1098: How to Achieve Your Biggest Goals through Self-Persuasion with Jay Heinrichs

There's this concept that Aristotle wrote about called receptivity and modern behaviorists call it cognitive ease. And if you're smiling, you're more persuadable. So saying something stupid can make you smile even if it's an embarrassed smile, and that actually kind of changes the brain and makes you more receptive to new information or new ideas. That's Jay Heinrichs. He spent 26 years as a writer, editor, and publishing executive before dedicating himself.

to the lost art of rhetoric. Now he lectures and writes widely on the subject. His most recent book is Aristotle's Guide to Self-Persuasion: How ancient rhetoric, Taylor Swift, and Your Own Soul can help you change your life. So you'll learn one, Aristotle's lure and ramp method for making progress, two, why to make your affirmations as silly as possible, and three, powerful reframes for failure and imposter syndrome. And if you want a quick

Summary recap of the actionable wisdom that Jay shared. Please sign up for the free gold nugget email newsletter found at awesomeatyourjob.com. I'm Pete McKitis. This is how to be awesome at your job. And now, here's Jay.

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