6 under-the-radar trends (+ our ideas)

0:00 All right. We're talking about trends. So I have this list I've been keeping. I want to bring it to you today and riff on those with you because a lot of success in business just comes from surfing the right way. I feel like I could rule the world. I know I could be what I want to. I put my law in it like a day's song on the road, less travel, never looking back. I think founders like to believe That it's our own genius. That's causing our success. And when it's failure, then it's market.

0:26 Conditions. And actually often it's the opposite. It's the market conditions that can create success or really amplify your success. And I've learned the hard way that The most important thing is finding the right wave to surf. Have you ever been on the inside of a product that has taken off like that? I I haven't. Uh But like I've had friends who they'd be texting me as it was happening, but have you ever uh seen that?

0:50 Yeah, a couple of them. Um There's one that we did recently that I invested in my friend and Doing a

0:58 I can't say I don't want to say the thing'cause the trend is like still going, it's still hot right now, but it's a health It's a health supplement. And so like, you know, in in the health world, there's just like every y few years there's a new diet trend. There's a new like Um you know.

1:13 few years ago a big thing was like leaky gut. And it was like, Oh my God, leak gut health, leaky gut. I gotta do something about that. And so there's these things that just come in, these waves of awareness. And um, so we backed one of those and it just is crazy growth. I mean zero to thirty million in one year. It's like just wild. And like profitably. Like it was just a like crazy growth. We have another um company that we started that I haven't announced yet.

1:38 Maybe I'll do that soon. Um But we have another one in that space that's kind of like the same thing. In one year S.

1:46 Doing millions and recurring revenue profitably It's just like wow. The and and it's not because we did something so much better. It's not because we worked harder It's not because we were smarter. We didn't have some genius strategy. We just picked something that was like Had market pull. Inherently the market wanted this and all you had to do was show up. You know, it's you're selling cold waters on a hot day. That's that's really the what uh what I want to do. So in any case, here's a bunch of trends I think I have

2:14 three or four trends that I think are gonna be really big. I think if you watch this episode two years from now Uh a lot of this will be proven, right? And then I have some bonus ones for you. All right, you ready? Yeah, let's do it. All right, trend number one. Short drama apps.

2:29 So what are these? If you remember a few years ago, there's this company called Quibi. That was started by Jeffrey Katzenberg. Who created DreamWorks. I think Meg Whitman, the former CEO of HP. Well who is she the I don't know who she is, but she's somebody. Big EBA in Silicon Valley. Ebay. And and HP.

2:47 So Quibi raised one point seven five billion dollars in funding. Pre-launch. Pre-launch. Pre-launch to build this out. And they were like, Look, the future is short form. You see what's happening with TikTok. This is early days of TikTok. You see what's happening with TikTok? Well, guess what?

3:03 That's what the next Netflix is gonna look like. It's gonna look like TikTok content. And they take their one point five one point seven five billion dollars of funding. They hire a crack team in in in Silicon Valley, fancy offices, they got the executives. Dude, they came to our office to to pitch you and I to like we they wanted shot and Sam or something or like MFM to be like a content series. And I was like Guys, we're buying our laptops all day. Like this isn't interesting. They were like uh We need you guys for business unscripted.

3:30 And we were like, What? It's a category. We're in that? Okay, never mind. So they they you know they wanted content. They needed content on the platform. Anyways, Quibi launches.

3:44 Fails in under a year. So 1.75 billion, all this talent, all the resources, all the brand name, the guy created DreamWorks. In and under a year it folds didn't work. And they were mocked. And I thought that was kind of nonsense. I thought it was a great like that's you you take swings. Just in the arena, doing stuff. Yeah. I mean like it was like it was like uh you know uh They tried something, you know, uh who am I to mock them for that? People don't like when people with

4:12 Pedigree on resources. Go after something. They like when you're the underdog. So Consensus opinion since then has just been Quibi equals failure, that whole category failure.

4:24 Well quietly in the meantime. A handful of apps. Run where Cribby crawled and they are doing Pretty much exactly the same thing, but to tremendous success. I don't know if you've seen any of these apps. Can I tell you about some of these? Tell me. All right.

4:40 So they all started in China. And they're Chinese companies, but they're big in the United States. Um, so for example, here's I'm just gonna tell you the revenue of the top four apps. Revenue of the top four apps. 150 million, that's number four. 160 million, that's number three. Two hundred seventy five million annual.

4:58 And the top one, three hundred and fifteen million dollars. Okay. How do these work? So I I downloaded a couple of these, I watched them. Now what they did that was very, very smart. What they realize. The American consumer

5:14 Pretty much an idiot. And what Jeffrezenberg did wrong was he tried to give people what they should want. rather than what they do want. And what they should want was Well made Um, you know, these these series that were really cool, premium.

5:30 Hey, we're not gonna do that short form just rubbish. We're gonna do Netflix original level content. But just made for your phone. Ten to fifteen minute episodes, and you'll pay for it because otherwise, how are we gonna fund these things that are like millions of dollars? Aren't you shit. So these guys came out. I'll I'll give you an example of one of them.

5:49 One of them's called Drama Box. The other one's called Real Short. And um I'm just gonna show you the the first one on this. Can you read the title of that? Th yeah, it's called Pregnant with My Brother's Baby.

6:02 And I didn't just show him uh you know. Corn hub. I d this is the this is a real thing, right? So these are all It's kinda trashy soap opera style stuff. Now what they did differently was the the key changes from Quibi was Free instead of paid.

6:17 So you you Quibi was a subscription you had to pay for. This is free, but you pay to unlock more episodes. So you get hooked on one of these little dramas. And then you sort of buy coins to unlock the next episodes as you get once you get hooked. So they lower the friction. The next thing was they did kind of trashy T V. They did You know Hallmark and Moripovic have a baby. That's the type of content that this is. Like I watched one

6:42 Um Honestly, was it bad, to be hon uh gonna lie, like it's bad, but it's not. Like Like I watch four episodes. I probably only needed to watch one for for my research. And the episodes are all only ninety seconds long, so it's not that big of a commitment. Whenever I think of these, uh I think of in on Wedding Crashers where there's the Jamaican guy.

7:03 He's like the butler and they're like trying to like bother him. He's like, Hey, I'm watching my stories, man. Like it's his time to watch his soap operas. And like you can't interrupt you can't interrupt anyone when they're watching their stories because the soap operas are so good. And you know that we talked about this, uh We talked about this in two thousand and Nineteen or two thousand twenty, right?

7:24 What do you mean we talked about it? So uh we talked about it in a few ways. The first was there is this massive trend Of these this was when YouTube was uh obviously it was not up and coming, it was already up. But in nineteen and eighteen There's these guys making these somewhat tacky dramas. And they were doing something very different on YouTube. They were making like a thirty minute fictional videos on YouTube. And it was like tacky in the sense of it was like a soap opera clearly appealing to Middamer women. So it was like a little like cringy, but very addicting. Do you remember these guys that they would get like

8:01 eight million followers, or they were making Facebook uh videos where it was like huge dramas or it was like The kid who got bullied on the bus and how he grew up to become president. Do you remember these like twenty minute videos? There's been some YouTube series like this. And I get by the way, I get Suck. down this like rabbit hole like often where like I'm on

8:21 Facebook and it's like a kid getting bullied and like it's like very unclear message. Market research Yeah, yeah. Like it it's hard to turn away. And then also I told you the story about when I was helping Ramon He his original idea for a business was to do erotic fiction audible stories and we we ran a test and on like fifty bucks of ads. I think romance. It was short form romance. It was erotic. It was like No it was like sex. It was like

8:55 Expl it was like it was four women. Tasteful so tasteful though. They were in love. It was not it was uh romantic sex. Yeah. And basically what we did was we uh he had a friend who loved writing these stories. He wrote one of these stories and then he had a Fiver voice actor read it. And then we ran an ad uh and we called it Captivating Claire, I think. Uh, I forget what what we called it, but we call it short but romantic, and we spent like fifty bucks running ads and we got like a hundred dollars in recurring revenue on a crappy

9:27 WordPress site. And like anyway, my point being is like All signs have pointed to Yeah, this makes sense. And so like For example, this one that I watched is called Airis Crash Lands on Her Husband. And um

9:39 I think I lied. I'm on episode six, actually. So what happens is uh the story starts and it's this Girl, she's so excited. This guy's gonna propose to her She thinks he thinks she's a door dasher, but actually she's a billionaire heiress, but she hid that from him because she doesn't want him to want her for the money. And she's so happy that he's gonna propose to her. And uh blah blah blah. But then Um his mother in law is like, She's not good enough for you. How about this other girl? And then she's like, You don't even know who I am and then she reveals it and I'm like, Oh, cliffhanger, like I gotta see more. So what they're doing is sixty to a hundred seconds.

10:13 You free to watch. You pay for more. And these things are Growing like crazy. And so They Yeah.

10:20 Ha I guess half of China's internet users are watching these what they call mini dramas. And Guess what? I think that if a lot of Americans are gonna do this too. I think a lot of Americans are gonna watch mini dramas and these will continue to grow. I'd be very interested to see if some if an American company can come out and do this. Um and do it bet maybe better than than

10:41 'Cause today the top four, I think they're all Chinese companies. I don't think that's gonna last. I uh or maybe it will last like TikTok, but I think there's an opportunity for somebody to do this. I also not just in the States. So for example My mom

10:55 For years, when she comes over to my house, it's wonderful. Uh, we hang out, we have fun, we eat together, we talk together, she plays with the grandkids, like it's all great. But then there's this moment. And nine thirty at night where I just hear the most annoying sounds on TV, and it's these special effects coming from what she likes to call her Pakistani dramas. And it's basically soap operas from Pakistan that she likes to watch. And she's Indian, but she's like, they make the juicier stuff. They make the better ones. And I'm like, where did you find these? And how many episodes are there? She's watched Like

11:26 The series will have six hundred fifty episodes and she'll like finish multiple of these series. And it's not just her. All her sisters love this. And they're just watching these on YouTube today and they're like, you know, fifteen, twenty minute episodes. And so um and I looked up some of these and like if you go to look at their YouTube channels

11:42 The top ten uh of these will have like four billion views. I remember when people were talking about uh YouTubers and I just remember being like, this was long time ago. But I was like I only watch a YouTube video when somebody sends me a link of like a funny clip from Saturday Night Live or a basketball highlight. Like I don't just

11:59 go to YouTube and browse to see what's on. I thought that was a like a wild, weird behavior that we people were doing. And sure enough now I do that every single day. I do it every day. Every single day. I think it's a man thing, by the way. I think it's a m it's a young person thing and then people our age, it's only men. But did you think you would do that when you first saw that people do that? Because I No, I I had like the same thing of watching video games. I don't even play video games, but sometimes I'll watch people play. I had a Twitter account for years before I ever tweeted a single word. I was like Oh, why would I ever just tweet? I'm not gonna try to do that. Like I'll just consume.

12:31 And so like some of these behaviors actually take a lot of time to to kinda propagate. And and it's it's sort of like in the tech world they say like you know, what the nerds are doing on the weekends we'll all do in 10 years. I think there's like a version of that in culture, which is like what the what what the degenerates are doing today, right? Like what the daytime TV watchers are doing today. we're all gonna do. I remember hearing about musically and being like, Oh, people are doing like lip synced lip sync videos on their phone? Like that's stupid.

13:01 And then sure enough, you know, TikTok. Buy music and it becomes huge. Making videos for your lipstick. You haven't shared it here, but we all know you do it. All right. Next trend that I want to do is One that you probably know a lot about.

13:19 It's a fitness trend. Friend number two is Rucking. Which is First of all, just an amazing word, rucking.

13:26 And secondly I just keep seeing this and I've seen it four or five times from four or five of the right people. And it instantly resonates when you hear it. Which tells me that This is just gonna spread more and more. So what is rucking, Sam? You wanna describe it? You put a heavy bag on your body and you go for a walk. It turns the

13:46 The hot girl walk into a uh uh a workout. So you know how you go for walks in the morning, except now you do it with a twenty pound pack on. You w you either wear a backpack or like a I like the ones that I like the Weighted vest. It's like a bulletproof vest looking thing. Yeah, so that's the downside. of all this, by the way. I do it like particularly when my daughter when she was born and it's like, you know how when you wanna get steps in when the kid goes to sleep'cause they're sleeping all the time.

14:11 I of uh that's when I really got into it. I would put first of all I screwed up. I would put a forty pound vest on because I thought that was like, well, more is better. And then your back is like killing. So I'm like, all right, no, twenty pounds is is more than a plenty. Uh and then you uh just walk. But if you put your heart rate mon I would put my heart rate monitor on an hour walk, it would be a hundred and twenty beats per minute, which is like a pretty like hardcore walk. And it didn't feel that bad. So it basically supercharges a walk so you get more Fitness out of

14:40 a leisure activity. Yeah, exactly. There's these charts you could see, like I'll put this up on the on YouTube, but it's basically calories burned. So in the same amount of time Just walking.

14:51 But wearing the rucking vest, you will burn about Like Two hundred more calories. So Um, which is enough to put you like in a if if you did nothing else different, you would now you might go from You know, a surplus to a deficit.

15:04 Or break even to a definite. It's not actually gonna be the harder, right? And so I think this is gonna be a big trend. It's sort of like pickleball. Whickable was the much more

15:15 accessible version of tennis. I think that rucking is one of the most accessible versions of fitness. Because My like my parents in their sixties. We'll go for walks.

15:25 And I think that over time, if you realize that hey, if I wear this fifteen pound Vest, I'm getting much more of a benefit without having to then g without having to like go learn a new thing or do a new thing. um or add in an extra workout, I think that's gonna be really popular. Like I wanna buy one of these. And then I looked at some of the brands that are taking advantage of this trend, right? Because you see You see people talking about this. You see Huberman and others about how rucking is really good, how it's There's like this thing, low intensity, steady state cardio, which is known to be like really good for fat loss.

15:56 And it's basically just like walking at a moderate pace for a long like forty minutes or forty five minutes for like a longer period of time. And how that's actually better for weight loss than um Than like you know. traditional high intensity cardio.

16:09 And so Then you go look at these brands. Have you seen this brand Go Ruck? Do you know about these guys? No, let me look at Go Rock. The issue that I've had with a lot of these packs Is Like I would do my walk sometimes at night.

16:21 And it was it looks like I'm wearing a bulletproof vest. And like the issue or the benefit? 'Cause that's like the main reason I'm trying to get one. Dude, they like like people would see me and like And I There uh one walk in particular I was walking at night and people kinda stared at me funny, and then Neville saw me out in a walk, he goes

16:39 Dude. You look like you're about to go like on a shooting. You look like you have like a bulletproof vest on. And I was like, Man, everyone's been staring at me I because because it it just looks very intimidating. You do have vibes. Yeah. I I had the luck. And so I had to I actually went and bought a different one that looked less like bulletproof Vestie. And so this company, Go Ruck, it looks like they make Backpack. They're basically backpacks, right? They do it as a back I think the backpack is their hero skew, but they have they have the vest too.

17:06 Um I was interested I probably wouldn't have even realized they're looking at me for the wrong reason. I would have thought they all think I look so cool. Um and that's why they're staring at me. Like, dude, if I can wear like a Superman cape and get away with it, I would. Like why would I not want to feel like a superhero or like a Navy SEAL? So this This brand was started by I think an X He's an ex military guy. I don't know if he's a Marine or what he was.

17:28 And he was like, Yeah, like this is like a big deal in the in in the Marines. And so he created this brand called Go Ruck and he started partnering with This kind of Fitness and toughness. And a toughness influencer?

17:42 That's a good one. Toughness influence. David Goggins, what is he? Yeah, you're a toughest influencer. He's a toughness influencer. That's a good one. Jocko's a toughness influencer. Did you just make this up or is that the category? On the spot, off the dome, off the toughness a toughness influencer. Okay, cool. And so The so and as you can see, like that that's a trend. And so they uh

18:03 They take off. I guess they're doing like over fifty million a year in revenue now. Way. Really? So they're doing really well. Um And they turned it into a whole lifestyle brand. I mean they they announced it. They were like forty six million last year, so you know, they're they're gonna be higher than this year.

18:18 So they um they also do shoes and shorts and like shirts. Like it's a whole like lifestyle brand now. And I think this is really smart. And I think a lot of people do this. Now where's the opportunity? I think the opportunity is go look at the prices on their website. Like how how expensive is their like rock bag? Four hundred and fifty bucks. Correct. Four hundred twenty dollars for uh just one that I'm seeing here.

18:41 My friends. It's time to undercut. I think if I was gonna enter this space, I would be trying to go be the the lowest cost. Good enough solution. Which is never a sexy pitch, right? The sexy pitches where the highest quality, most premium, most unique, made in America. That's their pitch, right?

19:00 four hundred fifty dollar backpack. That's great. And there will be somebody in that category. But guess who makes more money? The good enough at the at the more accessible price point. Alm almost always makes more money. Like when we were hanging out with Mr. Beast and he's like talking about chocolate and he's like, Yeah, Hershey's versus whatever. And All of the people there were basically like

19:21 Rich people who either don't even grocery shop for themselves anymore or like only eat whole foods. And we were like, We like Hue chocolate. It's like their cashew butter. You know, like seven dollar chocolate bar. And he's like, Yeah, yeah, their their chocolate's great. But Americans

19:36 Can't buy seven dollar chocolate bars. Like he's like, We sell at Walmart. And Lo look where Hugh is at Walmart and it was like Like so off to the side in this like one tiny little footprint area because again, it's not the like mainstream price point.

19:51 So I would be trying to build the uh the sort of like Walmart ruck brand. And I know that's not really sexy, but it would work very well. Do you remember Echelon? So when Peloton was really popular, me and I I don't think you went, but for some reason I was there with Moys at the C uh CES, the electronic show, and there was this booth. For this Fitness like bike called echelon.

20:14 And it was One hundred percent. Identical. To Peloton. There was only one difference is that it was half the price.

20:22 And it was called Echelon and I think they got sued by Peloton. But they still exist and everything that Peloton has, Echelon has. It's just literally half the price. But it's the same it's the same logo. It's the same everything. Dude, have you did y have you ever seen Echelon? Yeah,'cause they're at Costco. They're they are the hero fitness product at Costco. And which is again the same thing, like the Costco price point.

20:45 And what they did was they just like, Oh, Peloton, great okay, we got the trend. We even got the brand, we got the shape of the bike. We got the whole arsenal. Awesome. And they literally like took a

20:56 like a knife and just scraped off the letters off the bike and were like Here's a new sticker. Echelon. I think like a chat GPT name. Like it was uh I I think they even got sued. It looks like they changed their logo. They were literally the exact same red. It was everything was the same. Uh and I remember like going to the CES booth and I'm like, Wait, is this are you guys like a sub brand of Peloton? What's going on here?

21:18 Uh, we're not familiar with that brand. Uh we we we have no comment and no familiarity with that brand. Uh completely Coincidental. All right, I wanna do the next one. The the the next one that you have is pretty cool. Um the Did you see the tweet that I have there for your next one? That's a g that's a good uh a good way to kick it off.

21:38 Okay, do it. All right. So you have plastic free everything. So you're on board with plastic free. Is that what you guys are doing at your house? I'm I'm not hardcore about plastic free. Like we still have plastic stuff and whatever. I c I mean I can't say I can't with a straight face.

21:54 Be like, okay, we're Eliminating all pro plastic from our life and then I'm like giving my kids craft mac and cheese sometimes. So like you know, I'm like Common sense test fails. Do you have uh Do you go out of your way to buy

22:07 Cotton clothing or natural clothing. Yeah, I try to. I try to I try to I try to buy the highest quality stuff for myself. Because I know I can you know, like with my kids, that's that's the the monkey wrench, right? Like I can't get my kids to eat certain things. Yet. Um and so yeah, that's where we we fall apart a little bit. So the trend that you care about, you had plastic free everything, and I had saved a tweet by this guy named Miles Snyder. It happened uh March second, so only ten days ago from when we're recording this. And he said Lulu Lemon and Viore really psyoped the whole generation.

22:39 Which by the way, psyoped, that's a new word. Have you noticed that word's trending? Dude's trending like crazy. Psyop is it. Psyop is it. Uh agency sign up. I don't know what else is trending, but those those two are on my radar. Someone tweeted out that they psyoped me. And I didn't understand what it meant. And so I still don't entirely understand, but it's like is that like an insult towards me? Yeah. Uh so he said, um Lou Lemon of Yore really psych up a whole generation. Seventy dollar shorts made from plastic and petroleum that smell disgusting every time you work out in them and they destroy your fertility.

23:10 Meanwhile, cotton shorts are cheaper, comfier. And better on every metric. And so you had listed here Plastic free everything. I think that the obvious thing that's going on right now is plastic free or Teflon free pans, which is uh in the same ballpark. But pla uh like for example, at my house we only have

23:29 Glass Tupperware. And so there's nothing more uppity than any sentence that starts with at my house. At my house. The end of that has to be uppity. And literally you just spit on a on somebody every time you anytime any somebody uses that phrase. Not you particularly. I'm just saying. At my estate. At my estate at the Par Estate, at Par Manor.

23:51 It's glass only. How dare you? For the record, I have Diet Mountain Dew in the refrigerator right now. Uh, so I think I can get away with saying this. And you're worried about microplastics. You have a hole in your gum. Yeah, so I think I get away with it sometimes. But no, we don't do plastic stuff. Uh plastic like anything that goes in the microwave, it's not plastic. But now our new thing is like Uh my daughter has this thing she calls her baby. I th what do they call it? Lovey. Loveies or whatever. You know, like the I don't even know what they are, but

24:22 Uh we're doing all cotton those, which By the way, they're like way less comfortable. Uh I understand why like uh uh Do you use a plastic pacifier? And out. No, we don't give her we we she quit taking the pass pacifier uh at three months.

24:37 Uh, but and we even have uh glass bottles. Uh, but it's like a bunch of like glass stuff. And and we're not crazy. Like we use the Teflon pan. For like scrambled eggs. That's like the only thing that we can't get away with for Nonstick. But uh it mostly is not plastic and and we are taking it to close. So

24:54 Uh a company that I like. Um I have no affiliation with them. I just think they're cool is Riker Clothing. Have you seen them? They're uh Yeah, I just I actually just ordered some of their stuff'cause I want to try it out. It just arrived. So I'm gonna I'm gonna I love it. It's great. Give an honest review. Uh, I think they're cool, but like it's really actually hard finding all cotton workout gear. Um and so I'm on board with the plastic free trend. By the way, I'm also so prepared for somebody to be like Oh my God, cotton, haven't you heard? And then be like, cotton is a lie. Like cotton is huge lie. It's like when Joe Gebbe told us that recycling was a lie. Have you heard this part this bit?

25:27 I've been saying this for years. Recycling is one hundred percent bullshit. It should be reduce, reuse, get rid of the recycle. And you're saying it because what? It all gets thrown away in the trash. Like it's recycling. But there's even more to it that he told us about. I I wanted to get him on to do his recycling rant because he's got like a great recycling rant.

25:47 But I believe that One of the core things is recycling is a psyop. You ready? Recycling as a psyop, which was that They the plasti the companies that make all the plastic products were like under some heat. They're like, Oh shit, this is like really bad.

26:02 And they're like, What do we do? What do we do? What do we do? What do we do? We blame the consumer. And they were like, blame the consumer. That's brilliant. How do we do that? And they were like, What if we made it their job? to deal with the plastic. And they're like, how would we do that? Like we convinced them But they it's the obligation is on them to recycle these products. And so they they funded the like recycled movement, knowing that it's like most of it's not getting recycled anyways, it doesn't really work. The blue bids are bullshit. They're bullshit. Yeah.

26:29 They're totally bullshit. It's like they're cotton cotton's next. I just I can feel it coming. They could you know what I often would do with the blue bands and it would like freak out people. I remember people at my office, the hippies that like the uh like typical like granola people at my uh company would like complain to me, but I'm like just throw the trash in the recycle bin. It doesn't matter. It's all going to the same place. And they would like flip out to like it would like it. I could tell they were like we're losing sleep over this because they base their personality on this blue bin has always been my like it's okay to consume this and throw it away. But It all goes to the trash and instead we should just reduce w the the stuff we consume or we should reuse what we can.

27:09 The blue pin. I can't stand the blue bin. So Joe and I are are are the same on this one. So I'm on board with plastic everything. So plastic free everything. I think this is gonna extend into clothes. I think I think it's gonna extend into um like homeware, pans, everything, like cups that you use. I think it's gonna extend into baby products. All baby products I think are gonna there's gonna be a a The way that Honest came out with Jessica Alba and was like These juices are full of sugar. So they're like honest juice.

27:37 And I think that uh and they have you know they have wipes and they have diapers and they're like, Oh yeah, you know, you need to use these these products. I think there's gonna be a plastic free Um Big brand that gets built into baby space. Well you know what that used to be, right? My grew up using this because my parents were a little hippie. It was

27:54 cloth diapers that you threw into a hamper and then you had to wash them. It was disgusting. And for that reason, I'm out. It was it was honestly filthy, but my mother My wife tried to propose that, by the way. She was like, I think we should cloth diaper. It is like the look of disgust I gave her. I I mean I was I was just like Listen, you could cheat on me, you can abuse me, you can do whatever you want. You will not bring cloth diapering into my lifestyle. There's usually my my parents used to do and we were poor and so they would c they said it was cheaper, but they had a service that would come and pick it up once a week, but it's still just like the idea

28:31 of using Cloth that Other kids have shit in. It's That's it's filthy. Like we're animals. So the cloth diapers are not even just your cloth, it's a mixed pool of cloth. It was like a wash and full it was like a wash and fold service, except

28:48 The stuff they just clothed together had poop in it. And so it was basically you throw it into this bin and they come and pick it up and then they bring you new cloth diapers. That are clean. And you're just like reusing them. Yeah. It's like dis it is it's disgusting. But uh That's what that's how it used to be.

29:06 Where you're saying this, by the way. This is kind of an interesting thing. Uh you know, we had um Jake on or is that whatever the the young guy the other day who talked about how he thinks of ideas that will be exact same thing. The kid. We had uh what was it? Z Zach was his name. Um we had Zach on and he was talking about how um

29:25 when you ask him how he comes with ideas and he's like I just think about what would be awesome in an ad And a cloth diaper. Is like revolting. But it is clickable and it is interesting. Uh so I actually am on board with clock diapers now. I just talked myself into it. Sounds good. I also think, by the way, for plastic for everything, that's there's gotta be a supplement that people are gonna try to sell.

29:48 that's going to like remove the plastic from your balls and your but bloodstream. I think people are gonna get on the you know Every category's gonna gonna try to To take this angle. And I think that it's um it's sort of like protein. How protein, you know.

30:03 became a thing. It's like great, eat more meat. And then they're like Yeah. Take this powder. Or you want protein chips? How about protein cookies? How about protein brownies? How about protein everything? Protein waffles, protein pancakes. And so protein just made its way into everything on the protein wave.

30:18 I think it's a good idea. It was amazing. It was protein water. It was basically water with like uh it was a scoop that looked like lemonade mix. And it was high protein and it sounded filthy and disgusting and it was delicious. That's how I drink my protein shakes. That's just pro screuped water. It tastes just like that.

30:39 There's something Cool, what you think creamy. and protein that for some reason that's okay, but fruity and protein, that's just unacceptable. Do you know what I mean? So this was fruity or this was It was fruity. It was lemonade.

30:52 But it's unacceptable, but you liked it. Yeah, I loved it. But it I I had to like get over that barrier. Right. Was that really hard for you? Like a motivational like talk to like figure out how to Yeah, like David Goggins like definitely had to hype me up. How bad do you want it? We fight for these inches. Alright. So Next one. Ready? Th there's another health trend um

31:21 Yeah, I think it's gonna be big. Have you ever heard of anybody who's doing nervous system work? Our most popular retreat at Hampton is called nervous system reset. And people go to the woods and we have a facilitator who guides these things. It's very uh this is totally a niche thing. And it was really smart of you to call this out. Uh so go ahead.

31:43 Okay, great. So you're you're already on this. This was I've just My spidey sense is tingling. I'm hearing a little things. It's the new leaky gut. Cause who you know, who doesn't want your nervous system to be reset or to be calmed down? Right? It's like this thing that's so central to literally it's your central nervous system. It's so central to you. Uh, but you have your vagus nerve and like all the stuff. So

32:05 I first got hooked on this because my trainer was telling me about this. He was talking about like when you work out and what you eat. It's not just about what you do. It's about the state that you're in that you're i your nervous system is in when you do it. I'm like, what do you mean? He goes, Well, you have these two um modes or modalities for your nervous system, parasympathetic and sympathetic. You're familiar with this?

32:26 Yeah. I know what those I've heard those words before. I can't teach a class on this, but I've f I I I vaguely Here's my bro science, okay? My broscience for this, which is Probably half wrong. But basically you have two two

32:39 core modes that you could be in. One is your fight or flight. Um Y fight or flight response. So This is where adrenaline, cortisol, you have these hormones that get released and they're

32:50 not just bad, right? People say cortisol is the stress hormone. Well stress has stress is good in certain scenarios. Adrenaline is good in certain scenarios. You don't want to be in that all the time. That's the problem. But you need it when you need it. If there's a lion chasing you, you wanna be in fight or flight mode, right? Uh, the problem is there's no lion chasing us. It's just Slack and email and you know, scrolling on on Instagram and feeling like you're not good enough and like looking at your body in the mirror and feeling like you're too fat. And you then when you eat, you're stress eating, or you're you're working too hard, then you're stress eating, or you're not sleeping. Things like that. So if you're operating in that sympathetic system.

33:25 Which is that fight or flight. Um your body's secreting certain hormones, but then also uh your body shuts down other functions. So like let's say you stress eat. One of the problems with you stress eat is not only do you overeat, Or you make poor choices. But your body literally digests less poorly uh digests more poorly during that

33:42 When you're in that system, right? Because if you're in fight or flight, the body's gonna take its resources and say Guys, we're not digesting food right now. That's not what's important. We gotta be doing these other things. The lion is chasing us. And so Uh, then you have the parasympathetic s uh system, which when you're in it's More rest and more relaxed.

33:59 Your body could do things like Digest, it can recover, it can do other things. And so literally being able to shift your mood or your state from one to the other is really important. How do you do that? Some people get that from Exercise. Some people get it from the sauna, from the cold plunge. Some people get it from breath work. Some people get it from meditation. There's a bunch of different ways, and all of these are a means to an end, which is to calm your nervous system down. And a lot of good things happen, both health wise, but also Decision making, creativity, you're much you operate differently when you're in different states. Okay, cool.

34:33 Um We've n so that's the that's the theory. That's where I first got on my radar and I believed it and I I started Paying attention to it. uh breath work for like four years now or five years now. Yeah, and the breath to me is like'cause I'm always like I'm not trying to supplement or like

34:49 I'm very sceptical. Of the flashy hard dings. So I always look for advice that nobody could sell me, really. No, you're not. You love that. You love No, like in the health in the health space, let's say. Yes. Right, like I like r why did I talk about rucking?'cause I'm like, Oh, it's walking with a little extra weight. Cool. That kinda resonates with me. It's that's that makes sense.

35:10 Cold plunging I never really was able to get into because I was like, I just think this is like This extreme thing that's like for show. I do I I don't know, I didn't really Resonate with me in the same way.

35:23 Uh breath work did,'cause it's like, oh yeah, I could tell that literally just controlling my breath for a couple of minutes, I will feel much differently at the at the end of it. And it also makes sense to me to like work on my breathing system'cause I'm gonna do that. I don't know, fifty thousand times a day and I went to a breath work class in San Francisco and I like it made me kind of high. It was awesome. Yeah, yeah. Well, that's like the Wim Hof stuff. You can you can literally hyperventilate yourself and you'll you'll get high, you'll pass out, you could do a lot of things. It was great.

35:50 That goes more into the category of the extreme. But okay. So our buddy Jack Smith had come on. Remember that thing he told us about on the podcast where he's like, I went into this room With fifty thousand screens of different colors and the like is like basically they flash things. I sit in a lawn chair and I pay these guys ten like thousands of dollars and it Healed me and I was like w we were both just like Okay, so we were both like what he came to my visited me in my house. I live in a tiny suburb in Connecticut. There's one, I'm not joking. Two hundred yards of my house.

36:23 And we went and we went to it. How was it? It was I forgot to bring this up. It was insane. So basically to everyone listening, it's This is like a Um ninety percent of the people are gonna be like, that's you're crazy and ten percent of the people are gonna like be into this. It's very like fringe shit. You go to a room and you're surrounded by literally

36:42 twenty T V screens and it looks like it's playing white Like snow, you know, like uh like when you're noise, yeah. Yeah, like where your T V wasn't working. And so It and then the room is about the size of let's say it looks like a like a mini Bunk room. It was like uh fifty feet long, twenty feet wide. Just a plain room with reclining chairs in it. I go and I sit in the chair and

37:04 And I just like Fall asleep. That's all I do. And so I go home where that's supposed to fall asleep? You're just supposed to do whatever you want. You're supposed to relax. Are you supposed to close your eyes or close your eyes and relax. You're supposed to close your eyes or just relax.

37:16 And I fall asleep and part of me was like Did I just do like a Ron Swanson thing where they're like where I'm just standing there meditating and he's like, This is so stupid. I just stand here and I'm thoughtless. Like and like, Yeah, that's a point. I was like, Is that is like is that what I'm complaining about? It's like I just fell asleep and I actually did achieve it. I wasn't sure what happened, but I go to Jack And I say You know, I did kind of like how they had vibrating chairs there. Like the vibrating massage chairs they had were amazing. And he goes Dude, they those chairs weren't plugged in. They were not vibrating they were not vi the chairs didn't vibrate. And I was like

37:45 No, like I vibrated the whole time and it made me relax and I stuff I felt so calm. And it goes. Brother, I talked to the owner. I saw the whole thing. Here's a photo. It was not a plugged in chair. There was no electricity in this chair. It did not vibrate. And I swore.

38:02 Then it was vibrating me the whole time. So something happened. So that's my story with this with this with this place. And how is it to be a Scientologist? It was you know, it felt crazy. Like it it does the and and I was so turned off because the guy who Uh. The guy who owned the place explained how like his wife had cancer

38:23 And he went into debt to start this place and this cured the cancer. And I sort of felt like these people took advantage of you, man. Like, you know, you didn't use modern medicine. You're so like delusional. I feel sad for you, which is silly for me to judge, but uh that was my judgment. And yet I left Think like my Thinking my body was vibrating and so maybe there was something there. That's all I'm saying. Yeah, so I I'm kind of fascinated by this and um It does feel like something that like

38:50 someone would like a YouTuber would make up to make like a cool YouTube video or something like a prank video. It also feels like Like the hatch and lost, like the Darman initiative created this thing. So you know, there's definitely a part of me that's like Oh my god, this is bullshit. However I do believe that nervous system work makes sense, and who am I to say that that's not one of the methods? That would be.

39:14 Uh, you know, reset, rewire, calm. Change the frequency. I don't know. I don't know all that stuff. But People are really into grounding. You've seen grounding go stand on the grass. Uh my college friends used to be into this. So they they they would after playing sports, all all the basketball players would do it. They would take their socks off and they would go and they would stand in the grass because they said They used the word ions. Something about negative ions or negative electrons were going from the earth to their body and that was gonna heal them. It was the same thing to me as like, do you remember Brett Favre promoting like

39:48 Copper. The balance bands. The balance band. It's and I don't know, man. I don't know about any of those things. I absolutely don't know about these and I'm not I I have no I I don't know if the science. I don't know if this works. What I'm saying is I think there's market demand. I think there's a trend. I think there's pull.

40:05 I think this is an area where when you talk about it, it has that leaky gut type of thing where people say, You know what? I think I have that problem. I think I want that improved. And whether it's through this room with screens, whether it's through grounding, whether it's through breath work. I don't know what it is. But there that's a trend and I I I see it. It's a wave and I think a lot of people are gonna go surf that wave.

40:24 You should go check out one of the what's the screen thing called? It's called the Electro magnetic therapy or something like that. Maybe. Uh, and let me know if you have a similar experience. I'm a hater on it. But I'm telling you I left My body felt different.

40:39 All right, let's do something that's not a health hack real quick. I have another one for you. Religion. AI social network, which one? Okay. Let's do biohacking and plants. Um, which I don't have a lot here. I'm just gonna say it out loud, but There's a moment in time right now.

40:57 So this is what is this trend number three Three, four. Uh we did. Five. This is five. Okay, five. Try number five. So trend number five is biohacking.

41:07 Yeah. So There's a moment in time right here where I think biohacking has never been as popular as as it is now, thanks to Brian Johnson, thanks to uh Ozempic, thanks to people, real peptides, people realizing like, oh, I can just kinda Take this, stab this.

41:25 Do this, eat this, drink this, whatever, and I'm gonna improve my own health. So biohacking is a thing? Um, and AI has changed the game. Uh science because AI is now doing kind of remarkable things. I don't know if you've paid attention to Alpha Fold

41:39 Or some of the stuff that's coming out of Google where it's basically like Alpha Fold is basically a AI um Breakthrough. Where AI was able to predict how proteins fold, which is really important for a couple of reasons, but I think the the simple explanation is like

41:55 Um The shape of proteins really matters. It matters how other things can connect to it. It matters how it can connect to other things, how the building blocks can link. And it was something that we we didn't as humans know how to do. We didn't know how to sh we knew what was What it was made up of but we didn't know how it would fold. We didn't know the shape of the protein.

42:12 And Alpha Fold was like beat all beat all the the Yeah, like won the competition. of sh of modeling protein folding. And so let's assume this is only gonna get better. And and the implication of this is what? We can make new drugs. Yeah, exactly. Therapeutics, drugs.

42:28 Um you know, so you have all these different like These different technologies, CRISPR, you have um, you know, protein folding stuff that's going on, you have in general an interest around biohacking, but the problem is biohacking in humans is really hard. And when you buy hacking humans, you have to worry about all kinds of health concerns. You have to worry about like getting approvals for things. It's gonna be a long, hard road. And so in the same way that I think the longevity startups that are focused on dogs are gonna do well. Because who doesn't want their dog like to live longer? I think that's like a a a a problem everybody has. The background of that is that we had Kevin Rose on and he was trying to create

43:02 Or invested in a longevity drug. company and their model, their their phase one was using it on dogs because that's an easy Easier way to get into it. Easier way to go to market um and and to test your your products. I think the even easier version of this is plants.

43:19 And um I know that like David Freeberg is doing this for a hollow, which is basically like It's basically the biohacking, but for different crops. So how do we make a strawberry that does has certain properties? Maybe it's resistant to certain bugs, or maybe it can be riper, maybe it can be bigger, maybe it can be juicier, maybe it can grow in different different c weather conditions and therefore can gr therefore certain places can now grow their own crops that don't have to import, right? So it's like all these like implications if you could biohack plants. Uh'cause plants are food.

43:49 And so how do you Do biohacking in plants and plants for a long time, like a lot of the like the breakthroughs in people's understanding of genetics was because of plant experiments. Like You breed true crops with each other and oh well, this is how we figure it out. Like You know, the the little punnet square about about how genetics can can uh uh how genetic combinations work and combinatorial effects of of crossbreeding. And so

44:15 I think that there's gonna be Some really successful startups. That take AI. And the concept of biohacking and then use plants as their focus as their target market rather than humans. What's uh David.

44:28 Freeberg's thing. It's called. And and uh so it's Accelerating evolution to unlock nature's potential. That sounds like a great mission.

44:40 Um and so he basic they're basically creating new seeds or new style plants, yeah. Um, I don't know. You know, they're they haven't been super Like. They're not they're not in stealth, but they're not like it's not like super obvious exactly what they're doing, but like they have this thing like boosted breeding. So it's basically like, how do you get more yield? on uh on your crops, right? Or they'll have like value added traits, which is like how do you

45:03 Take a crop, but then add, you know, a a a trait that you want, right? Gain a function, but not for viruses, but for for your for your strawberries, for your almonds, for your potatoes, for corn, for core crops. And so this is gonna become technology that they're either gonna be able to like vertically do themselves or they're gonna sell this to farms and be like and that's kind of what he did with his other thing, you know, climate or whatever. This is so much better than working on Creator Economy Software.

45:31 Mm. Like when you're Telling me about this. I I'm a I'm a dumb dumb. I I I will never be able to start anything in this space, but like part of me is like If I had a friend that started something like this, I would quit everything I'm doing to go work there. because this is such an easy

45:49 Mission to get behind. You know, like This is w so much more important. than creating a new link tree. And so much more exciting.

46:00 And so I love this. I think this is really a really interesting thing to call out. Yeah. So that's a trend I'm watching. I'll give you another one. AI social network. So what does this mean? Uh, every decade or so a new social network comes out. So you know, you had uh Facebook which is two thousand and four And then roughly 2012, you had this next generation of social networks. And those were Snapchat, Instagram, and they were taking off.

46:25 Um, and so what did the what and what did they do differently? They took advantage of the new tech. So the new tech was your phone. The phone, the phone that had a GPS, the phone that um Uh was with you at all times. Unlocked a new social use case. And I think that the new social use case that's coming out is Um

46:46 Is AI. So what is and what what is AI gonna be able to do here? I don't know exactly what this gonna look like. But I would bet with very high probability. This is a bit of a safe bet, I guess, but Um I would bet very high probability that the next breakout social app is gonna be based on AI. Arguably it already happened. Arguably that TikTok.

47:05 Is the breakout uh it was the first breakout AI app. Right, in the same way. You mean that I'm following AI people as opposed to real people. There's a few ways that they could take it. So the the most obvious one was TikTok, which was basically everybody thinks TikTok's big innovation was short form video. But actually short form video was around before that, Vine, Musically, others. What TikTok did was TikTok was like, Hey, how about how about this? How about the AI just tell you what to follow instead of you?

47:33 So every social network up until that point Was to based on was based on the user creating a graph. So going on following people or friending people. And that following or friending people, this was Facebook, Twitter, YouTube, all of them. that you would choose content that's interesting to you and then you would keep coming to the back to the app because you have content that's interesting for you.

47:53 And that worked to an extent. And then TikTok came out was like Let's never let the user say what's interesting. Let's see if the AI can figure out what's interesting. At a higher rate. Like almost like we were talking about this crops thing. Like what if you got higher yield of interestingness if you used AI For the feed instead of the human choosing what to follow.

48:11 And so um, and that's what it did. And TikTok is super addictive, and TikTok has a higher usage rate than every other social platform. Because the AI is serving you the content instead of you picking yourself. So that was like the first breakdown, but it's under the hood. You don't see it. It's the algorithm. Okay, cool. Um and now, by the way, everybody copied it and Instagram and and others, everybody's moved to this for you feed. The the that was the the real innovation of TikTok is the for you page. Um

48:36 Okay, so what's coming next? So now I'm thinking that The next breakthrough is probably gonna be that Up till now, all social networks were based on content that humans make. And now I think it's gonna be based on content that AI makes in some way. That sounds a little far fetched. Like why would I want to follow

48:52 an AI influencer, well Let's let's first start with one example, Lil Michaela. We've talked about her years ago when when they started this. Lil Michaela is an Instagram. Influencer that is Just AI generated. It's a Girl that's

49:06 Like she's an AI. uh image, basically. And they put her she's an Instagrammer and she posts photos. Yeah, Money Lil McHala makes. Last week talked about it, it was like interesting, but not wild. It was like eight hundred grand a year, I think. I think we started talking about her in twenty or so.

49:23 I I don't c have this confirmed, but I heard it's over ten million dollars now. As it's saying. Okay, I like Michaela. Yeah. You and a few million other people who seem like a more interesting version of this, because I think people have heard the AI version, but I'm gonna pitch you a different style of AI social product.

49:43 It's actually in the music space. So I think there's an opportunity to create to create the AI version of Spotify. What I mean by this is I started listening to Like a non trivial non trivial amount of AI music. So like in my pie chart of my market share of music. Uh used to be a hundred percent just like artists, right? Uh that I I know.

50:04 So like Spotify or wherever, right? Let's just say that's where I started. And now it started adding in a little bit of AI generated music. You go to Suno. So Suno Suno has a lot of music there. But also There's these YouTube channels. Like there's this one called Golden Age Hip Hop, which I don't think is AI. I think he might use AI in the making of it, but Golden Age Hip Hop's great great YouTube channel. What he does is he makes these mashups, right? Like if you go to the YouTube channel, I listen to it too. And then like Mac Miller Lo Fi or like

50:32 Main character playlists. I for sure I'm I'm I I'm getting recommended all of these and at first I was like this is weird. And lately I'm attracted to them even more and like going to it's like what I listen to all day when I work. Uh this is my new workout track. So golden age hip hop. is Uh if you look at the channels it's got eight hundred thous seven hundred thirty thousand subscribers.

50:54 Every thumbnail is AI generated. Yes. All of the concepts are like things that don't even make sense. It's like wait, so this is uh It'll be like somebody from the like eighties and then like somebody from the two thousands collabing on a song. Or like all the top top songs are like, you know, like if it is sort by popular. So this one has eleven million views. It's Snoop Dogg, Ice Cube, DMX. Or Snoop Dogg Eminem Doctor Trey.

51:17 uh fifty cent exhibit and and ice cube all on one track. You're like, what that that never happened. Uh and that that song has eight million plays. And what it I think what the person is doing is I think they're just like a mashup artist, more like girl talk, where they they're just sampling from different songs and and overlaying them well together. Yes. But I think this is a little bit of a sign to come. Like I wouldn't be surprised if they're using AI to do this or if they're just gonna take a of a voice, uh artist voice.

51:43 And just Use AI to make a song from it. I I think you tweeted something out. Didn't you tweet out that Like the number one song right now was an AI song. Uh it was um The Beatles won a Grammy.

51:56 this year and it didn't get talked a lot uh a lot about but basically They had lyrics from when John Lennon was alive. And they used uh machine learning and the and AI and they finished the song and it won a Grammy and it's a great song. Like that's crazy. It's crazy. The only person I know who talked about that. I saw it and I was reading about this and I was like, This is a huge deal. Why isn't anyone discussing this? I felt like it was a totally undercovered story.

52:24 Uh and the song's great. It's uh it's not that nobody's talking about but you're right, under like less underreported uh story. So here's what I think's gonna happen. I think you're gonna have uh a service that's sort of like a Pandora or a Spotify. Where you're gonna prompt it or you're gonna tell it what songs you like. And it's just gonna start generating AI music on the fly. And what's gonna happen is it's gonna generate music that's in the genres you like. It's gonna figure out

52:46 It's gonna basically train on the songs that exist and it's gonna create net new songs. And I think the last piece of what's gonna happen there is in the same way that today you have what's called like vibe coders. You know you know what vibe coding is? I'm still trying to figure this out. U I just this this this got on my this got on my radar uh on Monday. This is how new I am to vibe coding.

53:07 All right. So there's there's a couple of startups like Peter levels is how I know about it. Okay, so there's a couple of startups like Cursor, which is like absolutely blown up. I think it's become like a two or three billion dollar company or ten billion dollar company in a very short period of time. Cursor is basically like a coding terminal.

53:25 But you can but AI is built in. Right. And so you can code, but you can basically like just Tell the AI it'll write the code for you. They can tell it to debug it for you. You can tell it to build for you. Replit is doing the same thing. You go to Replit.com now and it just says, What would you like me to build? And you just tell Repo like, Hey, I'd like an app that does blah blah blah blah.

53:42 And then it's just it starts spitting out code on the screen, just scrolling like huge amounts of code. And then you'll see it thinking, it's like hmm, I can't the initial screen's not loading properly. Let me see what's wrong. Ah, I found it. And then it just like continues on. It's like kind of amazing to watch. And I've built a bunch of little replit apps that way. Um, and so this is like, you know, basically what's happening now is that People are gonna be able to make software without knowing how to write code. I think what's gonna happen next is I'm gonna be able to make music without knowing how to Make music without knowing how to play instruments or sing.

54:11 So what's gonna happen is I'm gonna be I'm just gonna be able to prompt the music or tell it what I want or tell it how to tweak the songs. And then I'm gonna make it and then By the way. You ready for me to just go full blown? Full blown.

54:24 Yeah, idiot here. I'm gonna say three letters that you're not gonna like. Okay. NFTs to coming in here. So here's here's the business model. Here's where this actually pairs up. And this is not so crazy. So Do you remember when uh you used to say they you used to celebrate like ding ding ding, we found a use case. Exactly. Ladies and gentlemen, we did it.

54:49 What is an NFT? N F T is basically uh any kind of di digital collectible, digital art, digital property. uh that's unique. It's a way to say that this is unique and I own this, I made this, and if you bought it, now you own this. And I and it shows who made it and the royalties are attached to it. That's kind of a actually like a kind of a cool thing. If I make art in Photoshop, which I think both of us would agree is art, right? If I I think being able to say that I made this and nobody can say that they made it. That's important. Being able to sell my art, also important. And if you sell it Me being able to capture a royalty of subsequent sales also cool. So I think we all agree that's actually pretty cool. As obnoxious as as NFTs

55:25 became to be. Now what's gonna happen in the music case is I'm gonna be generating music with AI. And I'm gonna be able to mint that song. So I'm gonna be able to say that song. I helped create that by prompting it. I'm gonna create it. All of the artists whose music was used, I think they're gonna get uh partial ownership of that. And now I'm gonna be able to upload that track as a musician.

55:46 But In the same way that like You know, a lot of musicians today they're using like uh autotune and like, you know, just Like Basically digital pro they're not you they're not sitting there with a guitar strumming. Yeah. They're they're in a piece of software making

56:00 uh the computer strum the guitar and they just type in the notes A, B, C, D, and then the g the you know, they'll type in the chord and the the guitar just plays it. It's kinda like to a pure musician. They're like, that's not music. That's you're just Cheating. I think that's what's gonna happen next, I think with AI. And so I think the next version of Pandora or Spotify to the back next big social product that's around music is gonna be about Creating music using AI.

56:22 Being able to mint it as a curator, saying, Oh, this is cool, I like this, I'll pay to create this and to own this. And then I'll share that with other people and then I will get Like the way this golden age hip hop guy is getting ten million streams on his songs. I think somebody who's a a non musician would be able to get that. Did I just go crazy or what just happened? No, I I think

56:42 That's very smart. I think you're I think you're doing a gre good job of looking ahead and I agree with the future that you're painting. I think that I'm shocked I'm shocked so far that music has been as Uh not With AI it's been and it I guess this makes sense because the guys making AI are also into this other stuff. Uh but

57:00 Uh like AI has been like coding and like just uh a a variety of other tools and I'm shocked that it hasn't impacted art and particularly music as much as As little as it has. Um and I think the the future you're painting makes a lot of sense. I think that If you were to play me like an AI post Malone song and a real post Malone song, I don't think anyone would know the difference. Which is unbelievable. We're already there, right? Yeah, we're already there. We're already there.

57:27 And also if you were if I were to go to a concert Like I would be into going to a concert of a fake person. Like, do you remember the gorillas? Mm-hmm. I loved the Gorillas. I listened to the Gorilla. Uh what's their story? I I mean I've only heard their songs but never been to a concert. The guy who created the Guerillas is a genius. So the Gorillas, for those listening who are below the age of thirty, the Guerillas was a band

57:48 It was created by do you remember Blur? Remember the band Blur? So it uh like a Kind of a punk rocky uh guy, but he created the Gorillas as like a weird like hobby, like a side project where he wrote, and this was in the 90s, he wrote songs. And then he had a music and he sang it. He was the musician. He played all the instruments. And then he had a music video where it was cartoons and it was animations. And so for years

58:14 Uh, and this was before the internet was popular, so we couldn't like Google who was behind it. It was like Rumors and like it was like you know, you never you didn't actually know, you know, in that in that age how it was. You didn't totally know you're like, I heard it was this guy, I heard it was this guy, I don't know who it is. And the Gorillas was the band that he made, it was a fake band, it was all cartoons. They went so far as to being on talk shows. And so they would like at the time, it the tech wasn't great, but they would do holograms. So they appeared on David Letterman and and shows like that. And then eventually they would do concerts where they would play at first it was simple and janky. It was basically just a movie theater. Uh and then eventually they figure out how to hologram it. And then now he'll go out and perform. Now we all know who the guy is and he'll actually go and perform. And it's like amazing. But he

58:57 did all of this before all this technology was a thing. And I loved the gorillas. I don't I don't I loved them before I knew who the person was. I just thought like I knew like the characters and I like actually liked them and I got to know the personalities. It was very strange. But because I was into that When I was a kid. And even as an adult, I like it.

59:15 I can now see how it doesn't seem crazy that I'm gonna like the AI stuff. Totally, totally. I mean Dude, I was so into like WWF. grown up, right? It's like it's like w y you get into these things that sound on the surface. Silly, stupid, illogical. Why would you care? It's all fake, right? It's fake wrestling. And then guys are like

59:33 You know. paying thousands of dollars to sit front roads, scream their heart out to like watch it. Right. It's like these things seem on the surface, if you just described it to somebody, it would seem like it wouldn't work, but it does. And that's The th I think the point I'm trying to make with this episode. Is that These are all trends.

59:48 That today sound small, sound weird. But I think in the future Are gonna be big. And

59:55 Knowing that is good for two reasons. Either A, you're the type of person who just likes to be in the know. You like to know things before you maybe like to try products early on before they become cool. Um I I I like to do that. That that's that's one reason do you want to know these. And the other reason is Jumping on trends early.

1:00:12 Is the way to make a lot of money, right? There are there are as riches in these niches if you actually like go go pursue them. And Or you're just gonna be the guy that always waits for something to be proven out. And then you're gonna feel like you're too late every time.

1:00:24 Right. So like that's those are your options as an entrepreneur. And so I think being early to trans is um Trends that are gonna last or be big is is a great way to get rich. All right. So the ones we mentioned, uh Number one, short drama apps. So mini dramas, these these apps that basically are like Netflix, but the episodes are 90 seconds long to take it off.

1:00:44 four apps that are doing over a hundred million uh a year in revenue. Today they're all Chinese apps. I think there's an opportunity for somebody to make this uh both like made in America, but also for really every geography. Like make the biggest one of these in Brazil. Make the biggest one of these in India. These are gonna be very, very big. The next one. Fitness trends. So rucking. we had, which is walking with weight invest, Goruk doing over fifty million a year in revenue. Shirtless rip guys are gonna just tear you up in the comments saying, Sean, we've been here.

1:01:11 Of course. Congratulations on being early. Um plastic free everything. So I think just Microplastics being something that people the the next thing people are gonna be afraid of, and then figuring out how to sell solutions to that fear. nervous system work we talked about. So the parasympathetic nervous system People who who create solutions that that are

1:01:34 Marketed towards calming or tuning or resetting your nervous system, a reboot for your nervous system. Uh we talked about biohacking for plants. So Uh AI plus biohacking. But using plants as a go to market because it's a lot safer. You can kill plants and nobody cares. Um and ultimately there's a huge market of improving crops and the food that we all eat.

1:01:55 Uh, and then the last one that we talked about is the AI social network. So every decade or so there's a new big hit social product, Facebook, then Instagram, Snapchat, now TikTok. It's time. We are due for a new one. And the twist will be that the content is somehow generated with AI. I I pitched a music one, but there's probably many other variations of that. That was very educational. Good job. You you uh you came with the goods, you carried us on this one, and I think you did a wonderful job. So thank you. Thank you. Let us know in the comments which trends you like in the YouTube comments and I'll be replying to uh to all of them.

1:02:28 Alright, that's it. That's the pod. I feel like I can rule the world, I know I could be what I want to I put my law in it like my day song On the road less travel never looking back

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