Live From The HIBT Summit: Stacy Madison of Stacy's Pita Chips

Hey everyone, so I've got kind of a random question for you. What do you get when you take two psychologists, one social worker, and a few pounds of daled pita bread? The answer, of course, is Stacey's Pita Chips, one of the businesses we featured at our How I Built This Summit last fall. Now, if you remember Stacey's story from the podcast. She was a social worker who teamed up with her brother David and her then husband Mark, both of whom were psychologists. In other words, they knew nothing about the food industry when they built a multi-million dollar snack company.

And the whole thing began almost by accident. When Stacey and Mark ran a sandwich cart on the streets of Boston. they would take leftover pita, cut it up, and bake it into these crunchy little triangles, which at first they gave away for free, until it became clear that people were willing to pay for them. Anyway, when Stacey and I sat down live on stage in San Francisco.

I asked her what was going through her head at the time. Do you remember thinking even once you kind of moved into making pita chips, that this would grow into a massive Brand? No. No idea. And no intention.

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