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How to Be Awesome at Your Job · 2025-07-24 · 37 min · 7,571 words

1078: How to Stop Playing Small and Achieve Your Greatest Goals with Richard Medcalf

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What would be my preferred future? What would be a future that would put a silly grin on my face and feels a bit embarrassing to say because it feels completely unrealistic? Until you get to that, then why would you really bother going through the pain of an experimentation of actually trying to change. Don't think that your next 10x is going to come from a better strategy.

There is a strategic component, but that only gets you half the way. The other half is the personal transformation component. Because if you just do the strategy, you're still going to be basically operating within the box of your comfort zone. So strategy is great, but it has to be paired with becoming the leader who could actually achieve a 10x future. That's Richard Medcalf.

He's the founder of X Quadrant, where it helps leaders reinvent their success formula. and multiply their impact. Today he's here to share some of that wisdom and more from his latest book, The 10x Reckoning, which Richard has generously given a free copy to us in the show notes, so check that out. Where you'll learn one, why strategy alone won't get you to the next level, two, the signs you're playing too safe or too slow, and three, the bold reframe that leads to a more meaningful life.

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