Transcript
He Makes $1,000,000 in 30 Days Selling Christmas Trees
0:00 So This Christmas tree thing is kinda crazy. The story is this article that I read And curbed.
0:08 Basically, it's talking about the brutal mafia style business of Christmas tree sales in New York. I feel like I can rule the world, I know I could be what I want to And I'm just gonna read you a paragraph here that just captures it. It goes Christmas trees are a big business in New York. A lot of people see the quaint little shacks that appear on the side of the road just before Thanksgiving. With a bunch of trees, and you think, oh, these are probably independently owned, maybe by jolly families of lumberjacks looking to make a few holiday bucks. That's what I thought, anyways.
0:42 In reality, a few eccentric, obsessed, and sometimes ruthless tycoons control the sale of almost every tree in the city. They call themselves tree men and they spend eleven months a year preparing for Christmas time, which to them is a thirty day sprint to grab as much cash as they can. I'm in. This needs to be a Netflix show. Yeah, and is this the one about this guy named Scott? Well, there's a bunch of guys. So it talks about like the different guys'cause they basically carved up the territory. It's like you got Harlem, this one guy gets Manhattan, this other guy's got the east side, and they all have different territories and they all have crazy names. So it's like George Nash and Kevin Hammer. And it's like, oh yeah, Nash got Harlem. He's a smooth talking hippie from F Vermont.
1:28 Hammer is a Brooklyn born Scientologist, who is a powerful force in the business. He's the one who shaped it. Hammer is rumored to own half the tree stands in Manhattan, bringing in more than a million dollars every December. The lore is Hammer lives on a yacht somewhere in the Atlantic and he visits New York only at Christmas time, where he holes up in a midtown hotel room with a pile of cash on the bed and a pit bull squatting on either side of him. Like is this even real? What am I reading? Dude if you sell a million dollars of trees in one month, like With all your expenses, like that's like a Like a like a like a hundred fifty, two hundred thousand dollar a year salary. Yeah.
2:04 Yeah you might have a pit bull, but it there's gonna be piles of cash or a yacht. I could see there's a world where this is like fifty percent margin all then. Well you ain't owning yachts in Manhattan when if it's on five hundred grand a year, even it for like twenty years. This is an old article. Um so I think Uh yeah, it's pretty crazy. So then it talks about like Basically one interesting thing is it talks about the history of the Christmas tree. So it's it two hundred years ago, the idea of putting a tree inside your apartment would be a bizarre decision.
2:35 Didn't make any sense. This is supposed to be shelter from the outside. Why would you bring a tree in? And it talks about how like Christmas trees that are trees themselves weren't even really associated with Christmas time. And then it says the start of his change in eighteen fifty one. There was a Dutchman named Marcar who was like, I think I can do this. What's doing this? Uh like selling trees to people to for the spirit of Christmas. And so he goes, um, he's considered the father of Manhattan Christmas tree business.
3:02 And we don't know much about him, but basically the way it describes him is he was out of work. And he was he realized that he could chop up a tree from the forest, bring it into the city, and try to sell it to the people in the city to have like a piece of like, you know, nature. with them and he goes and he tells his wife, she's like that idea sucks. This is the great story of every entrepreneur. Tell your wife an idea, she says it sucks and you do it anyways. I think that's the real American dream. And so he comes in and he basically tries to associate these trees with
3:31 Christmas spirit with the jolly uh wintertime. And he goes and he's uh he bought a got a permit for one dollar to sell it inside Washington market. the which was like their wholesale bazaar. And he starts to explain to people there that these are trees that you can stand upright in your house and it signifies Christmas. And he sold them out in a day. And that kind of started the the trend of indoor Christmas trees. Again.
3:53 Assuming this article is not Fake completely and the onion. My parents used to do this for a living. They owned a fruit stand. You're just sitting on that fact for five minutes while I'm making up shit about the Christmas trees? No, so to this day, I've told you my father's a produce broker. So basically these are made up numbers, but hypothetically he'll Uh
4:18 buy a million dollars of onions from a farmer. And then organize a truck to go pick'em up and then sell that load of onions to Walmart for one point one million dollars and hopefully make a hundred thousand dollars in profit of which fifty goes to the truck or whatever, you know, made up numbers. Uh but the way he got into that was my mom and dad owned a fruit stand, like on the side of the road. And that fruit stand made a lot of money every October by selling pumpkins. And every Christmas selling Christmas trees. And my mom would tell stories about like
4:48 Getting up at five A. M. in the morning, uh in order to like flip the pumpkins,'cause I guess they can't rest on one side for too long, otherwise they get lopsided. Right and they would package up these trees and they would just sell a shitload of Christmas trees and that would like make their Q four. I am fascinated by these uh kind of one se year businesses. Like uh Michael Gurdley came on the podcast. He was talking about his fireworks business. Where ninety nine percent of the revenue happens the day before July fourth, right? Like this like July third. is ninety nine percent of the revenue and it's like what a make or break
5:16 What I like high stress. But also You know, kinda peak season versus off season style of business. And those kind of fascinate me. We've talked about before, like I think one of the great side hustles is
5:27 going around the neighborhood and basically saying, Hey, like Do you want us to put Christmas lights up for you? We'll put Christmas lights up. Like I think you can make Yeah. Tens of thousands of dollars in a six month sprint. If you just wanted to go knock on doors and and ask, you know, the same question over and over again. And I think that um like there's a guy in our neighborhood who basically does that. You know, he hits up
5:47 He gets like fifty houses. To say yes to this thing. Each one of us pays, you know, s I think I paid like seventeen hundred bucks for like a basic Christmas lights thing that took him, you know, and then and and the guy who was knocking on the door wasn't even the guy who put the lights up. So I don't even know if he was just like a lead gen guy. I don't know who he was, but you know, I respect the hustle. What's this um health startups that are have wild traction.
6:10 So there's a couple of hell stars that just caught my eye as uh Normally there's a bunch of these ideas. That Sound really great. And then they just never work.
6:21 And a lot of them are like And they're all the things that You know, basically a Rich, smart San Francisco, LA, New York type of person.
6:30 does or wants in their life and they think that everybody does and wants that and that it can be accessible to all of them, but actually it's too expensive and too hard to do and too bespoke and all that stuff. Ideas that fall into this category were like music discovery and then there's like Let me give you a good example. This was a headline of Business Insider. Billionaires plan to launch a media brand around the Zeitgeist of Brooklyn. Exactly. A billionaire, a media company about how Brooklyn is where it's at. That's the worst that that I'll take how to lose fifty billion dollars for a hundred dollars, Alex. You know the Instagram co founders after Instagram, um, their like revenge company.
7:10 Was this news reading app. So they basically they they got they they quit Facebook and they were like, ah, Facebook is kind of bastardizing Instagram. They're just copying Snapchat and like all the shit. And they were kind of like making these l low key like passive aggressive remarks. And then they were like, We're doing it again. And they were they did this photo shoot of them in their like, you know, like in their vacation home where they get away when they want to be creative. And they say they're gonna like try to change the way that we consume news and make news, you know, less biased and more like easy to consume and all this stuff. And like of course, you know.
7:41 Two years later they shut it down because that's again, this kind of like smart wealthy, well meaning person Trying to solve a a problem that they have but that not a lot of It's not Basically it's not junk food.
7:53 Like people want junk food, people want Cheetos and they want the Cheeto dust on their fingers. And anybody who's like I'm gonna take the tea dust off their fingers, they just don't find a lot of demand. Typically. Okay. So this is like what I this is like one model of the world I have. And then there's but then you always pay attention to what's gonna break your frame. Where am I too biased? Where have I locked in? And and maybe the world is changing underneath me. And so there's two health startups. And so uh Daniel Eck, who is the founder of Spotify. Who is awesome guy, but he checks a bunch of the boxes, right? Billionaire.
8:25 Who's you know, coming off of a you know huge you know, life altering you know, win of a company. And he's been rich since he was twenty one. Been rich for a long time, obviously is at that Huberman phase where he's like, You know what? I need to like take care of my health. I need to get a protocol and like I'm gonna start taking these like you know, I'm gonna start taking drugs that nobody can pronounce and like I'm gonna do all these things, right? And that's like a normal thing that like you know, I'm start biohacking and like the protocol phase of life. Like yeah, exactly. He's in his protocol phase. And so he he launches this thing called Neco Health. And it and it even had like the other kind of like uh oh warning signs where it's like
9:02 He's not really running it. He's like a part of it, but he's like, Wait, you're running Spotify. So how are you gonna do this? Like, oh there's like a team that's running it. Okay, so maybe this operator model, who knows? We'll see what happens. So, you know, there were some warning signs. Instead, there's this post that came up. So he posts on LinkedIn. And Daniel Pose. Over sixty thousand signups in just twelve weeks. It's been only three months since we launched Neko Health in London. The response has been nothing short of incredible. Over sixty thousand people have signed up for a scan.
9:30 Which reflects a growing shift towards preventative healthcare and early detection. And I think it's sort of like, you know, maybe pre-nuvo esque. Dude, that by the way, I think that's bullshit. Getting sixty thousand email subscribers. I I don't think that's particularly Maybe. Uh because like if you go to the website, like it's the craest Awesomest thing you could imagine. It's a two hundred fifty dollar stance uh scan, right? So let's just say, you know.
9:54 the full value of this is fifteen million dollar pipeline in in three months. Now you're saying okay, some of you will just looky lose. Sure, of course. Um so not all these people are gonna convert. Okay, fine. Even if it's one fifteenth of that. If they booked a million dollars in bookings for this thing in twelve weeks. For a single geographic location in London.
10:15 This is kind of interesting to me. That's not nothing, right? That's not like This pie in the sky thing. What's it do? I think what they're trying to do is they basically they're gonna scan your body, they're gonna look for moles, and they're gonna look for you look at your arteries and your cholesterol levels and all this stuff. And they're gonna be it's like a better health check, okay? So and it's preventative. It's not Like normally, yeah, normal healthcare system is You have simptoms.
10:39 We sort of tell you to take two Advil, you come back, you're like, Hey, I still got the symptoms. And they're like, Okay, well, uh let's check some basic things here in the office. And then you're like, dude, I really think something's wrong. All right, go get a scan. Right. So when you're broken, you get scanned. And the idea where healthcare is going is like you get scanned before you're broken to tell you where you might break or what's starting to break so that we can fix it earlier. Right. Obviously. Like anybody can agree with that idea, but actually doing it and making it work both technically and building the brand around it and getting consumers excited about it and getting enough funding. Or getting enough revenue in the door for this to be a real business.
11:13 It's pretty impressive to me. Okay, so I so that was the first thing that happened. that that little post. The second thing was I'm an investor in this thing called superpower. Have you Are you investor in this? I think you told me about it and it looks amazing. So superpower.com. So it says a new era of personal health, the world's most advanced digital clinic to help you live longer, prevent disease, and feel your best. Okay. Ignore all that. Ignore all that. All it is is a ten times better version of an annual physical. Okay, I like that. Okay, you're getting an annual physical anyway. If you're if you've if you're bought into the idea of I should get an annual physical
11:49 Here is a better annual physical. And they're like, Okay, what's a 10X experience of the annual physical? And by the way, I love that idea. The simplicity of that pitch of that of that of that uh mission, I think is really, really powerful. And the thing costs uh like I don't know, like four hundred or five hundred bucks. So it's like I I would be willing easily to pay. Dude, you're on their homepage right below Uh Mark Zuckerberg's uh sister and right next to the Wickelvoss twins. Oh hold on, Mark Zuckerberg's sister.
12:17 Well still pretty cool. My excitement went. Up and down. You're right next to Mark Zuckerberg. Mm-hmm. Sister.
12:25 Shout out to uh was it Ariel? Yeah, cool, actually. I met her. I met her at a party. She was she was actually very cool. Okay, so let me just tell you a little bit about this. So they sent this investor update. I think I'm allowed to share this. So Jacob, one of the founders, he sends us investor update and I invest in this thing like a little while back. Didn't kinda hear about it. They were like working on it. I honestly was like, All right, we'll we'll see when this thing comes out.
12:50 And Here's what they said. They go The best doctors in the world already offer this today, but having a concierge doctor who does this type of type of work for you can cost like a hundred K plus. It's right. It's only for rich people. So how our job is to make that available to everybody. Okay. So then By the way, I'm going to my concierge doctor tomorrow for my checkup and it's not a hundred thousand dollars. What'd be twenty K a year?
13:12 No, maybe five thousand. A year? That's it? Yeah, yeah, yeah, yeah. But that's okay. I I don't want the barrel. Yeah. I bought him in the yellow pages. Uh no, I don't want to. We have a friend who has Peter Atia as his doc and I think it's a quarter million dollars a year. So there's a range. And you're on one side of that range. I'm definitely on one end of that bell curve. Uh they wrote these stats and they were like, We had three million hits to our site during launch week. Wow.
13:49 I was like what? And they said our wait list has grown to over a hundred thousand people. What? I I was like, what is going on? And so I emailed them and and their their product is uh the first product of the membership is a 10X better version of the annual physical And so basically it's like
14:06 Is that the language they use in their in their documentation, or you just saying this is just ten x better than this is what they said to me in an email. Got it. Um and they were like, you know, basically you're gonna get A hundred plus lab tests, a full body report, an hour long consult with your doctor. Uh a limited QA with your doctor throughout the year, uh, additional health uh consults and and whatever at Insider Prizes for four hundred ninety nine bucks. Okay. I've like I kinda
14:30 buy this value prop, right? Like I think that's gonna work. Um And so I was like, dude, that's pretty crazy. Like Like how can you even offer this for five hundred bucks? Secondly
14:39 Did you say you had three million visits during launch week and a hundred thousand percent wait list? Like how did you do that? Because Yeah, I tweeted your thing out, but like, you know, as much as I love to pat myself on the back, I don't think I can I can help Anywhere near that type of those type of numbers. They were like, Yeah, like basically it in the first three or four months a hundred thousand Uh a hundred thousand people signed up for this thing.
15:01 So superpower.com, their site is beautiful. Uh but the way uh to you you can click join did you say thank you? Yeah. Uh That's my thing that is. I'm just I'm slipping in thank you and you're welcomes when people are not trying to give me compliments. Or when you're point one percent of the uh of the uh reason why it looks good. You know, like you you're we are doing. Yeah. Do is it in person. So like it's Is the checklist done or sorry, is the checkup done in person? No. So how do they like
15:39 Like You know, like do the thing where I like cough. Or I I don't know,'cause I I haven't been a customer yet. I'm on the wait list still. But I Assumed it's Like those other uh like all telemedicine where basically let's say they they send you to a diagnos like you know, a quest type of thing to do the blood draw.
15:56 They order your labs, and then there's a doctor remote who's analyzing your labs, who does the call with you, does the consult, talks to you, all that stuff. Understood. Okay. Anyways, I thought that was pretty crazy traction because I was like, dude, if I I was like, let's just take the total potential value of the pipeline you're saying during launch week. Or during this like kind of first couple months after you just announced the company. You have forty nine million dollars of potential in the list, which of course Only a fraction of a fraction is that is that gonna convert?
16:23 But I mean it's still just like really impressive. These so a lot of these health startups that I thought were kind of like wishful thinking. I think something has shifted in the culture where health startups Are no longer wishful thinking and people are legit willing to pay. And you see this with content, you see this with Huberman, with Peter Atia, with Brian Johnson. I think you just I think there's a shift happening where
16:44 Health is cool. Health is in And whatever that next layer of Light. the market, you know, that next segment of the bell curve. that's interest in this, but it's a big, like sizable chunk.
16:55 Um It feels like another part of the bell curve has gotten unlocked of people who are willing to spend. What's the early adopter phase? Is it like Like it's like freaks and then it's like early adopters and then it's like everyone else like what is it? Yeah. Yeah, like like fucking quacks of weirdos. Early adopters, which are the wannabes. That's us. Yeah. So we're we we we keep an eye on what the freaks and geeks are doing, and we start to, you know, half-ass copy them.
17:31 Um and then there's the early majority. And the early majority is kind of like, you know I'm the smart reasonable person. And then you get to late majority and the and then the laggards, which is like, you know, your your mom who still has a newspaper subscription and, you know, whatever else. AOL email address. Uh my mom does, actually. Um and I so I I I would say I'm early adopter. Sometimes I'm uh the innovator for some of these things.
17:55 And I think what's gonna happen the based off of my Pattern is I think A lot of these things are one off stuff. So I've tested so many different blood work
18:08 companies just because they're the latest and greatest and it's exciting to try something new. In general, I've not had a huge amount of repeat purchase for uh many of them. For some of them, I've Like for for example, do you remember forward health? Mm-hmm. Like I like something like that, I was like, Oh, I'm actually in or remember one medical, which is um
18:29 you know, like popular now. Uh we've been paying I've been a paying customer of theirs for like five years. So some of them I become like recurring customers, but I love trying new stuff. What I think is gonna happen is now It's shifting to now the uh one past the uh early adopters, they are now open to trying this stuff. And so I think getting a wait list, I actually think it's less challenging than it appears, but making it so you come back every year is really, really hard. And it's gonna be interesting to see who can pull that off. Cause I've done the Pornovos, I've done Uh In you know, inside tracker have you or
19:03 Yeah. Like I've done everything and they're awesome. It's just a matter of like which ones do I rely on every quarter or every year, as opposed to I just found some new drug and I just want to stick it in my body this one time just to see what's up and I'll like I'll never touch it ever again. There's a lot of people like me who do that, by the way. Yeah. Yeah. You're in the on the fitness and health side, I would say you're in the freaks and geeks. Category, right? You were telling me about like
19:27 You're like, dude, I injected this stuff in my butt and I don't have cravings anymore. And you were talking about Ozempik before Ozempik had like a brand name. You're like, I read about it on a forum and it's amazing. I don't eat candy anymore. This is gonna change the world. I think I told you about that in twenty one. I think it was summer of I think it was summer of twenty one. And um or something like that, maybe twenty two. And I remember telling you When I was like when I put this stuff in my body, it feels like
19:54 uh people who have alcohol and addiction issues, I think that's gonna go away. And then actually last week Uh my friend Jason went to a conference and the CEO of Uh Eli Lilly, I think it is. The guy the maker of one of the semi glutide or Ozepic competitors, he announced that it has been officially approved for alcoholics.
20:15 Uh so like I do put weird shit in my body just to see what's up. Uh, and I actually texted you eight months ago, I think, and I said this new one, I forget what I call it. It was like trip it's over with a T. And I was like, This one. This is the gonna be the one. I remember thinking I should buy Eli Lilly stock when you told me that because uh I was like, Who makes this? And I'm I'm in, I learned my lesson the first time. Ignore like Kind of writing off.
20:39 Your weird health experiments. And I was like, Okay, I'll just blindly follow this. But Eli Lily's already a seven hundred fifty billion dollar company, so I was like, Okay, I don't know how much like upside is left on that. Like even if it came A two trillion dollar company. It's like I uh like what am I what am I really thinking is gonna happen here with this thing. So you know, I think I missed that. But if you look at like a five year span Eli Lilly is up, you know, ten X almost in the five year span. Eight X.
21:07 Do you do any health stuff? Today that you think Doesn't it show? The sentence was not ending. Do you do any health stuff? Trying to die. Do you do any health stuff today that you think is uh considered uh a freak And will one day be the norm. Yeah, I do two things. I don't think these are like in the free cat I I guess they are I guess If if I took a population of a thousand people and I said, How many people are doing this?
21:39 I think the number would probably be zero. Even if I went to a CrossFit type of like health community. Thousand people and I said, Who's doing what I'm doing? I think the number is zero.
21:50 You I think have done one of these things. But There's basically two things I do on a daily basis and have been doing now for Probably Two years, um
22:01 The first Is Breath work every morning. Yeah, that's awesome. So I do breath work every morning. It only takes me six to ten minutes. I use the Other Ship app.
22:10 Uh it's the best breathwork app. I think you might have invested it. I invested too, but this is not a chill. I don't even think the app is their product anymore. Like the app is like their side thing. They have like physical locations in New York and stuff. But Their app is so good for breath work. So I do that. The second thing I do is I work out, but I don't do what most people do when they work out. So, you know, I would say conventional workouts are either cardio or weightlifting.
22:35 And then some people will do like a yoga Pilates, something that's flexibility, pliability based. And My trainer got really into something and I'm into whatever he's into because he's my trainer for life. And he got really into something called uh functional patterns. It's basically a a style of training that I think the way to describe it would be Like it helps you pick up a baby old, right?
22:59 Where it's like Yeah, it's like so it's based around core movement. So like Like if you like sport, this will make a lot of sense to you. If you don't like sport, if you're just used to going to the gym and trying to get a pump. Then this might not make a lot of sense to you, but like if you play any sport, baseball, tennis, basketball, whatever it is, like the core movement in all of the sports is like let's say throwing. It's a it's a twist motion of your body. Yeah, it's not like uh a squat or a bench press where it's a linear lift weight up. It's um yeah, I understand. Love the pronunciation of linear there. That was awesome. That was s that was like European. Yeah, I also call it personal finance. Yeah, exactly. So the calours of this are so yeah, so if you go to a gym, everything is usually static, it's rigid. Or even if it's like a dynamic movement, it very rarely involves like torque. And if you do that wrong, obviously you can get really hurt, but doing it right matters. So
23:51 functional patterns is based around moving uh in like the four kind of core movements. So s so run or sprint. Throw, which is a twisting motion. Uh jump. And then um I don't know the uh I think it's just like walk, like your gate.
24:05 And so like I literally pr like my workout when I go downstairs is not to like I go to my gym and it's not Like some like Barry's boot camp music blasting like go go go push push push It'll literally be like Let's practice.
24:20 Our gate. And it's like, are you putting the right amount of weight on your big toe? How's your weight shift? Let's look at your ankle mobility here. Let's try to get strong in this position. It's like things that don't even look like you're doing a workout. It looks like you're rehabbing from an injury, but it's an injury you never had. It's like to prevent all your injuries. And so like I do it, my mom does it. He trains like NBA players with this. Like it's it's that type of training where it's very much For sport.
24:43 And it's for Yeah, it's it's to prevent Like disease and um like Breakages in your body. So It's a we it's a weird style of training, but that's something that I do pr you know, four times a week, basically.
24:56 Mine mine are I think that in fifteen years We're gonna look at whole foods. Sort of like a discount grocer where it's like you know, however you look at like Kroger or Safeway, wherever your regional like normie brand is. That's what Whole Foods is gonna be. I think that
25:13 Uh people are gonna be like They're gonna think it's nonsense and they're gonna instead they're gonna wanna buy their meat locally. So I think is that because It's marketing smoke and mirrors, or it's just not the top of the top. There is there's no more levels above that. Which one is it? Is it that it's not what they say it is? It's kind of like it's just a marketing s stick, or there's there's even better. It's not what they say it is. And also
25:36 because they were the first popular health food store, we still hold them at with high prestige, but in reality, I don't think they're that high prestige. I think maybe it's a lot more expensive than other alternatives, but I'm not convinced that it's actually significantly different than anything else. And I What makes you say that? Because if you go and look at the ingredients of the hot food bar. So if you go to their hot food bar and you look at the ingredients, it's shit. It's not good. Like it they got all types of crap in the in those ingredients and I that like to me is like a signal. That's a canary in a coal mine type of vibe. Gotcha. Um and I also when you look at the meat. So when you look at the meat, so I tend to buy during the summertime, I have a farmer's market across the street from my house, so I tend to buy my meat there and the chickens are like bright yellow. Have you ever seen like a like a like a chicken from a farm that you get? It's like eggs. Eggs look different, but they look way different. They look way different.
26:29 They look way different. It's like a bright yellow. Honestly it's kinda gross if you're not used to seeing it. Uh, and so all the foods have way more color in them. And you go to Whole Foods and it it's kinda weird to think that uh a company as big as Amazon can somehow get Lots and lots and lots of Fresh healthy stuff. Isn't it fucking insane how in Connecticut in December I can still get a strawberry? Like that's ridiculous when you think about that like supply chain. And there's no way that you could do that, in my opinion, in some type of like safe way.
27:00 Like it's better to do like local in season type of thing. And I think local meat in particular is gonna be a a huge trend in the next fifteen years. You're seeing it a little bit. Like there's a lot of people in Austin who I know that were like yuppie types, not like rednecks or farmers, and they would buy whole cows. And you'd store it in your freezer, and I think that will be more common soon. Do you agree or disagree? I do agree with that,'cause You're right. When I think about the freaks and geeks in my life, a lot of them already do that. It's like they have a favorite ranch. Yeah. Where do you get your meat? And I was like, The store? What are you talking about? Like you know, I don't have a
27:34 I don't like have farms on speed dial. I don't have like a personal relationship with a ranch. Uh, but they do and they have like they'll open up their freezer and there's all these like Kinda like frozen steaks basically that they have. Yeah, you like spend a thousand dollars and you get like a year's worth of beef. Right. So like I don't know and understand that. Uh I also
27:52 I don't know if this is true or this was just a one off thing, but like Aren't farmers markets like I I've read something that farmers markets got in trouble because the they looked into where they were getting the stuff and it wasn't like from a farm. It was like they were taking the s the Safeway rejects and like stuff that was about to expire and just selling it at the farmer's market as like, ooh, like this is This is you know, straight farm to table or whatever.
28:14 Um so I don't know how much I trust like you know even my local farmers market. That's a problem with all food. Yeah, and I agree with that. What do you trust, you know? Yeah. My sister one time went to Ghana for some trip and she came back with the souvenir that she bought from some kids on the street thinking they made it, and it said made China on the back. And so that's basically what like this little lady selling chicken uh uh my farmers market might be doing. So yeah, that definitely could be a thing. I think another thing is that in the future I think A lot of people are gonna have plants in their homes way more than they do now. I think plants are gonna be a lot more popular because it keeps the air clean. And I think one of the things in twenty, thirty years we're gonna look back and be like, You had dirty ass air in your house all the time. That's probably why you feel sick all the time. Uh I think that um
28:57 Here's one. Natural fiber clothes. that's gonna make a a a a big comeback. So there's one company called R uh Riker R Y K E R. I don't know these guys. I just think it's cool. They make all cotton workout gear Workout gear in particular, oftentimes you want like some type of sweat absorbing, stretchy material. Typically that's not natural fibers. And so a lot of people are wearing shorts and shirts and underwear that has plastic in it and has forever chemicals in it. And I think that natural fiber clothing. is gonna be uh a lot more in fashion in the next ten to twenty years because of what we're gonna learn about forever chemicals and plastic and foods. And then the last one is one use plastics. I think we'll make a decrease. I think that it's weird how much bottled water we drink. Um and so those are some of my predictions. But the the the cotton I would bet a lot that that will be a a very popular trend in the next twenty years, a health trend.
29:53 Is there like a trade off like quality, price? Like what what's the trade off here? Yeah, like look, the reason why Lululemon is dope is because when you put on a Lululemon pair of shorts and it has that nice, stretchy feel, and when you stretch it, it goes right back to how it's supposed to be. That is uh man made material. So like it's good in that sense. It's probably cheaper as well. Like uh natural fibers, I think, are probably more expensive. And they like have you ever had a sweater that you wear a bunch and it starts losing shape? Like That doesn't happen with like a little what I called a a swishy material. What's like the rain water resistant like material for like a range of like that shit doesn't happen with that. Like so that there is a trade off is that s like some of these man made stuff are definitely more convenient or are better performing. That's why they call like
30:39 Like performance wear, whatever. Performance wear. Yeah. It's because it is like better performance. Right. And so there is yeah, there is a trade off. But I do think it's gonna be more popular. Uh Riker is actually the only company I have found that is making somewhat interesting non toxic workout gear. But that's like an interesting uh it's an interesting angle for a company like that to get started in. Right, right. Okay, fascinating. Do we wanna uh wrap it there? I feel inspired to be a healthier, better local
31:08 Local eating Man machine. Dude, local eating's great, man. It's great. I got a I got a nice old Russian lady who makes great cheese. You need you need some cheese? I got a lady. It's fantastic. Food that I eat.
31:24 Like I have like a hummus lady. I got a chicken guy. That seems like Like my future to have that. Dude, I'm down.
31:33 Alright, that's it. That's the pod. I feel like I can rule the world, I know I can be what I want to I put my all in it like my day song On the roadless travel never looking back
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