20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
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Marketing is investment. I never used lifetime value. When you're doing 10 things, you can be amazingly well in three things. Another three you are going to be okay. And in four, you are going to fail.
We need to go back to the root of bringing people with zero knowledge about marketing. I paid half a million dollars. For the voiceover, it was fucking stupid idea that I had. This is 20 Growth with me, Harry Stebbings. Now in the episode today, we have a legend of the growth world, CMO at Wix, for the last 18 years.
Omar Shy is one of the OGs. I learned more from this episode of 20 Growth than almost any other episode of 20 Growth, including why time return on investment is the most important metric for growth leaders today and how he manages as granular as possible his $100 million marketing budget at Wix today. This was an incredible show. Get your notebooks out ready to take some notes.
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