Casper: Philip Krim

I never expected to see so many competitors come at us from so many different angles. And that so many of them would just try to copy what we were doing and be fast followers and and really just take everything we were trying to be innovative with and Immediately buying a mattress online became even more overwhelming and confusing than buying a mattress offline.

I'm NPR. It's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Guy Raz and on the show today how Philip helped transform the way we buy our beds by building Casper.

Brand that makes it easier to choose a mattress. More fun to take it out of the box. Venture Capital has had a love affair with direct to consumer startups over the past decade. Even though the vast majority of products you buy are sold through third parties, the direct to consumer brand model has gotten a lot of attention. I'm talking about Peloton and Allbirds and Warby Parker and Bonobos, even Tesla. These are all more or less brands that were designed to be sold directly to you, either through the internet or a brick and mortar shop owned by the brand. The idea behind DTC brands is simple and elegant.

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