$1M+/yr Local Businesses Hidden in Plain Sight

0:00 I have a business that no one on a podcast has ever discussed. It's literally the first time this has probably ever been talked about on YouTube or in the audio format. I'm I'm I'm breaking grounds here. Okay, Jackie Robinson. I feel like I can rule the world, I know I could be what I want to. I put my all in it like my day's all on the road, less travel, never looking back. So this weekend I went to my daughter's Spring recital. What does this look like? This just looks like

0:34 Just like a great Ballerina typical A program. Yeah. Right. Yeah, it's a show pro program. And that's what everybody in that crowd thought. But not me, I saw a business plan, Sam.

0:45 I saw a business plan. I saw a giant information leak. Okay, so check this out. This woman has built a Million dollar plus. Kids dance studio just down the street from us. And I think this is remarkable. And I think it's a good reminder that like

1:01 There's these million dollar businesses like all around you. You don't have to do something really grand or innovative. To do it. You just gotta provide a service that people love and you gotta scale it in the right way. So check this out. On the back Is in list. of all the dancers in the show. Now all the dancers in the show are all the dancers across her three locations. Uh all the kids, basically. Everyone performs. Okay, so

1:23 I look at this. And everyone else is looking for their kid's name? I'm looking for top line revenue numbers. Okay. I'm trying to figure it out. And so I see, all right, each of these columns is about 50 names. There's six columns. Okay, we got three hundred kids at this dance show. How much does it cost?

1:40 I know that we pay something like two hundred fifty bucks a month to be a part of the And this is the Spring recital. So immediately my head says We're doing at least spring and fall. Might even be doing four recitals a year. I'm not sure.

1:52 I I had just bought the tickets to this recital, so I know that in addition to the two hundred fifty bucks a month membership. You're gonna be paying for the uniforms. You're gonna be paying for uh tickets to the to the to watch the show. Of course, every single parent's gonna watch their kid. Um fact we brought Grandparents with us and a few uh few extras, but you look around that theater. It's totally sold out.

2:14 Standing room only. I know a mom who was in our class who she did not log on to buy her tickets right away. And therefore only got two tickets and got'em in the back. And so she kicked her husband out of the two tickets and was like Hey, tell your mother but does she got her mother a law to come with a walker so that they could go sit in the ADA seat. Like that's how that's how vicious the uh the competition is for these uh the demand is insatiable. Okay, so

2:38 Um Basically, if you do the math on this and you say, Okay, we spent a hundred bucks on the tickets for this recital, then you spent two hundred fifty bucks a month and then you're in this thing year round. Um You end up seeing that this is a business that's generating a little over a million dollars a year. In um

2:54 In revenue. So now one point two five million. So you said three hundred names, two hundred and fifty dollars. That's seventy five thousand dollars uh a month in sales. Just off that. Just off that. And then you add on the plus plus the shows, the tickets, the ph the photos. Oh, for the photo package, you spend a hundred bucks. Uh, you know, it is one thing after another, basically, that they that they sell to you. And it's great. We're happy customers. And so You um you get there. She basically does no marketing. The show is her marketing. Um

3:20 And what ends up happening is that you uh and then at the end of the show, she brings out the teachers to take a bow. These are the teachers. So I'm like oh Thank you. Now I see the OpEx line. Well how do well we got seven teachers here? Okay, cool. Seven teachers. Got it. And so I'm trying to figure this out. Okay. So I'm pretty sure that this dance studio is netting somewhere between five hundred thousand and seven hundred thousand. And every year.

3:42 Okay. Amazing. Did she also did she like arrive to the class in a in like a like an S class? Like what type of car was she driving? Yeah, I installed a a tracking device underneath just to see where she lives. Did her Burka bag give out any hints as to how well the b the business was doing? Called a Birken. Birken back. I don't know what you just called it. Middle Eastern. The other day Sarah wanted to go to like some concert and I was like, Yeah, like Charlie X C ninety. It's it you know, it's actually like Charlie. I forget what it is. You know, like this new like hot girl. I also don't know. I that's one of those where I just don't say it. X C ninety is a Volvo. I was like, Yeah, Charlie X C ninety. So he kept saying like X C ninety. It's like X C something. All right, but go ahead.

4:26 So um I just thought this was inspiring. That like this local Just as local service, dance shows for little kids, our dance dance classes for little kids. scaled to three locations can be, you know, such a great business for somebody. And they're basically kind of like found that sweet spot of doing what they love. She's been doing it for like twenty five years now. She's like institution locally. has a great community of people around her. And um

4:50 And you know, is making people happy, making families happy. And I've just been seeing this everywhere. All right, let me can I sh let me show you something interesting. I was just talking to this guy. But have you ever heard of goldfish swimming classes? No. It's a franchise that I'm pretty sure does about six hundred million dollars a year in revenue.

5:08 And it's a children's swim class. And it was one of those things where he was talking to me about he he was basically I'm not gonna I can't reveal too much, but he was like I uh quit my prestigious job because I wanna get into the swim class business. You know, everyone's like Probably giving this guy the same like look of like But you're throwing it all away. And uh he I kinda like was like, All right, tell me more. Cause I'm sure there's like a there's a story here'cause you worked in finance, like you're not doing this t to feel good. Tell me more. And he started breaking down the economics of this goldfish

5:37 Chain. And he was saying something like each location does like two million in revenue. And they have something like three hundred locations. Yeah, I'm on their site. They got a l lot of locations. I don't know about three hundred, but they got a lot.

5:50 It was something insane like that. And uh it was w another one of those things that was just like hidden in plain sight. But I have a hidden in plain sight business. Not hidden in plain sight, but a business that like no one on earth Has No one on a podcast has ever discussed

6:06 And this is gonna be the these the the the thing I'm about to talk about. It's literally the first time this has probably ever been talked about on YouTube or in the audio format. I'm I'm I'm breaking grounds here. Okay. Jackie Robinson. Is there a hall of fame for things like these? Because I would be in it. uh slacked you a URL.

6:32 Go to DYS builders. Dot com. So you're on this website. Let me tell you a story really quick. You know how the Amish are famous for creating amazing furniture? Mm-hmm.

6:46 Um, I wanted to buy like A bad. for my my my kid and I wanted like an heirloom quality bed where I was like man I wish I had my bed from when I was a kid, my crib from when I was a kid. How cool would it be to give my daughter uh a bed that I can, you know, reuse for all of our kids and eventually one of them can let their kids do it. So my grandkids had my bed. So I was looking up Amish furniture and I came across this website randomly.

7:09 Because I got interested in the Amish like Craftsmanship. No. This website, it's uh DYS Builders.com. I think they make home. Scroll all the way to the bottom where it says contact. And read to me

7:21 uh the email address that you see. DY builders at I B Y F A X dot com. Okay. So I noticed I I this is just one example because it was easy to see.

7:33 But I notice on many of these Amish websites when I was looking at how to like place an order, I had to email like you know Amish Furniture at IBYFacts.com. There was all these really weird URLs. That I had to uh Email the facts. And I got really curious. So I want you to go to I BYFAX.com. It says send and receive emails with your fax machine.

7:59 So I was seeing this and I got a tip from one of our listeners, Andy Allen, and he emailed me this and it was just all coincidence that like six months prior, I was like wondering what this was. So Let me tell you this, uh the background of this. So if you're Amish or you're Mennonite A lot of them are very entrepreneurial. And they work with the outside world. So they make furniture uh that they sell to, you know, people like me. They have websites. However.

8:24 According to their religion, they are not allowed to use certain technology that's considered individualistic. So looking down on your iPhone or sitting down in your home and staring at a computer screen They think that it either uh Uh br like things either bring them closer to God and other people or it takes them away. And they feel according to their rules that like looking at your phone and using the internet uh brings them away from other people. However, they have all these websites and they sell furniture. Well, how do they do it? Well, there's this small website, I think it's called I Buy Facts, as in internet by facts dot com.

8:58 And it's the service where you pay something like twenty dollars a month. Plus like ten cents or fifty fifty cents per fax. But basically On the campus, I don't know what they call it, the campus of a lot of Amish towns, there is literally like a small house, like a shanty. And in that small house is a fax machine.

9:18 And if you're an Amish guy running a website and you want to see how your orders are doing, or somebody email you and they're asking a question about a bed frame and like can you do this or can you do that? They go to this fax machine and this phone, they have in their small box, which I have a photo of, by the way, in our um document Uh but it's like literally a tiny, tiny little hole. It's like a little outhouse where you make the call and you talk to your uh customer, but you have to use I buy fax. And so the I buy fax service, what they're going to do is they're going to collect all of your emails and they're going to fat they're going to use. It's literally

9:59 It looks like a phone booth slash port a potty. It's in the middle of the road and on the wall is just a tiny phone. Like a corded a phone with a cord. Yes. And so that's because they're not even a fax machine. Where's the fax machine? So some of them have fax machines, some of them have phones. And so I buy fax, so they'll either call you and be like the middleman. And uh answer the questions like, Hey, uh Linda at gmail.com, she's in this place. She wants to know, Can you make a bed like this? Or Dave wants uh a child's bed, but he wants it to be in this color. Can you do it? And they'll reply and they'll either handwrite the reply and fax it back. Or

10:34 Uh I by facts has people who they say that they will actually you talk to them and they'll be your middleman. And another thing that they'll do is let's say that you need let's say you're uh wanna buy something off eBay or you're trying to figure out what the price is of a certain farm equipment, you can ask I by facts, please tell me, you know, how much it would cost to buy blank on eBay. And they'll reply back by fax or telephone answering your question. Uh and so this way the Amish can do business with the rest of the world, but aren't breaking their rules. And this website that I found

11:06 It's used on all of the website. So if you look at Amish Amish furniture, if they're like really OG Amish, a huge percentage of of them are using this website. And the Amish community It's that tiny. It's about four hundred thousand people. And they are like very entrepreneurial, like'cause that's like part of like the religion is to be like self reliant or part of the the the community rules is to be like self reliant. And like Amish furniture is definitely like a well known thing. Amish crafts of all types are a well known thing.

11:35 And this guy who emailed me, he goes, I own a business that buys and sells uh wooden pallets. And in particular, we are based in Pennsylvania. And so we work with uh mostly Amish people. And whenever they communicate with us, which we to work with a lot of them. They only communicate with us by IBFacts.com. And they're all using this website. And this website, here's where it gets kinda funny.

11:58 I looked on LinkedIn, I I can't find too much about any of the background on it. The only and I'm not gonna blow this guy's spot up too much, so I'll only say his first name. The owner. His first name's Jamal. And so in my head, I'm like and he lives in New York. I'm like

12:17 Is there a brother who just came up with a brilliant idea to create an Amish Facts egg website. And is this like how we share the world?

12:30 I swear to God, that's his first name. So is he Amish or no? When you found him? No, he lives in New York. No, he lives in New York. And his first name's Jamal. I can't find a photo of him. But like I I don't I don't know. I don't think he is. Because the uh the Amish can't work websites. So like it you have to be like uh an ally, you know what I'm saying? But you can't be part of the community. This is great.

12:52 Uh, that is so funny. Be like Jamal is like the new like slogan. Like find the opportunity, be like Jamal. Um Why the way why don't people like Could you just basically go buy a bunch of could you work with the Amish by facts and just be like, Cool, I'm gonna buy Furniture from you. But you have you run a website. So you run a website, when somebody comes, places an order with you, and your website says

13:16 Made by the Amish. Amish made furniture. Finest Amish. Fine goods, whatever. And then when somebody plays an order to you, you just fast these guys and sell? Like could you just be a layer on top to sell them? So uh say no to that. Well, first of all, I think that like there is some fraud there of like, yeah, we're Amish, like

13:35 You know, and they're not they're you know, they're not saying you really do buy it from them. Yeah, I think that the way yes, I think and and they call so they call those people I think the slang that they use is English. So like they they have an English guy. They like an English guy meaning that's like their straight man, their front man who like can work with the world and he's he's we trust him. You know, he's an outsider, but like he's you know, he's had our back for decades, so we trust him. I guess that's Jamal in this case, but you can have other Like a dealer. Yeah, you can have like and and and they have like a name for that, which is like uh they call it English, but it's like yeah, it's a well known thing that this is our person who's got our back and we give them a cut. On this doc it says AWS for the Amish. What is that?

14:16 Do you like that sh uh that's just a little I was work shopping. I was workshopping. What do you think about that? This is a a pretty nifty website, and if you go to um Similar web. And look at their uh and guess their traffic. It's not nothing. Yeah, four hundred thousand Amish people. Let's just assume for a second that

14:44 Of the entrepreneurial Amish people. A very high percentage of them are gonna need to use a service like this, right? So if you say that even Five percent. Of

14:54 Amish people are entrepreneurial. of the I of the Amish population, but maybe it's a little high. I think you could pretty easily get to some version where you have five thousand customers paying this thing twenty twenty bucks a month. That's a one million dollar business. For sure, that's that's ex the exact math that I had. I said one to one point two million.

15:13 A year. And I'm pretty sure it's just this guy. Jamal. Jamal is the only guy running it. I think his name he could his name could have been Javal Javal. J A V A L. But like it was some name. Do you think Jamal Does he have trouble sleeping because he just laughs himself to sleep every night thinking about what his career is? He's like I just can't believe it. I just can't believe that this is what I did and I'm a millionaire. This is it. Oh it's for sure. And the the I just know that these Amish guys

15:43 They're not exactly known for, you know, being open to change. So once you get a customer, like you're with'em. Like they measure ca or they measure churn, not like in terms of like, you know, like percentages per year, but it's like Per generation. 'Cause this is absolutely something that is going to be passed on from generation to generation. And the website looks like it was launched Like web one point oh. Yeah, there's like seven sentences on the site.

16:07 All right, this is amazing. So this episode is basically Local million dollar businesses. That's what this episode is. You want me to do one more? I have more that could that could fit in this category. This one It's depressing.

16:21 When you don't do it if it's depressing. Try to feel good here. It's important. So when you have to euthanize your pet, it's like a horrible experience, obviously. It's like the worst thing next to your child children. And so I used a service that came to my house. And It like was the best of the horrible situation. It it couldn't have been better for h the the worst thing ever.

16:41 And I After a You know, I'm a nerd. Like after a few months, I was like, With this service, like it was like phenomenal. What was this? How did I learn about this? Google uh at home pet euthanasia, it's the first one that comes up because they crush I'm not I'm not googling that. Okay, karma. Not doing it.

16:57 Okay. It's called uh don't even want that in my search history. Lap of love. So lap of love dot com is the website. And I was reading this press release by them. And here's how this business works. So they have vets. So they contract it all out. So they have like uh uh best practices that they use and then they are like the call center and they dish it out to a local vet who, you know, does what they need to do. And they teach them their ways, whatever.

17:22 This website, Lap of Love, they put out a press release that said that they are uh getting ten thousand customers a week. And they charge I think uh six hundred dollars. Um and so if you do the math This business is making hundreds. of millions of dollars in revenue, of which they split with the vet.

17:41 But I was like very happy with my service w with these guys. And It was amazing.

17:48 That I had never heard of it and how this company just owns the entire space. Wow. Ten thousand a week. Can you believe that? How did you even know that that was a thing? How'd you find out about it?

17:59 Well you it's word of mouth. You you know, like your wife or me was like Telling people I don't want to do this. And they're like, Well, I use this service where it was and you and you hear about that one liner and you're like Oh my God, that's so much better than like than the alternative. And that's how we found it. And I was like researching it and what they do is they

18:19 'Cause I was like Googling uh They just own l like if you Google that word, you know, like related phrases, they own the Yelp pages in every city. So it will be like at home pet. uh euthanasia in New York in Nashville in this and they grow entirely through local search. Wow. That's a crazy business.

18:40 It's a crazy business, isn't it? And so like And they said how much uh ten thousand a week, you said? Sorry, I got confused. Ten thousand a month. So they handle ten ten thousand a month and it costs anywhere from five hundred to a thousand dollars, depending on a variety of things. But isn't this wild? And it is like this is another one of services where it it sucks, but like it's incredibly necessary. Yeah. I c was amazed at how large this was.

19:05 Under the radar business that just crushes with local local businesses. I saw this guy uh Tane on uh Twitter talk about this. He said Who? I don't know how you say his name exactly don't make me say it again. Okay, sorry. Um Alright, so I just found out I've been calling my piano teacher Steven and his name's Vinny for like the last two months. Still reconciling that fact and what I've been doing. Did he just take it?

19:37 Well, I didn't say it often and I say it fast because I was like I was a little unsure. But slow saying the word Vinny slow does not sound like you're saying Steve or saying the word Vinny fast does not sound like you're saying Steven at all. I'd be like, all right, say bye to Steven. I tell my daughter to say bye, and then she would say bye, Steven. And I'd be like, Oh my God. Name's Vinny. Blame her. You're gonna learn an important lesson today. It's called taking one for the team. I need you to tell me to say out loud the following words today. So there's this business called Taro and Taro his his tweet was today I learned about Taro, a hundred million dollar company. That routes

20:24 Phone orders from Chinese sushi and pizza restaurants in the US to call centers in the Philippines. And so what it does is the what these guys did was There's two brothers. Back in twenty fifteen. They start this business and they're basically like, Hey, we'll help local businesses take orders over the phone.

20:39 Uh, we will be your phone staff. So your your staff is busy, you don't want to have somebody on the phones or just constantly interrupting their workflow. We'll just take the call and then we'll put the order into your system. And so they started doing that. They've uh they basically serv service three thousand Local restaurants.

20:56 in the United States with phone ordering. And they basically they're like, cool, like we'll do this for ten percent cheaper than your labor costs if you do this yourself. And by having phone ordering, you're gonna get an extra ten to twenty percent. of revenue that you wouldn't otherwise get. Simple simple proposition, right? Get more revenue. And I could do it for you at a lower cost than you could do this for yourself.

21:16 And by the way, nobody cares who picks up the phone to to take this order. They um as of this year say that they reached a hundred million dollar run rate. And um And how do you spell it? T A R R O and it stands for

21:30 Technology all restaurants run on. It's the Adidas of online phone ordering. Uh and is this bootstrapped? Uh I don't think it's I don't know if it's trapped or not, but uh It could be,'cause this is the type of business you could definitely bootstrap, like the heavy cash flow business.

21:51 Well now it says that it's AI powered phone ordering. Does that mean that they don't use Filipinos anymore? I think both, right? So I think it's basically. Is AI a name of one of their workers? Powering all your orders. It's both. So I think there's there's funny things happening with AI and call centers. So there's like AI tools that will change the accent of the person. So they you know, you call somebody, they're in India. But their Indian accent gets remixed on the fly using AI, so it sounds like he's Steve and Wichita.

22:26 And so that's like one tool that all these guys are using now is like The AI doesn't take the order, but they just change the accent so that you have an American accent. What's that call? Uh I don't know. There's a few of few companies trying to do that. Um so there's accent changers, there's

22:41 AI handles just let's say fifty to seventy percent of the routine. things and then it routes to the human in the sort of fifty to thirty to fifty percent of of calls that couldn't be solved with AI. So like Basically, AI is the A AI makes their call center need like, you know, half as many people as it did before. And that the rest is just profit. That just falls to the bottom line for them. Um so there's there's some cool stuff happening with that. It's it's actually kinda interesting to track call center stocks to see what the market thinks is going on. Like are they going to be extinct?

23:11 Like his call center's just gonna go away. Are they actually gonna b are they gonna survive but become much more profitable because now they're AI powered and and they cut a lot of their human costs? It'll be interesting to see how that plays out. Yeah, what happened to you. The most boring person on earth, I guess. What happened to the NBA playoffs are on, I guess that's

23:29 Probably more interesting. Yeah, but if you're like listening to those podcasts, you definitely might be in that category of people who are boring. What's uh like I think Coachella was last weekend and I only was watching the live stream of the Berkshire Hathaway conference. What's the name of that uh really big company? Was it called Task Us or something like that? Yeah. Are they publicly traded? And I think they are.

23:55 Is there market cap just getting obliterated right now because of all this? O point two billion dollar market cap And yeah, it's down in five years, it's down like Five X. Yeah. But it's been f yeah, it's been f it's been it got nuked basically from well, it kinda was at the peak of the twenty twenty one range. So like let's see.

24:14 Um yeah, it basically went Public run at like the peak of the market, like September twenty twenty one, and then has just been down since then. I have gotten Oh yeah, you're right. So it could be it's a bunch of stuff. Yeah.

24:25 Dude, by the way, I just invested this company. I think y you you might actually be an investor. Are you an investor in owner.com? Yeah, yeah, he's cool. That thing is crushing. It's crushing. This business owner.com is kind of amazing. So what they're doing is

24:40 They go to restaurants. Across America. And they're basically like hey. You You need software. You hate your current software. You're using fifteen different tools. Use the owner system instead. Okay, it's actually like not

24:53 That new of a pitch. Yeah, there's other companies that have claimed to be like, Oh, we're an all in one or we have the the best point of sale checkout system. And um These guys have just got it like really, really right because they're growing incredibly fast. And so what they do is they go to a company and they're like, hey. Look.

25:11 Today If I Google there's a great case study on their website. Like If your case study is good, this is when I decided to invest. I was like doing like the diligence on it, and I was I watched their case study, and most case studies on business websites are awful, god awful. Um I watched it and I was so thoroughly convinced and I just thought to myself, if they do their case studies this well

25:29 Imagine how they're doing like the other important parts of their business.'Cause this is like a you know, the the sort of like the thing that's a kind of a throw away for most businesses that they're pretty poor at execution. So it was this dude who was a pizza shop owner. And somewhere maybe. Pennsylvania or some somewhere like that.

25:44 And he's basically showing he's like, look, if you Googled my pizza shop's name, if you Googled like whatever like Town slice pizza Pennsylvania. The first result. Is slice. The second result is door dash. The third result is like

25:57 All these other companies are stealing my Like people are searching for me. They're not searching for DoorDash. And they make these websites that rank an SEO at the bot I was on page two. He's like basically I started working with owner and owner, first of all, now I'm the first result. Because I'm the first result when people are searching for my business, those orders come through me directly. I don't have to pay DoorDash the 15% fee.

26:19 Uh my on my website and my online ordering works really well because that's what owner does. They provide that like out of the box. I don't have to know anything about tech to be able to do that. And then uh you know, I get these I get customers' emails and phone numbers and I'm able to text them and we have promotions and sales and Deals and things like that. And basically I'm making an extra like ten grand a month. That's huge for me. Like that's like a

26:39 That's like the difference between being on the brink of failure or having like a margin of safety. It's the difference of like hiring an extra person or not. And um And I just saw like th that s that same like business proposition, which is like look Your It's twenty twenty five. You need to have a website. You need to be able to take online orders yourself.

26:58 And you need to rank for your own name at the top of Google. And um look, you don't wanna have to deal with you know fifteen tools to be able to do that. And we should do it for you out of the box and do it really well. And this business is scaling very, very fast right now. A ver very impressive growth and uh This guy seems like one of those

27:14 Found that's kind of like High octane. Um I don't know super well yet, uh, but just seems very, very high octane. I'm pretty sure. This is the best company I've ever invested in, and this is the best founder I've ever invested in. And I was like

27:31 Are you just saying words or like Do you mean these words? And he's like, I mean these words. Like I could be wrong. But I mean them. I was like wow, that's a hell of an endorsement. The way that I invested in him was way less

27:43 Fancy as yours. I just Jason Lempkin was like He's the best. And I just said, Okay, in And I remember talking to him, and when I talked to him, he this was I think th no, maybe this was four years ago. He was twenty one years old.

27:59 And he was telling me a story. And I once I heard like twenty one years old and Jason Lemkin saying he's the best. I was like, Well okay, cool, I think I think I'm in. And the valuation I believe was really, really expensive. It was like a uh nine figure something valuation.

28:15 Yeah. And uh I was like, this has got to be huge to like really be worth it. And I think he's gonna actually make it a massive, massive business. Have you ever even talked to him? Only through email. We traded like five emails in one night'cause I was like Tell me the answer to these five questions. And then he did. He is uh the terminator. When I had a conversation with him, I was like, Oh, you're gonna destroy everything in your path. Like I I I s could sense that he gave me that vibe where I was like, I don't wanna be your enemy.

28:43 You're on a high protein diet, huh? He's uh on his videos for work and stuff, like his like YouTube videos or whenever they gotta do like interviews, he's like a s comes off like a really sweet, nice guy. When I talk to them one on one. Uh I was Uh he's incredibly intense. Uh he he will annihilate people.

29:02 In a eth in an ethical good way. But like he's the type of guy where uh I do not want to compete against this guy. He was describing somebody who we just thought was just like a In his mind, I don't know, just like a total loser, but like just like a no s like a spineless person. And he he and but the way he was describing them, he was like they had just he's like they just had no energy. You don't meet somebody in like Are your veins empty?

29:30 Like where's the b is there any blood in your veins? And I just remember th when he said that Immediately in my mind I could think of three people who are like that, just like very low energy people in my life. And then you can meet these other people that literally like They walk at a different pace. They have like a like a different amount of energy. I remember like when we were um hanging out in North Carolina and and Mr. Beast took us to Walmart to like show us the things.

29:51 And I remember like I was like, why is this dude walking so fast? Like this guy's literally like has a literally like an extra heartbeat or something in his cadence. He's just like walking faster than everybody else. And literally had more energy than anybody else. And he was busier than everybody else. And I couldn't tell like Is he So busy because he's got so much energy or

30:10 Did he have to l raise his level of energy? Does this guy have just more ATP in his body because his schedule demanded it? And I'm not right, I still don't know like cause and effect of that, but it was very obvious to me as I've met more and more people that Literally having more energy is a common trait. of like the most successful people. And I don't know if it's cause or effect. I was uh so I I've got a uh you know, I think we we we have a small team, maybe fifteen people, and a lot of them are these like young twenty five year olds. And they're animals.

30:37 Like they're rabid animals. And they like do crazy animal stuff. And every once in a while I gotta correct them and I have to remind them. Stay crazy. Just like I need a director crazy a little bit. And they were asking what I meant and I was trying to think of like how how can I give you a good analogy? And I was like

30:54 Have you guys ever seen uh curling? I was like, you know, like when they take like that big rock that like is capable of just smashing through everything if it wanted it to, and they push it. And then there's all those people in the front with like these brooms that are just like sweeping the area to make sure like it everything like the path that you need to that that that big rock that's a like a brute force, like blunt object. So you are just guiding it to in the right lanes and it's like clearing the path. I was like I'm the broom. And you're the rock. And someone's we're gonna we're gonna push you down this lane and I just need to be in front of you constantly like clearing the space. And uh if if I'm ever not clearing the space for you, uh or I need to reprimand you, it's just me kind of saying like, Hey, I need you to go like in the this direction, but

31:39 You need to continue being like this brute force rock. Yeah. That's just gonna like smash through stuff. And it's just our job to like change uh directions every once in a while, but I need you to like stay what you are. And that is when I know I've hired the the right people is when A, I feel like that. And B, sometimes I feel like I'm intimidated by them. Like have you ever hired someone And you're like Uh. Uh, I I wanna keep you happy because if you go like like if you if you go work for someone else, it's gonna be bad news.

32:08 Or uh you like almost get intimidate. Have you ever had someone who you hired who you're intimidated by? I mean not if intimidate is the right word, but I think I know what you mean. Like Furcon was like this. Like uh Immediately I was like, Oh, whoa. Okay, so It's there's there's no yeah but. It's like

32:24 Yeah, he's super smart. But he doesn't know anything about business. No, actually he does. Yeah, but he doesn't you know, he d he doesn't work that hard. Nope. Actually he works way harder than everybody else. So it's like wait, wait, wait, you're there's no butts. It's just super smart and works super hard and is like Well rounded and knows a knows enough about the other stuff to get it right. It's like holy shit. Okay. You know, and and and I would say the the biggest thing is like

32:44 Their self assumption. So How do they carry themselves and how do they think about themselves? You hires a lot of people that want to fit into your company. Or they want to defer to you, or they defer to your judgment.

32:55 Well, every once in a while you hire somebody that doesn't want to do any of those things. They come in, they see broken stuff, they want to fix it. They don't think what you were doing was right. Um they just if it's if it's good, they think it's cool. If it's broken, they think it's broken. Like that's it. Um They don't think that anybody else is more qualified in the company to do it? Like they think they could do it themselves.

33:12 Um, they don't think that there will be an employee forever. Like they're like, Cool, I'm here right now. There's a partnership and like, you know, eventually I'm gonna be doing my own thing or I'm gonna be I'll be You know, in the leadership of this company, I'll have more equity in this company than I have today. Like there's some people who have a confidence about that about themselves because they have a certain self assumption.

33:29 And And for the fulfilling prophecy, you know what I mean? FERCOM was the guy who worked with you at uh Monkey Inferno, the uh the incubator, and he previously s helped start App 11, which is a$100 billion company, but between Him. But between App loving becoming a hundred billion dollar company and Uh

33:47 H him starting it, he worked for you. And it wasn't like a clear runaway hit. For a minute. But then it like it did and his Lovin'? What wasn't like a clear hit. So he he knew it was a winner. What the hell was he doing working with you? Or maybe it had not paid out yet.

34:07 Believe it or not. He doesn't Care. I don't know if I b I think I think I'm a knot in that category because I was there when the money hit. Oh got it. Okay. He was still working on our like beta release of our app that had four hundred users and he was up till three a.m that night and he couldn't have cared less.

34:28 And nothing changed. Between going from You know? Whatever, you know, normal person. To being worth

34:34 You know, nine figures. In an instant. Nothing changed. Nothing. Well, unbelievable. And I remember even telling him, I said, look, man, I was like prepping him like a psychologist. I was like, look, man. It'd be crazy if nothing changed. I understand.

34:47 We gotta figure out like how we're gonna are you just gonna wanna retire? Are you gonna like is are you gonna lose that edge? Is it gonna be temporary? You wanna take some time, just go on vacation and enjoy it? Like I was like, it's hard to walk into an opium den and not get high. I was like it's hard f it would be like I think kinda crazy to assume you're gonna get Massively, massively rich, generationally wealthy.

35:07 Like in the next few months and that nothing changes. And then he was like Cool analogy. Can you uh go out can you get out of my way now so I could just do what I was doing? And I was like, All right, uh and then nothing changed. It was amazing. I think I like walked into the office one time. Like after I I think I at this point I knew that he was like wildly successful. And I saw him like I don't I don't remember exactly how it was, but I had this feeling like he had his hat turned around his

35:32 on the backwards of his head, and he had like a screwdriver in his teeth, and he was like behind the TV, like installing a raspberry. What was that thing called a Raspberry Pi? Yeah, he was like installing this like computer chip to like the TV and I was like Fircon, what are you doing? And he was like explaining to me like how it'd be cool because this Raspberry Pi thing is like a computer. So he's turned the TV into the computer. So and then like and then the things that he wanted to do. Like there was a handful of like amazing things and then It really kinda boiled down to like

36:01 Isn't this cool? Uh yes. It is cool. And and I remember I was trying to justify him like but why are you and then he just kept going But it's cool. It's cool. Don't you think it's cool? And I was like, Right.

36:13 Yeah, you're right. That's actually the best reason why you should be looking like a mechanic and like doing this. And it was like it I we we were doing one of our sessions. It was at like eight PM at night. That sounded different than how it meant for it to sound. But we were like talking about business at like eight pm at night at your office. And he was like there, like installing this like pie into your TV. Yeah. Yeah. And the funny thing is when FERCON joined the company, this is a good lesson, I I would say,'cause it could have gone either way. So Furcon builds Appleven. I think Appleven at the time when he left was maybe like hundred million dollar a year business, but it was clear it was scaling fast. And he leaves and he leaves because he's like Cool. The rest of the job is managing people, if I want to stay CTO.

36:52 And like I liked the beginning when I was building stuff, so I'm gonna just build stuff. So he leaves and he decides to go build He li decides to learn mobile development. So he's like, Oh, I think mobile's gonna be big now. Um And so he's like, I want to actually learn Android development and he starts building games for fun.

37:08 In his bedroom alone. And he does that for a little bit. I find him there and I'm like, yo I think you're super interesting. You should come join us. Don't be in your room alone. No fun building that way. Come build with us. So he ends up joining us and he joins us like the head of Android. And Within the first few weeks it was like extremely obvious that this guy does not fit in. First of all, he's smarter than everybody.

37:28 Second of all, he works harder than everybody. He was there, like everybody would leave. Our company culture was everybody would leave around five PM. Most people had kids, they would go home. He would come in at eleven and he would leave something like eleven PM. And then he would still be on Slack at two AM and then he would come in again the next day at eleven, eleven thirty. Um And he would just do that every single day.

37:47 And when everybody else would quote me a timeline like all right, cool, they w will I'll show you the prototype at the same meeting next week. He would show me the meet the prototype the next morning. And so I was like, Okay, this guy he's gonna break our culture one way or the other. Um

38:02 And you could tell the other engineers They both Liked him? But we're also a little bit like This guy doesn't come in till till lunch.

38:11 He um You know, he's pushing updates at two AM and like we We weren't working then, so we weren't involved with it and um You know, what's his deal? This guy dropped out of college. He's not like classically trained. So like what what are we gonna do with this guy? And in my head I was like, All right, one of two things is gonna happen. Either this guy's gonna it's gonna be like organ rejection.

38:32 He's gonna have to leave because he just doesn't fit. Or it needs to be that like the thing where the h like the organ like the host takes uh the the the the guest takes over the body. I was like, Okay Side. I went out with him one night and w I remember we were at a bar and I was just like look I can't

38:47 This is not official. But you're gonna be running this company. And I need you to start building out the team the way you want it to be built. And you should work the way you want to work. Don't try to fit in,'cause we're going to change this whole company. with you kind of driving that that engineering change. I was like This is how a startup is supposed to feel.

39:02 You're doing it right. And so Pretty quickly I just told him you hire your own people. And they don't have to interview with everybody else, or you don't need everybody's blessing to sign off on a hire. So they would interview them, but If he liked a person, he could hire them under his team. And then eventually, you know, he became CTO, he became my co-founder, and you know, he became like, you know, leader of the company. But I had to basically Um like Amazon has this phrase bar raisers. It's like you you

39:27 You hire somebody and then they raise your bar of what good what good looks like. He was a clear bar raiser. And There was a part of us that like didn't know how to deal with that. And the right way to deal with it was to totally lean into it and be like, Oh, that's the new normal for us. Um that you're the new normal you're the new bar setter of like what

39:43 what uh what our engineering team should look like. Did the other people quit? Like who who won? I mean, obviously he is still there or he was there. Well a couple of people adapted. So they were like cool, I'm not my lifestyle is not that I'm gonna be able to look to I am, but I'm gonna crush in my nine to five. And I will work at that pace. And like, cool, you're gonna work a crazy schedule. I'm not gonna work a crazy schedule, but like I'm here for it. I wanna work at that pace. I wanna be like That effective and I want to change the expectations of what speed looks like inside the company. And so a couple of people became that.

40:13 And then a couple people, we actually had a legacy business that was making a few million dollars your profit. And so we spun out the rest of the team onto that business. I was like, you guys work on that. Company in that Schedule and that pace. And this team is gonna work in this pace. If we split we basically split the company in half, like a Like a divorce and like a Lord of the Flies. Like a ha like a happy, merry divorce. It was like you guys get custody of those assets, we're gonna have custody of these assets.

40:37 That's pretty fascinating. It's like throwing people out on the different island and just saying like You better figure it out, survive. And you losers are gonna go to this dying thing. Well, it wasn't dying. I mean, it was like fine. It was it was honestly it was what some people wanted. Some people like not everybody wants to to like grind like crazy. And what this was a very good way to do was be like there are two two paths. You

40:59 Keep your same jobs, your salary, all that stuff. One is a certain lifestyle, one is another. This lifestyle is easy, this lifestyle is hard. Self select. And the self selection was very helpful.

41:12 Dude, he's pretty badass. We should have him on again. Now he's got like his space uh in um Fort Mason, I think it's called. Uh he's the man. We should have him on again. Yeah, of course. Love talking to Furcon. What do you think? Is that it? I don't know exactly where I want to go with this, but I just want to share this with you.

41:27 So I've been trying to um help certain people in my life. Type Either start businesses or upgrade their business. Right. The people who listen to you?

41:38 No no no. Like I my like micro like People who I care about. You know, like so like my trainer, for example. My trainer Today he's got a training business where His calendar's full. He's got more clients on his roster than he can handle, but you know, he's He's trading time for money still. So he's he's not scalable. He can only train so many people per day, right? So he's doing five, six sessions a day. He's driving to people's

41:59 locations and he's training them, but like you can't do twelve people per day, for example. He couldn't double his money if he wanted to. He definitely couldn't do his goal, which is, you know, make twice as much money with half the time invested. Like half the uh you know, with double the time flexibility. And so He's been star he started like a a drink an energy drink company, started like a like a apparel company. Trying to do these side hustles, but all of them I'm like, dude, the beverage industry is like

42:24 Brutal. Right. It's like a brutally competitive business to be in. The apparel business is just a brutal business to be in. Yeah, so I'm like, Hey, have you thought about getting another trainer? Or like in and in this case, I was like, what would be like an appealing version of this like here's some ways you could scale? So I was like You can start a studio. And he's like, Oh, I would love to have my own space, my own studio And I'm like

42:46 Okay. That's a way that you could get to your goal if you started a studio. And it's been very interesting to see kinda like how he would approach it. Versus how I would approach it. So I basically told him I was like

42:58 Look. The way I wanted to get in shape and instead of just being like I guess I'll just wing it. I guess me who's never done this. We'll just figure it out. I was like, no, let me get a coach, somebody who's already done this before.

43:09 And I hired you as my trainer. I was like, I think you should basically have me as your trainer, your business trainer. And I was like don't pay me anything. All you gotta do is book your what do you call your first session? An assessment? Book an assessment. And he's like all right. Uh w tomorrow? Great. Yeah, let's meet tomorrow. So we started talking and we started doing this thing where basically I would

43:27 Um We would talk and I would just give'em I was like, How do I keep this so simple?'Cause at the In prior times when I talked to him, I remember like I was such a terrible coach. I was like a trainer. Who would come in and try to train all your body parts in one session?

43:41 And like be showing you like the beginner thing, but then couldn't resist showing you the advanced thing, and then you're gonna do that, you're gonna get hurt. You're gonna pull back muscle. So I've been trying to be a better coach and so I was like, All right, how do I keep this super simple? And so I leave'em every time with one blue sticky note with one thing. It's all right, this is the one action do this between the now and the next session, and we're good. And it's been very interesting to see how much progress we can make just doing this very simple method. I'll just share with you kinda like how this works. So The same way that at the dance studio I was like

44:08 picking up information on I was learning about a business. While I was there watching my daughter, I also learned a little bit about a business. I basically realized like That's something I've been doing for about fifteen years now. And I think most people, if you just started doing that one thing, just start like paying attention to the business around you. And start doing l little bit of napkin math, right?

44:29 Try to figure out how many customers a place has times the price every customer pays. Gives you a good approximation of top line. Uh You could just Google or ask AI What's a good profit margin for a fitness studio? Typically are they 10%, 40%, 50%, 20%? Like what is the net profit margin for for these things? Um

44:47 And so What I realise is that Uh, most people don't as I've been helping two or three people in my life do this, most people don't approach business this way. And I think if they did, they would have a lot higher chance of success. Uh I think that hiring a fitness like it it

45:02 I I was reluctant to hire a fitness coach. But then it made total sense because I remember I I was like, Well, I was the best at whatever sport I wanted to do in high school when I You and then college where I played for a little while. When you are basically like a professional athlete, you have someone just telling you what to do every single day. You just do what they say. And I remember being so reluctant to hire a fitness coach, and then I did, and I started seeing like my body change in like two months.

45:25 And then I was like, Yeah, that works. And then I was like, Well, maybe should I get a nutritionist? And I remember being again so reluctant to do it. And then I got uh I use um uh my body tutor and I was just like Doing exactly what they s told me to do. So I had accountability, but I also had education they would teach me. And I just

45:42 kind of hit me. I'm like, why have I always been so reluctant to pay someone money to just tell me what to do? And once I kind of let go of that, I think I realized, and I've learned this in business as well. There's a lot of creativity that you need to have, but in general There is like a process that you can follow. Where in a lot of cases you will get uh to be fairly successful. Like you you know, you still have to invent stuff and you still have to like stick with it for years. But in general, just like w with changing your body

46:11 It's just like if you do these five things, you will get eighty percent to where you want to go. And just only and you don't need to think. You just need to execute these five things. And I think what people don't understand, I think you and I understand it a bit, even though emotionally sometimes we forget it. But a lot of the listeners understand this, which is Uh Business is the exact same, where there's a series of steps where you can sort of iterate your way there, just like you can with your body, with your nutrition and things like that.

46:37 Yeah, totally. I the way I think about it is Uh, you're gonna have some rate of learning, some learning curve, right? So It might take you six months, might take you a year, might take you two years. You could definitely get there on your own. A coach is Pretty much just a guaranteed way to speed up that learning curve.

46:52 And Uh, that's like the first benefit you get and then the second benefit you get is You're much less likely to quit during plateaus. Because the coach has some accountability. A coach has also seen those plateaus many times before, and a coach can get you out of through the plateau faster than you're gonna get through it yourself. Um and so those two reasons.

47:09 I think I have probably five active coaches right now. What what roughly what category are they in? So you have uh a fitness. I think you also use my boody tutor, so nutrition. So I have Exercise and then I have food. Um uh food coach. Which is probably the one that felt the weirdest to do.

47:29 And now is in retrospect the most obvious no brainer of all. It's almost like a therapist, too. Food's a weird thing. It's more of a therapist than it is anything else. Yeah. Yeah. I think when people think food coach oh, so they're giving a meal plan and macros. It's like no no no. She's helping me figure out why I don't stick to any food food any food plant or macros that I've ever set for myself in the last ten years. Um and and slowly uprooting those and like

47:51 Being in my corner along the way. I started learning the piano this year. And so I got a panic teacher that I got two I ended up getting two. Um, like two different ones to try to do that because one of the other realizations I had is that Yeah.

48:02 There's a massive difference. Between an average coach And a great coach. So like in the same way that in in tech, there's this phrase about like ten X engineers. There is for sure a ten X coach or a higher coach. You're pitting your piano coaches, like m you know, Miss Linda and like uh like these two these two old ladies next to each other, like You know, Miss Linda said we should do it this way. Uh what do you think about that? I don't even say anything. I just show up and I'm better. And they're like wow, you've been putting in a lot of work. I'm like, Well

48:30 Had a couple great sessions, you know? Okay, so you got two piano coaches. That's pretty wild. Yes. Uh Business coach, executive coach. Like a Um

48:43 Yeah, like I don't what do you what do you call it? Executive coach, I think it's called executive coach? Uh I think those are all I have right now. I had a PT briefly for my knee rehab. Um But yeah, basically anything I do now, my first step is to Uh

48:58 But first step is to start the same day. I have the idea. That's like my rule. Oh, you want to do X? Great. Like same day you need to do something in that area. You need to go have your first session in some way. Drop everything and do it. Um so I have this sort of like drop everything and do it rule. And then the next thing that I'll do is I'll

49:13 try to find a coach because I know a coach is going to speed me up in the process. And it's like obviously these things cost money. So you can't like always get coaches for everything. But you kind of can. Like there's a guy in our basketball league, this guy Alex. And he's just nasty on the court. He's so good. And I'm like, wow, Alex, what did you do and he's he's smaller than me? He's quicker, but he's not like He's not at it's not his athleticism is why he's so good. This guy's just Better at basketball.

49:38 And growing up, I thought I was training to be good at basketball. That was like a goal of mine. It's just I never had any coaches, I never I never did take it seriously. I didn't know how to I didn't know how to train properly. And he told me the story. I was like, Alex, what were you doing differently? And he he basically was like When I was young, he's like I didn't have any money for a coach. But I saw I was at the gym training myself and I saw this trainer training this other kid. So I went up to the trainer and I was like, Hey, how much for a session? He's like, Oh, it's like seventy five dollars. He's like, Oh my God.

50:03 No way my parents are gonna pay seventy five dollars for a session. And so he goes he asked a great question, which is he he was like, um Is there anything I could help you with? that you would be willing to give me a f a session for if I if I helped you with that thing. Like, you know, for example, do you have another session coming in? Like could I be Could I run around and just be a rebounder, shag balls for you, could I clean up? Could I

50:23 Show up early. Could I do could I do, you know, help you with your your text messages to your all your people you're scheduling. Like what can I do? And the guy was like, All right, like that's endearing. What Fine. And so he he let them basically like help help him during sessions and then that that way he was actually like

50:40 learning while teaching somebody else, and then he'd have his own session at the end. And he's like, Cool, give me thirty minutes, give me forty minutes at the end. He just did that and he got so good as a young kid. Just doing that. His own business training. While he was

50:55 Getting trained. You know what I mean? Um and and ended up actually m turning it into a A revenue generator versus just a cost for himself. Dude, okay, so I am so bought into everything you're saying. I I do this as well. I've got all types of coaches. Um To add to it, what uh the second thing that I do after getting a coach is I put a date where I'm like, I must perform on this date. And

51:15 one of the ways that I got that idea. So like for example, if it's like a fitness thing, it's like I wanna achieve this body fat by this time. Or I want to run this race on this date or uh you know, I wanna be able to do X, Y, and Z. Performance. Is that what I'm hearing? I tried to make it a performance. So for example, uh if it's just like a five K, just I wanna run a five K in in twenty one minutes. That's not particularly fast, but it was hard for me and it was just a really nice thing to work back from. So there's uh an end date. So it's a it's of I find it quite motivating. Or I wanna bench this amount of weight like on this date.

51:48 And Do you remember that TV show on MTV? Called Maid where they would teach people how to learn something in approximately thirty days. And so it was like I love that show. I love that show. And so what they would do is they would take like this young woman that she was like

52:03 I wanna do a backflip. On a BIX bike. And or I wanna win like a uh I wanna be able to win a skateboard competition. Like these like kind of like crazy ideas or like I wanna be I don't remember if the back flip one always stuck in my brain. And they like hired a BMX coach and this little girl, her whole shtick was like she's like a prissy cool, popular girl. There's no way she wants to do this nitty gritty BMX thing, you know, with the kids from the other side of the railroad tracks.

52:27 And she ends up doing it and in a competition, she did a backflip on a bike. And I remember that show. We should do an MFM version of Made, where everyone just it doesn't matter what the challenge it doesn't matter what the thing is. You just gotta pick a thing. It could be like I wanna go ha uh Uh Try to like

52:44 meet a girl but use their language like in a foreign country or like you know, I wanna go like ask directions in Spanish or uh whatever. Like I wanna go enter a chess competition. Uh just something where it's like you have a very f uh short amount of time and you have to hire help. And you have to kinda jump off the cliff a little bit to master your skill, or just even You learn your skill a bit. So for you it would be A piano recital. Or like I wanna have friends over and I wanna play a a song for them.

53:10 Right. Yeah, I think that's great. I love that idea. It's kinda like we did the My First Muscle Challenge last year. I think it's uh it's like a a cousin of that. Uh I'm totally on board for this. I did a thing once that was that was similar. Um

53:24 In Australia we were Uh there's three of us and we basically each Wrote down a thing that we would love To have done. But are scared as shit to do.

53:34 So for example, one's person's was to do like a perform a stand up comedy Uh set. Like just uh go on under the open mic. Do five minutes. Um, one of the guys, he had been in a long term relationship with a girl from high is like high school girlfriend. They had just broken up like five years later or something. And he really it was like

53:53 I've never asked anyone out. And he's like I just wanna He's like, I wanna be out somewhere. See someone who I think is say I'm gonna approach her. I wanna ask her out.

54:02 And he's like I just wanna like Like not I just want to overcome that one thing. And like he's like, I don't I know that sounds stupid, we're like no, it doesn't sound stupid, but everybody's got these things, right? Another um Another person's was uh Two

54:15 Um I remember something like You don't have parties? When like the dance circle forms, yeah, they would go in one. Go in one and do a thing and then get out. Yeah. And I was like, What? It's a we took a hip hop dance class together with our friend with this girl who she's a great dancer. She's like a professional dancer. And me, my buddy Trevor and her went to a hip hop dance class just prepping for the circle. Like the whole time. By the way, when you go to that class.

54:44 It's two different classes. If you just show up to a class just for whatever, or you show up thinking, I'm this is me going into the circle at some point. Yeah, it's the best, right? You're thinking I'm Julia Stiles is some bitch and like get it. We got kind of addicted to it. We would start to make up new ones to do every few days. So it'd be like, I'm gonna go for a walk right now. But I'm gonna have like three I like I'm gonna have three like convers like not I don't know if it's conversations was like on my walk I'm not just gonna smile and nod, like I'm gonna I'm gonna basically give a smooth compliment to like, you know, three people along the way. If I notice something I like, I'm gonna say it and it's gonna go well. I'm gonna have that interaction. Or like I'm I'm not gonna answer the question, How are you today with the word good. Exactly. Exactly. Yeah. My friend Noah Kagan used to have this thing where he was like every single day, he's like I was when I was trying to get my business going, I would ask for a discount on every single thing that I bought. He's like I just needed to get over like the nerves and just

55:35 Be not afraid of confrontation and asking for things. Yeah. That's amazing. Yeah, we had a whiteboard in our our living room called F uh Cornine, it was Fear Nation. We just wrote everything we'd be afraid of and then you cr you'd try to cross them out. Yeah, you pick one each day and you try to cross it out, or pick one every couple of days and try to cross it out. We're gonna do M F Made. Instead of MTV made, we're gonna have M M F Made. Uh the that what's yours gonna be? Um, that's an interesting question. I would need to think about it. I um I don't think it would be a fitness related thing'cause that's too easy. But I I would have to pick like an emotional thing, like the equivalent of asking a girl. I think it'd have to be dancing. Dude, that would be the worst. Maybe that would be yeah. I would rather uh like

56:16 punch myself in the stomach twenty times to not go and do it with a sound ball. Edit this out. Uh what do you think? Is that it? That's it. Amish, dying pets, furcon. Kids playing uh the ball. Alright, that's it. That's the part. I feel like I can rule the world, I know I can be what I want to

56:46 I put my all in it like my day's off On the road less travel never looking back

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