How I Built Resilience: Alberto Perlman of Zumba

Hey everyone, and welcome to How I Built This Resilience Edition. On these episodes, we're talking with entrepreneurs and other business leaders about how they're thinking creatively during such a disruptive time. And today we're going to hear from Alberto Proman, co-founder of Zumba. Zumba is a fitness program that combines Latin dance and aerobics. It's popular all over the world, but now, of course. Many gym and fitness studios are closed. Leaving Zumba instructors without a place to teach. So to keep people moving. Alberto's team got into action and built a virtual platform.

In just a few weeks. For people who don't know much about it, just how do you describe Zumba? Oh, well, Zumba is A I think it's the largest A branded fitness community in the world we have pre-pandemic.

Over fifteen million people who take Zuma classes every week. And we're in 186 countries. And pre pandemic, we we were in two hundred thousand locations. We don't own the locations. We have instructors teaching those locations. Some instructors own their own location and some instructors Uh work for somebody else. Yeah, but we are

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