9 drunk ideas that sound stupid (but are secretly genius)

0:00 All right. If you're out there Raise a glass. We are doing A favorite of this podcast. One of the favorite episodes

0:08 The people demanded it. The people begged for it. This is drunk ideas. I feel like I can rule the world of no way be what I want to I put my law in it like my day's off. On the roadless travel, never looking back. The premise of drunk ideas is

0:24 I have a lot of business ideas. That are awful. And If I came to the podcast and I told you the awful ideas were great, you would think I'm dumb. So we created drunk ideas where I could take my bad ideas and under the guise of alcohol

0:39 You know, more things go. You laugh it off. And so these are ideas that are half baked. They're they're uh a little silly. But there's a nugget, there's a nugget of something in all of these ideas. Right? They're not just completely silly. Um, so that's drunk ideas. We've done this a few times before.

0:57 I always love doing them. I I beg Sam to do it. I don't know if Sam loves it as much as I do, but I'm like, dude, you ready for one? I've got like twenty ideas in the hopper and he's like, Oh, you're you're like the funny guy, but also Is it true that you actually keep a running list of this? Of course. Yeah. Like in my Slack, I just write the ideas and I write drunk ideas. So then when the time comes I just searched drunk idea and I got my whole list filtered for me already. Wha are some Okay.

1:28 Featured case study. How uh how long is that slack and who is in it? And are the p other people in it like, dude, shut up. Yes to the last one. I don't even know what the first two questions were. Also Producer Ari is actually

1:42 Not producer Ari today, co host Ari today. Ari, how does it feel? We brought you out of retirement back onto the pod. Back by popular demand. Is that the phrase? I don't know. Actually no, it's like back by um Like assistance. We were like, Sam, you got any ideas? And Ari's like, For example. And then she said a great drunk idea and we were like No That's your idea. You have to bring that to the table. Now she she got dragged onto the show. I've got a couple, Sean. I've got a couple that actually are pretty awesome. But you want to go first?

2:10 All right, I'll start. Uh there's a lot. Let me give you a little diagram. All right, let's make it visual for all our visual learners out there. Sam This is you normal routine, Monday through Friday, Saturday and Sunday. You do whatever you do. You have a certain level of productivity.

2:25 A certain level of happiness, a certain uh autopilot that you go into. No. When you want to relax And you want to be less productive, more relaxed, and more happy. We call that going on a I don't know what

2:39 What What about break? Vacation. Correct. So all right, so that's called going on a vacation. So you could think of that like the pen moving Down in productivity, but up in other factors like relaxation and enjoyment. Now let's go back to our baseline. Now, Sam.

2:57 When you wanna be way more productive for a week. If you want to kick ass for a week, if you want to Truly lock in. What do we call that? Is there a word for that? I think not. And so I'm gonna pitch you my first drunk idea, which is

3:13 Reverse vacations. It's basically A lock in camp. You take a week off. of your normal routine, but you're not going to relax. You're not going to sit sit in a cabana at the beach.

3:23 You're going to lock in. And it's you go to these essentially. Um like professional penitentiaries. And you go and you lock in. You are literally locked in. You set a goal. You were given like Rob like a new clothing, like you're wearing like you know a track jumpsuit, like a maybe not like full like prison garb, but maybe like an Adidas trac suit, I'm thinking.

3:44 And something that just changes your identity. You're not normal Sam. You are here on a mission. You're here to do a thing. It's not again, it can't be Luxury. We're not trying to get you to relax. This is David Goggins is playing like kind of like on the ambient sound. Um, you know, there's just pull up bars in random places. Yeah, the showers are all cold. You're eating slop. We're not optimizing here. It doesn't m your health doesn't matter here.

4:08 This is actually like a uh not a wellness retreat. But you should feel a little unwell by the end of this. But you know what you're gonna do? You're gonna lock the hell in. And we're gonna give you something to brag about. It's gonna have a little bit of status to it, that like It's kinda like people when they sign up for a marathon or an Iron Man. You know, what's the first thing they do? Is it train? No, it's tell friends that they've signed up for an Iron Man. And so similarly

4:28 I need this to be a place where You was you're pseudo bragging. Like workaholic style. Of how hardcore you are? Like there's no way to tell people you're being hardcore about your projects right now. And I think we need

4:41 The reverse vacation. What say you? That I think that You you came out hot. That's a nine out of ten. I just watched this YouTube video of this guy and the title was I spent eleven days walking in the mountains in order to break my iPhone addiction.

4:54 And it was pretty amazing. And uh I'm so on board with the uh with screen addiction stuff. But also with the reverse vacation. I think this is fantastic. Have you ever uh had any buddies who have gone to the silent meditation retreats? Have I ever? They don't shut up about it. Yeah. Yeah. They saved up all their talking to to tell you about it. Exactly.

5:16 Like that that's like a It's a extreme way to do the kind of like Self introspection. But I'm just shocked. There's no Where is the extreme way?

5:25 To go be super productive. You can do it in fitness. Right. You can go put yourself through a really hard fitness challenge. There's lots of Hyrux. There's Iron Man. There's other marathons. There's plenty of ways to do it in fitness. But what about work? Like why is there only

5:39 Normal work. with deadlines and whatnot, but there's not like a place. There's not like a way you can opt in and go be hardcore for Forty eight hours or seventy two hours, something like that. That's pretty awesome. I I dig it. I give that a nine out of ten. This was this was inspired by one of Sam's original drunk ideas called Hostage, which was a guaranteed weight loss program where he pulls up in a van, takes you hostage, doesn't feed you for two weeks, and you will lose the weight. Guaranteed, or you're gonna be back. All right, let me give you a related one. Hey, I want to tell you about something pretty cool. We have a database of all of the business ideas that have been discussed on this podcast. So hundreds of episodes. The team at HubSpot went through.

6:16 They pulled out all the simple Relatable. interesting, profitable uh ideas that we have brainstormed and they're all available for download for free. Just click the link in the description below. Thank you to our friends at HubSpot for sponsoring this podcast and putting together this free resource for you guys. Back to the show. Sean, have you guys and Ari, have you guys ever seen or like the meme or a video or in real life?

6:39 Of like a ripped. Black guy. doing pull ups like in the corner of a busy street and just looking yoked. Yes, love those. Did you ever want to monetize that?

6:50 So So check this out. I just uh Rolling Stone did an article on this thing and it didn't get a it didn't get picked up a lot, but it's uh it's it was so cool. You took that as validation? So It doesn't have a name.

7:08 But it's very similar to a UFC event. Okay, it just starts with Just first of all, there's just people kinda hootin' and holler, just screaming in the background right now. This to start the video, but there's guys doing push ups. Wats, dips. Okay, so what am I watching? This looks like a rap battle, but they're just working out instead. Exactly. So check this out. There's no name for this. There's only a couple posts about it, but there's this whole community of people. And I followed them on Instagram and they're obsessed with calisthenics.

7:35 This one guy, he basically I think his he changed his name, it's like Abu. He went went to prison, he got into calisthenics and he got out and he decided to turn it into a competition. And it's exactly like a rap battle meets a UFC fight. And so basically there's looks like there's a hundred people in a room. And they are all crowded around a very small circle where there's a pull up bar, there's like an area to do Great there's a guy doing a walk out like a UFC fight, right? Exactly. And he's got like a mas he's got like a character. He's got like a mask on and like a cool looking chain. His name is Extra Money.

8:07 So it's extra money versus calcedics the prince. And it's basically they are they are the final they are the uh they're the main event, but leading up to it. So it's like 150 people, they go in this room. And they are surrounding this little circle area and there's an opener where like some guys are doing like cool tricks on the pull up bars that showing how strong their abs are. Then there's an undercard where there's two guys going after it and they do a battle. And they do face offs, they do w they like have music walking in and they get face to face and they're talking trash to each other and people are betting on it and they're throwing money at'em and they're hooting and hollering at'em and shit. And then there's a a final battle and it's like I think it's like Seventy pull ups I have it up here.

8:47 The battle set is what they call it, which is a great name. Hundred burpees, fifty muscle ups, seventy five dips, and then seventy five squats with a sixty five pound dumbbell. How great is this? And they're just and there's like they're enclosed like a rat battle circle or like an Indian wedding. Yeah. And they're and the there's no I don't think there's a name for this. But there's this entire community of people who are into this. It's like it's like in mostly cities that these guys are doing it and they do it sometimes on like the weirdest objects that they can find, like a street poll or something like that.

9:20 Right. And they are jacked to the gills. They are just they are just like ripped. And th this guy, Abu, I think that's his name, he turned it into a competition I don't even think it has a name. But one hundred percent. This could become a thing and be all over the country. This is the coolest thing I've seen this week. How great is that?

9:39 This is great. The name is great too. Last man standing. I feel like that's uh Is that what it's called? I think that's the name of the video. I don't know if that's the name of the video or the name of the competition. I think they should just call that the name of the competition. This is this is actually pretty excellent. Um it reminds me I mean it has elements of One. One of my favorite um films.

9:56 It's not a foreign film, but it was a little foreign to me at the time, which was the Kimbo Slice Backyard Street Fight. Um, but but this is like the like more good for you version of that. Where you don't feel like So dirty at the end of the whole thing. So this is really Great. I just want to say that.

10:14 Um to all the combatants that that participate. Um I could totally see this being a thing. It's kinda made for content. I'm surprised this video is not more popular, meaning uh You know, I don't know if a lot of people are gonna attend in person. But

10:28 The the whole thing makes you want to stop and watch, which is cool. It's the best. They have nicknames. Do you remember XFL? Remember uh He Hate Me? Mm-hmm. So for the young guys listening, when Sean and I were like eight years old, there was this thing called the X F L, which was an alternative to the NFL. And by Vince McMahon Trump was part of it. They were trying to kind of compete with the NFL.

10:51 And they all had great and they did like a bunch of like they allowed like celebrations and they also had funny nicknames. Like the uh jerseys oftentimes didn't have people's last name. One of the most famous guy he was called He Hate Me. Because whatever he hits people, they hate him. Uh and this one, they're a spec nasty. There's extra money. There's all these like awesome names in the calisthenics world. This is so good. I saw this and I was like, This needs to be a thing. You know how offices name their meeting rooms? I think I found one for uh the Hampton office that you're in right now. I think you're in Spec nasty. Yeah. And then like pig juice is right down the street. Exactly. Uh so I like that. Another less good one. That I actually am training for.

11:34 And this is similar to something you had talked about. Go to uh there's another link that I sent. It's called Apex AthleteOfficial dot com. Oh, dude, I saw this. Is this the idea that I've been begging for? Like the combine, but for I was saying for youth athletes, but this it looks like it maybe it's for adults. Yeah, for I guess for anyone, but it's like you know, like over the hill dads who like want to stay in shape. And the tagline is like finally something to train for. And uh I'm actually training for one of them. So I got a coach through the it's great, right? It's it's uh so basically this thing doesn't say that on the website, but I think it's hilarious that you called it their tagline.

12:07 It says it on it says it all over their Instagram. It was like finally something to train for. And this guy Tim started it. And it's basically they're doing competitions all over the country and it's uh very similar to the combine. It's a little bit different. It's like run a mile, bench press two twenty five, deadlift, sprint, forty yards. Broad jump ver And I think that's it. And uh they have like a leaderboard.

12:28 And they have like records and they do I think a dozen or half a dozen events a year. I'm signed up for one in December. I hired a trainer through them. It's pretty sick. This is awesome. Um Tim.

12:41 Good job with this. Tim, I I would love to to talk to you party with you on a a youth version of this. I think youth sports is the is the place to go for something like this. Uh, but this is really cool. So you go you do the you do vertical leap. A forty yard dash.

12:55 Deadlift, bench press. Run a mile. You do all these in a row? Like a day, like a couple hours. Gotcha. Yeah, that's that's very cool. Okay, I like that idea.

13:05 Uh I I mean, I don't know which one's your idea. I think the last man standing one's technically your idea. For this. Uh for drunk ideas. Actually it seems like it's their idea. Yeah, it's their idea. I think what you're saying is I stole their ships.

13:17 Yeah, yeah. I I that's valid here. Um what you got? Gone idea. I'm gonna run by you. What's more profitable?

13:26 than casinos. I do not know. I don't know. I'm thinking uh Casinos for children. Uh uh.

13:44 So have you seen one of these it's a claw machine. Arcade. Yes. They have one in my town. And there's probably it's just like this

13:54 small space it probably has about A hundred and fifty claw machines in it. And it's token based, so you're like Not real money. Yeah. Super colorful. They're using like Toys that kids go insane for, like Nitos, w la boo boos. It's uh

14:11 It's absolutely interesting. And there's no is there no other games besides Claw Machine? So it's like just pure claws. It's claws and it's those like Totally rigged, like try to cut the thread and get like a Fifty pounds bla boo boo. Looks like one of them has like the uh the punch machine. Yeah, exactly. Where it just like you try to get the thing to fall off the edge.

14:33 Um I went to one and there was probably fifteen people, fifteen parents in there. And they they they give you a shopping cart. So they they're setting the tone, like you're gonna you're gonna be in here a while. Did that's genius actually to give you a box to fill up. Yeah. I've never found a box I didn't want to fill up if handed to me. But uh did your kid win anything?

14:57 So I they do a good job of like I think the odds are better than like your typical grocery store claw machine, because you do like you see other people with things in their carts. um T V D how long they'd been there, how much they paid for that ultimately, but I mean Of course, like the toys they're giving away, the the machines that have the most

15:17 Like put out or probably giving away toys that cost thirty cents and Basically you're averaging like Two dollars a game. Is this like a a go? Like how do you compare this to Chuck E Cheese, right? So we so Chuck E Cheese, similar idea. Go play games, get tickets. Get a prize at the end.

15:34 This is like the game is to get the prize. Like to get the prize is the game. Are there other differences uh between these like what what are they called gotcha Arcades? Gotcha. Yeah. I'cause it's it is just like a casino. Like you go in, there's only one thing to do. Luck E cheese, there's like fun you can go play in the ball pit.

15:52 Is your idea Just hey, check this out, or do you have a twist on this idea?'Cause I have a twist for you'cause Yeah, I got a good twist too. Oh go for it. All right, Sam, you wanna go first? All right. So uh my partner Joe helped fund this idea and didn't take off.

16:06 But There is another Guy in the space that it did take off. But basically what these guys did was they got a small warehouse and they put hundreds of claw machines in the warehouse. And they turn it into an app. Where kids or whoever could download the app.

16:20 and watched the camera and they could control the claw machine and whatever they won, it got shipped to them. And uh it was called like winner winner and it didn't work out. But there's another company called Claw E. If you it's the word claw and then E. Yeah. They're big. I think they do like thirty or forty million in revenue, according to the Financial Times.

16:39 And they have like Four hundred thousand reviews on the app store. So What I like about what you're saying, Sam, is in one way they decrease the friction, right?'Cause you just play from your bedroom. You just be on your phone. You don't have to go anywhere.

16:50 On the other hand though, you know, there's this sort of delayed gratification, right? And there's uh You know, you gotta wait for things to ship to you. It's not great. So I'm thinking we go the other way here. You know, like Um

17:01 Carvana? Have you ever seen where you uh the the Carvana buildings where it's a tall vertical thing and it's essentially A car vending machine. So you go, there's no car salesman, I don't think. You literally just buy the car and then it gets dispensed out of this like gigantic car vending machine.

17:17 Yeah. And it was very st like striking. Like if you're driving on a highway, you would see one of these. It's like, what is this like? Lego tower of cars. And it would be a Carvana. And so It had that kind of wow factor. Have you have you bought a car from there?

17:31 Well, no, I'm not I'm not a dummy, but Dude, I did. I've bought and sold cars here. I I thought the b I thought they were gonna go out of business because They bought my car or they m gave an offer for the car, you know, set on scene and I and I shopped it around. And all the dealers are like, Yeah, they pay like crazy high for cars. to sell it to them. And I it's pretty crazy to buy a phone or buy a car on your phone. So it's pretty awesome.

17:54 So you you got one out too? You sold and bought? Yeah. Yeah. Was it like a car vending machine? No, they brought it to our house. Oh.

18:03 Okay. But it's a crazy service. So I'm a big Carvanda guy. I don't know how on earth they make a profit, but it's amazing. So uh Here's the idea. I think claw machine, but just scaled up Mr B style. So

18:17 Like don't you ever go shopping like in your downtown and you're like, How does the store open? Like how who how many people are buying candles from here? Like this how could you possibly pay the rent? So we find one of those and we just replace the building with a giant claw machine. So it's a claw game. But the claw is huge and the prizes are huger. Finally something people like us, or whatever you said the tagline was of that other thing. So it's like a claw machine, but the thing you get out.

18:46 is like, you know, a PS five as the smallest prize you could get. You know what I mean? There's like a baby grand piano in there. There's like, you know, a small golf cart that you could get out of this thing. And so you just a entire like a family trek bicycle with the buggy in the back. Like You just there's just huge prizes. But it's the same odds. But it's like Yeah.

19:06 Ten bucks ago. Right. You you gotta you gotta spend some to get some. And I just think that would be a spectacle. And I think people would want to see people doing it. And I think we you could Fake it till you make it with these types of things. So

19:20 I'm a big like sucker for lines. If I see that there's a line to a place. My brain just automatically assumes it must be great and worth it. Yeah, or if it has a sign that says world's greatest. Like world's greatest coffee, I stop every time. Yeah, I'm I'm like a personal Guinness book like tester who's like I'll tell you if it's the greatest or not.

19:37 And when I went to go visit you in New York New York is like The king of this. By the way, the best ice cream I ever had. Cafe Pana in New York. That was unbelievable ice cream.

19:45 That was that was true. They actually did have the best ice cream. But most places just had crazy lines and in New York I went to one place and the guy who owned it Fessed up. He goes, Yeah, for the first two months I just paid people to stand outside. He goes, we just faked the line for the first two months. He goes, And now we've had a line for two years. And I was like wow funny.

20:03 So I think you could do that with pretty much any of the ideas we've said so far. Why would he tell you that? What? Why would he tell you that? Did you ask? He knows I'm a guy who would respect the hustle, right? Some people hear that.

20:15 And uh they judge you. I hear that and I uh Adapt. Well, you judge them as being awesome. I hate when people say Don't judge me.

20:23 You know, uh you don't want me to judge you as being amazing. Um That's pretty cool. All right. Great idea. Did uh how much did you spend there? I gave each of my kids a ten dollar limit. Wow, all right. Well, twelve minutes? Like how how long did that last? It was about four and a half four and a half minutes. All right, Sean, what do you got? All right.

20:43 Next idea. Okay, Sam, do you cook much? Seldomly, sometimes. If you do cook, you ever cook with butter? Love butter. Tons of butter. Tell me t let's get a little detail. Tell me how you ha tell me how you butter up. So are you uh you take the s are you a stick guy, you're a spray guy, what are you what are you doing?

21:00 Definitely not spray. Um the a green what what's it called? The Irish uh Irish gold. Irish gold. Or whatever it's called. Carry gold. Futed.

21:10 You slice Yeah. You drop in the pan, it starts melting. Did you put too much? Did you put too little? Well, you're pot committed to whatever decision you just made. You put too little. Now you got to have ketchup butter where you're trying to catch up. By adding more, but now you got two butters melting at different rates.

21:26 One's gonna start right, that's a problem. Put too much, now you're just a butterball. Pan's that's a problem. You gotta nurse the thing. You're sitting there swirling. Well I saw something and um I'd like to show this to you. And you're you're gonna think this is a stupid idea, I can tell you that right now. Isn't that the point?

21:43 Well The secret point is I think I want you to like these ideas. But I but I wanna just uh explain this thing. So you're gonna see this video, you're gonna think this is stupid. It's a person who is putting a stick of butter, she's melting it, and she's putting it in an empty deodorant canister. This way.

22:01 She's gonna roll out the deodorant, aka the butter, and put it on the pan. So she's She's doing it on the pan, she's doing it on her toast. She's just rolling the butter.

22:11 Like a deodorant stick. Super easy. No mess. Control your volume, spread evenly. Tons of dispensing problems solved. Now you might think

22:21 Again, stupid idea, but I just w I'd like to draw your attention. to the numbers in the corner. Two point eight million people have liked this video. Twenty seven thousand people. have uh commented on this video. They love it, they hate it, doesn't matter. It grabbed their attention. It's a very attention getting product. And

22:37 I just want to point out that In the comments. If you go study the comments of this post as I did. And I ran a sentiment analysis and uh you know Yeah, crunch the numbers. Yeah, yeah. It was pretty pretty advanced statistical stuff. I don't wanna, you know make you feel dumb by by telling you everything that I did, but I will tell you one thing that I found.

22:56 There is a non zero number of people who are like, Oh, I do that. I've been doing that for years. And I don't know if you've ever seen, have you ever seen a diagram of what's called a happy path? Do you know what a happy path is? No. Is that the thing where it's uh someone walks across the grass in the diagonally? Exactly. Like they somebody paved a a sidewalk to walk to d uh someplace, but then everybody wants to walk a different direction. And and so many people want to walk a different direction that they basically it form a trail and it's a trail of evidence that this is actually what people wanted. That's what I found. I found a happy path here. I think that people want a new form factor for this. And if you think that's silly, I'd draw your attention to something else very cool.

23:33 Have you seen the new vacation? Whipped cream sunscreen. Yeah, those guys are wild. I've not seen the I don't know what about the new one, but I've seen uh a company called Vacation that makes whipped cream sunscreen. They have a new version. Yeah, I think I mean I think I explained it pretty well there. Um

23:51 So basically they have this new form factor for sunscreen where they do it in a whipped cream bottle. This thing's taken off. Goes viral every time on social media. 'Cause it's super fun. You spray it, it looks like a dollop of whipped cream. And it's just a more fun way to apply sunscreen.

24:06 Uh, my kids in their school right now is I I was swim team season. The most popular form of sunscreen was Like a makeup brush powder. So you just like powder the thing and you just like rub their face with a brush,'cause kids don't like when you sort of have to put sunscreen like cream on them and rub it in. They it kinda bothers them or the spray goes everywhere.

24:24 So Form factor changes, underrated. Butter in a deodorant stick. Make the butter that way. Make the butter a roll on butter. And I think you have uh A pretty killer innovation in the butter aisle.

24:37 The butter aisle's pretty pretty uh stale. There's not a lot going on there. We got salted and unsalted. That's pretty much all we have. There's like a um We talked about this a long time ago, but there's like a consistent pattern of New York

24:49 That go viral for like six months. And it's where you take a food and you do there's like four categories. It's like You take a side food and you make it the main thing.

25:01 So like instead of cookie dough ice cream, it's just cookie dough. You take uh like um uh a normal food and you make it a different color. Like a rainbow croissant. Yeah. You take like a thing and you make it really large or really small.

25:17 Like the that little what are they called? Like Melissa's cupcakes. I forget what they're called. Like little baby cupcakes. Yeah. Tiny food or gigantic food. Yeah, like a ten pound burger. Yeah.

25:27 And uh We had um I forgot his name. The guy who started Groons, um Chad. Chad. Chad was awesome. And he was like kept talking about like different forms. And he made it almost sound like Well, I just took athletic rings and I put it in gummy because it's easier. I just changed the form. Right. He didn't say that. We said that.

25:45 And he was like, I'm not gonna say that, but yes. But that is one hundred percent true. This whipped cream stuff Another great that is great. Just it's I don't even know. I bet you I would I would imagine that there's vacation sunscreen stuff. It's just fine.

25:58 But the fact that they like Put it in this weird form makes me want it and it looks delicious. Right now one of the biggest trends is um Liquid vitamins. I don't even know why it's a trend exactly. You have to store it in the fridge.

26:11 It doesn't taste that great. But some people want it. So like Mary Ruth's she's built like a an empire on liquid vitamins right now. Row, row nutrition. They're uh like they're selling uh they're doing like You know. Millions and millions of dollars in revenue. By just changing the form factor from

26:27 Vitamins are gummies and pills. Nope. Now they're liquid that you store in the fridge and you drink cold because different people prefer things to different things. And it also gets attention. It gives you a reason to buy an R T B. By the way, I think I realize why I like drunk ideas so much. 'Cause some of them are like legit. No, I think it's because It's like a challenge.

26:44 It's like how believable can you make this terrible idea? It's like you know debate club where they're just like you have to argue you know it It's not your real opinion, they just assign it to you. You're for this or against this topic. That's what this episode is for me. It's like my debate club practice where it's like take

27:00 Any idea and figure out a way to make it sound like Half plausible. Um yeah, until you're like given the worst topic ever. I remember in debate class they had given me the stuff that like capitalism is bad or something like that. And I'm like I'm gonna fail.

27:13 Can't do it. You start talking, you rip your shirt, Hulk Hogan style, then you just come out in favor for it'cause you just can't do it. It's sort of like being a defense attorney. My uh sister was a defense attorney. And she like had to like defend them. I'm like, how on earth do you do that? That seems so hard to be able to just like

27:31 Yeah. Defensive one you know is guilty. Hey, let's take a quick break. You know that feeling when strategy is done, the brief is written, everyone's aligned, and you realize someone still has to sit down and actually create all the content? That someone is usually and it's due tomorrow. Well the breeze assistant from HubSpot can help.

27:48 It works right inside HubSpot. You can draft a campaign copy, blog posts, emails, all in your brand voice, all using your actual customer data. So you don't create just content, you create content that converts. Check out hubspot.com, the agentic customer platform for growing businesses. All right, you seem like you're you're itching to say something. What do you got? All right, have you guys seen this? Go to go to ten can dot

28:11 Kids. So In can dot c can you explain this? Well, everyone is sharing their numbers for their kids. So this is like a It's a landline. But it works through the Wi Fi.

28:26 And you can like pre program numbers in it, um This is so awesome. Right, it's a physical physical phone old school with like a punch numbers. Twirly cord that was always fun to play with while you're on the phone. Look, they feature it right on there. Twirl that cord. Okay. So speaking my language.

28:46 But this reminded me of a time a few years ago where I was like, you know what, I'm not I'm gonna get rid of my Smartphone And what ended up happening with that was that I was like, Okay, well now I need a garment Uh GPS. I need an alarm clock. I need to get a camera. You have to like unbundle.

29:04 All of these things. So when I'm looking at this, I'm like Okay, so these kids can reach each other at home. But how are you gonna catch'em? So I was like How about

29:14 Beepers. For kids. I love how some entrepreneurs right now are trying to ride the AI wave. And Ari's like, I'm gonna ride this tin can wave. Not a lot of people surfing this tin can wave right now, but uh I see the future. Wait, by the way, a little stat on this. So the so the thing costs like ten bucks a month. As a subscription.

29:34 Uh to to use. And they say they've sold hundreds of thousands, they just raised They've raised a total of fifteen point five million dollars. To grow the business. Uh you so you buy the phone for a hundred bucks and then it's ten bucks a month. To be able to call non tin can phones. So okay, free to call other tin can.

29:52 Ten bucks a month to be able to call normal people's phones. This is awesome. School in Kansas delivered free tin cans to two hundred plus families and students. Uh it's a It's like kind of riding the trend of getting kids off of smartphones, as you said. And it's super like viral like looking product. Like it makes you kinda stop and the name is great and stuff like that.

30:12 Yeah, they keep selling out. Have you guys seen um Y uh, what's the little radio, Sean, that I have at my house? Ton Tony's? Tony there's Tony's is one and then the other one is called like Yodo. Is it called Yodo? Okay. Uh It's like a a little box.

30:27 And there's cards. You buy the cards for ten dollars. And cards are sort of like a City album where you like one card we'll have an album. We have Beatles, we have Frozen, and then you can also record your own and you put it in this box and it plays music and it's screen free music. It's so good. And I think that business is doing north of a hundred million in revenue. It's music, but it's also like nighttime stories and uh things like that. They'll they they do a little bit more too. And you could also record your own. So I actually recorded like m I or we had grandparents record a story.

30:58 And we put it on our phone and then the phone can then be attached to a card and and it's like uh it's absolutely amazing. This business is so good. But Auri, I think your beep idea's genuinely a good idea. I don't even I mean, I almost feel like are we gonna need to edit it out of drunk ideas and put it into a main episode because Kids love like uh my kids love anything they could take with them. In fact, it's the bane of my existence that anywhere we wanna go, they Bing bring like so much junk. It's like

31:23 He's bringing his Pokemon book collection. When we're going swimming. It's like you don't need A binder full of Pokemon cards is completely irrelevant, or we're going to A doctor's checkup and they pack like a backpack of junk. And so they like having things with them.

31:37 And they uh they like wearing things. They like you know, if you give them like a a bracelet or a necklace or a chain or whatever, they like that type of stuff. Uh, we got'em like a fanny pack. They loved a fanny pack. Like they kinda just like having their own stuff that they can bring with them when they go out. And so the idea of a clip on beeper. I know for a fact my kids would love that. Now the question is what do you do with it? Who beeps them? And what is going on? And so like

32:01 You know,'cause if I'm with them. Yeah, they're never really alone, right? The kids are not really like by themselves where I would need to page them or beep them to get them to like Do anything. This okay, this actually is one of the things that I think is gonna be a future tr so this is TikTok research that I'm quoting here. How older your kre?

32:21 Mine are nine and seven. Okay, so they're more away from you more often than mine are. So she was saying this woman this like TED Talk lady was saying that the statistics was like sixty percent of parents won't let their kid go to the next aisle over. In a grocery store. And my thinking is Are you are you a sixty or are you a forty?

32:44 Yeah. I'm a four I I was trying to convince my kids to walk home from the bus that this is the first year. Char charge it. I think there's gonna be a backlash. I think there's gonna be a trend later where like free range kids. Free range, more more independent, unreachable, but still reachable. I think you're 100% right. I saw a TikTok that was like this I mean, she just said free range. kids and I immediately was like, Yes, what is that? I need to know what that is. I'm already like

33:12 I vibe with whatever that philosophy is, and I know I'm overparenting. So Definitely I like I don't I don't even know where to start, but I'm in line with that philosophy. It'll be a counter trend to like a lot of parents' instincts just to like over over parent everything. Overcoach, overparent, over control. kids and it's exhausting for the parent and it's kind of exhausting for the kids. And you raise like a more fragile kid is the idea when you when you do that. Um versus like letting them build a little independence. Are you sixty or you forty?

33:39 Grocery store. I probably would not let them go an aisle well, I mean, they do, so like but I'm not like trying to let them just wander around by the by themselves. What about walking to school? There's no chance. No chance. What age? At what age can you can they do that?

33:56 Dude, these are these are tough questions. Like I think that's where that's the super reasonable. Yeah, agree. But I still might be like walking two hundred meters behind them, you know, for now. Uh yeah for a little while at least. Or I need the beeper. I need the air tag on them to see their progress and see where they're going. Which I guess is the opposite of free range. I'm just sort of like I was out with this uh or we met hung out with a couple recently and they you know the nanit, like the baby monitor with the camera. The baby who band?

34:27 They had one of those things, I don't think it was a nanit. But they had the camera and it was on their twelve year old, like in bed. And I was like W uh you know, at what age are you gonna like start exploring and doing some crazy stuff and don't want a camera on you? But it was insane, these people. I was like you guys twelve's old enough. All right. Some you're gonna see some stuff you don't wanna watch. So what would be the twist on this beeper thing? So what would they get? So one is

34:51 Ari, were you going down the path of location tracking or no? No, it's like, okay, so now just riffing off of the tin can. If your friend can only reach you It's works. The exact same way a beepers work. I think I'm confused about beepers. You beep in the number you want the to call back. That's the way beepers work.

35:11 Dude, imagine this. You see a small You have a tiny screen, you basically can only see like ten numbers. And so Oftentimes the ten numbers will just be the number you want the person to call back.

35:23 But if you're if it's your dad, like what I used to do with my dad, I would just type in nine one one and he knew to call home. I honestly think I'm gonna make this idea. I think this but like my daughter, if she had if her friend had one of these and she had one of these And she could send little secret messages, basically, but like they're Obviously innocent because There's only limited things you can really say, whether it's like

35:42 I think you could do voice to text now. So I think you could hold a button on your beepers, say something into it. And that would turn into text, because voice to text is awesome now. So like Whisper Flow. I think you could send emojis or whatever. But basically anything. If they could just buzz each other basically back and forth. They would do that all day. It would never stop. That's the profits would never stop, all right?

35:59 Pay per m it's free. You pay one cent a message and we just count on The addiction. Today's podcast is brought to you by my friends at Mercury. Uh they make the world's best banking product. I think you know this already. I use Mercury for all of my businesses. I think I have like maybe seven or eight businesses. We use Mercury as our business banking across all of them. And now they actually just launched a personal banking account. So I have my personal account there. I moved off of Wells Fargo and Chase.

36:25 I'm just all in on Mercury. Why uh I like products that are easy to use. I like products that get me and the problems that I have. So like very easy to make a joint account with my wife, very easy to spin up virtual cards. Uh one click and I get savings yield. It just has all the stuff that I need in one place. So

36:41 If you're looking for the best banking product on the market, it's definitely Mercury. I will fist fight anybody who disagrees with me on that. Go to Mercury.com slash personal and learn more. Mercury is a FinTech, not an FDIC insured bank. Banking services are provided through Choice Financial Group and column NA, members FDIC. All right, what do we got, Sean? What you got? Okay, here. I'm gonna

37:02 Okay, here well I have one that's an AI Defense called Slop Stopper. And then I have another one. Called Mexican Benihana's, which I think you kind of understand the idea. You tell me which one you want. Is me is Benihanas not Mexican? What is it?

37:17 Japanese? Benihana's what is it's like hibachi, which is Japanese. I mean they make like fried rice and they toss like shrimp into your mouth. So it's not As Japanese are known today. Sounds p sounds like you want to you want Mexican Benihanas. All right. So here's the thing.

37:34 You know it's the so in your mouth? Yeah, exactly. Chips zips squawk cannon in the third course. Tell me you wouldn't want the guat cannon. Open your mouth. I'm not opening my mouth. So the best cuisine is Mexican food. I don't even think we really need to talk much about that. It's the best cuisine.

37:51 The most fun dining environment. is chef making food where the table is the stove. The guy's making it for you, fresh as can be. Fouth, doesn't even hit the plate. Unbelievable experience.

38:05 Pre can jokes, magic tricks. Blah blah blah, you're sitting in a semicircle. So I think Benny Hannes has already like found an optimal Food social experience. I think Mexican food has found the ideal food.

38:18 One plus one equals three. Great. I'm in. Have you um have you seen it? open casket fajita right in front of you right there. You know the when they when you bring fajitas to the table, they already bring it in a flaming skillet. Come on, let's make the table the skillet. M Mariachi bands entertainment is built in

38:40 I already mentioned the guacanon and I also have one more innovation that I was planning to keep close to the vest, but in the spirit of transparency. Constant motion just dip as you go. Hm.

39:00 Were you laughing at yourself when you wrote that down? The babe, I got it. No, I was like salsa lazy forever. That is primo shit. I was like impressed with myself last night. I was like that is a great I mean. That was the cherry on top. Oh, that's so good. Well I mean, um

39:23 Yeah. Uh I don't even know what to say. That's great. Benny Hanna's. Annual revenue, three hundred to five hundred million a year. Have you seen the documentary on um Benihana the founder?

39:33 No. Dude, look, read his story before. He got a he doesn't he have like a great story. Yeah, his name's Rocky Aoki. You know who is which is great name. You know who his son is, is Steve Eoki, yeah. And uh he was kinda like a wild man.

39:50 Imagine being Steve Aoki and you're not the coolest guy in your family. It says that he competed in Japan Uh in wrestling and in the Olympics. And then he uh was like an ex he was amazing at track and field. But then he comes to New York and I think he starts like an ice cream truck, which like goes okay. And then he eventually starts Benny Hanas, which goes public. And while he's doing this, he does all these weird competitions. Like I think he was a professional

40:15 powerboat racer. At one point he like set a record for like flying a fly uh like a hot air balloon like across some distance. And he even got in trouble by uh the SEC for insider trading'cause I think he was trying to like buy back Benny Hana and he like thought like a A bad report was gonna come out, something crazy like that. But he's like just like Amazing entrepreneur with a crazy, crazy, crazy story.

40:40 He passed away at age sixty nine due to pneumonia. Completely for the liver of cancer and hep C Yeah, so we like to. It says that his hepsi was reportedly become uh his his hepsi came from a blood transfusion after a Speedboat crashed under the Golden Gate Bridge. First of all, you did a s cover story on this guy for the hustle.

41:02 This photo you have of him. Absolute Gangster. Look at this guy. I love this guy.

41:09 By the way, his quote at the top of this Is maybe the tagline for the podcast. Money's not everything. Just ninety nine percent. Rocky Aoki.

41:19 This guy's awesome, right? Classic, classic Rocky. All right, uh who's got one, Sam. I blew my load early on, dog. You had one?

41:31 It was kinda one and a half. Bro, I was setting the expectations low and you somehow You somehow He came in below. Okay, listen to this. So about eight months ago. We did this thing. So with Hampton we we build core group. So it's a group of eight people.

41:51 So we're mask double down on your part. I'm never saying sorry. Uh we uh we make core groups in different cities and so like if we have like six people in Austin and they need to core group, we have to go out and find like three people that'd be a good fit for them. And so we hired this kid. We came up with this idea. Because we couldn't find a good service that did this. But we hired this kid and we paid him a hundred dollars a person. And he went and he found, I think, two hundred people that could be potential fits for that core group. And he researched each person.

42:26 And we sent the the thing we call uh bulky mail, but that's like a that's like a direct marketing term. But we sent a gift that was super customized. And uh directly related to that person. So for example There was a company called like honey beekeeping or sorry, honey bookkeeping. It was like a bookkeeping service. And we sent them like this artisanal, like amazing honey. And we wrote this like special letter just for them. And it's taken about six or seven months in order to get the ROI data on this.

42:57 But it was one of our best marketing channels where we like made this super customized gifts. The problem was that I had to find a kid. who like kinda knew how to do this, but we were just making it up as we went. And so I think that someone can truly make this a product. where you upload your lead list and you make heavily, heavily customized gifts based off the person's social media.

43:19 Or their uh website. That's a great Story. Good recovery. There was a guy who was doing something called jumbo mail or dumbo mail or something like that.

43:29 And his tagline was Every uh nobody opens their mail. Everybody opens a package. That's great. Um I was like Yep, actually makes total sense. And it was like a big kind of like what what you call bulky like kind of like looking package.

43:43 And then you put whatever you want inside. But I don't think he was doing the like full customization for sales. But that's pretty cool. I like that idea. How much would you pay To send those out, right? You have a pretty high L T V product. We're paying a hundred dollars. Per person.

43:57 Per person, yeah. That's probably too low for like buying stuff, putting it in a package, sending it out, doing the research. Like that doesn't make sense, right? It have to be like much more than that. Yeah. I mean it was just like a kid doing a one off thing for us. So like he probably made but you had to include the the The cost of stuff inside. It could have been two hundred dollars, but a lot of the gifts weren't expensive. They were just very relevant.

44:17 So like someone could have tweeted out their favorite band and it was like a vintage t shirt of that band or something like that. Like it wasn't like Or for the Um, B thing, it was like a twenty dollar thing of honey. Like the and but then it was a handwritten letter.

44:31 And the ROI on this marketing campaign that we did was amazing. It was really good. It was very it was very, very, very good. And there's this other company Called World Fifty. Have you heard of World Fifty? No. World fifty is a community for Fortune five thousand executives.

44:48 It does hundreds of million a year in revenue. If you go to their website, you you will not see um Anything about it other than like a login. And the way that they get a large percentage of their customers is sending mail, like really cool letters to executives. And so that's where we were inspired by it. Very effective. Very cool.

45:07 Aure, did you have one more? I also blew my load, so you're a load blower, huh? Oh, you should. No, you had another one. Mexican Bedi Hanas. I got several more, but I mean I don't now I now it's in b now it's embarrassing for for you guys. So I will

45:29 graciously pretend that I was also out of ideas. No, tell me uh Slop Stop. Oh, Slop Slop this is stolen from a guy. I gotta find him on Twitter. Basically what he realized is like, Hey, you know how AI is making it really easy to do like mass outreach, mass personalized outreach. It's like You know, here's an AI sales uh S D R sales development rep. Um, so they you know they they scrape email addresses, they email you, they text you, they call you. It seems like it's from a real person, but it's not.

45:57 And so that's just gonna be like a huge problem in the future. So this guy And if you can't. Can't beat'em, join'em. So what he did was Uh a very interesting thing. He created the defense. He was like, I'll catch the slop.

46:10 So he basically you reach out to him. His AI Well reply. It'll ask several questions. You need to now go research and and re reply to those questions. And he says, you know what, I'm kind of interested in a call. Let's book a call. He books a call.

46:23 And and you know, it basically like just waste the other person's time right back. And I thought, Oh, that's kinda cool. And I thought he should go further. He should have an AI show up to the call. And on the call should ask more questions and request some detailed follow up so that they have to go produce, you know, case studies and whatever else they're trying to sell. And then he should ask for the contract. Be like, I'm I'm I'm I think I'm almost ready to sign here and get the contract. Then he'll send back red lines, absurd red lines. Now you're paying a lawyer.

46:47 have to deal with that. And at the last minute, he just goes to you and never comes back. And I think that is gonna be the defense that you need to to stop the The insane amount of slop you're gonna have coming at you from from sales reps. If you have if you have any if you're any kind of business owner, you're just gonna get bombarded from all directions. So At the hustle, we sent so many emails and we would get like uh tens of thousands of vacation responders and stuff like that in like the company inbox and I would browse them to see if there's anything interesting. What would have possibly been interesting. Like sometimes people would actually tell us like lit like it wouldn't just be m it would be replies.

47:22 even if we didn't ask for a reply, people would reply back with like interesting insights. And there was this one service, you might remember the name of it. I can't remember the name, but it was like hey, it it would auto reply and it would say, Hey, in order to combat spam. I make emails who I've never talked to. I make you pay me one dollar. To read your email.

47:42 Yeah. And it was pretty brilliant. Um Do you remember what that was called? There's been a few of those. Uh Bology started one called Earn. that he ended up selling to Coinbase, but it's the same thing, it's a reverse inbox. So you You publicly put out an inbox with a price and it says I'll I'll re I'll read a reply to all messages that

47:59 Paid my Vig. It's it's the only like r true defense of spam is if you attached a a price to everything you had to send. And If you're a normal person, that price could be so low, but a spammer spending m sending millions of emails, so you would make it expensive for spammers. But essentially free for normal people'cause it's such a low

48:15 Low amount. It was never implemented in the email system because there was no micro payments when email and the internet was early on. Now with crypto you could do it, but it's too late. We've already set up all our systems, so nobody wants to adopt these things. This thing was really cool. Um, I don't remember what it was called but it was I think it was really effective.'Cause every once in a while I would pay a dollar to reach them to like test it. Y Mail or something like that. That's what I'm talking about. It was called something male. Yeah. It was in their email signature. It was like, by the way, if you really want me to reply, do this.

48:44 You know what you should do, by the way? I th why don't brands do this? When you send out mass mail and then you get like a vacation autoresponder, like, Oh, I'm back on July fifteenth. I'm in Aruba. You should just have the AI respond like how was Aruba? On the sixteenth. So thoughtful, right? Nobody's ever asked you how your vacation was after the vacation respond. What's the I I'm like horrible at names or now what's the name of the company that I think we both invested in that does mailers?

49:09 Or econ brands. Oh. Uh Postpilot? Post pilot.

49:13 They're killing it. They're killing it. People are sleeping on mail, man. And then you and I, you know, we had uh Alex on. Um our friend Alex, um Alex Daniels. has a company where he sends like hundreds of thousands of magazines out, which are basically just advertising for a particular brand.

49:28 And I know his revenue and profit numbers they're Pretty amazing. It's pretty crazy how much we're still sleeping on mail. Yeah, we use postpilot for like our e com brand and we would do like reengagement campaigns. Was it effective?

49:42 You yeah, you bought before We haven't seen in a little while. Like w send a little thing that's like a postcard, essentially. And they're super effective. I mean the ROI I don't remember off off top my head, but it was like five to eight X return on your investment. So it's like it's kind of a no brainer to do. It's just like unsexy, so most people don't do it.

49:59 Uh and most people believe it's kind of like uh You know, ads don't work on me. They're sort of like, Well, you know, junk mail, that's junk. And it's like, no, there's a reason it's being sent to you because People are still getting a return. They would not be Spending the money to send this to you. If there was no return. I just went to the postpilot website.

50:17 And they have an explainer video. And it's you and me. Explaining what it is. Mm-hmm. Okay. You're welcome.

50:28 All right. Uh one last idea for you. Very simple. Very simple. before we sober up and get out get back to our day daily daily life. By the way, if you like these episodes In the comments on Spotify, on YouTube. Tell us. I'm gonna read all of them after this.

50:44 Uh we'll do more. Because I have to kind of as you can see, coerce Sam into doing these episodes. So I need l I need some ammo to back me up to do these. I gave great commentary. You did. You did. You did. In fact I might have you just pitch this idea. I'm gonna give you the name.

50:59 You gotta pitch it. Like debate club. Ready? Take your roommate to work day. Ha ha.

51:05 Yeah. Go ahead. You have ten seconds. Uh I think Well, uh you are twenty two, your roommate works at home, it just faps all day, and you decide to get him out of the house and you want to bring him to uh learn how to be an accountant. Something like that. So you know, I was thinking about this.

51:29 So sometimes we get asked for advice. God knows why. And uh And one of the things I consistently see is that They're smart, hardworking people that just never find their thing. If in fact if I look at like a lot of my friends from high school or from college

51:44 Much smarter than me. Much more like Hard working and kind of fastidious. They'll You stick with things, they're they're consistent. They have all the elements you need to be really, really successful. But I feel like when you if you never find your thing

51:57 You'll never Find out what you're made of, right? You'll never get to your hundred percent of what you can do. So I think Although I'm not Particularly. intelligent or hard working, I did find my thing.

52:08 And in finding my thing, I got out whatever juice I had in my fruit got squeezed out. And I only got there through happenstance, through luck. I stumbled into I met the right person at the right time of the right conversation, got the right exposure, tried the right thing. And I stumbled and mumbled into it. I think people don't really ha there's not really great ways

52:27 There's no food courts for your career. There's not great ways to go even find out. What are my options? What's on the menu? What's possible? So I kinda think if the world had a take your roommate to work day where you could kinda go see what life is like at somebody else's job for the day. It would just broaden the exposure.

52:44 Of what you even see. And you might like get inspired. You might realize like damn the place I work is It's crappy. I need to get like This is my roommate. They're not like why do they deserve to have such a better environment? I need to upgrade. So it might just cause you to raise your standards. It might cause you to

53:00 Have new ideas, to discover a new industry, to discover what our new role is like. So I think people don't really have good ways. career path to ever find their thing. And instead they're just asked the question, what do you really love? What's your passion? And it's like asking my you know, four year old

53:16 What's your favorite food? And he's just only eaten cheese pizza and mac and cheese. Like he doesn't really even know And you know, I got him to try salmon recently. He loves salmon. He just had no idea. And uh, you know, it's just you gotta broaden the the horizons. And so that's take your roommate to work day. I've always wanted like Airbnb experiences for different uh jobs. Oh, you want to go do it for the day? Yeah,'cause I've always w like when I see Mike Rowe, remember the show Dirty Jobs.

53:40 I was like, I want to try So you don't know that show? No, what is it? I don't remember which channel it was, but when you and I were like eight years old to fifteen years old. Um it was on all the time. And he it was called Dirty Jobs. He kinda had an Anthony Bourdain energy where he was like this

53:56 He was a successful like Hollywood guy, but he like kinda had blue collar energy to him. And he would spend a day with a blue collar guy explaining how this dirty job works. But it was more like teaching you about life and getting to know the character. So it was like a guy whose job it was to clean sewers or to do portal potties or garbage man or works, you know, like Or work on a farm, whatever, and he would like explore. And now it's sort of become his shtick where he um has lobbied the government and he's done well, where he is getting funding in order to help Uh fun electrician schools.

54:29 Rather he funds scholarships to those things. And he's a little bit of an American hero, if you ask me. Like he he's like pretty badass. And this show was on forever and it was so good. And I always remember thinking, I'm like, I wish I could explore Because I always was entrepreneurial and when you're thinking of like a new idea, when you think of a new business idea that's totally outside of your realm, what do you do? You have to like figure out who the person that you need to contact is, and then like beg them if you can come and like shadow them or do something like that. Like our friend Austin has a new company.

54:58 And it r it it's related to some type of blue collar industry. And he's like cold emailed ton of them and he'll go for a day to like shadow them and search for problems that he could try to solve on their behalf. Well we uh Take your roommate to work day. Appreciate your support for the idea. It's a little wind in our sails. Uh all right, should we vote for our favorite

55:17 Idea, the winner. Of drunk ideas, round three or four, whatever this is. I will remind you of the ideas. So I brought Reverse vacation.

55:28 Butter deodorant. Stop slop. Mexican Benihana's and take your roommate to work day. Sam had Last Man Standing. The Calisonics showdown. Uh he had uh

55:41 The Jumbo Dumbo Mail idea. And then Ari had The claw machines Idea the call the kids' casino. And she had kids beepers.

55:52 And so those are the ideas I know What I'm voting for, you can only vote for one. Write down. What you want. All right, we're gonna reveal. Everybody got theirs?

56:03 Yeah. Three. Two One Well you got none of us. You can only see mine. So Arya you voted for

56:15 Have you ever seen the look on women's faces when they do the glock table side? I'm going to Mexican vegetadas. Mexican Vejadas, yes. Sam, what did you have? Kids beeper. You had beeper, I had beepers as well. So are you on your first time came in and just stunted on us and uh or as what what did they say last time you were on you mogged us? Ari came in and just idea mocked us. And now uh and

56:40 Beepers is is is ready for action. I think we should create this company, by the way. Uh this is a this is a great idea. All right. That's it. That's the pod. I feel like I can rule Well

56:50 be what I want to I put my law in it like my day's off On the road less travel never looking back All right, let's take a quick break. I want to tell you about marketing school. It is a podcast that is part of the HubSpot Podcast Network, and it is run by Neil Battel and Eric Sue. And these guys are both marketers who are running businesses. And so if you want real world tactics from practitioners who are actually out there in the field doing it, this is the podcast for you. Check it out wherever you get your podcasts.

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