The New Style of Video That’s Taking Over the Internet

0:00 I believe that video is the native tongue of the internet. Yeah. You go to a country and what language do they speak? They speak English, they speak Spanish, they speak Mandarin. The Internet Speaks Video. I feel like I can rule the world, I know I can be what I want to

0:16 I'll put my law in it like my day song on the road, let's travel. Let me tell you something like really interesting that's light. So listen to this. So let me explain how I got into this. So Go to creatorcamp.co. Okay. I'm here, creator camp. Defining cinema for the internet age. Oh, I know these guys. I've seen these guys on Twitter. And so I just slacked you their Notion page, which is actually way better.

0:37 I've I've seen this'cause I saw their videos on Twitter and I was like, These guys are great. What are you guys doing? And they sent me this notion doc and I was like, Uh you know I have for this. I like you guys. Yes. So let me give a little bit of background here of of things that I've noticed. I've noticed that on both long form content on YouTube being like ten, twenty, thirty, fifty minutes on YouTube.

0:57 But also even on short term uh short v clips on Instagram. Young folks, Gen Z. They are doing this different type of content than the type of content you and I are used to. It's well produced. Sometimes it's fictional and it's like acted out.

1:12 But not like Logan Paul Vine act it out, where he's like walking and he slips out a banana and falls, but like acting, like uh y y a script. Yeah. I've noticed this happening a ton, and I'll give you an example of one. Have you heard of this guy called Wesley Wang? Yes, I have. You've heard of him? What do you know about him?

1:31 I've watched his YouTube video. If if people haven't seen this, they need to go to YouTube. What is the video? What's the movie called? It's called Nothing Except Everything. I stumbled on this one night. I don't know how. I it was like not presented to me. Like I I had no expectations for it. It's not like somebody sent me this and was like Hey, this is gonna be great. I just saw it somewhere. Clicked it.

1:51 This thing has eight million views. This guy is a high schooler who made Like a short film. It's like a twelve, thirteen minute movie. That was so good. So well made.

2:02 So like It looks so legit. For a high schooler with his high school crew and his high school classmates as actors, I couldn't believe it. And I tried to hunt the guy down. I'm like, you're the most talented guy I've seen in the last Yeah, three months.

2:16 Who are you? How do I back you? How do I find you? He's already you know, made it basically like somebody signed him or whatever. He like has some He got something, I for what it was. Like he got into school or he got signed, he got something. No, he was at Harvard And he got a message from I think A twenty four or w one of these like big time directors or production uh companies. He got many of them.

2:37 And one guy sent him a message, I I don't know anything about Hollywood, but it's a prominent guy and he says, How do I convince you to drop out of Harvard? And so he he signed with a with a production company, but explain what's what I'm saying. Somebody already found him, yeah, yeah, hundred percent. Explain what uh what what this movie is. Well this was like A year ago that I saw this, so I can't tell you the plot of the movie. It's a twelve minute movie. Like there's actors

3:01 They're like it's a real movie. Describing it like cavemen. There's people, but they not who they say they are. Well but it's on YouTube. Acting. And most you well, most YouTube or a lot of YouTube is like a day in the life or it's a vlog, right? And so it does not fit that. It's cin s it has really good uh uh cinematography. It it has good scripting, whatever. It's a great movie. It has a soundtrack, it's awesome. And it went viral. It got uh nine million views, I think, last year. The kid's only nineteen. He spent Something like thirty thousand dollars to make it. So not a lot of money and it was a huge success.

3:36 And then I noticed I've noticed that there's this other thing going on. So go to Instagram. So just it's only a uh a thirty second video. So watch this guy's Instagram. Yeah. Check this guy out. Damn. Is that beam of wow?

3:51 That is nice, huh? That man is wearing that. That is not where it is. Oh. Imagine if that hat was like

4:04 Wait a minute. Yeah, oh that even Look like Та за вild і Okay. Watched it.

4:15 Love it. It's These are basically like people who have The ability to make cinematic videos in short form It has like

4:23 Gone up, ten X. Not even really because of the tech. The tech helps, but really it's just people seeing other people doing it and then being like, How do I do that too? And I I had this happen Uh About a year ago I saw this girl post this TikTok of herself and her parents she was like in her parents' bedroom.

4:39 And she's like, Hey, I'm Maddie, and instead of going to school I'm gonna spend the summer Making films. I want to be a filmmaker. And she but the editing was amazing. The color grading was amazing. I didn't even know what these terms are, but I was like, there's so whatever she's doing, the sound design. Why is this so high like highly produced for like a Kid. You know, you're you're a high schooler or something.

4:58 And I got like really hooked and I made her an offer for two hundred thousand dollars to come fly out and work for me and she turned me down. She's like nineteen years old, just still living in her parents' bedroom. She's like, No, I'm gonna make my own movies. I was like, Whoa, okay, respect. All right, so everyone talks about content and how you should do content marketing to get more customers. The problem is that it's really hard. How do you make something that blows up, that goes viral, that actually gets you customers? versus what most people do. They make something that's completely ignored. Well, when I ran my last company, The Hustle, I had to study this. And I eventually made content that reached tens, sometimes even hundreds of millions of readers. And so we were able to dial in between what works and what doesn't, and we made it fairly repeatable. And so with the help of HubSpot, I made a guide called the twenty ways to craft irresistible content.

5:43 That looks at the books that I read to learn all of this, but then also the tactics, the twenty different tactics, the twenty different strategies that we used at the hustle in order to help things go viral. So we actually got customers from the content that we made. And so if you want to create content that people actually read, you can check it out below. There's a QR code that you can scan, or you can click the link in the description. Now back to the episode. I am a f I'm pretty obsessed with this trend, actually. And I have no idea how to do it, by the way. I'm such a old man. Like

6:11 I remember when my we when computers came out. Remember when we used to have like a computer room in our house? Yeah. And my grandfather came over and he's probably like eight eighty something years old and he Insisted on learning to type and I was like, Let me just do it for you, because he was going so slow. But he practiced every day to learn how to type because he wanted to learn how to use a computer. And now looking back, I really respect it. At the time I was pretty annoyed because, you know, only one person could be on the computer at a time, uh back then. So it was like He was taking up all my Computer time?

6:36 But now I respect the hell out of that. What an unbelievable thing. And I don't know if you remember on this podcast, I think we talked about this like I don't know a year ago where I was like Uh hey, I've been watching like how people are using short form video and it's kind of amazing. I was like, I feel like We're two guys standing next to our horse carriages and we're smoking a cigarette and we've we've been the For the man when it comes to horse carriages around this town and a like a Tesla just zoomed by. Yeah.

6:59 And I looked at you and you looked at me and we're like, what the hell was that? Um that's what TikTok is? Like that's what this short form video trend is where people can make this type of content. But it's different. So like TikTok used to be, I don't know. Okay, so first of all, we have to categorize or describe what we're what what what what we're saying. This trend that we're saying, it's like scripted. It's acted out. It's well polished. For a year. That's the genre. Is that what they call it? Yeah.

7:24 For years that was not cool. For years it was like uh you know, I'm just gonna be a selfie, I'm gonna be raw, I'm gonna be and and there were still like acting in that sometimes in s funny skits, but it wasn't like this. Um, I think the closest thing for me was Casey Neistat growing up watching Casey Neistat, where it was it was raw, but it was very well planned and it was meticulous. But I'm seeing this trend that I absolutely love. And this is uh this guy who we just showed, who's this guy actually, uh I don't even know his name. Matt Malley. Um he has only two hundred thousand followers, but if you look at some of his videos, the one I sent you, it'll have two hundred thousand likes.

7:58 Uh another one being the Wesley Wang. Is this guy's name Bat Molly? Is it Bat Molly? I don't even know his name. A T T. And like I don't uh I I he dresses cool, so sometimes I I'm like, is he I guess he has advertisers who are clothing companies. I'm not sure, but whatever he's doing I love. Um I just there's just there's just a vibe about it that I like. And what I've how do you describe it? I don't know. What's he selling? No, you're I I share your sentiment, dude. It's like the first time I saw somebody like Yeah, Cripwalk. And I was like

8:31 I don't know what your feet just did, but I sure did appreciate what that was. That was cool. Yeah, it's it's hard to explain. Um so you guys are just gonna have to follow him. And if you're listening on audio, go to our YouTube page, we'll link to this guy. But the thing is, he's not even special. This is just one of like a million people now that do this. They could just do this as like It's like when you meet people who could do Rubik's Cubes or something. It's like, Oh wow, that's like I don't know, that seems like that looks like a miracle to me. Is this a very common thing? Yeah, yeah. This is like a A growing genre. A lot of people could do this. I love it. And so back to Camp Studios, or the company's c camp studios, but the product they're selling, I think, is called

9:05 Uh Trader Camp. But so basically what these guys are doing is the the guy who created it is a YouTuber and he makes these style of videos and so they set up An office in Austin.

9:16 And I don't know where the money comes from. Maybe it's their own money. The guy has like eight hundred thousand thousand followers on YouTube, so maybe he's is making money. But they basically are gonna find people who are making these cinematic style videos. And they're gonna help fund them. And what they're trying to do is make videos or movies, basically movies is a better way to describe it. For a hundred thousand dollars that can make millions of dollars. And so there's we've always heard these stories of like one off examples of this. Like do you remember that movie Paranormal Activity?

9:42 Oh yeah. Uh was that the one no it was uh you're talking about the one that was like the handheld cam or that was Blair Witch project. So there's a So there was Blair Witch where it was you hear these stories of like a twenty or thirty or fifty thousand dollar budget and it makes a hundred million dollars. And then a paranormal activity was another one. And there's a bunch of examples, but these guys are actually creating a business that makes those hits where it's a hundred thousand, a two hundred thousand dollar uh video or movie. And then they try to actually get it in theaters.

10:11 And I think it's pretty freaking cool. I think this is actually a really cool business. This is something that you had described a while ago. It's a little bit different. You actually wanted to create like a school. Um But Yeah. This is like a pretty cool thing. And when you go to their website and you see like the people who are students or part of the accelerator or whatever they want to call it.

10:29 It's this totally new genre. Uh this new style of twenty one year old that I love. Well, there's the fashion of it, which is like You're right. You know, we used to think the best content is the more raw, more authentic, more personable. That's that was what was working for a period of time.

10:46 But you know, the pendulum always swings when you go when everything becomes Super raw UGC, but c creates a craving, a demand for something that's a little more produced, a little more cool, a little more cerematic, a little the dialogue is snappier because it's like Plan, right? So there is the fashion side of it, which is like, Oh, this is interesting. I kind of like this style of content now. Style, right? Fashion, fad, trend. But then there's what I'm seeing just underneath it, the infrastructure, which is

11:11 I believe that video is the native tongue of the internet. Yeah. So like you go to a country and that's what what language do they speak? They speak English, they speak Spanish, they speak Mandarin. The internet speaks video. If you open you know the Facebook feed ten years ago, the Instagram feed ten years ago.

11:28 It looked dramatically different than it does today. Today it's essentially ninety percent video. Even if there's an image, it's like an image that has like text and music on top. That's essentially a video. So the internet speaks video. Which means that for guys like you or I We're screwed. If you suck at making video, you don't speak you're ESL, baby.

11:47 Yeah. Get you go to the s you go to the after school, you know, like program you gotta work on. We are your grandpa. You know, w you and I when we were eighteen, we were these guys. And your grandpa was your grandpa. We are the grandpa now. Yeah, which is crazy'cause we're like in our mid thirties. We're not even like you know, he was eighty at the time. But I feel this way. I feel like I don't speak the tongue of the the the native tongue of the internet. I don't speak the language of the internet. Cause I I can't make

12:13 great short videos. Short video is the dialect. Cutting your sales cycle in half sounds pretty impossible, but that's exactly what Sandler training did with HubSpot. They use Breeze, HubSpot's AI tools to tailor every customer interaction without losing their personal touch. And the results were incredible. Click through rates jumped twenty five percent. Qualified leads quadruple.

12:37 And people spent three times longer on their landing pages. Go to hubspot.com to see how breeze can help your business grow. I have decided that I'm gonna develop this skill to speak this language in the same way that I you know decided to learn the piano or somebody might say, I really want to learn Spanish this year, they start doing fifteen minutes of a day on Duolingo. I'm not saying I'm gonna be become the best. We need to be a professional at this.

13:00 But I do need to be able to speak the language. So that's the first thing. Hold on. What's that mean? Like I'm making videos. Um I'd like literally like right after what am I gonna do after this? I'm opening up

13:10 Cap cut and I'm editing a video. of one of my like of and it doesn't need to be about anything in particular. It's not like I have some agenda. I'm not trying to sell anything. I'm not trying to Tell I'm not trying to make a movie. I just want to be able to say, okay, the same things I would want to share before through a text update or an image update. I should try to be able to share that same nugget.

13:31 In an interesting way of video like interestingly through video. Right. And like okay, the easy way is me just setting up this camera and talking to it, but that's kind of the boomer. That's typing with two fingers. That's right. It's like doesn't that's not quite how you're supposed to be doing it. I'm gonna try to do it the way that you know These cool people are altering.

13:47 That's the first thing. Um if somebody wants to join my video team and help you do this? Great. Tell me. Uh, the second thing is you said the thing about the college. I've gotten more and more serious about this idea. I actually think it's gonna be incredibly needed.

14:00 to train people to have the skill set. to do modern marketing. Modern media and marketing. So like modern media and marketing Is some combination of You know, video content, whether it's TikTok, it's YouTube. Podcasting.

14:16 Um you know, creating, you know, short form ads and commercials. It's communicating updates and m you know, even corporate communications that are done through video, like All of that is gonna be the modern media and marketing stack. is something that I don't think the world is training young people for.

14:33 I think the old model of like go to film school was like one really like narrow thing, which is like maybe you want to go be in Hollywood. But The whole world is now Hollywood. Like every company has to make video. Every creator has to make video. Every Um yeah. Uh e everybody who wants to have an audience needs to be able to create this type of content. And to do that, you need a bunch, you don't need to be the person on screen necessarily.

14:53 You need people who are good at holding the camera, who are good at editing, who are good at animation, who are good at all s sound design, all sorts of other stuff. And so I've actually started exploring this. I don't know. If I'm gonna be able to pull this off. But my goal would be

15:07 to find a physical campus that I can buy, find an existing college that I can buy. Rebrand. Um And basically hire a a sort of a dean or a CEO who's gonna run this as an actual like for profit.

15:20 university or college that's gonna teach people the modern stack of m of media and marketing. And I really want to do this. So if people are excited or inspired by this, email me at Sean at SeanPur.com because I don't know how to do this yet. I I don't have all the details. I don't know where the campus is. I don't know who's gonna run it. I don't know exactly how to do this. But I do know a couple things. I have the connections to do this with like some pretty big creators that I think bring a lot of attention and legitimacy to this.

15:44 And I think this needs to exist and there's no chance that the traditional incumbent universities are ever gonna serve this need properly. Mr Beast, uh, Jimmy, what did he say? Didn't didn't wasn't he riffing with you on this? No, I I haven't talked to him about it, but like you you know, I will go to him with this once we have it packaged up better, right? Like once we identify the site and we identify the the the CEO to run it.

16:06 Um Yeah. That's when I would go loop in a few people that would bring pretty serious and pretty serious like influence to this. That's cool. But don't you think that needs to exist? Like how are people gonna

16:17 Like The world the supply versus demand, right? Like the demand for video for great video content, entertaining, interesting, educational video content. The demand for that is like As big as the as big as a number can get. And then the supply of

16:32 People who know how to create it. It's so much smaller than that demand. It's it's like so imbalanced today. Yeah, and whenever I watch these videos I They feel like the the I'm like, You're a baby genius.

16:44 Who's like how did this how on earth did this person learn how to do this? It's like a it really does feel like a different language. Like I couldn't even begin to to to do it. And I followed it. fifteen years ago, if somebody was young, would you have told them you would probably would have told them Hey, you should probably learn to code. Right? Like the internet's

17:04 Gotta be a big deal. Computers are big, bigger deal. If you're gonna learn a language, don't learn Spanish. Learn you know JavaScript, learn C plus plus, learn Python. Those were the languages that you needed to learn. I kinda feel like today that That thing for non

17:17 highly technical people. You know, if you're super technical, go learn engineering, go go learn computer science. Like that's great. But for a lot of people that are not super, super technical. I think this is it. I think this is the thing you need to learn is how to create Media and marketing that actually works in the modern world.

17:32 Well guys. When it comes to banking, the only time I feel truly happy is when I'm using Mercury. And that's today's sponsor for the show. That is the banking product I use for not one, not two, but actually Eight of my businesses. I have eight Mercury accounts. I just went and counted. Uh I use it for every one of my companies. It's an absolute no brainer. Over two hundred thousand other fast growing, ambitious companies. Use Mercury. It's one place you can go where

17:54 Not only you can Of course, have your money there, but you can send invoices, you can pay bills, you can create reimbursements for your team, pretty much all of your financial needs. can be housed under Mercury. And the product is beautiful to use and the reason why is because It's a product that was not made by finance people. It was made by a founder, Imad. He's been on this podcast before.

18:12 And he used tons of products as a startup founder. And this is the one That he wished he had. And I actually reached out to them to become a sponsor for this show. Because I'm such a big fan of it. So If you need a banking product for your startup.

18:24 Use Mercury. You will not regret it. It's amazing. For more information, check out Mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details. And I've noticed so for example, I follow this guy on YouTube named The Iron Snail, and he just does like he tells you the history of like genes. So incredibly like niche topic, or he'll tell you the history of like it'll be a video on like why clothing is worse today than it was before. The nichiest topics where like only nerds like me would be into it. Why is his name the Iron Snail? I don't know.

18:54 We don't know. It's just yeah that's but great names are like that. They're just weird, you know it's kinda like Roaring Kit K Kitty or whatever. They just are. So he's got three hundred and eighty one thousand subscribers. And like just to give you an example of some of the videos. Uh while you're paying more for worse clothes and it has a picture of US clothes versus China clothes.

19:12 Um What makes Japanese Salvage denim. I don't even know what that is. So special. Yeah. Um Nerdy stuff. Stuff like that. And What I've noticed, I started following him when he had a hundred thousand followers. And what I noticed is that his rate of growth

19:29 is significantly higher. Oh, I forgot to add, this guy does cinematic style videos. on really nerdy topics. You don't even know what salvage denim is. By the way, here's the ratio that matters. He's got three hundred eighty one thousand subscribers. His average video He's getting like two hundred to

19:44 two hundred to a million, uh two hundred thousand to a million views. Yeah. So this is what you want to look for. The view to subscriber ratio. Um And like he's he's basically like overperforming, which means his videos are really good and it's just a matter of time before his sub count explodes. And that's my point. So his videos, this guy reviews genes. This is a very nerdy niche topic.

20:06 But he approaches it with us the cinema cinemat cinemat what are we what were cinematic? Cinematic I don't give a shit. These cinnabons out here fantastic. But he pro he approaches it in this way, where there's like a normal YouTuber, which is like us in front of a camera just talking. And then there's one where it adds all these features or all this music, all these cool cuts that are very purposeful. Very meticulous, very thoughtful. And I've noticed Uh two things. One If you read the comments

20:40 The top comment on most of his videos are basically I am not interested in genes. But I can't stop watching your videos. So that's like a common feeling that people have. Right. I don't care about blank, but I just love how you did it, therefore I'm all about it. And the second thing that I've noticed is that whenever I see these types of videos, the ratio of current subscribers they have as well as the views. is significantly in their favor.

21:03 And so my opinion is basically if you My opinion is basically this is a trend. where these people are going to significantly outperform and give'em two years And the people who are gonna be huge in two years are doing this style of video. This isn't like You know, I'm not predicting we're going to Mars next year. Like this isn't like that groundbreaking of a of a like a prediction or trend. But it but if you are a company and you make products, whether it's

21:28 Uh Just you just sell anything on e com or you sell what I sell. And it it doesn't matter what you're selling. I'm just saying that if you do want to get in the video, this style of video is seems to be what's hitting. Yeah.

21:41 Yeah, a hundred percent. And there's other ways to take advantage of it, like this uh creator camp. There's this guy, another guy, Michael McAllvee. Have you seen this guy? No. What what's it how do you suppose his last name? Uh Macle V, M A C K E L V I E. Alright, so this guy's story's pretty crazy. So I saw this guy's video. He did a video about like the NFL draft or something like that. Some like again.

22:03 You're you're denim. For me. Like basketball, football. And I watched this video on the NFL draft and I'm like, I don't know what I just watched, but again, top comment is like

22:13 Uh, did I just stumble onto, you know, like YouTube Premium? Like, what is this? Why is this so good? Why is this so well made? I I almost have hesitate to give this guy out because I'm like this guy's such a gem. But the secret's out. This guy's gonna be phenomenal. Same thing, two hundred sixty thousand YouTube subscriber. I found this guy when he had probably thirty thousand YouTube subscribers. Now you know, in a year or whatever, he's up to two sixty eight. Uh but again every video gets Between you know, two hundred thousand to

22:38 A million views. Great ratio. And he makes absurdly high quality sports content. And I'm like, Oh, I gotta find this guy. He's like a filmmaker or something. I don't know who this guy is, but he's clearly You know, classically trained filmmaker type of guy.

22:53 And I go look at his bio. And it's like a link to schedule a call with like a CPA. Like a financial advisor. I was like what? This guy's just literally like I think he's a I think he's a financial advisor. Um, because you can't find him on his like there's no link to his website here. course he's selling. No nothing like that. I find him on LinkedIn.

23:15 And he works for a very boring finances company. And so we talked to him like Michael, dude, your videos are incredible. What's up? And he's like, Oh yeah, if you go look if you sort by oldest, look at his videos. It's him talking about like The value of a college degree in today's market, like not sports content at all. Actually, I think he's deleted a bunch of them because they're gone now. But it was like

23:35 Tax planning with a CPA or like sh which type of trust should you incorporate and which state is the best one to incorporate your trust in. There's like content like that. So this guy's story is pretty crazy. He was creating content like that. And he was the only guy on YouTube. It wasn't it wasn't cinematic. But it was like There just wasn't a lot of supply of that content on YouTube.

23:54 But YouTube is a search engine. So people would search for like Um New Delaware trust tax laws and he had the only video about it. And so he'd get four hundred views, but he would book like two hundred calls off of four hundred views. Because it was like if you needed that, he was the authority'cause he he had the only video about it.

24:11 And so he builds this huge book of business and he ends up getting acquired by this like bigger finance company. And they're like, dude, you've created this incredible business. And he's like, Yeah, I just make YouTube comment and content. And they're like, Oh, we're so regulated. I don't know if we're comfortable with that. We'll ask, you know, like Our compliance department if you could do that. Just hold on for a while. So he like has to sit on the shelf for like a year. doing nothing. And then they're like, No, no, no, we don't want you doing that content stuff. Too risky.

24:35 Um Just, you know, sit here. And he's like, Oh, this is boring. Okay, so I'm going to make content about my second favorite thing, you know, like sports instead of uh nerdy tax law. And that's how we started creating this content. And he now creates the most premium sports content on YouTube.

24:50 And it's not a full time job still? No. He still works at the whatever. He's like a Tax finance guy. Dude, that's insane. This guy should quit immediately. His stuff's great. I'm just like I I can't listen to it, but I ca I'm just watching it and I'm like, Oh, this is clearly a home right. I think he did have a pretty sweet deal with the acquisition, so I understand, but I think yeah I would guess. Then it's just a matter of time until he's, you know, full time on this.

25:15 By the way, I have one more for you if if people want to nerd out on this rabbit hole. Ryan Trahan, who's a pop very popular YouTuber, twenty million subscribers. You know, okay, he makes videos just like a normal YouTuber. Like I Ate a penny every day until I had to get my stomach pumped, whatever. Like, you know, uh I did a crazy thing. He did like a I walked across the country, or like just like it's like stunts. Stunts. Yeah. I tested every one star hotel in America. Yeah, stuff like that. By the way, all his videos they're they're pretty great. Um he's an he's an incredible creator. Oh, he does this great thing where he has the stunt, but as soon as the video starts, it's no longer about the spectacle. And he's super like quirky, likable, doesn't take himself too seriously. I love it. He does he nails that vibe.

25:56 Whereas everybody else is like Bigger, powder, bigger explosions. You know, he he actually like Kind of it's like super likable and relatable. I think he's gonna be one of the biggest traders in the world. I think he does, is I mean obviously obviously he's on his way, but like Yeah, that twenty million I think

26:11 I would buy stock at twenty million subscribers, you know what I mean? Like I think he's got significant headroom. Hey, bold bold prediction. Saying a guy with twenty one million subscribers on YouTube is gonna be a bill. He's gonna be big. So Check this out. He's got this video called We Need to Talk. It's a video that's promoting his candy brand. You know he's got like a candy brand I forgot it's called Joy Ride. Joyride. Yeah.

26:34 Sure. And um I watched this. And I go I have no interest in candy in general, let alone his candy. I watched

26:44 Every second of this video. And about two minutes in, I just sort of had to pause and I was like Oh, every other candy company is screwed. Like If this guy can create this. W what is a normal company supposed to do when you're competing with this? This is incredible.

27:04 Like the quality Of the content. I was like, I'm I sign me up to watch this commercial every week. Like it was unbelievably done by the you know Just a kid. Like he's young. He's it doesn't have like a seven minute we didn't it's a seven minute video and the top comment it's pretty funny, it fits exactly what we're saying. That was insanely Cinematic. So it's a Exactly. And then the next one. I just got tricked into watching a commercial and I'm not even mad. Next one. That was the best commercial I've ever watched. Next one. I just watched the seven commercial and it was better than half the movies I've ever seen. The storytelling was immaculate.

27:35 This is what I'm saying. This was my feeling. I was like how if I'm a candy company And I see this. This I have like an existential crisis because I'm like I cannot believe The gap between What a kid who's not even like farming this out in a twenty million dollar contract to some big ad agency. Like this is just like

27:53 him with his team m making something. It was unbelievable. This is unbelievable. I it broke my brain. So go watch that thing. So this company So he founded Joy Red? Yeah. And they've raised thirty three million dollars. So this is kind of a go big play here.

28:09 Yeah. Wow. This is crazy. This is cool. I uh It's got s almost six and a half million views. Yeah.

28:17 I think he used sticks to produce it. Um What's that? Sticks is like an another YouTube channel that's like They make cool stuff. You should check them out too. But Um

28:28 Yeah, unbelievable. I I I didn't make it mean mean to make it sound like he's holding a camera doing like a vlog. It's not just him. Obviously a lot of people were involved with this. What I just meant is like You're not talking about like a multi billion dollar conglomerate. Hiring, you know uh the best ad agency and professional Hollywood actors and you know a VFX studio, whatever. Like this is like The creator kind of be bottoms up.

28:49 Punching. And like wow, their punch is actually kind of amazing. This entire episode is basically um It's what did you say? What did you say the the squares and circles or the triangles said? Uh it was um Different is better than better. Different is better than better.

29:06 That's what this entire episode is. Um Every story was about that. We should make the thumbnail like that guy's uh nothing is what is it? Nothing is everything. What what is that guy's video? I don't know. Nothing except everything or something? I already forgot it's not just the thumbnail is just like

29:24 Whatever some like You know, cute girl turning back like as if you're like in love with her, and it's like blurry and like p you know, like cinematic thumbnail. And like vague. Title We should do that for this episode. Nothing except every thing. We should try to be cinematic. The boys try to be cinematic. Oh man. Um We try to be cinematic. Might delete later. Dude, you need to be like one of us needs to be like a hot chick, like reaching out with our hand back to grab our boyfriend's hand. Because that's what this is. Yeah, actually after this, can you No We should legitimately do this. Can you take a picture if you're that pose, we'll blur it like that and we'll use that as the thumbnail.

29:58 That's so funny. Alright, let's try it. Alright, that's it, that's the pod. I'll put my all in it like a day song. On the road, less travel, never looking back. Alright, my friends, I have a new podcast for you guys to check out. It's called Content is Profit. And it's hosted by Luis and Fonzi Cameo. After years of building content teams and frameworks for companies like Red Bull and Orange Theory Fitness, Louise and Fonzie are on a mission to bridge the gap between content and revenue. In each episode, you're gonna hear from top entrepreneurs and creators, and you're gonna hear them share their secrets and strategies to turn their content into profit.

30:38 So you can check out content is profit wherever you get your podcasts.

What you see above is a preview of the first minutes. One unlock costs 10 credits and covers this episode forever: full segment and word-level timestamps on this page, plus .txt, .srt, .vtt and word-level JSON downloads, as many times as you like.