The App That’ll Be Bigger Than TikTok

0:00 So last night I downloaded an app that blew my mind. And it's called Sora. And I don't say that Casually. I'm not trying to be an AI

0:09 Thought leader who's like Holy crap, the new model is so unbelievable. They just changed the game. No no no. This app was weird in a weird in a way that I haven't like Hasn't settled yet. I feel like I can root

0:23 Well I know I can be what I want to I'm putting my law in it like my day song on the roadless travel never get. So basically OpenAI, the makers of Chad GPT, have released A new app called Sora. And when you hear it, the v I think the first reaction is a big eye roll. It's a feed like TikTok.

0:43 But hey, all the videos are made AI. You don't have to worry about like is this a fake video? They're all fake videos, okay? And so the initial reaction from the smart guy community was like Um Literally like oh good. Pure AI slump. In fact, there were some great tweets about this.

0:59 Uh that I always want to call out for Humor and excellence. Uh, Chris Bachie had a great one. He goes, uh Sam Altman, you know, open AI, we're gonna cure brain cancer. Open AI today. We created brain cancer. Like the worst thing you can do is just a feed of AI.

1:17 AI slop, basically. But when you go in. It's not AI sli I think that's a I think that's a thing that gets you cool points on the internet. I don't think it's what's going on here, and I think you're gonna be on the wrong side of history. If you try to resist this. And so

1:32 You open up the app. The way it works is Like chat GPT, you can type anything and it's gonna create an AI video. But the very first thing it does, the camera's on. And this is not like any onboarding I've ever done in any other app. The camera's on and it says

1:46 Say these three numbers out loud. Like, all right, twelve, seventy four, eighty eight. It's like cool, stole your voice, got it. Like what? It's like yeah, we can use AI to do your voice from those three numbers. Got it. And it's like, Hey just uh look to the right real quick. There's something over there. You look over to the right, it's like Got your face.

2:01 All right, now we could put d w those two little actions, you sang three numbers. Are you looking at the camera and then looking to the side? It now can c recreate Your face. Last night in bed. I made one that said, um I made a few actually. The first one was put me in a Ralph Loren, which is hilarious. But the really shocking one, I said, make it look like I have a ponytail.

2:25 And let me All right, share that ponytail one. It's scary. I let it grow out over the last year. It feels completely different, but I kinda like it. It's easy enough to keep in shape just to rinse and some conditioner and let it do its thing. When I'm working or need it out of my face, I just pull it back like this. Simple. Feels good. So this app is Unbelievable. I did one.

2:46 Where I said. Me ding dong ditching. Uh somebody used like the ring camera footage. And then I cartwheel away to hide. All right, here we go. Quick knock.

2:57 And I'm out? Perfect. How does it know your height and stuff? It just inferred my entire body from my face, which is Disappointing in its own way.

3:12 That looks real. Yeah, and so okay, so you could do it for yourself. Now Watch this one I just sent. You can also Use other people if they let you. So this is so Sam Altman, the cr you know, the founder of

3:25 Uh okay I He's like available to be used. So you just if you just tag like you just like Me talking to Sam Altman or whatever. But in this case somebody was like They used Sam Altman and they were making fun of the idea of the AI slop. Have you seen this one?

3:42 Are my piggy enjoying their slot? This is crazy. This is one hundred percent I think. Um

3:53 Better than TikTok, actually. I think it's better than TikTok. And it's it's this is V one. So there's a couple of kind of So I think this is gonna be uh here's a couple of predictions. I think this is gonna be the most downloaded app in the history of the world.

4:08 Um over in a short period of time. So I think it'll be like the fastest to get to a hundred million downloads. Um,'cause I think it'll happen in like Like right now it's gated by you need an invite code. But as soon as they open that gate, or if they open that gate um in in short order. This thing would

4:24 Okay. You know, a hundred million plus downloads very, very quickly. I just went to the app store last night and I just clicked download and it worked. I didn't know you had that, but the same other people couldn't do that. They all needed they would hit a wall that said you need an invite code. Um,'cause I was I was like, dude, have you seen this? I was texting people and they were like, I can't get in. I was like, I didn't have a code. I don't know why I got in and others didn't. I'm not sure. Um So that's my first prediction. Second prediction is I think this opens the floodgates of something that Matt Mazio talked about on our podcast.

4:50 So I did a episode with Matt. About AI. Matt's totally like He's so far down the rabbit hole, I'm like, Matt's like Matt, Matt, Matt. It's like echoing down the rabbit hole. And He was talking about AI and he goes. The crazy thing about AI is we are so early and I don't mean in just in terms of how smart it's gonna be.

5:09 We're so early because every AI tool right now is single player. He's like chat GPT is just a tool you use yourself. And same thing with the image creators and same thing with Al almost all of the tools are s still single player, but the internet has shown us that like all the most powerful apps They multiplayer the things you do with other people, whether it was Facebook and social networking, whether it was Uber connecting you with drivers or Airbnb connecting with other people, Slack where you chat with your teammates. Like it's crazy that none of the AI tools are really multiplayer today.

5:34 And so he's like, I'm waiting for that. Like that's The next wave, that's the big thing. This was one of the first AI AI native things where I'm like, oh yeah, I'm gonna be using this with other other people. Like last night, me and my friends were basically like creating videos of each other making each other laugh.

5:49 Um It was like so easy just to do that back and forth and get it there. You know, you get a tag, you got tag, somebody made a video of you. It's like, dude, I have to go look at that. I can't not look at that. Like so hey, here's somebody hold this baby. I gotta look at this video somebody made of me, right? It's like one of the most like strong polls. And if if you remember One of the big growth levers for Facebook was when they introduced friend uh photo tagging. So they made it super easy where not just you could upload photos, that's a solar player experience, but when you could just click on somebody in the picture and write their name and then You would get an email whether you use Facebook or not.

6:20 They would say Sean just uploaded a photo and tagged you in it. And you're like, Oh, I gotta go see what this picture is. Like that's out there for everybody to see. That created this insane growth loop for for Facebook. I think that's what's gonna happen with this. When you lived in China, did you w w Uh I forget what they call them, but what are the apps that are like I think it's w WhatsApp is one of them, where they're like an everything app where WeChat. Uh super apps. We chat. So like with the WeChat it's it's hard to understand. uh in America, but they call it an Everything app because you could like you chat with your buddies, you order groceries and you send money like what is that right? You pay your electricity bill, you can buy furniture. You do anything you want on that app. So um I downloaded this thing or I signed up for Chat GPT Pro or whatever the most expensive one is because they have this new thing called Pulse. Have you used Pulse?

7:06 Dude, no, but I I love this idea. I haven't used it. Can anybody just turn this on? Uh you you have to pay money, so it's expensive. It's I think it's one or two hundred dollars a month, but um Um basically like I tell it what I'm into. Or it gets to know me.

7:20 And every day when I wake up now Not me, I'm I'm on chat GPT a all day any anyway. Now in the morning I pull up Pulse and it's sort of like my newsfeed, except it's all tailored for me. So like I'll tell it I'm interested. I'm reading this particular book that interests me. And I see like relevant articles that it has written. So it's it's the journalists and it's so it's like uh, you know, um Apple's newsfeed, except it's also the journalists. Or like I'm into like Greek philosophy right now and like I'm seeing like it's telling me about Greek philosophy tailored towards me. Or like Like you know, we're trying to like learn more about YouTube. It's saying like uh I'm like I wanna learn how to get more popular or be better at storytelling or whatever on YouTube. Like I wanna like perfect that craft a bit more. It writes articles

8:04 uh based off of the conversations that I've had with it. So when I we do this podcast, we'll use ChatGPT to research and come up with story ideas. It's giving me daily articles based off that, which is insane. And so like they should have just called this Ben Levy because this is what Ben Levy does. Ben Ben gets to know you, he knows what your interests are, what your dreams are He knows what you're what you're working on right now. And he'll every day he'll just text you useful, interesting things. And celebrate your success and like help hey, here's a tweet I saw that's relevant to the thing you're talking about. Hey, here's an article that talks about how to do that thing you were talking about. Now Ben has to compete with AI because AI is doing that. And this is the first example of a super app. Now I'm starting to get it, where I'm like Everything's going to be on here. And frankly, like I'm a free market guy.

8:46 This is scary. This is like Every quarter I'm like, Okay, now I am a little bit more fearful, what's gonna happen in five years because how is this company not gonna take over the world and be the biggest company on earth? The way that like I'm using it already. But why is that something you're fearful of? There's there is always a biggest company on earth. Why is it scary that it would be open AI? Because I think it's potentially gonna be significantly larger than every company ever and will know more about me like Well we'll it will be ubiqu ubiquitous in more ways than it has ever been. Uh you know, like NVIDIA is the third largest company in the world.

9:20 I don't particularly interact with that every day and I don't know if it knows anything that it could like ruin right ruin my life, but now open AI does. I just think that open AI is gonna be like the combination of Facebook, Google, every news company ever, and then like five other companies combined into one. I wanna Talk about this for a second. This is pr pretty fascinating. So I sent this to my sister. I sent her one of these videos and she was like uh what AI Sean what is this? And I'm like Oh, the makers of ChatGPT now have this app. You can make any video about anything, using anyone. And you just use your face. And then they just do it. And I was and she's like, Oh my God, being your sister is so tiring. You have so many cool things that I now need to like know of and like I was just getting

9:59 settled in this couch of life here, and now I have to get up and go do things and like what is this? And I feel that. I actually feel that in a big way, right? You feel exhausted? Yeah,'cause like even when you talked about poles, it's like oh, another game changing Thing I need to go learn, do, try. Oh my God, am I irrelevant now? Is it my bow am I super powerful or irrelevant? I can't tell. So I think there's

10:24 There's that angle, which is I think some people feel exhausted. By the rate of change. And I don't know what to tell you. It's like It's like saying I'm so t it's like on Survivor when they're like I'm so cold and it's like

10:38 Well, you still got thirty more days out here and it's gonna keep raining. Like I don't know what you're gonna do. That's what happens. You're gonna be dressed. You just summed it up perfectly. Am I now super powerful or am I irrelevant? I don't know which one. Dude, I mean I'm looking at this thing like, oh cool. So content creation, everybody can just do it easily. Interesting. You know, I was watching this interview with um Steve Bartlett, and Steve uh is his podcast called Diary of the CEO. And I think it's basically like the second biggest podcast in the world right now. Pretty c pretty insane. Um

11:09 He was talking and he was like Uh you know. It was sort of like a you're either the hunter or the hunted. It was like You are either gonna get disrupted or you're gonna be the one doing the disrupting and he's talking about for his own business. He's like, Yeah, so I have a team that's just working on AI podcasting.

11:26 So they're making like AI Steve. Or AI guests, and then we're creating all AI podcasts. And he's like we are Um, testing them with ad spend to see Do people watch the AI podcast as much as they watch the normal podcast? Because before it was like no, it was really bad.

11:43 He goes now, as bad as it sounds, like The w average watch time is the same on the AI podcast versus the human podcast. He's like, so That's gonna be a thing. And I'm like, I don't even know if that's true. I don't know if I believe that. I don't know where that is, I don't know what he's exactly saying. Just that idea of like oh so like Again.

12:01 If I'm a content creator. Maybe I'm just irrelevant at this stage. Like who knows? Maybe maybe I'll be completely obsolete. Or maybe I'm ten times more powerful, right? There's two different perspectives. So I think there's an exhausting reaction to it. I think another reaction is sort of the dystopian of like, yo, this is all too powerful and you guys are getting way too powerful. When it took my face and my voice In three seconds, and now like

12:25 If I you know, if if I toggle the button on, you can make a video of me doing anything. Saying anything? And if you use Chad GPD, you could just upload all of my writing ever and all of the transcripts of this podcast, and you could be like Hey, let me just have Sean as my coach. And I don't get

12:40 paid for that? That's just like a thing that people can do. Like this is all like A little insane, right? And um it's all quite powerful. Um and some people don't trust Sam Alman. So I think there's that dystopian of like You know, um Where is the world going? Do I want this sort of all powerful technology or this company to be all powerful? I think there's that fear, too.

13:02 And I think there's the third reaction, which is the one I'm trying to lean into, which is just Be curious, go have fun, go play. Wow, what an amazing time to be alive that like you're seeing the birth of this thing and you get to ride these waves and like the whole world's gonna change, hopefully the for the better and you can kind of impact that. That I think is the only useful reaction.

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14:12 We're all just gonna be in a palantir cage. You know, like Hooper's gonna be in a palantir cage and Sam Album's gonna be throwing stuff at us, uh like our slop that we have to eat in a cage. And this is just how it's going to be. Uh I I I do think the haves and the half nots are just gonna Yeah.

14:30 Separate even further. So can I tell you some of the some of the more uh positive, uplifting, exciting versions of this? So I think um L learning and education is getting way better.

14:42 So there's a few examples of like uh people who are making AI tutors that are incredible. We talked about Alpha School. Google just released this thing called like forgot what's called like personalized learning, where you can basically Tell it what you want to know, and then it just like develops this incredibly personalized curriculum for you and feeds you, like takes you down that path, which is really cool. Um and I think the idea of like just like you have a th a therapist or we talked about a um A sp you know, a therapist in your pocket, a sponsor in your pocket. You're also gonna have Socrates in your pocket. What's it called? Uh uh You know, Google sucks at naming everything, so they're like Google learning and development trees. It's like I don't know what I don't know what it's called.

15:19 Like it just like one it's like. This is Ava. Ava, your your cute friend who's all knowing. Hey Ava. Hey Ava. It's like d I don't want to say hey Ava out in public, you know, Hey Ava. How much is that that house worth? That's what I'm gonna be saying.

15:42 Thanks, Ava. While your glasses are on the air, can you hold still for a second? Hey, can you turn this on? What

16:06 Oh I'm out of range. Hold on. Let me get closer. Do you ever gawk? Like you ever see like a crime and I'm like Uh like whenever I see uh a police officer doing something, I just am um uh I'm just like, Sarah, let's go gawk. Like I'm just like can you guys I just overestimate myself. I'm like, you guys need a hand in it? Can you guys explain what's going on? Uh like What did he do? What did he do? I'm just like uh I'm just like uh shamelessly I'll just go up to someone and be like Can you give me a play-by-play? By the way, that's one of the best Sora prompts is

16:46 Uh use body cam footage to show me doing X and it's a cop body cam that's following you. It's okay. Uh, let me tell you a story and then I want to ask you a question. I was with someone recently this past weekend and we were watching a baseball game and in between each inning He would like look on his phone and like start messing around and doing stuff. And then during the game I would hear like or like a like a buzzer a buzzer noise. And I was like

17:13 after four innings, I was like, What are you doing? And he was like, Oh, I'm betting like three dollars or five dollars between each inning on what's gonna happen over the next inning. And I was like, What are you talking about? He's like, Well, I have this app where like it uses AI somehow and it like makes you it comes up with like different micro bets that you can bet. Throughout the game. And I was like, Do you

17:32 Do you do this all the time? Like what's the situation? He's like, Oh, like literally every time I watch sports, I do this. And I said, How much do you watch sports? He's like, Oh, every day. I was like, Wait, is this a thing? And I went and like talked to like ten other people in this room and I was like, Tell me, do you do this? Do you do this? Do you do you do this? And almost every single person in the room, they if it was a man, they did it. If it was a woman, they're like my brother or husband or boyfriend does it. Right. Well, if you watch any sport now, like every ad is basically like the sponsor of every podcast. Is you know, Fandulo DraftKings. And then if you watch games like you know, the leagues used to ban this.

18:06 They didn't want gambling as a part of it, but now they basically realize like that's our premium sponsor. And so They're like heavily using it. But it's funny'cause like there's been all these situations now, I don't know if you've seen where Players are caught. There was probably like

18:21 Uh five notable thing not five notable cases of this last year, uh across like NBA and F N F L, let's say. And so like one guy, for example Um, you know, he owed a bunch of people money, owed like a car dealer money and his jewelry guy money and whatever. And then they went back and they looked at like a pattern of his games and they're like, Huh, like

18:40 That's weird that he didn't shoot the ball there at the end of the game or like Yeah, just last week even, um This football player, they're the quarterback they were winning. The quarterback wanted to run out the clock, so they're just trying to hold the ball And so the he took the snap and then To make sure that he used all of the clock. He just started running backwards, which you would never do normally if you wouldn't run backwards. But he's like, Cool, I just need the seven seconds to expire.

19:01 He ran all the way backwards into the end zone and took a safety, so a two point swing for the other team, which didn't matter. They were up by seven anyways. But the line was six. And so it went from a win to a loss. Now he wasn't cheating, but like the gambler you know, you get g these guys get like death threats in their DMs every day now, because they're like, dude, you messed up my parlay. Like you messed up my over under, like, you know blah, blah, blah. And they just they get like h harassed. So the players don't really like it, who are you know, just trying to play the game because like all of a sudden people take it uber uber personally If they have a bad game or if they miss that shot, or if they scored one extra time or didn't score one extra time when they could have swung the line, you know?

19:38 By the way, there's another angle to this that's kind of fascinating in the sort of sports betting nurdery. So I don't know if you've seen lately, but There's this great tweet. Where it shows Robin Hood stock going like this. And draft King stock going the exact opposite way in the same time frame? Sports betting, which is like a pretty regulated thing. Like I can't do it out of California, for example. Right. I think you can do it in Texas, but I can't do it there. I I don't know what what state New Jersey states in America allow it.

20:05 Yeah, and it started with like just New Jersey and then it's Michigan and then it's been expanding since then. But it's a pretty regulated thing. And um But but all these other apps now do sports betting, but they call it prediction markets. And prediction markets are legal.

20:21 So Robin Hood now has sports betting in its app, even though it's not uh not a casino. You could just go in Robinhood right now and bet on sports. You could do it on Calci, you could do it on Polymarket, you could do it on all these prediction market sites. And their volume is like exploding. Um because they now added basically like sports wagers because there's like a technical Loophole.

20:41 In sports betting you're uh like okay, yeah, here's the the the distinction. So Sports betting, you're wagering directly on the outcome of the game, you know,$100 on the Warriors to win. So this is regulated under US gambling laws by the state gaming commissions. Prediction markets are seen as a financial market where you're trading the future Like trading futures or stock is not a bet. So you are buying and selling shares of an outcome. That's insane. I don't know why that's any different. But it's basically calls it like it's almost like uh a commodity, basically. So

21:10 You're so all these apps were able to add it as prediction markets rather than sports betting. And so now it's now it's in more places than it was before and it's easier to access than it was before. Listen up, the old playbook is slowing you down. AI. Broke the funnel. Loop marketing.

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22:00 Back to the pod. I think once you become like a famous podcaster like Scott Galloway or You and I we have to take on the cause. Like we automatically get interested in saving young men. Which is like all the rage right now, right? Like young men are getting left behind. Uh

22:16 But in all seriousness. Which is ironic because I spent like most of my twenties gambling on like riverboat casinos and like Indian reservations. But yeah, yeah, you guys shouldn't do it, even though I did. Well you know, I I don't like gambling at all, but I think that there's a there's um And I don't particularly like outlawing stuff, but I think that there's a difference between like going to a casino and that being your night out. I still don't think it's great, but I think that it's different than what I've experienced in my short amount of time being around guys like betting three dollars every game um and having a f uh uh DraftKings account manager calling you and being like hey, um Do you want a five hundred dollar credit to try this new uh bet like I like you know, it's a little bit more isolated. Um and and so it it it's it's it's It's strange to me to see this. I talked to this guy. Um, go to um bircheshealth.com. So B I R C H E S. So Birchhealth.com. This company They just raised twenty million dollars from General Catalyst.

23:11 and uh Kevin Ryan from Alicorp. Um I I don't know this guy at all, so and I've got no involvement or anything. I just thought it was cool. But it's a company that raised twenty million dollars and their whole thing is helping particularly young men uh get cured or get help from gambling addiction. And the reason I thought this was interesting is I brought this up about three years ago where I was like, I'm shocked that there's not more alternatives to Alcohol Anonymous because Alcohol Anonymous is a massive it's it's not a business, but it's a massive organization. And uh one of the reasons now that I run a community, an in real life community, is that I realize that alcohol anonymous is all based around you and like twenty other alcoholics where you're sharing and like the connection is what matters. And doing that online, it doesn't really solve the problem the same way that doing it in real life. And so that's one of the reasons why there has been an alternative. However With the rise of better help and like all these like telehealth psychiatrists or whatever, which I've done and I've tried, like it does actually help solve the problem. Um, I don't know if it does it as well or or not. I don't I don't know the research behind there, but it definitely like helps. It it ca it it is a

24:12 fine alternative to in real life therapy. And I saw that these guys had just raised money. I think he said they're only two years old. They grew like five X in the last year. And I was reading the New York Times about this online betting. It said 60% of guys between 18 and 22 do sports betting. And a sh and a large percentage of them are now problematic gamblers. I'm like oh This company's gotta take over the world. Like this is like now like I was seeking earlier, like years ago, for like an alcohol anonymous alternative as like an interesting business that could do good in the world. This Birch's Health, and I'm sure there's competitors is a very interesting business that I think could take off. Someone on the pod brought this up a long time ago. They were talking about how uh like physical centers basically they were like, Oh, you could repurpose like I forgot what it was. There's some retail concept that has just dying, like a blockbuster type of thing. And they were talking about how

24:59 their prediction, their idea that they brought on the pod was to repurpose those for gambling addiction. They're like, oh, at that time there wasn't even the sport the prediction markets, it was just daily fantasy. Um, and they were like, you know, there's there's gonna be a big need for this. Can I tell you about an M FM listener who's doing something really cool with it? Yeah. So there's a

25:17 Guy who I think he listens the pot, he DM me and he's got a very interesting app. So if you go to Sunflowersober dot com. Okay, that's cool. Check this out. So this guy, Kobe, created this app called Sunflower Sober. And it's a AI based version of What do they call like a sponsor? Yeah. So

25:37 I think uh I don't know exactly how AA works. I could tell you I could tell ya. I could tell you. Did you go? Yeah. Were you a member? I was a member of AA, yeah. So what did you tell me your experience. So you go to you went to a physical place and it was like hi, I'm Sam. And uh I have a great newsletter to subscribe to also I have a problem. This is pre-newsletter, but basically I think before I met you, like I was like I didn't make a lot of money and I uh was like I don't have a lot of money to like go to rehab or anything like this, I need help and I went and like Googled AA near me and I lived in Petral Hill and I go to a meeting And there's thirty or twenty of you sitting around um

26:15 In a circle. And they're famous for having everyone smoke SIGs'cause that's like when you get off alcohol, you like your tr your addiction transfers to like a new thing. And so there's Everyone smoke at six and everyone drank a black coffee at like eight PM at night. And you basically uh you go around the room and you say your name and your issue, uh, which is basically I'm I'm an alcoholic and and I have been sober or I haven't been sober for this long, and you tell your story. And you don't have to share if you don't want to share, but Uh and after a certain amount of time, you get a sponsor, which is someone who you're supposed to rely on and you're supposed to call and you say, like, uh I'm at this party and like I'm feeling like I'm being tempted right now. I don't feel great or I screwed up, like can you help me? And you're supposed to like go above and beyond for this person and that's how you pay it forward in the community.

26:57 Right. And that's free? All of that's free, or you pay? AA is free. A's free, the sponsor thing's free. It's a just a community of people helping each other. Yeah, and there's a a weird story about it. So there's a phrase. So have you heard the phrase are you a friend of Bill?

27:13 That's the secret phrase. So like are you friend are you friends with Bill? It's not really like that secret, but it's like are you fr are you friends with Bill? And that means like are you in AA? Yeah, because I believe the founder is named uh Bill W they say, Are you a friend of Bill W? The founder of Alcohol is Dom Anonymous was this guy named Bill W. And uh he started it in nineteen thirty five and he's got this crazy story where he was trying to overcome alcohol addiction and he and he created these this twelve step program for himself, but he's a wild character where like he like took a lot of LSD to help him like uh overcome his addiction. And it's a whole like cowboy story behind this guy. But the the phrase in AA, it's a secret phrase. It's you you're friends with Bill W Okay. That's amazing. Um, so check this out. So this guy makes this app. And he's like, um he basically uses AI to do this. So he's like, Okay

28:01 You can go to rehab, you can go to therapy, you can but like what if in your pocket was and always on Helpful. um compassionate, non judgmental Person who's there to yeah.

28:14 there to help someone to talk to. And it's not just for I I think he started it. I think he had maybe in his family, like somebody who had like alcoholism. And then Uh, but it's not gonna be just for alcohol, like it'll be for gambling, it'll be for any type of addiction. And this app is kind of exploding. So in the last six months, it basically went from zero to a hundred thousand users.

28:36 So like look at this revenue ramp basically to you know get getting getting to you know fifty thousand plus uh in monthly recurring revenue from subscriptions. What's interesting is that People pay. Uh you know. Whatever. Some low like

28:51 dollar a month plan. And this is gonna happen in therapy and any other Uh any field where somebody's charging you, you know, a hundred dollars an hour or pl plus. You're gonna suddenly be able to pay nine dollars a month. And have unlimited access to that level of of you know to that expertise. It won't be a human But the AI might, you know, in some cases might be better, because again, non-judgmental, always available.

29:12 You know, in infinitely patient, that sort of thing. And in some ways it might be worse. You might think ah to AI, I'm not accountable to this person in the same way. Not sure not sure exactly how this could play out, but it's very interesting. And Uh he's grown. And if you go look on Reddit, people are talking about this. There's a very big market for this. And one of the things that this business does where where some of the revenue can come from is He passes the leads on. To like

29:35 Anybody who's looking for like um If you're looking for let's say like a more clinical solution,'cause I think there's like drugs that will help you as well if it's just the right If that's the right treatment for you. And so You can actually and you know, he might be able to go vertical. So he might be able to start his own clinic underneath.

29:51 And all of a sudden you have this kind of either free or, you know, ten, twenty bucks a month type of um consumer who suddenly is worth ten times as much to you as a customer. And so um He's passing, you know, you know, hundreds of leads a month to

30:06 these teletherapy clinics who are looking to, you know, um speak to a human slash like be able to have uh, you know, medicine for for for their addictions. This is pretty cool. You know what's crazy is um Alcohol amongst young guys. is like plummeted alcohol like people drinking. Like when when you and I were at college, like it was like

30:25 Wednesday, Thursday, Friday, Saturday. Like that's that's tricky nights. Uh or like or you know, something like crazy like that. I young guys do not do this nearly as much, which is good. Um have you seen the twenty one jump street? Yeah. Like daily. Um when they go back to school and they're trying to be cool and they're basically like Yeah, they're they're like.

30:46 twenty nine or whatever and they're going back to F first they go with like one one strap on the backpack, right? Like there's like all these like little things that like were cool then but are not cool now. And they like punk a kid, try to like make themselves cool and like, yo, that's not cool, man. That's bullying. Why would you be so insensitive? Exactly. And so they're like, Whoa, like shit's changed. And that's that's kind of what the drinking culture, uh you know, from what from what I read. I don't know if it's actually true. I don't know if you go to college campuses and they're all dry now, but like It it does seem like it's Much less than it was when we were in college, you know, eight to twenty years ago. It's way less. Is this um Sunflower Silver? Are they did they raise funding?

31:25 Yeah, they raised funding. So I was looking at investing because I think this is gonna be a very successful company. You know, that doesn't always make it a great investment because valuation matters a lot. But I think an app like this, I think, you know, the way that calm and headspace came in and did something on an app. They did meditation on an app. Something that was previously kind of like a A little bit of a touchy feely sort of thing that you did offline and they made it like a daily habit, uh, you know, daily ritual in your pocket.

31:51 I think that's a good thing. Basically, getting off your addictions, whether it's porn, whether it's gambling, whether it's alcohol. Um, w whether it's weed, you know, whatever it is. There's there's plenty of things, screens, you know, just d just uh social media. There's a bunch of things that you could be addicted to nowadays, and I think helping people get off that is gonna be a big pretty big deal. Have you been to therapy? Um, I have like an executive coach. I don't know if that would count as therapy. I would say probably no. I mean, cousins. Have you used ha do you think that chat GPT could potentially change

32:21 Or have you used chat GPT to supplement and or replace an executive coach or a therapist? Definitely on the executive coach side. On the therapy side, I mean I never went to there, but I don't even know what you would uh what I would say. I'd be like, Hey, like yeah, like life's pretty good. I w I don't even know what I would go into. So I don't even have the skills to like it's kinda like in lost when they find the hatch and they're like, How do you get in? And I'm like, I don't know. It's like that's my emotions. They're the hatch and I have no idea. how to get into it. I don't even know what the problem I don't even know what I'm supposed to say, what I'm supposed to do. It's a foreign language to me.

32:54 I have used it as a repl like, for example, it'll be like I'm mad at my wife because of this reason. Like, can you help me make sense of this? Like i am I wrong? Is she wrong? Why am I angry? Like help me like figure out why I'm pissed off. Um, or like this person wrote me this email, help me like figure out how not to react in a negative way and get what I want still. Um I have found that it has helped me tremendously. uh chat GPT, like crazy amounts.

33:19 Yeah, it's really good. Really, really good. Um and I think that AI is only getting better. And so Using AI to do these things that humans were were otherwise doing whether it's therapy or

33:31 you know, your sponsor or other things I think is gonna help expand access to more people. You know, who otherwise maybe they didn't maybe they didn't seek it out'cause they felt embarrassed. Maybe it was too expensive. Maybe they live in some random country on on on earth where that's not as common. They don't They don't have it available in Petrero Hill, where you're living at the time, right? Like There's uh this sort of like There's like multiple ten x

33:54 mult um you know sort of order of magnitude jumps you can get once you just look at those those three variables alone. cost access and and um Uh sort of the taboo nature of it. Hey quick message here because you know that feeling when you send a wire and it Actually works. No friction. Well, I've used Mercury for years now, and let me tell you, it just works. And that's why I use it for not one, not two, but eight of my companies. From credit cards to invoices, I have everything in one place. There's no janky dashboard. I'm never told please please visit a local bank branch. None of that tomfoolery. And a few months ago, I landed a big client and the first thing I did.

34:28 I sent them a clean branded invoice, boom, deal closed, cash in the door. That's the kind of banking experience I want. And that's why I use Mercury. So if you're running a startup. And you want many that feels like it's built in this century, well go to Mercury.com and get started in minutes. Mercury is a financial technology company, not a bank bank. The services are provided through Choice Financial Group, Column NA, and Involve Bank and Trust members, FDIC. So

34:51 I saw something on uh I saw something that like sort of got passed up on that I thought was amazing. Okay, so There's a podcast called Acquired. Uh we've had them on here. They're amazing. They're awesome. They were talking to Toby. Toby's I actually don't know Toby's last name. Toby's the CEO. What what is it? Lutke, I think.

35:13 The Tenth or eighteenth or thirtieth largest company in America or in the world. Huge thing. And he made this small comment. So Toby is a guy who uh we've had his

35:23 uh partner on before and he kind of explained him uh I know what you're gonna about to say because it was unbelievable what he said. It was unbelievable. It was like um Guys, that guy just said something insane over there. Are we just moving on? What's happening? So basically he's like this guy told me, I gotta set the stage a little bit, he's a nerd's nerd. Like he's like uh he's like all about this. And so he tells this story where he very casually mentions, Well, um about twenty years ago, about fifteen years ago, I created this program where it logged Every letter I ever typed on my machine. And you know when somebody calls a computer a machine that they're like the shit? Yeah, that's the tell. He goes, I created this program that uh looks at uh every single letter I've ever typed on my keyboard. And then every 10 minutes, it automatically takes a picture of my screen and does a screenshot. And I have an archive now of roughly fifteen years of every single letter and 10 minute screenshots. And like he just mentioned it like as he was getting to another story where he was like, and what And what I noticed when I was building this program is XYZ like, whoa, whoa, whoa, whoa, whoa, reverse. And so I'm like

36:26 I want that. Give me that. And so for for um context, I think Shopify is probably fifteen years old. Uh and so basically the whole founding of Shopify, he has shown You could see like exactly how he how he feels. There's this one book where it was like I forget the title of the book, but the premise is like Google knows more about you than anything else because you you tr whenever you type and Google something, that's when you're saying your real feelings. Now in this case, when you're when we're talking to Chad GPT, that's where we say our real feelings, not what we're saying and telling people. And this guy has all of it right there. And so we can see I just, A, I think it's amazing. I want to like see this. And B, I want to do this for myself. I want to like log everything I've ever done so I can look back after years and have an archive of like seeing my personal development and uh things like that. I think it's so cool. What did you think when you saw this? I mean, like you, I thought that was one of the most

37:17 Um Just sort of like what? What? What did you say? You did that? You actually did that? And I was like wow, what a also

37:25 Forward thinking. Thing to do. Because Now in the world of AI. It's all about data.

37:33 And this guy might have the best data set. that you would want to create like a very, very the mo the best data set for himself. Yeah. Because If he wants to create AI that thinks like him, well, guess what? He logged every keystroke. And took a screenshot of his screen every ten seconds. So you knew Exactly what he was doing. It made me think of I don't know if you've heard people talk about um Meditations by Marcus Aurelius. Of course. And like the the remarkable thing about meditations is like here's this guy

38:00 who was the ruler of the Roman Empire, and which is the most powerful empire in the world. So here's the most powerful man on earth. And then he wrote in his diary every night. He never thought it would get He never planned to publish this, so it's his true inner thoughts. And then we sort of like a you know, like a little brother jacked his diary and you know, published it for the whole world to see. But wow, w what an i what a one of one type of

38:24 unique event where the most powerful man in the world logged all of his innermost thoughts that he didn't think anyone would read and now we all get to benefit from it. Um, and that's meditations. I'm like, Well, this is way better because This is like that for a CEO because He didn't even have to write it, which is already one filter, right? Maybe one maybe some days you don't write. Maybe you you write, but you're not sharing the full context. Maybe you're not maybe you're being a little generous to yourself. Versus every kistroke.

38:49 Everything I looked at. Every distraction, every tab I open. I can't believe that he did this. And also he didn't say what he's doing with it, but Um, I'm pretty fascinated to find out what that is. Me too.

39:01 I think it's amazing. So like I I'm a bit I'm big into this. I so like I have a secret I call it my secret YouTube where I make like a I I you know how like in your phone when you like film your kids, you typically only do like a Ten second video of them doing something cute. I love home videos. So like remember when your dad like the camcorder on? Wait, keep it on for like ten minutes. And then like I don't know if you've ever experienced that magical moment where you're like eighteen or, you know, our age now and you're like, Oh dad, let me play one. And you'll just sit and watch it for like fifteen minutes. Like it it does feel magical. And I only have

39:36 I think I only have one video of me as a kid because my parents didn't have one. And I'm like, Oh man, I long for that. I wish I had that. And so what I do is I film like five minute videos where I'm just walking around the house having a conversation and we're not performing. We're just like uh hanging out. And I upload it every day to my YouTube. And um the reason I did it is there's this app called One Second a Day or one I forget. Is that what it's called? One minute a day. No, no, one second. You're right. It's one second, but it's actually, I think, three seconds. We actually changed it to three seconds. Where when my little girl was born, the day she was born, all the way up to her first birthday, we uh did a three second video every single uh day. And and and whenever I watch this video, it makes me cry. Like it's like so emotional because like I'll see my dog who's uh not alive anymore, or you'll see like family members or whatever. And uh it's like a very emotional. You'll see like Oh wow, that that was amazing. Remember the time we were there? And so I was inspired by that and I was like, I'm gonna do this every day now, but for like a ten minute or five minute video. And it's not like a YouTube thing. I'm not or it's not like I'm editing it. I literally just record a home video and I just upload it and like I'll just we'll scroll it one day when she's older.

40:35 And so I love doing archive stuff. And I remember there was this thing called rescue time. Do you remember rescue time? Um I remember that thing, but what was it? Was it just bring was it like time hop? It was just bringing back an old photo. No, so rescue time was the thing that Tim Ferris promoted and the whole premise of it was it's gonna tell us tracking time what you spend your time on. And I remember using that and I'm like I wish you could tell me more. Like I wish I could like track my behavior on the internet and tell me about myself. But back then, this was fifteen or ten years ago, we didn't have that technology. Now, because of my obsession of like I do like tracking, I love tracking. I I wish that I could uh like do this for more facets of my life. And when I saw Toby's thing. I'm like

41:15 I long for that. I want that so bad. Yeah. Yeah, that's interesting. I I um I go the other side on the over tracking everything. I only track when I'm trying to make a change. So if I'm trying to make a behavior change. Or like um let's say maybe it whether it's in myself or in my company. So right now, what do I track?

41:32 I tracked my kind of food and weight and night exercise habits. And right now because I'm writing a book, I tracked did I write this morning for the first, you know, the first two hours of my day, did I write? Yes or no? Right. And so I'm just tracking those two things. That's a new behavior I'm trying to implement and sort of what gets measured gets managed. I find that the tracking

41:52 Just tracking generally. Um tracking everything. Is Somehow like nervous energy to me. I I said this once about sleep tracking. I was like good sleep is obvious. How'd you feel when you woke up? You'll know. You didn't need to check the numb but oh my resting heart rate, my oh I I went into fr you know, deep rem four last night for forty eight minutes. It's like what are you I don't know what you're talking about? Like

42:13 You it's very obvious if you slept well or not. Then again. I think Ura has sold like 20 million rings or something like that. Right. So there's obviously like a sort of insecurity or nervous energy you can tap into people who are hobbyists who enjoy Knowing more about themselves. I'm talking about tracking as in memories. Like I like looking back. Like, for example

42:33 Um I have um clothes from when I was a kid that my girl my little girl wears now and I'm like oh that makes me feel special. I'm so happy I saved it. Like I like I'm talking about like memories. Like I like memories. I don't I don't wear an aura ring I don't wear it. Yeah like Rob Deerdek right when Rob Deerd came on I guess I track every minute of every day. What I'm saying is I wish I could have used that but in a different different way and what Toby is doing is a kind of a cool example where like I'm logging things to like so I can look back at six or twelve months or ten years later and I'm like, let's see my evolution. Like that I like it I just think that it's very curious, um and and interesting. Do you use the meta glasses?

43:12 No, are they awesome? Should I get'em? They're awesome. They're really great. Um, if you want to do the kind of one second a day VHS camcorder thing. It's kind of perfect. It doesn't go the ten, fifteen minutes length. That's like too long of recording, but you get two minutes out of time, basically, if you just push the button.

43:29 And it's your point of view and you don't have to take out your phone. Like first of all, would you take out your phone like You're out of the moment and then they're like uh okay, I guess I'm supposed to dance now. What do I do? Right? Like I'm not sure exactly what what to do. Especially once your kids starts playing sports, it's like the handiest thing in the world. Like it is it is like the soccer mom's dream is to be able to just push the button and now you get to watch the game, but you also get to record what's going on very easily. So these things are amazing. I think they're about to make them

43:54 Um Good, bad? And what good bad is they they're putting like a screen in it, so it's like And while you're walking around, you can scroll Instagram and I'm like oh yeah, or you can check your email. It's like Okay, cool. Like I can see why that's

44:07 Useful. But I don't think it's Like wise to do that. Right. Uh whereas the version they have now, the version I have, is just camera only. So it's just a capture device. Maybe I will do it. It doesn't do anything else. Capture device and its headphones if you want like if you don't want to wear air airpods. It's an amazing set of headphones, uh that just like sit over your ear, but you hear it and only you hear it, other people don't hear it. It's pretty great. That's like the third time you've you've mentioned this. I'll get it. I'll get it. Uh, I'll buy these. It's actually a great thing. It's a great thing for parents.'Cause like you know, you your kids on the swings and you're just like this is a moment right now, or I think this is a moment and it's like one second away like less than one second away and you're capturing it and then you're still in the moment.

44:44 That's cool. Yeah, I'll get'em. I'm in. They used to be five hundred dollars, now they're way cheaper. Uh. They're just getting better, uh, every time they do it. There's one more, but I don't want to bury it at the end of this episode. I wanna actually lead with it next time because I've been dabbling with a different AI tool that I think is incredible.

45:00 And it's been such amazing positive experience and I feel so um Empowered. Like you know, I f I feel total Total empowerment in my body. Um, and I wanna tell you about that in a in in a next episode. And I wanna show you what I made with it. Oh my God.

45:16 That's a really good clip hanger, okay. Yeah. All right. That's it. Like and subscribe. Go to Spotify, please. Oh, by the way. The Gentleman's Agreement. The gentlemen's agreement, which we've talked about before. Now listen.

45:30 You but you think you may have heard this spiel before. But I've decided on the spot to improvise and change The way we're gonna do this spiel because If I just say the same thing again and you feel like you've already heard it, this may not work as well. But listen.

45:42 We are just simple creatures. And imagine that your friend, Sam and your friend Sean. They needed a little bit of help, but you get to decide. It's like the trolley car problem. You get to decide. Run over our bodies. And we stay stuck at eight hundred thousand YouTube subscribers and only three hundred thousand Spotify subscribers? Are you gonna let us be at a measly One point one million subscribers.

46:05 Or are you gonna pull the lever? And move the train off the tracks and go Hit that button on Spotify for us. Just show a little love, show a little support. We've entertained you. We've in we've trained you. We've we've educated you. We've been here with we've been there for you when you needed us. Are you gonna be there when we need you? Be a good friend. Be our what's it called? Be our emergency contact right now. I'm putting your name down as my emergency contact. Go to Spotify.

46:29 Follow the show, please. Um'cause we're growing like crazy on Spotify. And Spotify's got video, Spotify's got audio, and it also has comments and there's a polls feature. We're gonna put up a poll with this episode. Answer the poll. We're answering all the comments in uh in Spotify right now. That's that's the new platform we're where we're excited about. What do you want the poll to be? I think in this it's the uh Um

46:50 Your reaction to the AI to the AI ideas we have on here and the uh the options are gonna be Oh my God, this is too much or May I have some more slot, please? Those are two options. All right. Uh or it could be like a Shit, we're fucked, or shit, this is awesome. Yeah, yeah. Those those are really the only two and uh somehow I'm having that reaction at the same time, which is a very weird feeling.

47:15 Um, alright, that's it. That's the part. I feel like I can root Well be what I want to I'll put my lawn in it like my day song. On the roadless travel, never looking back. All right, let's take a quick break because as you know, we are on the HubSpot Podcast Network, but we're not the only ones. There's other podcasts on this network too, and maybe you like them, maybe you should check them out. One of them that I want to draw your attention to is called Nudge by Phil Agnew. And whether you're a marketer or a salesperson and you're looking for

47:41 The small changes you can make, the new habits you could do, the the small decisions you could make that will make a big difference. That's what that podcast is all about. Check it out. It's called Nudge. And you can get it wherever you get your podcast.

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