1091: How to Persuade and Motivate Action through Compelling Data Stories with Mike Cisneros

People can take in complex stories, nuanced stories, but honestly, not all at once. We are good at learning things step by step, building on what we've learned, and this is one of the reasons why I've never been a fan of the phrase explain it like I'm five, because I'm not five. I have the ability to understand a lot more things than a five-year-old can. I'm not stupid, I'm just uninformed.

You have to remember that that final thing that you share with somebody else is the only part of your work that anybody ever sees. So it has to represent it as well and as persuasively as it possibly can. That's Mike Cisneros. He's an award-winning data visualization specialist. Who helps businesses and professionals turn complex data into effective and actionable communication?

He's also the author of Storytelling with Data, Before and After, practical makeovers for powerful data stories. So you'll learn one, why analysis alone won't persuade, two, the antidote for complex and overwhelming data, and three, why not to answer everyone's questions. And if you want a quick summary write-up of the actionable takeaways Mike shared here today, I recommend you sign up for the free Gold Nugget email newsletter. You can find that over at awesomeatyourjob.com. I'm Pete McKaidis.

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