1102: How to be “Lucky” by Hacking Hidden Markets to Get More What You Want with Judd Kessler

If you start to think about what a hidden market is, it's when there's a scarce resource, we're not gonna just raise the price uh decide who gets it, we're gonna have some other set of rules. Well, that describes our time and attention very well. We have a limited amount of it. We are deciding how to allocate our scarce resources to the projects and the people and the activities that matter most to us. And so thinking about the same principles of what is this market trying to achieve and is it doing it and is it doing it in a way that we kind of value?

That's Judd Kessler. He's an award-winning professor, market designer, and economist at Wharton. He's also the author of the new book, Lucky by Design. the hidden economics you need to get more of what you want. So you'll learn one, why some people seem to score more coveted resources, two, the counterintuitive advantages of settling, and three, an easy way to become a more appealing candidate.

And if you want a quick summary write-up of some of these actual takeaways, I recommend you sign up for the free Gold Nugget email newsletter, which you can find at awesomeatyourjob.com. I'm Pete McKitis. This is how to be awesome at your job. And now, here's Judd. Judd, welcome.

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