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How I Built This · 2026-10-05 · 70 min · 13,871 words

10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention

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There's so many things to worry about in business, including what you don't know. And so I am always kind of panicked, you know, fear drives me. You know, now I'd say it's a digestible fear. Back then I had everything in this thing, and if it went away Such a giant thing that I had built would have been just you know, wiped out, I'd have nothing.

I always say like The thing that I believe puts companies out of business is yourself. I was terrified. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built.

I'm Guy Raz and on the show today. It's our ten year anniversary. and we're listening back to some of our favorite moments. A decade of lessons and stories about struggle, doubt. Failure, joy, catastrophe, and of course

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