay 2026-07-21 · 2m
The 3% Mortgage Debate Is Really About Sleep | Daily Essay 2026-07-20 · 2m
Chase Risk Before It Chases You | Daily Essay 2026-07-19 · 3m
The Tater Tots Trick for Repurposing Content | Daily Essay 2026-07-18 · 2m
Work-Life Balance Is a Myth. Choose Your Table. | Daily Essay 2026-07-17 · 3m
I Pay 34 Minutes a Day for My Business to Grow | Daily Essay 2026-07-16 · 2m
Your Habits Have a Hurdle Rate | Daily Essay 2026-07-15 · 5m
You're in a Status Game Whether You Entered or Not | Daily Essay 2026-07-14 · 3m
The Con I Run on Myself to Start Working | Daily Essay 2026-07-13 · 2m
Optimizing Your Life Is Killing Your Progress | Daily Essay 2026-07-12 · 3m
The 10pm Rule I Failed for Two Years | Daily Essay 2026-07-11 · 3m
The NBA Deleted a Shot. Your Habit Needs the Same. | Daily Essay 2026-07-10 · 2m
Fifteen Years on One Wall. One Day Off the Business Week. | Daily Essay 2026-07-09 · 4m
The 3am Binge Isn't a Willpower Failure | Daily Essay 2026-07-08 · 1m
The Map Is Not the Territory (And Why That's Fine) | Daily Essay 2026-07-07 · 3m
Habit Banking: What You Can Bank and What You Can't | Daily Essay 2026-07-06 · 6m
Small Habits, Big Results: 47 Novels Before Work | Daily Essay 2026-07-05 · 2m
The $4.6 Billion Lesson in Not Rushing | Daily Essay 2026-07-04 · 4m
You're Not Lazy. The Step Is Too Steep. | Daily Essay 2026-07-03 · 2m
4 Things I'd Tell My Younger Self. One Changed Everything. | Daily Essay 2026-07-02 · 2m
Confidence Is a Trailing Indicator | Daily Essay 2026-07-01 · 2m
The Navy Cured Scurvy. Then It Uncured It. | Daily Essay 2026-06-30 · 4m
Why I Can't Drink a Latte (and Billionaires Pay No Tax) | Daily Essay 2026-06-29 · 4m
Stop Trading Your Habits Like Stocks | Daily Essay 2026-06-28 · 3m
Why Mormons Get Rich and Adventists Live to 100 | Daily Essay 2026-06-27 · 8m
Your Habits Are Your Investment Portfolio | Daily Essay 2026-06-26 · 2m
Anti-Habits: The Discipline of Saying No | Daily Essay 2026-06-25 · 3m
I Optimized My Habits Until They Broke | Daily Essay 2026-06-24 · 3m
Your Habits Are Only as Strong as Your Worst Day | Daily Essay 2026-06-23 · 2m
My Cold Shower Got Better. My Business Didn't. | Daily Essay 2026-06-22 · 1m
An AI Named the One Trait That Predicts Success | Daily Essay 2026-06-21 · 1m
Centralize or Decentralize: How to Actually Decide | Daily Essay 2026-06-20 · 3m
How to Make Hard Decisions When You Already Know | Daily Essay 2026-06-19 · 2m
How to Attract the Right Clients With Your Price | Daily Essay 2026-06-18 · 2m
Customer Lifetime Value: What ConvertKit Got Wrong | Daily Essay 2026-06-17 · 3m
How to Adapt to Change Fast Enough | Daily Essay 2026-06-17 · 2m
Consistency Over Intensity: What Pushing Harder Costs | Daily Essay 2026-06-15 · 2m
Think on Paper to Keep Your Principles Sharp | Daily Essay 2026-06-14 · 1m
Get More Done by Counting What You Finish | Daily Essay 2026-06-13 · 1m
Analysis Paralysis Is a Bundling Problem | Daily Essay 2026-06-12 · 3m
I Stopped Taking Rest Days. The Binges Started. | Daily Essay 2026-06-11 · 3m
How to Get Startup Ideas: Build the "Dumb" One First | Daily Essay 2026-06-10 · 2m
Why Comfort Will Ruin Your Life: The Turkey Problem | Daily Essay 2026-06-09 · 2m
To Achieve Your Goals, Aim at Your Habits | Daily Essay 2026-06-08 · 2m
Fail Fast, Fail Often: My 1-in-20 Hit Rate | Daily Essay 2026-06-07 · 1m
Why Achieving Goals Doesn't Make You Happy | Daily Essay 2026-06-06 · 1m
Turning Failure Into Success: 7,000 Subs, Zero Sales | Daily Essay 2026-06-05 · 2m
Don't Hard-Code Trauma: How to Let Go of the Past | Daily Essay 2026-06-05 · 2m
Not All Trade-Offs Are Real | Daily Essay 2026-06-04 · 2m
Why Smart People Stay Broke | Daily Essay 2026-06-02 · 1m
Your Morning Habits Work. The Order Doesn't. | Daily Essay 2026-06-01 · 1m
Don't Hate the Player, Hate the Niche | Daily Essay 2026-05-31
How to Get Good Ideas | Daily Essay 2026-05-30 · 1m
Why Good Habits Get Boring | Daily Essay 2026-05-29 · 1m
The One Minute Rule for Habits That Stick | Daily Essay 2026-05-29 · 1m
Warren Buffett's Ovarian Lottery: Are You Born Lucky? | Daily Essay 2026-05-27 · 1m
Consistent But No Progress? It's the Hurdle Rate | Daily Essay 2026-05-26 · 1m
How to Make Habits Stick When Life Pushes Back | Daily Essay 2026-05-25 · 1m
Substitute, Don't Subtract: How to Break a Habit | Daily Essay 2026-05-24 · 1m
Engineered Addiction: Why I Deleted the App | Daily Essay 2026-05-23 · 2m
Habits of Great Writers, Founders and Investors | Daily Essay 2026-05-22 · 6m
What a Mastermind Group Actually Does | Daily Essay 2026-05-21 · 2m
Charlie Munger's Learning Machine (In Plain English) | Daily Essay 2026-05-20 · 1m
Don't Believe Everything You Think. Test It. | Daily Essay 2026-05-19 · 1m
5 Things Chess Teaches Us About Life | Daily Essay 2026-05-19 · 3m
Build Systems So Your Work Runs on Easy Mode | Daily Essay 2026-05-17 · 1m
We Are All Investors | Daily Essay 2026-05-17 · 1m
The Optimization Trap That Broke My Meditation Habit | Daily Essay 2026-05-15 · 1m
How to Get Out of Your Comfort Zone, Faster | Daily Essay 2026-05-14 · 2m
Lee Kuan Yew: Engineered Sovereignty | Biography 2026-05-14 · 12m
Why I Rewrite My Principles by Hand | Daily Essay 2026-05-13 · 1m
The Minimalist Philosophy of a Jellyfish | Daily Essay 2026-05-12 · 2m
Why Some Habits Stick: 12 Tardigrade Traits | Daily Essay 2026-05-11 · 3m
Buy the Red Ocean | Daily Essay 2026-05-10 · 2m
When to Give Up on a Business: Force or Flow? | Daily Essay 2026-05-09 · 2m
Ray Dalio's 42-Year Daily Habit | Daily Essay 2026-05-08 · 1m
How Meditation Eats Stress | Daily Essay 2026-05-07
Satoshi Nakamoto: Absent Authority | Biography 2026-05-07 · 21m
Mental Toughness via Meditation 2026-05-06 · 2m
From Self Taught Programmer to Senior in Under 2 Years 2026-05-05 · 2m
Willpower Is Finite (How to Do Hard Things Anyway) 2026-05-04 · 1m
The Morning Habits That Stick (Why Order Matters) 2026-05-03 · 1m
Eat Your Own Cooking 2026-05-02 · 2m
Flywheel Explained: One Action, Many Wins 2026-05-01 · 1m
Manifesting Is Learned Helplessness in Reverse 2026-04-30 · 1m
Launch First, Name Later 2026-04-29 · 1m
I Deleted Social Media. Here's What I Kept. 2026-04-28 · 1m
Do Less, Get More: The F1 Math 2026-04-27 · 2m
Warren Buffett vs Y Combinator: Two Strategies, One Rule 2026-04-26 · 2m
The Tardigrade Test: How to Build Habits That Last 2026-04-25 · 2m
How I Get Business Ideas 2026-04-24 · 1m
Simulation Thinking: How to Make Hard Decisions 2026-04-23 · 2m
Why I Stopped Being a Digital Nomad After 5 Years 2026-04-22 · 3m
Time Is Not Your Most Valuable Asset 2026-04-21 · 2m
How to Prioritize When You Have Too Many Ideas 2026-04-20 · 2m
I Had Too Many Habits. Here's What Saved Me. 2026-04-19 · 2m
Most Habit Trackers Miss the Point 2026-04-18 · 2m
How I Build Habits That Don't Break 2026-04-17 · 1m
How to Close a Chapter Without Regret 2026-04-17 · 2m
What an AI Playing Breakout Taught Me About Reality 2026-04-16 · 5m
Why Smart People Underperform 2026-04-15 · 1m
The Cure For Anxiety Is Doing More Of It 2026-04-13
We Live in the Wild. Not the Zoo. 2026-04-12 · 2m
How I Use a Paper To-Do List to Finish What Actually Matters 2026-04-11 · 2m
Long-Haul Luxuries: Why I Only Buy Things Built To Last 2026-04-10 · 1m
Why I Call Everything v0.1 Before I Launch 2026-04-09 · 1m
The Second-Time Rule: Turn Fixes Into Systems 2026-04-08 · 1m
What 2,000 Days of Building in Public Proved 2026-04-07 · 2m
Do Less, Get Better: I Removed a Good Chapter 2026-04-07 · 1m
Why the Simplest Version Takes the Most Work 2026-04-05 · 1m
Ship Before It's Ready 2026-04-04 · 1m
Justified Complexity 2026-04-03 · 1m
I Left My Job in 2017. Here's What 10 Years Proved. 2026-04-02 · 2m
The Nobel Prize Got Loss Aversion Wrong 2026-04-02 · 2m
Why Rest Days Made Everything Harder 2026-03-31 · 2m
Prediction Markets Are Accurate (That's the Problem) 2026-03-30 · 2m
The Trade You Make 100 Times a Day 2026-03-29 · 2m
I Run Every Business Idea Through These 11 Filters 2026-03-28 · 3m
Will AI Take Your Job? The Rebuttal Is Incomplete 2026-03-28 · 2m
Why I Went to the Gym at Midnight (The Streak Method) 2026-03-26 · 1m
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Dru's Notes

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