1054: Maximizing Your Pipelines and Funnels of Opportunity with Kara Smith Brown

Everything we do in life is a pipeline. So every decision we make, whether it's buying groceries or major life decisions like jobs, we are sending everything we do through a phone. Whatever the reason, if you are keeping something in the funnel that doesn't belong there, you are creating opportunity cost inside your organization, inside your thought process, inside your brainstorm activity. Anytime you are not honest and scratching out things that you should be disqualifying, you are creating opportunity cost. Whether you're a dentist or you make clothes for a living, have a point of view on what good looks like in your industry and people will take you seriously.

That's Kara Smith Brown. She's a recognized logistics thought leader and founder and CEO of lead coverage, which helps drive B2B business growth and success. Her new book, The Revenue Engine, Fueling a B2B High Octane Pipeline, shares perspectives for anyone, which may well be everyone, working a pipeline and a funnel. So you'll learn one, how and why to think of your career as a funnel, two, why maybes are more dangerous than nos, and three, how to develop and share a unique point of view that gets you noticed.

If you'd like a summary write-up of these actual takeaways, I recommend you sign up for the free gold nugget email newsletter found at awesomeatyourjob.com. I'm Pete McKitis. This is how to be awesome at your job. And now here's Kara. Kara, welcome.

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