Leading through radical change with Julia Hartz of Eventbrite

Hello and welcome to how I built this lab. I'm Guy Raz. The pandemic nearly crushed the ticketing company Eventbrite. For nearly two years people basically stopped going to events.

And for Eventbrite's founder, Julia Hartz? Pandemic was the biggest test of her career and That's an understatement. Julia was first on the show back in early 2020, right before COVID, and that episode is worth scrolling back to and checking out. It tells the entire story of how she built Eventbrite, and it's an amazing story. But today you're gonna hear the inside story of how Julia and her team saved the company. and how they're trying to position Eventbrite to grow and thrive in a cutthroat industry.

But first, I asked her to recount what happened to the company as the pandemic hit. Those early days I remember as being very dark and But very definitive. There was never a grey moment. I think so often we're faced with grey moments as leaders, especially these days. That was black and white.

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