Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021)

Hey everyone, so the team is taking a break this week, which gives us an incredible opportunity to replay an episode that we still talk about today. And even though it ran a few years ago, to be exact in January of 2021. As you are about to hear, it's probably the most dramatic story we've ever told about a business partnership and what happened to it. The good, the bad, and well We'll get there. So For now, enjoy.

Hey, it's Guy here, and really quick before we start this episode, there are a few bad words that you will hear that we did not bleep out. So if you're listening with kids, just Be mindful. We were working with a tissue paper manufacturer out in Wisconsin that made all the paper products. They thought we were crazy, by the way, because You know, we were selling unbleached, a hundred percent recycled fiber bathroom tissue, which was the scratchy

Stuff that you found in a gas station. And we insisted that it said made with one hundred percent recycled paper. It had always been made with one hundred percent recycle, but they hid that in all the promoted all the material. Oh, because consumers didn't want that? No. Why would you want to be a Toilet paper made of recycled paper? They thought we were absolutely out of our mind.

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