He built a $1M/MRR dinner club app in 2 weeks with 0 employees

0:00 I can't believe we just agreed to do public math. Like we only have like two rules here. One Don't get canceled. Two. Don't embarrass yourself by doing public math. And we did it. We did it a bunch of times, frankly. I feel like I could rule the world. I know I could be what I want to.

0:18 I'm putting my all in it like my day so on the road, let's travel next to it. I got a Business that you're gonna love. Okay, so This is a business that In ten months.

0:30 has gotten to ten million in ARR. I think I know what you're talking about. Okay, so it's started by this French guy. And the business is called Time Left. Yep, I have that on my topic list too. Okay, so check this out.

0:44 You I don't know I don't know how deep did you go. Did you go into the backstory or I know it took a lot longer than it appears. Yeah, exactly. It's a uh A m a multi-year overnight success as they tend to be, right? You've heard the word the phrase like ten year overnight success. It's kinda like that. So

1:01 I wanna show you some things about this guy. So the first thing Is this graph. Here's the revenue graph. And if you're listening on audio, you should go to YouTube so you can actually see what we're showing because it's way more fun. And you can also see

1:16 Well we look like and by the way. I'm Sean. This voice, this is Sean, the Indian guy. Sam, talk. You're the white guy. You should talk now.

1:25 It's like they think that I would talk like a white, like alpha jock. Because of the way that I look and I talk like an Indian nerd, and they think that you would talk like an Indian nerd, but you you talk like a white bro alpha jock. So Exactly. And we need the record to be gr to be clear on that. Okay, who's who? All right. So Check this out. So this is the revenue graph. Uh already impressive. You could see it kind of Starts super, super flat. And then gets to now, you know, over a million dollars a month that the this business is generating. What does it do? What month did it describe that graph?

1:59 Okay. So this is um Basically if you start in January of last year. It's like zero. You get to January of this year and it's still you know, the ARR is still under I don't know.

2:14 Tens of thousands maybe a month. Exactly. And now as of October, November It's over a ten million dollar Annual run rate. It's uh it's crossing twelve and a half million.

2:25 And so in ten months to go to do greater than ten million in ARR. It's great. It says he said it took seven months to reach one million. And then and then another seven months to get to from one to ten. Right. So so crazy growth. Okay. So what's growing like crazy? What is this what is this business even? So Time Lift is a business that um Is

2:46 Just gets people together for dinner. It is a sole for the loneliness. Epidemic that is Everywhere. And so if you go to their website, it just says every Wednesday night

2:56 Strangers meet for dinner. Book your seat and meet five strangers over dinner all matched by our personality algorithm algorithm. Book your seat. And then you know Hundreds of cities every Wednesday. People get together.

3:07 For dinner with A bunch of strangers that are kind of curated by this uh by this app. And so you pay Something like twenty ish bucks a month.

3:17 Two Be a part of this club. Be a part of this supper club. And every week on Wednesday, they're gonna set up a dinner and then you go, then you pay for the dinner separately while you're there. They book the restaurant, they book the table, you show up, and it's supposed to be a bunch of other people that you should find interesting or get along with, and then And then you split the bill at the end. And they claim the product. And they claim that they have an algorithm where it's like you are you logical, are you more emotional? Are you this? Are you that? That helps match. Yeah, roughly what age are you? Are you, you know, kinda single and looking to mingle? Like kinda what what what are you all about? And you so you take this little quiz and you do that.

3:53 Now the backstory so I th first I found it pretty fascinating that this business, which is so simple A dinner club with strangers. Is scaling so well. And this is not a new idea, obviously like People have been doing this not even as a business for a long time. I remember when I first moved to San Francisco, I used to use this app called I think Let's Lunch, it was called.

4:12 And it was same idea every you would just agree, hey, I'm down to get a lunch with a random person who's also in the tech industry. And I used it when I first moved there and I knew nobody. I used it to meet some cool people. And uh it's kind of a hit or miss. First date without the romance. Remember uh Grouper before that? I loved Grouper. Grouper was a favorite. It was you and two friends go on a group date with three other uh ladies and they uh tell you where to meet and you have a you have a blind date. A three way blind date. I guess a six way blind date. Right. Okay, so now here's the backstory that I find interesting. So let me just get you interested in this guy. And I know that

4:48 There's really only one way to get you interested in a guy. Do you know what I'm about to show you? What's his calves look like? I'm gonna show you a body transformation. There he is. I'm gonna show you what this father looks like without his shirt on. All right. So not only did he transform his business in 10 months, I think this is also like a 10 month body transformation where he went from the skinniest he ever was. Did he have was he sick? He was trying to run a like ultra race or whatever, so he got to like Less than ten percent body fat.

5:16 And then he was like, Cool, now I'm gonna try to become the strongest I could ever be. And in ten months he kind of transformed his body too. So this guy's pretty fascinating before doing all of this. So here's here's his story. So this guy starts out and he's a nightlife promoter. Which Ding ding ding. It's a bit of a pattern.

5:31 Scott Harrison from Charity Water before he You know Wait to save the kids in Africa? Night life nightclub promoter in New York. There are several people who have the same sort of background story before they make it. So it starts off as a nightlife promoter.

5:45 Then he's he's decides to start a media company. And so like you, like I did, we start he started a media company. Now his media company was the the twist was I'm only gonna say good news. Because the news is always bad news. If it bleeds, it leads. Instead I'm just gonna tell uplifting Good news stories every single day.

6:02 And they did it. Uh, he grew the business to ninety employees. sold or kind of got acquired by this larger French Broadcasting company. And

6:12 Went through that whole th Process. What was that called? It I think it had like uh It's called buzz like Buzz something, millennium buzz, something like that. I don't know. I don't know the exact name of it.

6:22 And they mer and he's written about it because they got acquired and they merged, but they had this horrible deal structure. It sounds like which was It was a three year earnout. But the way the earn out worked was Year one.

6:35 We're gonna make all these changes and invest in the business. You're two, we're gonna continue with those changes and invest in the business gonna be losing money. And then year three. If it hits, if it performs, you get this big payout. And if by year three we haven't done that thing, you get nothing. And he basically That was too aggressive of a plan, too too risky.

6:54 They did not hit the three year plan. It's kind of a messy divorce. He gets ousted by the majority shareholder. And he basically walks away with nothing, it sounds like. Uh I don't know the exact details, but it it didn't end well for him. I think they ended up settling and he got a little something out of it, but it wasn't the thing that he wanted out of this whole thing. Okay. And this was after creating kind of like this video first. online only news company that was doing hundreds of millions of views a month, and he was getting excited that hey, we've we've built something here, that's the future.

7:22 And this ain't this traditional company was buying them and it, you know, one plus one is gonna equal seven, right? And it it sure didn't. So he goes through that experience. He says, Okay Uh, he gets the settlement, so he finally leaves. And I think he's got, you know, some money, but he's got a lot of time. And so he goes and he decides to travel. Now this is right when twenty twenty happens. Covet hits. And this guy basically

7:43 While everybody else is locked at home, he's traveling solo. He planned, I think, to travel for thirty days solo, and it ended up being seven hundred days because he was like Covid happened and he's like, Well I I might as well just kinda travel around a different Different uh you know Locations anyway, so by being boarded up at home. How old is he?

8:01 He's I think thirty years old at the time. And so he um something like this. Uh uh Thirty something years old. Early thirties. He

8:10 Uh during this time, he's posting on social media, he starts getting some pushback. And people are like, dude. Like there's a pandemic going on. I'm stuck at home. A lot of people are kind of miserable right now, and you're out here posting pictures of you on a beach. in Australia or scuba diving or doing these like kind of fun exotic solo travel things. And so he meets somebody and a friend suggests to him, Hey

8:31 You should You should do a little shakeup. You should have coffee and meet with a hundred strangers. Do a hundred coffee meetings with strangers. So he does. He does he accept the challenge. He does a hundred coffee meetings.

8:44 And Something that happened and that changed his life. He's meeting with these people and What he realized is that the m common denominator amongst hundred strangers was like, Man.

8:55 What stood out to him was I meet these people And I ask them what they're excited about or what they dream about. And they're Dreams have been snuffed.

9:04 Jeff Probst at the tribal council has snuffed their torch. Basically, they've forgotten how to dream. They've been suffocated by everyday life. And they don't really even have like a compelling vision or dream for themselves. And so he decides To make his own bucket list. And you could see his bucket list on his Homepage got a hundred things he wants to do before he dies. What's his name?

9:23 I seem Barbier, uh, I think is how you say his name. French guy. And if you go to his blog daily max, you could see a hundred things that are on his bucket list. Things like swim naked in the ocean, number one, crossed out. Participate in a protest.

9:37 Do a live DJ set at a festival. You know, the things like that. So he's got this uh reached twelve percent body fat. He's got this bucket list for himself. He decides he's gonna make an app. So he says, Okay, I got it, I got my new company. My new company, and this is kind of like idea one. In twenty twenty, he says, I'm going to create a app that lets people

9:55 Create their bucket list. So create and share your bucket list. So he sets out, he draws the wireframes, he finds a coder. He hires a guy, they make the app. And people upload thousands of

10:06 Yeah, there are dreams to this. But Kinda goes nowhere after that. So he says, Okay, uh strike one. So he says, okay, maybe I'll try something different. You know, what was the problem with this one?

10:18 I I got people to create a bucket list, but they're not doing anything. What if I connected people over their dreams? So it'll be like Tinder. For Bucketwest. And so now this is twenty twenty one. So year two, he says, I'm gonna make a d uh dating app that's not dating, meaning Uh, you say what your dream is, I say what my dream is. If I if I swipe right on a dream and you both you and I share that, it'll connect us over our shared dream and maybe we could actually go and do it together. Right.

10:41 So that's aspirational, people message, but they don't actually go do anything. And this is still under the same all under the same name of Time Left? Yeah, oh I should explain that. So why is it called Time Left? It's called Time Left because when he did was traveling and recharging his batteries after that acquisition and the kind of messy divorce and the settlement. He ends up doing some math and he goes Okay, I'm thirty I forgot thirty six years old or something like that at the time, thirty five maybe. He goes, So if I'm gonna live till I'm eighty, and he did the math, he goes

11:11 I have six hundred months left in life. And he goes, That's my time left. And he read that pl blog post on Wait But Why. Yeah, which was uh Your Life in Weeks, where it kind of prints out a poster that visualizes the number of weeks left. And he did he he created that, he put it on his wall, and every week he would take a black dot. He would mark out one week gone. And he just had this urgency around himself about how much time do I really have left and what do I want to do. That's what spurred the bucket list thing. That's what wanted other people to realize how how little time they have left.

11:42 And he loved that quote, which was I I forgot who says the quote, but it's You know, every man has two lives and the second begins when he realizes that he only has one. Does this stuff inspire you? as you're talking about this, I can't decide if I am like all in or if the old man to me is is like that's a lot of work. But like I'm pretty sure I'm like sixty to seventy percent on the side of like this is inspiring. I I need to have a bucket list. Yeah, I get what you mean. It's like I saw these kids that were like skateboarding and doing tricks by my house, and I was like This is awesome.

12:12 This is great. Doing their thing. And then I was also like kinda out of breath from watching. And I was like, Oh, okay, I should probably just move along with my days. You know, uh it is a lot of work to do. Inspired by it. Yeah, like he wants to go for a run around Paris. He wants to get his boating license. Some of these aren't crazy, but then he like I want a world record. So by the way, six thing for personal website. I'm gonna steal this, put this on my site, which is write your bucket list and start crossing them out publicly on there. I think it's great. And he links to the story behind each one once he does it. It's great. Um So anyways, he's

12:43 Uh he names the company Time Left. Because he realizes he's got about six hundred months left in life. And he starts doing this bucket list thing. Bucket list doesn't so app one, but uh create a bucket list, fail. App two, connect people over shared dreams. Now they can message each other, also fail. Now it's year three. And he says, Okay, here's what we're gonna do. I'm gonna connect two people. So you have the same you wanna do the same activity.

13:06 I'll actually like connect you and get you to go do the thing in real life. I mean, get you off your phone. The whole point is find somebody to do the thing with. And it starts off okay, but then he realizes that women don't feel safe doing one on one stuff with strangers. Right. So this is kinda like why Grouper worked. So that's twenty twenty two, another year.

13:24 No traction. Uh twenty twenty three. He says okay. Forget the one on one? Small groups doing an activity. In the city you love.

13:33 And um he gets small groups together and he has one feature on there, which is like you upload a photo of who you are so that you when other people are trying to Create the group, they can just check you out before they Do the thing. Try to make people feel comfortable. But what you realize is talking to users, as soon as you put photos in the app Very

13:50 thought of it like dating, even though it wasn't a dating app. Yeah. And the people immediately wanted to gravitate towards certain people. They started judging people. He's like, this is not at all what I wanted to do. So twenty twenty three goes by. Third year. Of no progress. But he can't cross off have a winning app on his bucket list, you know, just sitting there uncrossed. Uncrossed. Twenty twenty four, this year. Finally he hit he realizes

14:11 Okay, this company's called Time Left. Well, I got nine months of cash left. So now cash left is sitting there realizing this doesn't work. He had raised two million dollars initially back in twenty twenty for this idea. Nobody wanted to invest anymore. So he said I had an honest conversation with myself. And by the way So many convers so many success stories start with this. I had an honest conversation with myself. He says, Do I want to continue? And if I do want to continue, more importantly

14:36 What do I no longer want to continue doing? And so he realized he's made some rules. He goes, I wanna do an idea. That I can launch in two weeks or less. without any technical team. So I no co no coders needed. And I can launch this thing in two weeks.

14:51 Number two. I wanna actually make some money. It's been three years. I've made zero dollars in the lifetime of this company. I wanna make some revenue. It goes three. I wanna have it be a group thing. Connecting people over an activity.

15:03 But it's gotta work without photos, meaning I can't have it be where people won't need to check out the other person to be willing to go do the activity. So he comes up with this idea of Time left as Dinners with strangers. So in three weeks, he launches this thing. It's the first time left dinner. There's four tables of six people that he launches with.

15:24 On that Wednesday. in his city and he makes a hundred and ten dollars. And at the time he does it with just he makes a type form. So he it's the form you fill out. Uh using type form off the shelf. A WhatsApp. That's how he coordinated all the dinners.

15:39 And a stripe account. for how you pay. And he was able to spin that up in three weeks. And he was doing all the matching manually for three months. So he himself was the algorithm, no code. He was just figuring out who should I put together at these dinners that I think will work. And then he starts to move it to low code.

15:55 And eventually he's getting three hundred people together every Wednesday and he makes twenty twenty grand. But he does the math. He says, All right, I still don't have a lot of cash left here. I'm default dead. I'm dying. Slower than I was before. But I'm still gonna die unless I figure out how to do this.

16:11 Um In a more m in a in a more scalable way. So he quickly a simple app. And he makes one shift he goes. Does he have any employees? It's just him and a co founder.

16:23 And so he goes I'm gonna figure out how to do these without having to book the uh go visit the restaurants in person. Cause what he was doing was he was doing this in his city. And he would go to the restaurant, he would talk to them, he'd say, Hey, there's gonna be a group of six strangers, they're gonna come to a table, you need to seat them, you know, make it comfortable for them, and then they need to split the bill at the end and don't make that awkward for them. Okay. And he was checking out each restaurant himself. He says, I gotta figure out how to scale this. So he takes a leap of faith. He says

16:49 We're gonna do this without without doing that that pre step. I'm just gonna book the restaurant, book the table and see what happens. Do they have like a I guess like an automatically used like a handful of like popular booking platforms or something like that? Yeah, you know, open table type of things to book these restaurants. And so he does it like that. It works on that Wednesday. He says, Holy shit, this is gonna work. So now he starts opening up more cities, not just the city that he's in. He's like, I could do this without geographically being in the place. I was being too precious about that.

17:18 That was a sacred cow that once I slayed that sacred cow, oh Mm. the the ceiling for my business, you know, got removed and I could explode this thing. So now He opens up hundreds of cities. How are people hearing about it? ads. So he's he's advertising about it and people are talking organically about it and he's getting a ton of free press.

17:34 So he's been written up in four hundred free press outlets because The narrative fits the the the The zeitgeist of today. Which is that. People feel that people are

17:44 Two alone. They're too depressed. If it's the trends people, you know, not getting married, if it's the trends of people being sad after COVID. Of people being incels, of all this stuff, right? There's all these other stories that you could piggyback and newsjack on. And on top of that, it's just a feel good mission, right? I'm getting people together in person, not on social media, not on their phones, but actually in real life. Listen to the ad working. The ad from Facebook, it says Dine with five strangers, all matched by our algorithm every Wednesday night in your city. That's all it said. It's nothing

18:14 Very simple. And if you go look at their TikToks, go look at TikTok content about them, it's Really cool. You can see what's going on. And so um In one year now he's exploded this thing. So it's now in three hundred cities. It's the app is translated into eighteen languages. He's got 70 employees that are all ops people organizing thousands of dinners 18,000 dinners a week they have to plan. What he did uh you know over a million dollars by November.

18:38 Their IG exploded. They now have a million of IG followers. Written up in four hundred articles. And the reason why he says is because I tapped into a simple Universal Multicultural need. People want to get together and they enjoy eating at a restaurant. And I love the way he talks about this, by the way. He goes

18:54 I realized that dinner is a technology. that if I wanted to get people together to actually have a good time, dinner is a piece of tech that just works. It makes that whole meeting new people thing just work. 'Cause we all know how to do it already. It's an activity ever every single person knows how to do. So there's no skill required. It has a natural flow that we're all familiar with. It has a natural start, b you know, beginning, middle, and end. And

19:18 At the very least, you're gonna break bread and eat good food. Uh, at the very best, you might actually meet a couple of cool people that you wanna have you know ongoing connection with. You met some cool, cool people in your city. And um How amazing is this, dude? How amazing is this business. This is great. How Did he hire

19:38 N I'm looking at his jobs page. How did he hire all these people that fast? He's that he's like, I'm hiring p uh every week I'm hiring people, I'm interviewing everybody myself. And the the job is pretty simple, which is like it's all ops. It's all ops and user experience. So he's like, you know, we take the dinner and we try to break it up into moments. A dinner is not a single thing. A dinner is Um

19:58 uh like Scott Harrison said on this podcast, it's the moments between the moments that matter. So you think it's just about the dinner. Well Break the moments down. So there's The greeting, the sitting. The connecting, uh initially getting to know each other. The sharing of information and food.

20:12 Uh, there's the bill and the awkwardness of the of that at the end. And he's like basically how can we make each one of those steps a little bit better. And if we could do that, we can make the user experience better. We don't measure clicks and Daily active users we measure You know, how many people had a great dinner this week and KPI. Will this last?

20:31 Yes, I think this will last. I think that some ideas just take Like the time when the time is right, the time is right. So in the same way that calm The meditation app went from this kind of fringe behavior. that not a lot of people were gonna do. It seemed like outside of the mainstream

20:48 You know, we all had a buddy who meditated, but like, you know, it wasn't a behavior everybody did. And then only when we all got too hooked to tech n technology. Did the need for calm break through and all of a sudden calm headspace and these apps? became mainstream. And I think that this like getting together with strangers thing People are lonelier than ever.

21:10 They're more addicted to their phone and technology than ever. And you know, whether it was Covet or was other things that that accelerated the need for something like this to exist. And so I'm a believer in this. I think this is like the new meetup.com. I think this is gonna scale. And I think that you could build a kind of ritualistic thing. And I think there's gonna be a lot of churn in this business.

21:30 But it's a huge cam. Everybody needs this and it's inherently viral. You're gonna tell people you were doing this. Well, it's it's they're charging now on a monthly subscription. It's not a month it's not gonna be a monthly subscription business, but it's still gonna be an awesome company, I think. And I think their branding is fantastic, too. Yeah, exactly. I think this is like an inspirational company that a lot of people are gonna rally behind. And you could see like that's why the traction is what the traction is. I went and read a bunch of reviews on Reddit. Uh They're overwhelmingly positive. People love it. They'll say like

21:58 Uh we met up. I was so awkward and uncomfortable at first, but we hit it off. And it it was great. But then what they said was after their dinner, let's say their dinner went from like seven to Uh ten PM. At ten PM They said that there was like Uh s uh I guess there's eight people at dinner, so there must have been ten other dinners happening in that city that night.

22:19 Because seventy other people met up afterwards at the after party that was also arranged by Tine Left. And they were like, it was a little too crowded, but it was awesome. Like I get to meet these people and I ended up leaving early, but I had a fantastic time. And then there was even I ha we have a text group now and there was even an after after party where people were hanging out until four AM. And uh I'm gonna do it again. And so it sounded like people absolutely loved it. Yeah, exactly. And this is a big city problem. Like, dude it's so hard to make friends when you become an adult.

22:47 Like once you're out of college You don't really realize it'til you leave college, but you're like, Man My number of new connections that I just get to stumble into per week. Drops. Dramatically.

23:00 'Cause you're at home. Yeah. Alone or with a couple of roommates. You have work, which is a static number of Co workers.

23:08 And then you might go to a like a bar. Or go to a s you know, go to some place where peop you don't people you it's not clear that people default want to meet you. And it's so different than when you're in school. Um, and I think that particularly mention shocks a lot of people. Men just like won't talk to anyone. I was reading this thread where it says like what's something that women should know about men that that would sh surprise them. And the top comment was Uh most men never get a compliment. Uh and I was and I thought that was pretty funny. Yeah. It's always saying a story about how uh

23:40 You know, they're with their boyfriend or something, and someone else just like said they smell nice or I don't even remember. Just some like random compliment. And the guy was like Very affected. And the woman was like, Why why are you like that? He's like N I haven't had a compliment in like eight months. Like no one said anything nice about me in so long. And then so it's like complimenting. Change the world right now. You look great today. Should we create should we create exact thank you. I love your love your jacket. Uh love your inspector gadget outfit. Uh wait, did it wrong. Um Should we just start like, you know, a uh you know, like a no November? Should we start a new trend? Should we pick a month and it's basically just bros complimenting bros. Yeah. And it's like, Hey, every day your job, you gotta you gotta give

24:23 Another guy. Just a solid compliment. Yeah. A one way flight. To feel good. And uh and that's that's what that's what uh what month has like nothing going on. Just a bunch of guys being dudes every May. Yeah, the march of men. It's like Yeah, here we go. Every March. Every day, thirty days, gotta give another guy a compliment. That's actually a great idea. This is also what I wanted to do with like, you know, people were hosting these MFM meetups in every city.

24:54 It's kind of what I wanted. This to be which is like I would love it if we could do this with uh like if we could basically have time left create like a you know an M FM

25:04 An Mfm button or whatever or like a or I don't know, somehow somebody create this for for our listeners, which is like If it was you know, w on the first of every month. And it's always on the first of every month. There's a dinner in

25:16 Hundreds of cities around the world. Where you're gonna meet with other five other people, six other people who listen to the podcast. We're gonna have to call it uh like more than a nod. Because that's basically like my interaction with most every man ever is just a nod. Uh are are we gonna are we gonna do more than a nod to each other now? Is that Yeah, yeah, exactly. The nod is It's pretty effective, to be honest. I see you. Yeah. I see you and I respect you. Yeah. Can I ask you a question about your weekend? You I have a strong I have a strong opinion about something, but I have nothing to do with the industry and you do. How is you are at work in the ecom world. Was Black Friday.

25:56 And I guess Cyber Monday is still for you. Miserable or awesome? Well, for me now I have a full team in place, so It was awesome. I didn't have to do a thing.

26:06 I didn't I just looked at the app. And I said, Wow, that's a That's a great number right there. And it was not res I was not on the house, it's like the perfect thing. I'm not I'm I'm not on the hook for the inputs. But I get the outputs. Now to be clear.

26:18 I sweated this business for you know, three or four years to be able to get to that spot. But like now it's great. Uh before that, I will say Very stressful. And it's stressful in the same way that I don't love birthdays.

26:32 I don't like forced fun. And I don't like high expectations based You know, events where it's like You you need this to go well. You want this to go well. It seems like it's going well for everybody else. 'Cause you'll just see screenshots of people just crushing it.

26:47 And I remember in the first couple of years, I was so underwhelmed and disappointed by Black Friday. Which was a combination of me not knowing how to do it. But really When you start a br like Black Friday is basically people who already know about your brand. Who kinda wait around for discounts.

27:02 who like your brand to come back, which for a new brand, you just have a very small pool of people that already know and care about you. That want to shop that are, you know, have been waiting to shop with you. for your discount so the first couple of years just sucked. And now It's amazing. Now I get why they call it Black Friday. You know why it's called Black Friday? Yeah, let me tell you the the the background really quick. But basically in the seventies

27:24 originally Black Friday was negative. It was called Black Friday because uh for some reason uh there was a Uh what was it? Army versus Navy uh football game. It was it was the f the Philly police called it Black Friday because they hated it. They hated the Friday after Thanksgiving. This is the day that all the bad people come in town and it's just gonna be crowded. And then retailers also use Black Friday because they're like this is when our employees never show up because it's the day after Thanksgiving. Like Black Friday sucked. And then like in the eighties or nineties you know, it kinda got shifted to where Black Friday now means we're gonna change it from uh this is the your business, your retail business is in the red, meaning you lose money all the time. This is the one seed uh the beginning of the season, the first day of the season where you're gonna switch to black and you're finally gonna make a profit for the quarter.

28:09 Exactly. Exactly. They they they sp they flipped it on its head, right? They they they lemons and lemonade it where This this bad day where oh there's gonna be a huge rush in the city. Everyone's gonna try to do their shopping at once, gonna create traffic. Then there's gonna be a bunch of drunk people because of the game. And they turned it into this like shopping event now that the retailers love. And then in two thousand and five, a consortment, there was like a trade group.

28:31 That included like Google and Amazon and a few other other uh online retailers. They said, Hey That's Black Friday thing, like That's that's pretty good, but like we need our own thing. And they come up with Cyber Monday. And so they like collectively agree to do Cyber Monday together. And then once Amazon gets even more famous and more big, they kind of are like you know, pushing it forward to where

28:54 Cyber Monday is huge and now all the other retailers are uh are doing it. But As an outsider. My opinion and and it's not entirely rooted in data other than There are there are numbers where like if you discount something like

29:07 You know, twenty percent and you only have a forty percent gross margin, you gotta sell like two times as much if you discount it thirty percent if the you know, uh sell Three three times as like the stats are pretty crazy how much more you need to sell for each uh ten percent discount. But From an outsider, I hate Black Friday.

29:23 Like I just think that it like ruins people's brands. Like to me, like everything eventually is gonna turn into J Crew, where it's like I only buy it when inevitably they have their fifty percent off sale. Well, I actually it kind of works the other way, which is Every brand wants to discount. but doesn't want to dilute the brand. Why do you want a discount? You got too much inventory left over. And that's just uh cash that's tied up sitting on your shelf.

29:48 Uh, maybe it's expiring, maybe it's just out of season, but it's definitely cash that's tied up in inventory. So every brand. is not perfect with inventory. That's the first problem. The second is If you want you wanna juice your numbers. So if you have a way to juice your numbers, you would love to have more revenue, more profit, if you could. The problem is

30:04 If you just start discounting, you sort of train people to to buy discounts. Like you said, the beauty of Black Friday is it gets every brand air cover. It says all right. We're all gonna do it. I'm not less of a premium brand because I'm doing this. Right. I'm gonna join in. And so you get the kind of middle set of brands.

30:22 Right. And every like category, you're gonna have the low end that are always trying to compete on price. They're always trying to lower the price. They're always trying to discount. They're known as discount brands. You have the mid tier. Which w was trying to find that balance between Still value, still a value purchase.

30:37 But maintaining some brand premium. Would you say that's like a that's like a J Crew? I don't shop J. Crew, so I couldn't tell you anything about J Crew. Uh, but that's like a Nike, for example, right? Um Nike's not Louis Vuitton, it's not truly luxury scarcity. But it's also not trying to be thirty two degrees, you know, the Costco athleisure wearing brand, right? And so you You have that middle group and that middle group

31:02 They want to participate in a Black Friday because it gives them air cover to do the discounts like the cheap brands without being seen as a desperate cheap brand. Cause it's like, well, today is the day. We all do it. Right. And so I think it's really important for them. And then you have the luxury brands who can go the other way and they could say, Zero percent off. In fact It's ten percent more expensive today, right?'Cause they're gonna use this as a branding moment. They're not gonna sell high volume anyways. So they use this as a moment to reinforce their position as luxury. So it kinda works for everybody.

31:30 I think I prefer the last one. I like I would hate to have to do this. I've been friends with you and I've been friends with you know, dozens of other people who have startups in the e com space, not established yet brands, some established, but and like their Fridays are miserable. And it seems like their entire year kind of is make uh it makes or break. This Two weeks. Does that s seem like accurate? It is for a lot of people. It's not that's not the case for us. Like I saw somebody who does like fifty percent of their

32:00 revenue for the year in this like eight week sprint or six week sprint between, you know, Black Friday, the start of your early Black Friday sales to cr the Christmas uh shipping cutoff. Uh by the way, can I give you two funny things? One is um Jack Butcher used to do this great reverse Black Friday sale. Do you remember this? He always did some crazy stuff. He's great, man. He's an artist. What what which one is that? He's an artist and he knows that kinda that Positioning and counter positioning is all counter positioning. Meaning You position yourself relative to the

32:32 Position of other things. That's how positioning works. It's all a relative exercise. And so he gets that. And so what he did was I think he had like a course or something like that. He would do a reverse Black Friday sale. Where he would start the price at a certain thing and then they would just go up in the like two weeks leading to Black Friday. Every day the prices are gonna go up. So if you wanna buy it, buy it now because for the next two weeks prices will go up every single day. And it wasn't even really that that was that effective of a sales tactic, but it's like rather than do nothing.

32:58 or Dilutra brand, he decided to use it as a branding moment, which I thought was cool. We also talked about the uh I don't know if it was Brooklyn who started this, but it was uh the uh the old leaked email. Chubby's well I still I st I did it and I stole it from Chubby's. Did they also still from Brooklyn doesn't it? I think they also stole it. I've seen like a ton of people do this same trend, but we talked about on the pod, which is beneath Brooklyn. But but most consumers don't know. They don't care. They don't they have no idea. They fall for it, right? That's kind of the point, which is you send this email out to your user base that looks like It was supposed to be an internal email where someone on the marketing team is like, Hey, just doing the testing, final testing for Black Friday. I have it

33:37 Uh you know the the code is X. Um, you know, go test it out and see if it works. And then you said a follow up. Oh my God. Whoops. That was not meant to send to everybody.

33:47 But We're gonna honor it. They're not fired. Yeah, or we know, whatever. We'll deal with J Jacob's, you know, mess up internally, but but you know, whatever. Have at it. Well, we're gonna leave it up for twenty four hours. And then people go crazy because they feel like they got access to a leaked discount code. And it works, by the way. I did that too. It it was super effective. I did it in uh Two thousand and nineteen. Yeah, uh right before we sold, uh about a few months before we sold.

34:12 And I did it in nineteen and we did it for trends.co, which was a digital product, which is like the best Black Friday deal ever. I don't have to fulfill anything and it's one hundred percent profit. And I don't remember exactly, but we made something like a million dollars in profit in one day. Right. From that email. You love Black Friday. What what the hell are you talking about? Well, I guess like if I were to own a brand now, like a like a uh a particularly I think Black Friday is mostly clothing or furniture, something like a like a normal retailer. I don't think I would do it. But I would be tempted to Did you you're like those people who live in a gated community with twelve foot fences around their house and then want like an open border. It's like bro, you your house doesn't even have an open board. What are you talking about? It's like you're like oh I hate Black Friday after you like

34:59 You know, totally leaned into Black Friday and did the like uh Yeah, once I got it. Yeah, exactly. It's dumb and beneath me now. Yeah. Oh, you used to do that? Uh yeah, no. It's um I I do you did you buy anything? Yesterday. No. And by the way, I find it so funny. There's a great meme that was like Thursday, everybody's like, I'm so thankful for everything that I have. And I just feel so full. My cup is so full with all the love and and everything that's my life. My life is so.

35:29 So full. I'm so thankful for everything. So grateful. And then Friday you're like, I need more. More shit. I don't have any I don't have anything. I need a I need more You know how much stuff I need right now that I don't have? It's like literally the clock strikes twelve and everybody's attitudes flips. Dude, you want to do it. All right, you were talking about challenges. How about this challenge? What if you try to go one week, so seven days without spending

35:52 A scent. on a consumable. So like your mortgage or rent is okay. Daycare's okay. But like Coffee. Like uh no, it has to be like out. You can't eat out. It's just like what you bought the week before at the grocery store. Do you think you can go seven days without spending a cent. So

36:12 Uh and you can't buy anything extra. Can I? Absolutely. Will I? Absolutely not.

36:18 I think I I'm down. I wanna do that as the N M M F M challenge. We you know we we get w a whole week of not buying anything. They do You know, dude, look, look, people do fast. We gotta do a money fast. I'll tell you what I wanted to do that you're not I'll tell you where I'm gonna get your butt to clench.

36:35 So I I was pretty inspired by Burning Man. And everybody's never gone to Burning Man, have you? No, but I'm just fine. It's like it's like a movie. It's based on a true story. So Everybody if you live in San Francisco, people will make you nauseous telling you how amazing Burning Man is.

36:54 And what they're trying to do is convince me to go, but what they don't know about me is I'm like a cat where you the more you try to pet me, the further I run away. So you telling me to do something only makes it less cool in my books. And so by this at a certain point, I was like I'm definitely just not going. Why? 'Cause I'm stubborn. You're dug in. I am what the what the French call dug in. And

37:17 But I was like, Oh, what's cool about it? And I was like, I do like the idea of like you go to this deserted place, you basically build a town, it's all barter and free love and You know, all that good stuff. And then they burn this thing at the end and it's sort of symbolic in this way. And I thought What's my version of that? And I came up with this idea and I pissed out at this dinner and just

37:36 This guy was like that. So here's the idea. I go, we should do a money burn. I was like Mm. So much of our life is based around money and wanting money and this attachment to money and people have unhealthy relationships with money and money has this power over you.

37:50 And I felt it on me. Money has a power over me. It gets me to do what I don't want to do sometimes. It gets me to act in ways that are I'm ashamed of sometimes. It gets me to uh it just takes up so much of my mind space. that it really shouldn't. Uh that that portion of my mind could be used on other things. Well money has this power over me. I go, You know what we should do once a year, we should do this thing where you take some amount of money And for everybody it's different. You come with an envelope and it's an amount of money. That hurts you to burn.

38:17 Oh my God. And we burn it. And I was like, think of A how it would feel. Be what it represents. See how polarizing and how angry this would make people. How much How much news and buzz this would create and how much of a conversation this could create. I go

38:33 Imagine if the the sort of like tech Head up their ass. you know, elites in San Francisco do the m the most obnoxious thing possible. They go and they literally light money on fire and they say they're doing it for this reason, but it's gonna piss off a bunch of other people. It's gonna inspire a bunch of people. I was like, this is actually A tremendous idea. And my friend Was like

38:54 Dude, this is one of the best ideas you've ever had. I'm hooked. Who which friend So this was a good idea. I I have to make sure I never listen to their opinion ever again. I'm not I'm not gonna say their name uh because I don't wanna out them on this, but they were like and for years, every year they text me the same thing. When are we doing the money burn? And I don't do it because I'm like, I literally already feel anxiety over that idea.

39:17 Of like taking I don't know, seven thousand dollars and just burning it. Just some amount of money that would feel horrible to to burn. Like the what is that minimum cost? How are you gonna say that you're willing to burn seven dollars, but I'm just saying don't spend like a hundred and fifty bucks in one week on coffee. Well Because I think it's like if I'm gonna do it, might as well do the more dramatic, impactful version of it. You know what I mean? Like

39:39 How good of a story is it if I'm like, yeah, and then for one week. I didn't drink coffee outside the house. Like nobody gives a shit, right? It's like okay. It's like doing a fast where you still eat sandwiches. Like, okay, well, that's not really that impressive. So if I'm gonna do something, I'm gonna do something that's makes for a better story than your like consumables fast, which is not catchy and not not buzzworthy and not bragworthy. Um Yeah, I mean that sounds like a horrible idea.

40:04 But uh I think you should do it. I I would love to Imagine there was the money burn. Would you do it? No, but I would love to watch you do it. What uh I'm still too scared to do it. All right, let's move on.

40:22 Yeah, by the way, I did a great chat GPT prompt about Black Friday. J wanna share. Prompt prompt hack. Promtag is uh So I go to Chat GPT and I'm like, hey, tell me about Black Friday, the origin and anything interesting.

40:34 Blah blah blah. And then it's like, oh the Phil Philadelphia Police Department did the thing, right? So me and you both did the same thing. Here's the prompt act. Then I went and I said, It it said something about the Macy's Day parade. I go. Tell me about the Macy's Day Parade, as if you were Malcolm Gladwell teaching me about it. What would he say? 'Cause I just I use Malcolm Gladwell as this like

40:52 Guy who gets interested in the things that we all overlook or the the the things we've all like already accepted and then turns it into like a bigger story. So he goes. So it just goes. A tipping point for American consumer culture. And he talks about how the Macy's Day parade was started. uh by this immigrant and how it was the employees that were dressing up almost like clowns and cowboys and knights they borrowed live animals and Malcolm would say this is how all great I great movements began.

41:19 Messy Grassroots and deeply personal. And then it talks about how each symbol of it, right? Like the balloons or why the balloons were a genius thing over the live animals. And just using this, how Malcolm Gladwell would explain X Or you can s you know switch out Malcolm Gladwell, but you can be like Richard Feynman, how would he explain this scientific topic?

41:38 is such a prompt hack for chat GPT. It makes chat GPT talk to you in a different way. Our friend Sahil, he had a tweet and he said, What's the best one shot prompt that you've made in the last thirty days? It could be for a recipe. a front end developer. And image generation. The more specific, the better. The best answer gets a thousand dollars. And

42:00 It's all these Pretty good like prompts that people have submitted that were amazing. Like the simple one that I actually liked, which is Based off of everything that you know about me. Suggest three to five books that you think I'd enjoy reading. Uh it was that was pretty good. And I went and did that and it suggested uh a

42:18 A book that I'm gonna start reading. Um Another one was you are a lawyer that specializes in working with startups. Ple review this legal document that was sent to you by your client. And summarise each section. in plain English and determine if that's good or bad for me. That's actually a pretty good one too.

42:34 Uh, but there's like this is good. Today has been chaos. Ask me questions to help me figure out what to do next. Don't stop asking until you are fully sure you have all of the context of my situation and can generate an actionable plan for me. I use Chad GPT this way too. I I use I tell ChatGPT often To ask me questions. So I'm Your role is this.

42:53 I'm trying to figure out X. I don't know where to start. Start asking me questions and don't stop until you feel you have enough necessary information to give me to give me useful advice. Or ask me questions and I just I keep saying a yeah, ask me more questions. I'll sh answer parts of their questions. along the way and it's such a useful thinking tool this way versus

43:12 Just searching and getting an answer. If you try to say Hey, how should I do X? It's gonna give you a generic answer. But if you say Ask me the questions that you would need if you were my coach. Who has tons of experience. In this subject.

43:24 In order to get me to figure out the answer to this. It forces you to think about it better. Are there like deep questions? It could be like uh marriage marriage advice, or it could be like what do I do with my life advice? Or like uh I'm struggling with this person. Help me solve it, like things like that. Yeah,'cause any of those any of those personal things, uh I've used it with tax things, because if you ask it a tax question or a legal question.

43:47 It'll give you a generic answer, but there's high risk, right? Like it doesn't have all your context'cause you You don't know how to give it everything you need. So it just gives you kind of a general answer, which could be totally misleading when it comes to tax or legal. But instead I say, here's my situation. Ask me the questions that you would need to know if you were my lawyer. So then it asked me the question. Then it at that point now it has the context. Then I say, give me an informed answer based on what I just told you.

44:10 And then it knows. Well, you could do X, but but since you said you're incorporated here Blah blah blah, right? And it it can give you a smarter answer that way. Oh, that's pretty good. H have you used it for any other props that like are helping you solve like s uh just like Light problems where

44:27 It's like a like a therapist would help guide you or like an executive coach. Yeah, I use it. I tell it it's my coach or it's my therapist or it's my strategist or it's my analyst. And then I'll either You know, ask it the questions or I'll tell it to ask me the questions. By the way, that's one of the useful things about Chat GPT is uh

44:44 Tell it the role. Up front. So the a prompt structure that works is role. goal and then I think context. And so you go role, you say You are my research assistant.

44:54 Your job is to find examples that support The idea is that I'm gonna present you. Goal I'm trying to re write a really persuasive blog post about X. So I need to come up with great examples and counter examples.

45:06 And then I'll give it the context. The context is blah blah blah. And then it knows the role, it knows the goal, and then it has the context in order to actually do the job. Dude, that's amazing. I love chat GPT. I uh I have a friend that works at uh OpenAI and apparently he was able to sell some of his shares and he was like Uh, do you remember when I told you I was starting to work there? And I told you like if things go well, how much money I think I could I could make.

45:35 Add a zero to that. And that's how much and that's just a percentage of the shares that I sold to achieve that number. Wait, can you say uh like roughly the roughly the level of seniority of this person and roughly the amount of money they made and roughly what time? I'll be I'm gonna I'm gonna be very vague on purpose. I'm gonna say, uh let's say they've worked there for two to three years. And I think according to the news, like

45:57 Business insider, they just did an article and they said the average pay, all in pay was like eight hundred thousand dollars. So if you're making eight hundred thousand dollars three years ago, let's say that's four hundred cash, four hundred equity. So you're expecting four hundred a year in equity. Uh I don't know how much their value has gone up in three years, but I think ten X. Yeah.

46:17 So if you're expecting four thousand grand a year in equity, you would now have four million dollars a year in equity. And if you've been there for three years, that's twelve million dollars. Nice. That's crazy, right? And that's like uh not even all your shares. Uh because I think Like they do like they're known for paying people even more now that there's even more competitors. And you didn't even invent. artificial intelligence, right? Like you didn't even have to do the incredible thing.

46:45 at that company in order to do that. You did good work. And I mean this in a good way. You didn't have to pull off a miracle. In order to get incredibly well. And you're like the one thousandth employee. Like Which is why people should listen to our Sarah's list episodes and whether you believe that the companies we picked are right or not. You should uh do that. If you're gonna take a job, might as well take a job on a rocket ship.

47:06 Right. Like might as well take a job where your equity's gonna appreciate this like absurd rate or yes, ch has the uh has like a realistic chance to. The problem is most people have no ability to assess that. And it's not always obvious, like Like like like for example, I think OpenAI raised money at a hundred twenty million dollar valuation recently, is that right? H sorry, hundred and twenty billion. And

47:28 I would imagine the majority of people listening to this are saying, that's outrageous. But in five years there's definitely a world where we look at back and be like That was a steal. How did I not like put my whole life savings into that.

47:42 There's a real there's a world where that's that's definitely a possibility. Yeah. There's still a 10x. jump from here for for an open AI. They could be open AI could become has a l legitimate, a realistic chance of becoming a trillion dollar company. I think which I can only say about a handful of companies. I was listening to this thing about Facebook and this guy was talking about working there and he was like when I joined it was worth seventy eight billion dollars and I thought like

48:06 is his peak. I'm selling I'm I'm selling everything. Like I gotta get out. Facebook's now worth one point five trillion. And so these numbers, they're really hard to to Comprehend. Uh I mean I uh dude. Have you ever thought about a trillion dollars?

48:22 How much is it? How'd they have it? A trillion a trillion dollars is one thousand billion dollars. That is like an insane number. They should call it that. This you're calling 1000 billion and not even trillion. Trillion actually doesn't even do it justice. That's so you know what? In about

48:39 Five. Is that right? Is it a thousand billion, or is it A hundred billion. No. It's a thousand billion. It's a thousand billion. Is that insane? Is that insane? That's insane. Not only is that insane, there's a world where in ten For sure twenty years that a human being is worth that.

48:55 Because I think how much is Elon Musk worth Now two hundred Two hundred billion. So if it just if he just has a uh a seven percent annual growth rate, that's gonna double in ten years and then double again. So you're looking at eight billion. Eight. hundred bil like it that's just so much money. One thousand billion. He he's the betting favorite to become the world's first

49:15 Trillionaire. That is so much so which which would I mean I think he said that he thinks Putin might already be that. Um, or he said that he's the richest man, but he's not on any of the lists. So that would be like let's say if you're worth uh the difference between so a hundred million divided so that'd be like the equivalent of a one hundred thousand so Uh a trillionaire to a uh a billionaire. Is the same thing as a hundred millionaire.

49:40 to a one hundred thousand air. Does that make sense? Yeah. That's insane, right? That's insane. So like the a hundred billion dollar person and someone worth a hundred thousand dollars, they're not in the same ballpark. Like their lifestyles are like drastically different. Now To a billionaire, yeah. That's the that's how different. It makes a billionaire Like just like a six figure.

50:01 Like W two of Plus. Yeah, like like like one bad medical bill can knock you out. Yeah, or it's like you know what I mean? Like you still use WoW airline and you only did it because you got the the voucher for two hundred and fifty dollar round trip. Like it's like ridiculous that I was thinking about like that that math. It's crazy. And the reason I was thinking about it is because um Warren Buffett just did this big speech or this big letter. where he wrote that he he dude, he's such a good writer. He was like father time always wins. And Father Time uh he's a mean son of a bitch and Like that's basically.

50:33 Yeah, like he said, like Father Times always wins and he's like a real fickle guy. And he took my wife Susie. Before me and our plan all along. We just assumed because You know, he eats horribly. We were like, we just assumed that I was gonna die first. And so the plan was that it was her job to give away all the money. Unfortunately, she died. Uh and then we also gave the ch the money to our children.

50:52 Uh, but you know what's crazy? Our children are in their seventies now. And they are not going to live long enough to be able to give away all of our money. And so when Susie died, they each got ten million dollars and Warren Buppett's currently worth$150 billion. So ten million is nothing. But uh they each got ten million dollars and now it's their job when I died to give away the money. I don't think they're gonna live long enough to be able to give away this much money. And The future generations, I don't know them as well as my current kids. And I cut I trust my current kids, but uh you know, it's hard to say with my future generations. And so they have this monumental task to give away all this money. And if they don't, it has to go to this foundation.

51:29 where uh everyone has to vote on it because this way each of the children as well as the grandchildren have an excuse to say something like Well, my brother doesn't think that's a good investment, so I'm so sorry, I gotta pass on you. And so he wrote this letter explaining uh a bunch of tips and tricks. He's like even if you're rich or you're wealthy, my opinion is you should discuss your will with your children before you die. It's a great way to bring the family together. Like the and and and he also says That's so funny, by the way. Isn't it funny that Will is like the surprise It is weird. It is weird. It's like, ooh, let's open up the time capsule, see what was in it. Like, why is it a surprise? That didn't even make sense. Dude, there's so many issues with wills that like uh that I've learned about because we're setting up a states. Like, for example, uh a lot of people, and he talks about this, but I've read about it constantly and I know friends, their wills are it and aren't equal. So particularly women. So and then like uh Vanderbilt did this where it was like the women get four hundred thousand, the men each get ten million dollars.

52:23 And it creates like all this like Anger among siblings, which ruins families. And he talks about that in his letter. And so it was a really good letter that he just released like last week. about how he's didn't he sign the like giving pledge though, right? Like Yeah, but he pledged I don't think he pledged a percentage. I think he pledged an amount that he said in the letter and he's like

52:44 But the amount is now huge, so I would need to give more. And so yeah, his he's giving it all away. Ninety nine percent of my wealth will go to philanthropy during my lifetime or at death. Maybe it's just that the one percent is now huge. Is that what the is that the issue? I didn't understand. Well, I didn't understand it because in the letter it was like I am now gifting a hundred and fifty thousand shares of Berkshire Hathaway. Previously we did this, but now we need to give more. That so he didn't reference the giving pledge. It was like an absolute amount, not a percentage amount.

53:14 Uh, other than saying he gave each of his kids ten million dollars. Uh and he's like, That's all I gave them. So he's selling uh These gifts I'm making today reduce my holdings of Berkshire shares to two hundred and six thousand. A fifty six.

53:30 percent decrease since my two thousand six pledge. So he's cutting it in half. And so how much is that? Two hundred six thousand shares. I think it's a one point five billion dollars. That he just gave away. I think it's more, dude. How much Or sure it.

53:45 A stock. Is seven hundred grand a share. So seven hundred grand a share times two hundred fifty thousand, just to use round numbers, is Almost Oh, oh that's right, right.

53:55 It's like did my calculator. Like how many commas is this? Exactly. Two hundred almost two hundred billion. Oh yeah. Well that's a lot of money. What's happening? The numbers are so grand that I it's frankly incredibly hard to comprehend. But basically he's making like the largest gifts of all time.

54:16 I can't believe we just agreed to do public math. Like we only have like two rules here. One Don't get canceled. Two. Don't embarrass yourself by doing public math. And we did it. Yeah, we did it a bunch of times, frankly.

54:29 But dude, that's a g it's a good article, right? You gotta you'll you'll have to read that. Buffett talking about giving a away a hundred fifty billion dollars, but he doing he's doing it in a way that we can easily understand by saying everyone should read their will before they die with their children. Dude, Buffett doing anything, I'm in. I'm so in on Buffett telling any story or talking about any subject of his liking. He is absolute blank check of attention from me. Right. Yes. Yes. Uh Bill Simmons had this thing that he coined once called the Tyson zone about Mike Tyson, where he goes, the Tyson zone is when somebody reaches a level of crazy That

55:05 Somebody could tell you anything about Mike Tyson and you would believe it. Like if it was like, oh, Mike Tyson got arrested because he's been eating sharks every morning, it's like uh fuck, that's crazy. Uh you know, he bit an ear, he he's going to jail. It's like there's no story that is out of bounds on Mike Tyson. And I feel like the The buffet zone is basically somebody who You have my undivided attention at will. Whenever you want it, for however long you if he's like I'm doing a sixteen hour live stream, I'd be like okay, well I guess I

55:33 I guess I better, you know, like get a comfy chair because I'm gonna be here for sixteen hours today. You know, like there's no there is no nothing Warren Buffett could do that I would not be interested in. If he was just like I'm gonna live stream myself that you know, like Doing ASMR, eating soup, I'd be like All right. I'm in. I'm gonna start just like attributing Facts and stats to him.

55:51 Well you know what Buffett says, he says Buffett says is the uh the new Harvard study. Yeah. Right? Yeah, there was a study at Harvard to support whatever point I'd like to make. And similarly, you know, Buffett once said Uh. X. Oh, really quick.

56:09 Can you tell me if this is true? Is this Enron thing a joke? I think it's real. But I'm not sure.

56:17 All right. Which is I I hope it's a joke, which is w what is it? What's the story? They someone bought is relaunching it as a crypto token. Like it's like worse than a bad like Silicon Valley plot. Uh I don't know if um the stories is out. But the

56:35 The Twitter handle Enron. Which Enron, if you are And you know, under the age of twenty eight, you probably don't even remember this, but Enron is like Oh, was it TX for oil? Yeah. It was like an oil energy company in the nineties that uh was one of the biggest companies in the world. And then in a month's time it went bankrupt. And it turns out because the executives had all committed fraud and a bunch of them even killed themselves before they got sentenced and a lot of them got went to prison, whatever, horrible.

57:00 Uh on Twitter, somebody is now tweeting from the Enron Twitter handle with their logo saying we're back. And they are talking about a their new decentralized product. And no one online knows is this real or is this not? But It's the perfect way to say fuck you to the crypto crowd,'cause that's basically what they're doing. We're they're just sitting in they're just sitting in a room that's like

57:24 Should we name our new crypto scam after a scam? Dude two wrongs to make a right? Like this is like when a rapper samples an old song and they're like, Yeah, it's like one a new fraud sampling an old fraud. Yeah, they're remixing crime. Dude, can I just give you one rant real quick? I was watching this video that was like uh it's called I was on YouTube, it's called the Elon Musk Learning Method. All right. Click. That's like another uh Warren Buffett says.

57:54 Yeah, exactly. Elon explaining how he does this, or like you know, some some backstory about Elon. Um But one thing he says in it, which I think is just it just struck me. This is an obvious point, but I guess The implications of it.

58:07 really just like slapped me in the face. He was like Uh People say like, you know, we have to give people better access to education. He goes he's like That could not be further from the truth. You can literally learn anything.

58:21 Everything you want to learn is available online. At a world class level. For free. To anyone. Who has an internet connection, which is almost everyone.

58:29 And he's like basically there was no lack of access. To education. And it's so true. Like I c if I want if I was like, Oh man, I wish I could have gone to Harvard. Okay, just Google it. Watch every Harvard lecture you want is online. You could sit there, you could get a Harvard computer science education.

58:46 Today for free in your underwear at home. And nobody does it. And that's like the second one. I spent hours this weekend learning how different magic tricks were done on YouTube. Oh.

58:58 Ours. I can't be fooled. Oh, not even learning how to do'em? No they're done. I just needed to confirm that David Blaine Well just a human. Uh

59:16 Dude, that when that show came out, Magician's greatest secrets revealed, do you remember that? Just so pissed. I was I remember literally thinking to myself, I was like T I was like TNT. You sure do know dra drama. This is an amazing premise. They were like, This magician has to wear this mask because if his peers in the magic industry knew what he was about to tell you, they're gonna kill him. She would be killed. He could never show his face. face in a magic room again. I was like, oh holy shit. Mom, Mom, where's the remote? And I was like, uh pre-recording. I was like got a notebook out and I was like, oh my God, how do they do it? And he just showed you every magic trick and how they do it. The greatest. That's the greatest. Absolute greatest. Um That's what I do on that's what I do on YouTube. Like you you're telling me he didn't actually bite that quarter in half. Oh so insane.

1:00:08 Well we said about it on those. Doesn't matter. That's the pod. I feel like I can root Well I know I can be what I want to I put my law in it like my days off On the road less travel never looking back

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