Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Eight years in, I would have been like, What is going on? We've barely grown in eight years. We're still struggling. Yeah. Somewhere around six years. Maybe it was five I sat down with Kurt and Steve and I said We have a bad habit of not paying ourselves. I want a paycheck every single Friday.

And I don't even care what that paycheck is. So we did our homework and we decided we can pay ourselves every Friday, and that number was fifteen dollars. Fifteen bucks a week. It's like I want my fifteen bucks. I won. Gosh darn it. I worked two days a day. For a week and I want my fifteen bucks. Welcome to How I Built This.

A show about innovators, entrepreneurs, idealists, and the stories behind the movements. built. I'm Guy Roz, and on the show today, how Bob Taylor and Kurt Lista cooled their money to buy a tiny guitar shop in San Diego and built one of the most popular acoustic guitar brands in the world. Taylor guitars. One of the surprises Taylor Swift pulled off during her ERA's tour was to play an old guitar that, for many of her fans, was instantly recognizable.

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