Xero Shoes: Steven Sashen and Lena Phoenix
Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
We started shipping our first brand new outsoles, and I got an email from a very sweet woman. So she had put her kit together and gone out for a run and the the laces had torn through that little hole on the side and we discovered that it good chunk of the production run, they hadn't packed enough rubber into that part. of the mould and
They were too thin and they just ripped. And I I literally sank onto the floor like I thought I was gonna throw up. I was I was like We're going bankrupt.
Welcome to How I Built This. A show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built. Guy Roz and on the show today how a five Kilometer run in bare feet led Steven Sashin and Lana Phoenix to build zero shoes.
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