1103: The Four Universal Patterns of Winning Innovation with JoAnn Garbin

We go into innovation discovery thinking it's that lightning strike, it's that moment of genius where the dots just connect. That's innovation. And it's totally not. It is the 99.9% of the sweat. an effort that comes after that, that is the biggest thing that comes up again and again.

To really innovate, you've got to find other people that want to do it too, because that's where the magic happens. That's Joanne Garbin. She served as Microsoft's director of innovation, where she guided her team in developing billion-dollar opportunities. Now, she's the co-author of the new book, The Insider's Guide to Innovation at Microsoft. Joanne's got a lot of juicy stories to share, and you'll learn one, what most people overlook about innovation, two, the secret.

to getting executives on board, and three, the four patterns responsible for Microsoft's innovation success. And if you'd like a quick summary write-up of the actionable takeaways that Joanne shared, I recommend you sign up for the free Golden Nugget email newsletter, which you can find over at awesomeatyorjob.com. I'm Pete McKaitis. This is how to be awesome at your job. And now, here's Joanne.

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