1063: Getting Meetings with Unreachable People with Stu Heinecke

A lot of these stories, they really contain a huge measure of audacity. I think one of the things that people are responding to is if you do something that gives them a story to tell, then they love it. They love it because they want to tell a story. Ultimately, the goal we're seeking is We want people to receive this, Dale Dupree calls it an experience, receive this thing that you've sent or done and just say, wow, who is this?

Like going from who is this to, my God, who is this? I gotta meet this person. This is hilarious. That's Stu Heinek. He's a Wall Street Journal cartoonist, Hall of Fame nominated marketer, and author of many books.

His latest is the updated edition of How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing. Stu's known for his creative ways to get important meetings. So you'll learn one, the secret behind Stu's 100% response rate, two, the master key for grabbing people's attention, and three, what AI can and can't do to for your outreach. And if you want a quick summary write-up of these actionable takeaways, I recommend you sign up for the free gold nugget email newsletter found at awesomeatyourjob.com.

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