MrBeast Shares His Best Business Advice

Transcript from https://podmenti.com/t/a385eaf690df398e

Let's go. So here we go. I have it here. This is the Mr. Beast secret. I don't know if I should be concerned.
I guess you faked?
Going to college? Oh that that's a juicy one. On your hood of video, you wrote your stats. I did do that, I remember that. It's not like at 100 you were rich or famous. People say it takes 10,000 hours to master or something. I'm like, that's when you start. But you know like nobody does this, right? I don't understand why. So we want to do an exercise. Just see if I can come up with a viral idea. But with a budget of a thousand dollars.
Yeah, exactly. So we're gonna do a random word generator. They're gonna think this is me!
Alright, so they gave us the word grandmother.
So what's a viral idea with a grandmother?
I mean
Bro, if you actually want like an a mega banger.
I feel like I can rule the world, I know I can be what I want to
I'm putting my all in it like my day song. On the roadless travel, never lose it. What's up? How's it going, boys? Hey, how you doing? Let's go. So it's been two years. Lots to update people on then.
I think your business has grown like 10 X.
Since then?
Probably something like that, yeah. Yeah.
It's wild to see. In fact, actually k this kinda where I want to start because
You walk in, we're in your we're in your office. This is like Jimmy's actual office, and it's easy to see the size and scale.
And now it looks like of course. You know, like this is all
Yeah, this is all happening.
Yeah.
But I like to see that journey.
And I actually want to play a clip for you.
It's gonna be.
So we're starting off with the origin story, it sounds like. You're gonna hate this. This letter room. Uh let's this is from a video.
On your YouTube channel called Quitting.
Oh God. I don't know if you remember this. Oh God. You know what we're about to hear?
I remember uploading this video. I cannot I do not remember a single thing I said in this video.
You guys make it really hard to
To quit.
Um, it's been a month since I uploaded to YouTube and to be honest, I was pretty sure I was done with YouTube. I kinda wanna start uploading like I feel like my YouTube channel has so much potential. I made over half a thousand dollars of money off of this channel. I feel like this channel could grow, like money aside, just I could become famous, which would be awesome in and of itself.
So
I don't know.
I might throw it up with the AI.
This is you, dude.
I don't remember saying any of that.
Whoa, wild is that, dude.
Oh my gosh.
I was making$500 a month? Why would I quit?
And in the thing you're talking about, you're like, you know, busy with sports and
I just haven't been asked.
The comments have kept me going.
Yeah. You're like I logged in today. I'm I I wasn't planning to upload, but I saw twenty comments.
And you know what? I think I might st I might keep uploading.
Man, that worked me. Yeah. That was uh
That was also around the time I got Crohn's disease'cause I was really into baseball and I wanted to play baseball in college.
Um and so I was all in on baseball and there was constant tug and pool where it's like one day I'd wake up and I'd be like I wanna
be try to play MD MLD, which I was shot up. I never would have, but you know, you're delusional when you're a little kid. And then the next day I'd be like, no, I want to be a YouTuber and this is more realistic and I can make money.
And then I got Crohn's and I went from two hundred pounds and I was weightlifting every day down to one thirty nine on the verge of dying and I lost every ounce of muscle I had.
I was like, Well that just made this easier. You too. I was probably like
Fourteen, fifteen at the time. And then yeah, that's so life is working for you. Yeah, that was probably around that time there too. So it's probably
going through Crohn's during that and trying to figure out like am I doing YouTube, am I doing baseball?'Cause I'm a very
All in kind of guy.
Wow.
And so d I mean just a human. Five hundred dollars a month that's crazy. No half a thousand. I never even heard that. That's amazing. I was richer than I thought back then.
No, that was definitely captain. I was not making five hundred dollars a month. Or maybe I had one month where I made five hundred dollars and I was like, Okay, maybe someone from school might see this and I want to flex as I was like
When I graduated h from high school, I was making nothing. I was I was not making six thousand dollars a year back then. Dude, you had you had this great quote, you go
I started making videos when I was eleven.
No one watched when I was eleven. No one watched when I was twelve. No one watched when I was thirteen thirteen.
Fourteen. Is anyone ever gonna f watch these things? Sixteen, nobody's watching, seventeen. No, I'm about to graduate high school. Still no one is watching my videos. Yep. And eighteen, no one watched. I think it was around nineteen when it where I started to really figure it out.
And I think
So uh why are we doing this episode, right?
Our audience is not trying to be YouTubers.
Uh mostly business founders. It worked for you. Yeah, yeah, yeah. I'm kind of a YouTuber now. You got me.
What I like about you is that your approach to whether it's
YouTube selling chocolate, losing weight, whatever it is. Yeah. You have a certain mentality.
I think you were wired differently. I think in twenty years.
I'm gonna be able to look I'm gonna show my kids and be like, yeah, way before Jimmy was president. He you came on my podcast, I we sat at this little table.
So I honestly think you're wired differently and I wanna
Share those with audience. That anybody can use, whether you want to
Be a swimmer, you wanna be a YouTuber, you wan you want to be a
Business person, whatever.
I also called your assistant, called your uh your thumbnail guy, girlfriend. They didn't even tell me that. What? And so here we go. I have it here. This is the Mr. Beast Secrets and so.
I don't know if I should be concerned. We're gonna go through these. These are nine
Of what I consider to be your rules.
If these are bullshit. Are you making this a game? Here you go. So we're gonna play this game. And each one of these is to me a rule
Mr. Beast. It's something we've seen about the way you operate. And I want you to kind of talk about these. So this is number one.
Okay.
Burn the boats. So burn the butts.
Your mom wanted you to go to college, and I guess you
Faked.
Going to college, you pretended to go w what is the story?
Oh that that's a juicy one. So well
First off, we didn't have the kind of money to go to a real college. So it's just like a free community college. Um
But yeah, my mom because she grew up
Pretty traditionally the you know, military worked her whole life, but then in two thousand eight she lost everything when the your real estate collapsed and so lost all her savings and stuff. Like we we went bankrupt and had to file for bankruptcy, like
So she's like very paranoid. She just wants her her kid to like go get a job and like not fuck up and not do any she's very risk adverse and so
That was a constant tug and pull'cause I'm like
I'm gonna be a YouTuber homeless. And she'd be like
But then you could be homeless and I'm like, okay, I mean it is what it is. I don't care. Um I'm gonna be a YouTuber and she d it just never clicked in her head.
And to her, it's like if he doesn't get a college degree, he's like, My son's a failure. I just wasted 18 years. Like he's he's not gonna be able to provide. So for her, it was like either college or my life's ruined, because that's just how her brain's wired.
And because she um went through so much. And so
When
I was like, I don't wanna go. She was just like, then leave, get out of the house. Like I can't I just can't bear the sight of my son just sitting around and in you know, just throwing his life away.
And I didn't have enough money to move out.
So I'm like Frick.
And luckily the community college is so cheap, it's not like she's wasting money on it.
So I was like, Okay.
I'll go to college.
And then I mean I just flat out lied to her. Like I was like I'll I'll do it but
You know, I had no intention of actually doing it.
And so I went
Just to see what it was like. And I was like, Well, maybe I'm like being a little dramatic and I went to class for like a week.
Horrible. It was so boring. I mean
I swear, like the teacher was just reading out of the book and I was like, Why
Why do I have to I could just read the book. Like what are we doing? You know? And I would said that to some of the people around me and they're like, Yeah, that's what education is. Stop complaining. And I'm like
I just was my head hurt. And so then I was like, it is what it is. Like I have like a six month time clock where I have to make enough money where I can move out because once my mom knows I'm I'm screwed. She's gonna kick me out of the house.
Honestly, I would want to leave the house because it's I know it's gonna make her depressed and and very sad and So you just didn't go after that? Yeah, so I would go every day, go, and then I would just sit in like this like I had a
really old like Dodge Durango that was super used with a lot of miles and I would just sit in the Dodge Durango and like edit videos and I film at night and I'd like to And would you come back and be like school was great. I would just like Yeah, you know she'd make How's college and I'd be like, you know and then move on and I just wouldn't tell her that I'd stop going. But you burned the boat. You're like
All right, I got six months. Exactly. I gotta either make it or somehow I figured it out. I don't even remember, um
But we I had a month where I made twenty grand.
Um, right before it was time, like the the window was almost up and then I just
Told my mom I was like, I haven't been going, I'm failing.
I found a place down the road. It's seven hundred bucks a month.
Sorry. She's like
Alright.
Hey, real quick, I'm trying something special for this episode. Let me know if you like it. We were talking to Jimmy and before these episodes, I do thirty, forty hours of research and prep, and I make detailed notes that for me
Make it super easy to remember all the key takeaways. Well, for the first time, I'm actually going to give those notes to you. So you can get them for free.
In the description below. It's my notes, the key takeaways from this episode. Go ahead and grab it. It's down in the description below.
Is this kind of a strategy for you where you're like
I don't think it's a strategy support my personality. I'm a very obsessive person. Like I if you told me to like do a hundred things, I would struggle at it. But if you told me to think on this one thing every second of the day for the next ten years, like I can do that pretty easily.
So
I like to just
Obsessed over something.
I like to dream about it, wake up, think about it, think about it, think about it, think about it, think about more work on it, work on it, work on it, think about it, think about it, dream about it and just do that every single day. Like that for to me comes very naturally.
So
What was your observation? We just went to Walmart with Jimmy. We did.
Give me your we we haven't talked about this. Most your audience probably doesn't even know. I sell chocolate. We have a festivals that's a chocolate company and um I'm sure we'll go into that at some point. Yeah.
Festivals. This episode is brought to you by Feastables. So I took him to a Walmart just'cause it's my favorite thing to do. In my free time, I go walk up and down chocolate aisles and different retailers and so I brought'em along.
He was telling us everything about merchandising, everything not just about feastables, but about competitive chocolate companies.
He was showing us like
Talking numbers of sales.
Influences, it's just like you give them a product, they're like, Oh, this, okay, guys, hey, buy this. You know the chocolate game inside and out. He was in the aisles.
Like
Reconfiguring the SKUs, making everything straight. I like landed in D C for a layover to then fly to North Carolina.
And then I got off the plane to go to my connected plate and I was like, Wait a minute.
And I just open up like Google Maps and I search Walmart and I was like
I could just drive there and hit twenty five Walmart on the way home. And so then I it was like ten A.
And then I just inst skipped my connecting file, I just rented a car and I drove from D C visited every Walmart on the way to
Narc and I I didn't get home till like nine PM and I just like it was like
I wonder if the CEO has done that. Probably not. I wonder if he's doing it.
And then the guy your friend who was like, Have you gone to Walmart with him? They're like he's like, Yeah, I don't know. Jimmy has like a badge, like if something's out of stock.
He just goes in the back and restocks it himself. Do they give you like s do you have some way of like Well, it's a it's a vendor's license. So a lot of people have vendors license like beverage, like Coca Cola. They so they have a direct sales network where you can fit like theoretically ten thousand chocolate bars in a pallet. You can only fit five hundred cocaine. So it's like a lot harder.
to store ten thousand cans of Coke than it has ten thousand chocolate bars. So for that, they have Coke trucks that some Walmart's they go to every single day and they'll just take the product and go s put it in the back for the Walmart in place and then they'll go stock the shelves and everything. So they're Walmart's pretty transparent about that, which
I was when I first got into the CPG game, I was like, No shot. Like they're just gonna let us do it. But yeah, if your product's out of stock on the shelf, you have a vendor's license, you can go in the back, scan it in and put it on the shelf. Smart. Yeah, I mean you could argue it's not a good use of your time and I don't know why I do it. It's kinda therapeutic. I just love going to Walmart and fixing the product. I like just
Observing it, like what it looks like on the shelf, seeing what the competition is doing, just seeing who's grabbing it and buying it. It's like those memes like m men won't go to therapy, but they'll do this. This is your thing. So let's do uh
Rule number two.
This one, uh go ahead, you can we can reveal this.
I think you know what this one is. Rule of a hundred.
I noticed it. I gave it a name. So this is I'm gonna quote you on this. So this was somebody you know, I'm sure you could ask this a million times. Okay. How do I you know what advice do you have for me as a YouTuber or how do I be successful on YouTube? And
You said this thing that to me was like
Every creator should print this and put it on their wall.
Because it's this applies to everything. You go
Look, your first video's not gonna get views.
Period.
You're a hundred videos, improve something every time, on the hundredth one, then ask questions. To me that's the rule of a hundred is before you
come ask for advice. It's like, have you made a hundred videos and every time try to make one thing better.
And that that's like also very achievable too. It's not like
Some insurmountable
I'm gonna make my intro better.
I'm gonna make my editing better, or whatever it is.
And that and w the the beauty of what you said was I I think the way you said it, you were like
If you do that a hundred times.
And I say, Come talk to me after you've done the hundred. People
Ninety nine percent of people just don't do it.
And then the one percent of people who do, they don't need me after that.
Yeah. You figure it out. Which is more of a a metaphorical mindset because that's the thing. It's uh
Most people who who
like need advice is just go do it and learn to failure. I'm a big fan of just trial by fire, go do it.
fuck up a bunch of times and like get point one percent better and then do that for a couple years.
I have a couple other pictures to show you. So this is one.
This is one of your thumbnails. Oh God. During your ride. So I went and I looked at your
Your your first hundred.
I was like, all right, let me see. He said the rule of 100, let me go look at his person here.
And I saw this and like today you're probably known as like
One of the best.
Black Ops 2 shotgun gameplay with commentary PS4 or Xbox. Which is honestly dope because
Most people if they feel like they're bad at something, they just don't do it. They they s they shy away.
Yeah. Uh and then you have this other one, which is like your hundredth video. On your hundredth video, you wrote your stats. You go, Oh my god. Subscribers. I did do that. I remember that. Seven hundred and thirty subscribers. So on your rule of a hundred, it's not like at a hundred you were rich and famous. Yeah. Right. And honestly.
Yeah, probably a hundred and fifty of them are me asking people on Xbox Live to subscribe. Like when I be playing Call of Duty and like a game chat, I'd be like, Yo, subscribe to my channel. So What do you see people get wrong about the rule of a hundred?
Most people just aren't as obsessed with improving things. They get like pigeonholed in the box and like
Oh, I just need to improve.
I mean this applies to everything, but I guess specifically content I'll be like, Oh, I just need to
write better jokes or I need to have better camera or this and then it's it's not it's just a mindset. Like
Every single every single thing can be improved. There's no such thing as a perfect video.
You know, from
I mean you can go as low as you want to like the coloring to what you're wearing to
You how you speak, to how long the video is, to I mean it there's nothing that you can't
Improve.
And so like just having that mindset where you're always trying to get better, um, and like applying that to everything across the board, not just narrowing in on this one little thing.
Um, but also with this, honestly, a lot of people are mentors, they just don't listen. So they and they'll ask me for advice and like the ones who listen, they'll take their revenue from like thirty K to four hundred K a month or their goals, subs, whatever it is, I can show'how to hit it.
But a lot of times people ask for advice.
I'll say it and it'll be like in one ear and out the other. And like so those are the worst.
I use this because I was studying um Seinfeld recently. Uh and I don't know if you know Seinfeld has this daily thing. Seinfeld's now like seventy years old.
He's still like in the stand up comedy game. He's the only stand up
Millionaire?
Like ever. So he's the only comedian who's a billionaire. It's pretty crazy. And so I was like, All right, what can I learn from Seinfeld? And one of the things he did was he was like,
Every day for like the last forty five years, I wake up and my first two hours of the day, I write.
He's like, I write jokes. He's like, Guess what? If you want to get good at jokes,
You write jokes every day. And he's like, Every day I just try to make it one better than the other.
They talk about writer's block, he's like that's nonsense. He goes
My rule is I sit down
I don't have to write.
I just can't do anything else.
And he's like, and then that makes me right. And I've been doing that and he has this yellow legal pad of all the pages he ever did.
And he he literally laid him out on a road.
And he like paved the whole road. It became like a yellow brick road, basically. It's an incredible. Yeah, how many hours that is? Two hours a day for forty five years?
Thirty thirty thousand hours, right? Yeah.
That's you know, that's the thing. People say it takes ten thousand hours to master or something and I'm I'm like
Ten thousand hours. That's
That's when you start.
Yeah, the first like that like that's the mindset you need with like the role of hundred. It's not
Um, because ten thousand hours, what is that? It's only like eight hours a day, every hour four years.
Yeah, exactly. It's not that the guy crazy. But to a lot of people, ten you know, that's the saying 10,000 hours in your master. I think it should be a hundred thousand hours, to be honest. I think ten's too easy.
So if Seinfeld is like locking himself in a room.
And suddenly I can't do anything but write jokes. Do you ever have to do that? Or is it just No, this is just what I live for. Yeah. So I mean I just
I wake up, I walk in the studio and normally this whiteboard over here, we erased it, I guess that wouldn't be leak, but it'd have all the businesses, all the prowls, all the bottlenecks, anything I could do to push things forward.
And it's all listed out and there'd be probably three or four hundred things and then we'd go through at the start of each week and we'd just pick what
sh needs to be done to what should we prioritize, et cetera, et cetera. So it'd be like feasibles. It's like
you know, ethical source thing, here's three things that need to be done. Here's all the major bottlenecks that if you stepped in you could push it forward.
Content, toys, lunchly, whatever.
Um, so that's more how I structure my days as like
'Cause we just have a lot going on and it's just like making sure what I'm working on is the a most efficient thing because if there's like ten people
sitting around waiting on me to make a decision to go work. That shouldn't be a Friday thing. That should be a
fucking Monday at nine o one AM thing. You know what I mean? So it's very even just
Just figure out what I need to accomplish in a week and then even the order of what we do is very important.
You wanna do the third one? Yeah, you wanna play it, Jimmy?
You can make anything viral.
So
In your
Can we talk about your leaked?
Yeah, of course. The document. Yeah, you did a podcast on it. So we want to do an exercise. Exercise is a a challenge.
Uh if I can come up with a viral idea. Yeah, exactly. Okay. The problem here, uh I'm I'm down for this. The only the ironic thing is
The only one here who will actually know if it's viral or not is the it's that meme where Obama's putting the metal on himself. Exactly. But you guys could be like, I don't think that'll get a hundred million views and I'll just go no. But here's the stipulation.
Take a normal thing.
Make it an interesting viral idea, but with a budget of a thousand dollars. Oh, Mr. Bib Beast would just put a million dollars on the line. Okay, ten grand. Okay. And you you said you used to use random word generator. So we gave you a random word generator if you hit
Uh I don't know. You can pay you can flip through a few until you find a word you want. Actual thing. Like I'm so to give a little context to your viewers, the thing is like
You could spend seven days this is something I've said on other podcasts. I think this drives it home. I spent seven days buried alive.
Right. That got hundreds of millions of views, me laying in a coffin, it's like holy shit.
Put a coffin ten feet underground, cover with twenty thousand pounds of dirt.
I'm literally in a coffin for a week. That's that's cool. That's viral.
That was seven days of me laying down. I theoretically could have instead of doing that
Lead
And just a bathtub for seven days.
No one would have gave a fuck. Like that v video would never but
In theory, it's the same amount of time, at least from a filming perspective, logistically, maybe not. But in theory, both for me just laying down for seven days, but one is super fucking viral, the other no one cares about. And so that's like the power of ideas. Like an idea with the right idea, you can do the exact same amount of work as as a different idea, but get fifty X the return.
So that's that's why I'm so adamant about generating good ideas. All right.
So I just hit random.
Create random words.
Chocolate. Chocolate. This is a random word generator. Bro, they're not gonna they're gonna think this whole thing's zero, not chocolate.
Uh grandmother. They gave us the word grandmother.
So what's a viral idea with a grandmother, um that could be done for ten thousand dollars.
I mean
Oh, if you actually want like an a mega banger.
I would do um I uh
Completing a hundred year olds bucket list.
Oh, so you would meet a grandma. Yeah, I'd find a grandma. I mean if you really wanted to I wouldn't say I would do this, but if you wanted like a viral viral V, I'd find a grandmother who's like terminally ill and I'd take her and her
Grandkids and come you know.
Do everything in their bucket list for them.
Like that's a cool.
Don't do this title, but
She will die in thirty days. So I fulfill all her wishes.
You clicked that's so good. Hold on, we gotta do another one. Okay.
You passed you passed the test.
I've
This is a lifestyle. I I I can make things. I like the magic tricks. Drawing. You want to do that one? Yeah, drawing. Okay, the next one here was drawing. Um
I mean
Well so you want it for ten grand.'Cause the first thing I thought of is for drawing is drawing the world's largest
picture, but that would be more than ten grand.
Actually, weirdly enough, a lot of videos go viral on YouTube where people are just like customizing phones or things like that.
I
Depends is if if I'm like a really good artist, I would do
Like TikToks go super viral where they like
Find two like a guy a couple on a street and they like sketch them. Stop them. But but but they they sketch'em like really
ugly, but they like stop really beautiful people and then they're they turn the arc around. They're like, what the fuck? And those those do really well. Like it'll be like a very handsome guy, but then it they'll do their face like really round and like with buck teeth.
And it's always those do really well in TikTok. I've seen some get a hundred million views, so
That would be one way you could do drawing.
I mean, even it's just if you're a good enough artist, like and if you're not, just get good and study and be good. Um
I would like you could
design like a hospital floor or something for like make a witch kids and like do like cool artwork or something.
Um, if there's like some film you could put up over, draw it and like do a design that they just peel off a couple days later, like that wouldn't be that expensive.
That would be cool. Like I
Surprise make a wish kids with the
You know, their favorite characters or something. Um
Yeah, I mean the
How many? When you're brainstorming, are you
Usually just kinda by yourself, or you like what's your create like if I said
Jimmy, you gotta come up with something. What would you do to set yourself up to come up with great ideas? Yeah,'cause t in transparency, I have teams now and so I don't I'm not as like
I used to do this all myself. Now I pay a lot of people to do it. Uh and I just like work with them on the back ten percent.
But
I mean yeah, uh the the if you really want to come up with like great ideas, you need to surround yourself with other very creative people. I mean I
I'm not gonna say their names, but I have at least five people that I w if I really needed to solve something, I would call
I'd fly them down. It'd be boom boom boom boom. Me in the middle.
And we we we can solve anything, like creatively in terms of virality or anything like that. They're just
Like
really, really good. Like one's good with thumbnails, one's like the smartest guy I've ever met when it comes to titles. Another, he's just a fucking freak and he says the craziest stuff, but it's very like inspirational.
And so you need like that like shotgun that's constantly shooting out and stuff. And then like another guy, we would describe him more as like a sniper. Like he's not gonna say much, but when he says it, you're like
Dang, that's good.
Um
So yeah, I just have like my go to people who are v like very creative and like
Yeah, they just pull the best out of me. It's very important you have that like
I think
Didn't Steve Jobs call it in like Creative Inc, like uh his think tank? Yeah, and they had a thing where they were like
Pixar. They have a board Creativity Inc. And he said
It's not people think, oh, we just come up with the best ideas right away. He goes, No, it's it goes the creative process is taking something that sucks.
And removing suck.
And so he's like, Yeah, we sit there, we watch the first version and it sucks.
And then we we trust each other enough to be like
Yeah, that kinda sucks. But here's what sucks about it.
Go back, try again, try again, try again. He said by the end, by the tenth thing.
We've just removed all the suck and all that's left is the good bits. I yeah, I was just gonna buy that? Is that yeah, I was just at Pixar, is at the Steve Jobs building and I was just with some of the employees out there working and just seeing how they go about it. And like they're doing daily reviews over there, which is like
you know, every day like what they work on, they're showing to like the director and stuff and getting like real time feedback and they're
Very like
Eagle list and it was very cool to like see their culture and how they go about it. Like'cause they
I mean
In terms of animated films, there's second to none. Right.
I remember a couple of years ago when we talked to you
You said that
Coming up with ideas.
was still the thing that you felt like you had the most trouble
handing off to anyone else. It was like the thing that you still just like
excelled most at and couldn't. I've trained so many great people at that now. Okay. Yeah. I mean I
I have enough ideas for the next five years. So it that's not a bottleneck at all.
I I would just start listing them off, but then the problem is everyone steal them, so Yeah, yeah.
Okay, great. Let's go to the next one. All right.
So we have that's three of the rules. Number four, I'll flip this one.
Cloning.
Yes. All right. So the the backstory of this one is
Last year when we were doing our camper event, it's basically a room full of business people
Billionaires, all whatever.
And you started describing how you run your company.
And you're you were twenty five years old at the time. You're not now you're twenty six. With these people double my age and twenty times the experience of me. Correct. And so they're we're listening and we're like, so who is this guy? Why this guy's been following you around all day. Who is this? And how do you run this? How do you train people?
And you were like you described this process of cloning and I swear I saw like
Five billionaires make a note to themselves. So can you describe what is your cloning principle? Yeah. Well, the thing is, like as a founder,'cause I assume a lot of your viewers run founders and investors. Yeah, like
You're constantly having to put out fires, you're constantly having to do things.
And that's a flaw.
You're always gonna be putting like having to work on stuff, but you should view any time you have to work on things as a flaw and it's like the how do you what's the fastest way to stop working on something?
Every time you work on it, have someone on your hip.
And have them learn how to do it, essentially clone you to do that task. And so anytime I I don't ever work alone anymore because anytime I'm doing something.
That's a problem. And like someone should be doing this in six months and so that's
That's just like the cheat code to doing it.
Um and it's cloning not training. Why? Well d we would call pro now that I have hundreds of employees now, I think we're probably closing in on five hundred. So it's a lot more training, but
clon like clones are more like the all in people who are gonna like run your company one day and make high like and have the upside to like live with you and and you know,'cause like
Someone who's making forty thousand dollars a year, they're not gonna live with you and fall you around fifteen hours a day and early on you had that. You had people literally still have people like that, but it's like
That's that's just a small subset of it. So
Yeah, of the on the core team, yeah, one hundred percent. It's just like
The thing is, the more you know about everything going on, the better because a lot of what you do in one part of a one vertical business if in finance or in and this or that affects other parts. And so the more you understand the whole business, the more you understand the ripples you create across things, the better efficiently and better you can do these kinds of things. And so just having a clone who knows everything about the whole business.
as opposed to just one section, just makes it where they can just make decisions so much faster and and they can cut through red tape and it just makes it so much easier for you to just like
'Cause like when you're in hyper growth scale, you don't know like what the next fire is gonna be or the next things is to fix. And so you just have a couple of versions of yourself, which is so nice'cause it's like
Oh, this thing over here in editing's falling apart.
All right, clone that you followed me around for the last three years, you know what I would do, just go fix it. You know what I mean? So I don't have to go fix it. Every part of a company is not like it's not like you look at a thing, you're like editing. Editing is its own thing. No, editing is people editing, right? Everything is people.
And so what I liked about w the way you were doing it was
I think on the outside people hear this they're like
Follow you around all the time, live with you, that's crazy. I w you know that's that's harsh. Uh I met the people doing it and they were like
This is the greatest opportunity. Exactly. I came here for this. I wanted to I wanna be great.
He's given me the opportunity to be great. Not everybody wants this, but I really want this. You can either go to college for f like
Yeah, not even for you. Still go to college for three years. Or you can follow around for three years.
And
Like just all day, every day. And the version of you that follows Sean around for three years will make way more money. You'll be way more experienced, way more valuable to him. Or you could just go to any one of his competitors and you'll make ten times more than if you guys have a Warren Buffett cloning story? No. So Warren Buffett, when he was young, he wanted to learn investing, right?
So he goes to the guy who wrote the book on investing Benjamin Graham.
And he's like
Uh Mr Graham, I wanna I'm I'm Warren Buffett. I'm a big fan of your work. I wanna work for you.
I will work harder than anyone you know.
And you know what? I'm willing to work for you for free because this I this matters so much. I want to learn from you.
And Ben Graham goes
Son your price is too high.
And he he was he was Warren was like surprising and then later he's like he was t so right.
I got so much more.
out of working every day at Ben Graham's hip.
Than him getting my free labor. Yeah. Actually the value exchange was like completely he was correct. Yeah. And I I that always stuck with me because it's so true. Like, dude.
How do you if you want to learn, that's the best way you could possibly learn.
And as a founder
you know, ultimately you you want judgment to scale. So it's like
If people in your company can think, What would Jimmy do? and get the right answer
Now you got two Jimmy's.
Right. And then other times it should be like what would Jimmy do?
Okay.
Jimmy's not always right.
In this instance, he's an idiot. Let's go call him out on it.
What will he say when I tell him what I'm actually gonna do? Yeah.
They think even one step further, which is like my like long term clones are great. They'll be like
Okay, well, Jimmy's gonna want data backed. He's not gonna care about an opinion, so I'm gonna just go do all the research and grab the data. And then they'll they'll ask me something and I'll say blah blah and they'll be like, I knew you were gonna say that and they'll hand me things. And I'll be like, Well, what about this? And they'll be like, I knew you were gonna say that. And I'll be like, Oh, great.
And by the way, it's not just you, even other person there was like a guy he was also cloning people. He's like, Yeah, I'm the I'm the main guy for this part of the business.
So I need to be training people. So this is how I'm doing Zero to one is so difficult, but then one to three, you know, like is is so much easier. So that's like the hard part is like training that for like downloading a picarant thing, like writing the videos, right? Like obviously I used to write all the videos myself.
taking all that and getting where someone else could do it without well keeping the essence of like what makes it viral and what makes it good and not feeling too corporate and scripted'cause we're not scripted, et cetera. Like going from zero to one, that took like five years. But then, you know, him training the next two people is great because I don't have to do it. And he trains those two and those two train the next. And so
It's just like
That first clone is so imperative and then they can do the rest.
That's great.
You want to do the next one? All right, sure.
Possible as possible. Fuck yeah. Impossible as possible. All right. So this is I asked your uh I'm friends with Rohan, the guy who runs your TikTok. Yeah. I go.
Tell me the thing.
Were you
Realize like this guy's built different. This guy thinks differently than than a normal person would. And I was like, That's the story I want. And he goes.
He goes, I don't know how to explain it. This is the quote.
Jimmy will give you an impossible mission, but he'll say it in a way that makes it seem totally possible. And then he leaves the room and you're like,
God damn, this is impossible. He goes,
For example, Jimmy came to me and said, I need ten million TikTok followers a month, Ron.
It goes and every month I told Jimmy it's impossible like a hundred times.
And he told me, do it five hundred times. He told me to do it five hundred times. I think we had two months or we get ten million. That's what he told me. He goes he goes I he goes, I didn't do it most months, but I did do it like, you know, two months and we got way further.
than we ever would have got had he not laid down like kind of this impossible gauntlet. So yeah. That's one story. I'm sure there's like a thousand of these, but like
Do you live by this? I I guess how would you how would you talk about that? Uh well, I don't try to just give people KPIs that I think aren't possible just to torture them. I just like
I think most people they're when you ask them to do something like very incredibly difficult, like
When I first did I want to bury myself alive for a week, like people's first inclination is just
That's not possible.
And like
Technically.
almost anything is possible. It's so it's just like
So my first thing is just like, Why do you say that? Like let's go through the gambit.
And then they'll always be like, Well, it's just not possible And then you just have to be like, Go do the fucking research and then they'll come back and
It's like is it too expensive?'Cause we can s figure out ways is it too unstable, we can navigate safety or whatever it is. And so
It's like
I hate when people tell me something can't be done.
Just tell me the cost and like the what the problem is. Where the bottom is. Yeah. And then if like then let's look at those and objectively if if it's too expensive or something that's not worth investing the time into or what
Then that's fine, then I'll kill it, but just tell me something'cause like
Half the stuff I did if I just listened to people and they told me it wasn't pot like
I wanted the Eiffel Tower for a video.
Not possible.
What?
Why is that not possible? Go get the fucking Eiffel Tower. Like
Until until the head of the president of France tells you no, it's possible. See if they have some spoilers.
crazy video. We explored the pyramids. Like my favorite video ever. Same thing. Like
You can just
Have the three pyramids. I'm like
Did Egypt tell you that? Like what do you mean? Go make some phone calls. You know what I mean? And it's just constantly, even today, when I'm not with my core group that I've trained very well.
It's just always like you can't do that or no, or they'll go make a phone call. Okay, fine, Jimmy.
We'll go try to get the pyramids. They'll go away, they'll come back a day later. You can't have the pyramids. I'm like
Who'd you call?
This tourist guy who like works at the pyramids. I'm like, okay.
Called ahead of tourism.
Like how do you get their number?
Okay, well that's different. You didn't ask me how to get the head of tourism's number, you asked me
You just told me it was not possible.
Like so now.
Like, please don't do that again. Like we gotta figure out what the problems are. Let's figure it out. And then we make calls and you figure it out and next thing you know, it's
And so it's just like
That's a big thing that you have to like i if you really, in my opinion, want to innovate and do things that are you know have never been done before and push boundaries, you have to like have a mindset amongst your people that it's not
Nothing is impossible. It's just how much does it cost? How do you do it? And then you just make an objective decision. It seems to me like when you solve these impossible problems.
You have to think on like a lower level rather than a higher level. Have you heard the story of Elon getting his rockets from Texas to Florida where they launch them? No. The so the normal way everyone gets their rockets to Florida is on a barge, right? But it takes like three months and costs a bunch of money. He drove it there.
I was like, No, we're gonna drive it instead. And they're like, Well, it's way too big. Like, first answer was
It's impossible. Yeah, yeah, yeah. He said, Let's go and he has a great line which is
Uh physics are the only laws, everything else is a suggestion.
Yeah. And it's like is it physically impossible to get it to Florida? No. Okay, we agree on that.
Great. Now let's continue to figure out where the bottleneck is and it's like oh the boat
And and so the you know, oh well it's impossible to get it through overpasses. And so they he's like Well what would be the shortest way to get there without
Encountering a single overpass. So they go
They do this like extremely circuitous route all on back roads.
And they're like, but even if we do that, there's still a problem with power lines and uh telephone wires.
And so they have like some of the smartest people on earth.
driving in a van in front of these rockets with big poles.
And they just push up the telephone wires. And then they go to the next telephone wires. And it's just like
Y you just have to like approach it like a caveman almost to like to beat the impossible. Do you find that's the case a lot? Yeah, quite a bit. And a lot of it is just a willingness to it's just people who have love what they do and and people who really love problem solving will will, you know, figure these things out. And so it's just having the right person in the right seat at the right time who like actually wants to
go deep and like people there are certain people where you give'em uh
Something that seems impossible.
And they will be giddy and it'll be, yeah, I can't wait. Like I have people like that where I could call and be like
They don't wake up until it's until it's hard. Well it's like uh I guess if I wanted a different world wonder, if I was like, I want the Taj Mahal for a week, right?
And there like people I come to my called and said that, like
I promise you they would smile and be like
Okay. Like they can see that as a challenge. They'd go to war to figure it out.
And then not in my company, but just there are other people that you would say that
My God. You know, and so you just gotta get the right people who just deeply enjoy solving problems and like see it as a challenge and like
And like there there are people build that way and those are the people that really succeed in that environment.
And even a different example, that's not getting the Taj Mahal or the Eiffel Tower.
One of my favorite videos of yours where I f the first time I was like
All right, respect. It was before I met you. Okay. I was like, okay, respect.
was uh Ben was telling me about you and he goes
He he made a video said, I'm gonna cut through this table with a plastic knife. Oh my gosh.
I remember this weirdly very well. I was sitting in uh high school and I just like I had a I don't know, after lunch, I just
had a I put the n uh plastic knife in my pocket for some reason. I don't remember why.
And then I just put my hand in the pocket was like oh lasting night.
And then I just started like scraping against the desk and I was like, Oh wow, I'm like
Kinda like I can cut this desk in half. Like just like your stupid little high school desk. I just
Did this for like five minutes till like the teacher was like, What the fuck are you doing? Stop.
And then I just was like looking at the little indentin, I was doing the calculations in my head. I was like, it'd take me like ten hours to cut through this, according to my math.
I was like
Fuck it. I think that would be like a video where people would be interested. So I went to
this store on the way home and I bought like
uh a thousand plastic like the cheapest plastic knives I can find.
And then I just got this like twenty dollar fold out table.
And I just went in my room, hit recording the camera, and I just went it down'cause the plastic knives would get dull after like a minute.
And I was just
Cutting through it. And I think that
Think that took twelve hours to cut to the table of class today or something. But that's what I'm saying. It was no money. It was no money. It wasn't Taj Mahal. It was like
Creativity or well first boredom. Boredom is the key.
This is like how Einstein. How many plastic knives does it take to cut a table half? Did you do it with one, by the way? Or like it's a probably thousands.
That's insane. Um
By the way, that's a spoiler. I think that one we kind of copied.
Number eight, which is No. No doesn't mean no way.
And there's a big difference between no and no. And no doesn't mean no. Exact same thing. Yeah. And I like the clarification you had, which was like you're not just like
The asshole boss. That's like
I need this impossible thing done. You know, whatever. It's more like
Hey, I want to do this impossible thing or I want to do this great thing.
No. Okay.
Let's get curious before we just like make a decision here. Yeah. Why? Well, and let's try to understand it. And if it truly is no, which it rarely is, fine.
But it's usually not. And then the cool thing is if you do that in a company
Do it once.
People were like, Oh wow, that's interesting. Do it twice.
By the third time you do it, people are like, All right.
Like that's the way, right? It's contagious. Plenty of time, baby. It's like a religion. People start to believe when they when they see it, right? For me it tends to take a couple of dozen times for it to say. I'll keep pointing at it. I'm like, guys, remember what we said and then what happened? Let's like
Yeah. Let's again let's take that and ra that's a rally cry for us now. Like we could do all these things, right? Let's let's
Immortalize that.
All right, we got three more to go. There we go.
Consultants.

Yeah. And honestly, because I wrote this, they're referencing my thing I wrote a couple years ago. I would update that to say like
experienced people or cheat codes the right ones. Like'cause it doesn't'cause like my uh handbook, I guess if that's what you would call it leaked on Twitter.
And like
There you go. There's your hand. My uh production bible.
Uh so many people were like consultants and even consultants are like putting this on their website. Even Mr. B endorsed on LinkedIn. Yeah, I know. So many consultant tweets are like, Yes, he validated our industry. And I'm like, Well I I wasn't specifically talking about McKinsey, you know, I mean um
It's just more like
You know, especially with us'cause we do so many random weird things. I mean, dude, what did I say in here? Consultants are literally cheat codes. Needed to make the world's largest slice of cake.
Start off by calling the person who has made the previous world's largest license. Exactly. L O L
He's already doneless tests and can save you weeks worth of work.
I really want to drill this point home because I'm a master believer in consultants because I've spent almost a decade of my life hyper obsessing over YouTube. I can show a brand new creator how to go from a hundred subscribers to 10,000 in a month.
on their own it would take them years to do it. Consults are a gift from God.
please take advantage of them in every single freaking task assigned to you. Always, always, always ask yourself first if you can find a consultant to help you. Exactly, because we do so many weird different things, like
Oh, we're gonna bury me alive?
Called David Blaine. He buried himself alive. You know what I mean? Like
Uh'cause that's how's that phone call go?
Uh, great. Uh they're usually like, Well we don't have David Lane's phone number and then I'm like, Okay, I'll DM him on Instagram and I'm like, Here's his phone number Call him, figure out how he didn't die. But you do these things like uh one night I was just
Hanging out my house, get a call.
North Carolina number pick up. Oh yeah. It's usually I go on walks and then I just like
I will literally just close my eyes and like flip through my contacts and I'll
Like stop and you know, when it's on S, you'll be there and I'll just be like, Hm.
I'll just have a random name and I'll be teach me something. Sometimes the calls are one minute, other times are twenty.
And um
Yes, like you've got to always be learning.
I feel like you're saying that almost like it's a normal thing. You know like nobody does this, right? Like that's like a I don't understand why that's
I kinda started to steal it'cause I was like, why not? I'm also like I'm obsessed with learning.
Yeah. And
Oh, something like maybe the mechanics of it, I was confused. I was like, so I call these people, then I just say, like, hey
Stop.
Teach me something. What's what's something that's funny is the more you do it, the more people will come to expect it too. So like
I'll call someone.
They won't answer and then they'll be like
Let me guess. You're on a walk. Sorry, I'm busy. And then I'm like I don't even have to respond. I just get it. You know,'cause at the start.
You'll you know, you'll go on a walk and you'll call twenty people and you'll have conversations with ten,'cause you know, these high caliber people are always busy. And then the other ten will call you throughout the next twenty four hours and it's like a nuisance'cause you gotta be like, Oh, I'm just born on a walk, I was just born on a walk. So but now they everyone just gets it. Protocol. Yeah. Yeah, they're just called. Yeah. So it's like so funny that I've become known for that and like
People will answer and like sometimes I won't even say anything. They'll be like
Ah, all right, here's what I've learned. It's like great,'cause then I just like these are people who are
Yeah, some of them running
Companies are doing billions of dollars a year in revenue and they're learning tons of things. They're always experimenting and I just get this five minute brain dump of everything they learn.
suck it out of them and then I'm like, here's what I learned'cause I always a big part of this, if you want it to go well is you have to add as much value
Ideally more than what they're given to you.
So I try to em help them in any way I can.
And then um
And then you hang up and you go to the next one.
Another one that is in the kind of consultants arch is
We do these talks at our event. So at our basketball event.
It's kinda like
Play ball all day.
Till we're like dead tired. Yeah. And then at night.
It was like we're hanging out. And the first year we did it, I remember because I ho I created the events, I was kind of the host.
I was like, I don't wanna be like forced in like a conference vibe. I was like really like
tiptoeing around. I was like, I don't want this to be awkward.
But it was actually more awkward because nobody knew who anyone else was. Yeah. You did this great thing, you like grabbed a chair, you put it in the middle of the room, you're like,
Hey, sit down real quick. Here you go. All right. Uh who are you? What's your story? And then they would like start to tell like a long winded story. But what I liked was
You would have questions, so like we had a real estate guy.
And instead of being like, All right, teach me about real estate, which the guy doesn't know how to restart, you were like
If I had ten million dollars, what would be the best way to turn it into a hundred?
For real estate. Yeah. And then he talks for like five minutes, you're like
Cool God, I should just give it to somebody like you. Make sense. On to the next. And I was like
I love the power of kind of like
The right question, the right person.
Sure. And honestly in groove settings like that.
Another thing too is just not being afraid to cut people off because some people are just so
not aware that like there's twenty people and you've been rambling for thirty minutes and I'm like
I feel like they got another fifteen in them. Three of those people are on their phone. Those two are checked out. Those five are too nice to say anything. I'll be the one who's like, hey
We get it. All right. I got the next one.
Block out the noise.
Okay. Block out you want to do block out the noise? Sure.
So here's the quote.
When you're small, people say you're too obsessed. You're a weirdo. Get a life. Be realistic. This is from you.
People will try to convince you that you're out of your mind for wanting to do this. Then when it works, yo, your drive, your tenacity. That was great. Everything you guys have.
uh been flattering me with throughout this podcast are the exact same things I got low key bullied for in high school. It's like hilarious that now these grown men are like, Yo, this is fucking awesome. You're like all in. Impossible is not impossible. No doesn't mean no. And you just like love this shit. And like
And high school dads, what a fucking nerd. Get a life, like loser.
Yeah. That's why that's why you call it block out the noise, right? Because
The same things that people admire when you're successful are the are the things that people are gonna try and tell you to stop. If you have listened
You wouldn't be Mr. Beast, right? Everyone else then yeah, just a normal job. But the thing is it's like
It's uh the the big takeaway is it's just means you're not around the right people, right?'Cause like obviously if I was around you guys when you were younger, I'm sure you guys wouldn't have been like, Oh, what a weird obsessed nerd. You would have been like, Oh, this is sick, let's grow together. Or we would have you know, maybe when we were eighteen we wouldn't have that much in uh emotional intelligence, but we would have like flocked together. So it's it's also just finding the right people to be around. And it
If you're having to block out a lot of noise, then you're just like you have a serious problem. It's a signal. Yeah, like you really gotta change who you are because that's
Sure, yeah. I mean if you're
The smartest person, you're hanging around, make you know, the the one with the most ambition and everyone else is just bringing you down. Like you're literally just
going through your entrepreneurial life with like a ten pound weight shackled to your leg.
Yeah, last one. Let's go into
Reinvest everything. Yes. Can I give you my my version of this? I think people know you reinvest a lot of money.
to almost a comical extent. It's like we made a hundred grand last month. Great, we're investing a hundred and one this next month. It's like yo.
Jimmy, where'd you get the extra thousand? I got the largest unscripted streaming deal in history and somehow lost a ton of money on it. These games you don't know.
when we were here the first time, somebody was like, you know, what do you think's his kind of like his edge? I go, His edge is that
He takes all the money he makes and then he reinvests it. He takes all the hours he has and he invests it into the channel.
Then he
Gets the best people and he
Like gets them to believe that they should invest it.
And he doesn't ever want to quit. I don't think this guy's gonna like get rich and retire like every other YouTuber. I was like
That's like a kamikaze level of commitment. Like I don I don't think you used to call it a kamikaze commitment.
What do you do?
What do you do with somebody who's willing to just like
plow it all back in. Like that's a
That's not the person I would want to compete against. Yeah um
So that's kind of I guess that's why to me this is a I mean you just described it perfectly. I don't even have to say anything. Like yeah, I mean, ideally you find the passion that you love and you're all in and it's um you know, you shouldn't have to like
force yourself to go get up and write. It should just be what you love to do. What's the uh CFO telling you as you dis at the beginning. Now now it's kinda known, but at the beginning when you're describing your approach.
So you thought was like your mom at the beginning, right? Uh yeah. Well, I mean at the m begin it was me and my mom and a couple of friends from high school. So she was
Ten jobs I was
Twenty jobs. Um
I mean now they just are
I mean, people kinda normalize to your w weird craziness, so they're more
That's now. What at the beginning what was that like? I mean everybody that was during why do you like'cause I mean
I
Everyone, you know, a big budget YouTube video used to be ten grand. I was the first one to ever spend a million dollars on a video and two million. This is uh this is probably the best example, right? Like I got a brand deal for ten thousand dollars. I've broke you keep saying CFO, like I had a CFO back then. You know this was this was me and like paying a guy for I went to high school with like ten bucks an hour to help me. Um
But I I and me going, Mom, what are taxes? Help I didn't make money. Do I pay taxes? And she's like, Yes. And I'm like, fuck Oh
But uh
Yeah, we I got a brand deal for ten thousand dollars and then I just went outside like this I used to live like two minutes
The like the seven hundred dollar a month apartment I was talking about, or duplex?
was like literally two minutes down the road from this. And so I just got the ten grand.
I was like, Wire we the money? They wired it, with Drew, and gave it to the soundless guy on the side street.
Were you not tempted to like
Yeah.
Have money for the first time. Pocket five, give away five.
So I pocket five.
Spin on a different video?

It's like uh there's a story of Zuck when he got offered a billion dollars for Facebook early on.
And they were like Mark, we should
Talk about this. And he's like, Oh, if I got this money, I would just start a new social media platform and I like the one I have. I like the one I have.
This is like legendary. Yeah. And it's the same thing here. It's like I can pocket it but I just make
Different videos and I just want to film this one. I mean it's literally the same thing. It reminds me a lot reading about Walt Disney. This is what he was famous for,'cause his brother Roy was a podcast on it. Thank you.
A Roy would like pull his hair out of like Walt, can we please just like save some money? And he had like a compulsion almost.
to take all the money he he like felt bad keeping any money. He's like, No, it has to go into
making better shows. Yeah. Do you feel that? Like does it No, it has nothing to do with like wanting to keep m I
It really has nothing to do with money itself. It's just I want to make the best product possible. And so it's like here's the product I want to make, and I'm always having to settle because we can't spend
ten billion dollars on a YouTube video, you know what I mean? Like I'cause they're
I would love to go.
buy everything in every single store in this entire city and donate it all to charity. You know, even that'd be two hundred million dollars. So I can't, but so it's just like
It's more
You know, like
This is what I want to make, but I have to dial it back. And it's like, well now we have a little bit more money, so I just dial it back less. There's not I don't really care. You know what I mean? Like so
By the way, you just came up with that number. Yeah, I was like he's done the math of this. Why I know it costs fifteen million dollars to buy everything into Walmart.
But yeah, yeah.
Have you done that? Is that one of the things I've done? Yeah, nice.
Uh a fucking banger.
And we're donate all to charity, so it's cool.
W what's your like ambition, right? So it's like Ben
And
Forty years.
Don't ask a forty, ask like ten. Forty's too far. You're gonna give me anxiety. Okay, what what's like the
But it's like what's the dream dream?
Right now I can't do forty'cause but for the the next five
The big thing I'm focused on, which I was telling you guys about in the car, is
Just feastables by people who listen to. What can you explain about your business empire? Can it break it down specifically like chocolate. Might seem so random. Why is the largest YouTube in the world selling chocolate? Well
Right now, seventy percent of the world's cocoa comes from West Africa.
Kotovar and Ghana.
And majority of the uh
People who work on those farms are actually kids or I get child labor. So
It's like forty six percent of labor. So I guess it's not majority, so I should correct this down. Forty six percent of labor is illegal child labor. Yeah, eat you a feast too. So um when I got into selling chocolate
I just learned about that and I talked to like execs at big chocolate company as I was like so what
I hear like this child labor thing, like the is this just like that we're just cool with this and
Well it's just
Tell's always been and there's not really anything you can do about it. I'm like
That's the way things have always been.
I think I don't remember the exact I'm but a butcher, but I was like Elon's
Put like gonna put people on Mars.
And you're telling me we can't.
not have little kids farming our chocolate. We can't just find people over the age of eighteen or whatever and
They're like, Well, it's not that simple and I'm like
What the fuck? So that kinda like pissed me off and sent me. Yeah. I'm like
Yeah, what you mean to say is that would hurt the billions of dollars in free cash that you're spinning off in your margins. But anyways, um
So I was like
I went down that path like two years ago. I was like, Okay, well I don't know. You actually went to West Africa. Oh yeah. Oh work on the farm. But before even that it's just like so then I was
We're gonna start referencing our piece of paper here. So then consultants are cheat code. So I was like what is the largest ethically sourced chocolate company in the world? Who's the ones doing it right? So have you heard of Tony Chocoloni? Yeah, yeah. Yeah. So they're they're great.
I it's it's a European brand, but they're like a reporter used to call out chop big chocolate and be like, There's a lot of child labor, you guys aren't ethical.
And like they would just ignore'em.
And so then he's like fuck it. He started it, right? Yeah, and he started a chocolate company.
Um
And that's Tony Chocolate,'cause it's like the lonely. And it became like a two hundred million dollar business.
I was like, let me get in contact with these people and I just started talking to them. I flew them here to Greenville like the next week and I we were just like I was like, Teach me everything about child labor, how we can remediate it, what should we be doing on our forums, et cetera.
And like I just had like phone calls with them every single day, studied
And and then the next five companies that are also doing ethical things, they just absorbed everything they're all doing into my brain.
I was like cool.
All right. I know what we need to do. Step one, like the m main reason why there's child labor is just poverty. Like you like most of these farmers are making a dollar less a day. So like if you're getting paid a dollar, how can you hire someone
that's over the age of eighteen to work on your farm. So you end up just using kids'cause they're cheap or free.
So
Uh step one is you y y you just have to pay them a living income. So a hundred percent of our farmers are paid a a living income. So
I can go super deep. I'm gonna keep this mile high because I know not everyone is as passionate about the shops and industry as me, but this is what I live and breathe, but uh to so what is a living income, right? Because obviously a living income in America is completely different than in West Africa. So there's a living income reference price where they look at the cost of like bread and living and
inflation and it's like you know, if a farmer sells you like a metric tons of cocoa, they need to make this
For them to be able to live, roughly and be able to so
We pay a hundred percent of our farmer's living income reference price. So there could be an instance where you're a farmer, you give us a shipping container of cocoa and you're like,
You know, we want eleven hundred dollars. I'm like, no.
You want thirteen hundred dollars.
It's thirteen hundred dollars.
Now make sure there's no kids on your farms. You know what I mean? Like uh or kids in illegal child labor. Um and so
That's uh I mean, I'm oversimplifying everything. None of the this is a very complex thing and there's these we're talking about
Tens of thousands of farms. There's millions of farms there. And this is not none of this is as simple as I'm portraying it, but I'm just doing my best to generalize it all.
So you pay your farmers a living income, all our beans are fair trade certified, and then we work with CLR MRS, which is the child labor remediation system, and then they routinely audit the farms, interview the parents, interview the kids, see if the kids are going to school, working on the farm.
Et cetera. And then if you know, they identify cases of child labor following up and getting the kids out of the child labor and stuff like that. Which all the and then
We also
Just little things because it's since it's all root of poverty, the more money you have to make the
easier it is for them to, you know, stop using little child labor on the farm. So we have coaches that will like represent two hundred farms and they'll help them get more yield and like educate them on things they could be doing to grow more for trees or have more trees or will you know occasionally give them wheelbarrows or things like that. So they can just I mean a little something as simple as a wheel. I mean it's the big difference between ten cacao pods theoretically
Again, generalizing everything or being able to carry
Forty and a wheelbarrow. Like
That's technically makes you four times more efficient.
Um is no again, may you have numbers.
Yeah, so like goal is just to make Feestables the largest ethically sourced solid company in the world and
You know, if we can do a billion dollars a year in chocolate sales.
Ethically.
While being profitable, then I can use that as a model to, you know
on my videos talk about big chocolate and all the unethical things they're doing and just be like look
It's possible.
To be profitable, to not do it at scale. There's no excuse. Besides they just don't care.
And then
Yeah, we'll see what happens when I get to that point.
Last year when I was here, uh I asked I think you're your right hand guy at that time, I was like, What's what's y'all's focus for the year?
And most people don't have an answer at the tip of your tongue. His his was like instantaneous, he goes.
Um
Mm.
I think uh you had a number of the number of YouTube videos of twenty two or something like that. Twenty six make twenty six bangers.
sell a lot of chocolate, get jacked. Yeah. And he said it like
That fast. Every day, all three. And you got in great shape from the last time. Can you uh yeah, I I
What's it?
Was I f still fat last year or was that the first year? No, it was first
First year was
I mean I'm fat, but like Walrus. I was two hundred forty pounds. Yeah, I'm right now I'm one ninety. So I've probably you had started lifting at the last one we did. And in this year you're like
Yeah, so year one I was two hundred forty pounds, year two I was probably two hundred and fifteen, two hundred twenty pounds, and now I'm one ninety. So yeah, I'm like probably twenty five pounds lighter.
I can't wait the vault. How did you what'd you do? I'm very heavily influenced by the people around me. Like if I spent
Too much time of deal, I'll start speaking like you, acting like you, thinking like you. So I'm very
cautious of that. So I just put a lot of Jack people around me and then
Like my my metric of success was like how frequently are random people just handing me chicken breasts or like, you know, something high in protein. Like
Yeah,'cause like
They're you know, all all the like my
Old friend group.
You know, all the time they'd be like, Oh, we just ordered pizza or this or that and it's like
It just makes accomplishing my goals so much harder. And it's like the the ratio of people ordering pizza to the ratio of people ordering protein was just way off.
Uh I mean this is just how I analyze my life because I
I like I'm so all in on business, like I don't think about this kind of stuff. So I need a an environment that just makes being jacked very natural. Like the well weightlifting's pretty easy. Right. You just go to the gym forty five minutes, five days a week, but it's the
Yes, the food, that that is a that's not a thing you turn on and off. That's a thing that you have to be consistent on for a very long period if you want to achieve result.
And like
I just I can't think about
like that every single day and I just and it's like there are just times where I'm at low points and it's just a lot harder to be disciplined.
I've just know if like
You know, I always have people who are just eating healthy. It's just
It it takes something that
Feels hard.
And kinda makes it fun. Like when you're doing it together and like you know, and it it's just so
Just surround myself with other people trying to accomplish the same thing. Just like anything in life. This is w I was living in Australia and I literally bought a plane ticket with no plan one way to San Francisco.
Because
I was I at this Tony Robbins event and he said proximity is power. Dang.
Love it.
Did you like hire anyone too to help you do you like a trainer around or a coach or something? He follows me around all day every day. He's the Jack dude sitting downstairs. You'll know this. He's the one who looks like he could be on a bodybuilding stage. Yeah. Or usually in a tank top, you know.
Somebody just sent me this. You posted TikTok.
An hour ago.
Yeah. I just got out of a meeting with a bunch of billionaires
TikTok, we mean business. This is my lawyer right here. We have an offer ready for you. We wanna buy the platform. America deserves TikTok. Give me a seat at the table. Let me save this platform TikTok. Yes, are you gonna buy TikTok? I tweeted out.
Yesterday that uh I was thinking about buying TikTok.
And
Honestly kind of as a joke. And then I had
Even a lot of people coming to this event.
So many billionaires text me.
I mean I'm probably up to like thirty five who have like unironically reached on like
I want to put money in. I want to do it.
And then like
Two separate groups that have like very serious bids together for it.
also are like, yo, get involved in this. And they're I'm like, my phone just blew up ever since that tweet. So then I made that TikTok because it's like
Yeah, I was joking, but now it's like oh okay. I'll predict it right now. Uh this
I think this is going to happen because I think it should happen. It'd be smart, right? Any ownership group that's doing this would be smart to have your own. As long as TikTok's willing to sell. Yeah. Everyone interested in buying it once they get us involved. Yeah. I don't know the political side, like how what's how that's all gonna pass to be forced to divest, but if they are
Yeah.
Well they're it's gonna be banned if they don't. It's just a question of like is TikTok gonna sell or not?
Yeah.
What would you do?
Oh God, bro, we just we're rinding the podcast out. Are you really about to start another five hour talk? Um
Truthfully, I would have to surround myself with like the ten greatest algorithmic people in the world and I'd have to spend like a week with them and just like absorb like
I have no idea what I would do right now.
Jimmy, this has been a pleasure.
Thanks for doing it, man. Uh side of the hoop.
Camp five. We'll do another one every two years and we'll be doing it. We like the Olympic cycles every two years. Elon Musk, Jeff Bezos, and Mark Zuckerberg are in the other room. We got uh the guy Craig got this podcast, don't come ball with them. Alright, boys, we did it. Alright, great. Hey boys.
I feel like I can rule the world, I know I can be what I want to
I put my all in it like my day's off On the road less travel never looking back