We decoded the business behind this influencer’s perfect life

0:00 When I was at the Tony Robbins event, he was like, You think I just woke up like this? I created this Tony Robbins mother. I decided that that's who I needed to be, and then I created him. I feel like I can Well I know. To be what I want to I'll put my all in it like my day song. On the road, let's travel next looking. I've got something that every woman listening to this is gonna be saying to themselves, no duh. But I think it might be interesting to you. There's a chance that your wife has already um indoctrinated you on this. But have you heard of this thing called Ballerina Farms?

0:31 Why does that sound familiar? Bell what is it? What's Belly Neform? Awesome. I love that you don't know this. Alright. So check this out. So there's this woman named Hannah Neilman. And I started following her on Instagram along with

0:44 Like twenty million other people. She's got twenty million followers across all of her platforms. So Definitely was not an early adoption. Yeah. So yeah, you're welcome. Um But basically her content is like These like warmly lit videos.

0:59 Where it's sort of a little Martha Stewarty. And it's her on her farm. Talking about how she's making like sourdough bread. And she's making like um she's making her own getting her own milk from the cows and making like different recipes and all this amazing stuff. And it's blown up. And it's this whole category of influencer called the trad wife. Have you heard that term trad wife?

1:21 I've definitely heard Tradwife. Definitely seen the TikToks, which are like somebody churning their own butter. Yeah. So it's sort of like that. And frankly, I don't think Even Hanna Neelman would call herself a trad wife. But she's got twenty million followers across all social media. And it's crazy because I think she has like nine kids. And so part of her videos are like her kids running around barefooted and it's a very calming aesthetic. And I think she's got a she has a company. It's called Ballerina Farms where they sell uh sourdough mix, they sell electro like mix, they sell I think they sell meat and at one point they sold milk.

1:57 And I think it does like eighty or seventy million dollars a year in revenue. That was a some estimates that I that I saw on like some pretty reputable uh sites. And it's Kind of this phenomenon where now her store she has a physical store as well as an online store. Has become this destination. That these young women just like are kind of obsessing over. And I found this to be very fascinating for a few reasons, but she was just actually in the New York Times.

2:21 Last week and let me read it to you. Uh uh let me read one of the paragraphs. She said, Uh, you might recognize Midway, Utah as a storybook backdrop to Hallmark Christmas movies like Christmas on Duty. And if you're from Utah, you might recognize it as a village that looks like it's from the Swiss Alps. But if you're a woman with any degree of susceptibility of gig'em aprons Hand ham sourdough knives, milk cradling on a thick layer of cream. Then you might recognize it as this place called Ballerina Farms. Ballerina Farms, which supplies a store in this town.

2:53 Is a working farm about a half hour's drive away from Midway. And it's in between snow frosted mountains. And cow pastures of rural northern Uta Utah. But it's also Ballerina Farms is also a woman. Name Hannah Neilman, who's a Juilliard trained ballerina who gave up dancing to become a farmer and mother of nine.

3:12 And it goes on to like explain the story of how this woman Hannah Has blown up. But It comes with a lot of hate what she's done. Because a trad wife that comes with a lot of

3:24 political baggage. It also comes with a lot of I don't know if you describe it as jealousy of I'm a young woman and I want to live that life, or if I don't like if I think that this is somehow like anti feminist, like it comes with all this baggage. But Regardless of what Like people think about it.

3:41 It's pretty amazing that this phenomenon is happening. The article says that teen girls were lighting up as if this was Disney World. And I think this is so fascinating and I wanted to talk a little bit about this like traditional life movement, but More so what I want to talk about is how she has gone all in on a lifestyle. And I think that if you're creating a brand, particularly around content. I want to talk about like the tactics that I think you can use around this because I think it's super, super underrated. So y when you say lifestyle, I almost think

4:12 I'm not even sure if that's the right word. It's either uh the word I would have used is either aesthetic or escape. So I noticed this with um, you know, my wife and my my mom. They love to watch Bridget him. And it's the the crown. And there's this fascination with like this kind of Royal England lifestyle or Bridgerton, which is like this like fantasized version of that. And I think that in the same way that dudes will

4:38 Get really into sci fi or Game of Thrones or different sort of air gladiator. Um, there's like you know, the whole meme around guys fantasizing about the Roman Empire. I think that there's A handful of these kind of escape aesthetics. Yeah. And if you position your s your products as

4:57 Part of that escape aesthetic. I think that you differentiate from the you could sell the same commodity product, but differentiated. And what I would want to see is Instead of people doing it for Apparel, which is where this is most common, right? Apparel is the classic way that people do this. You'll s find apparel brands that are golf brands and people wear who don't play golf. People buy running shoes, they don't run. And people will buy uh, you know, uh uh uh aesthetics that are, you know. Summer in the Hamptons or whatever it is.

5:25 And I think that it would be really interesting for people to do this with like Dental care for people to do this with supplements, to do this in categories that you wouldn't expect it in. I think it would work. I think that if you created the same You know, what uh whether it's like creatine, collagen type of supplement brand, but instead of just looking like every other supplement brand, you look like you were part of a different aesthetic. Or same thing on uh any sort of everyday staples, consumables. I wonder what would happen. I'm not sure it would work, but I really wonder what would happen. Milk. You take a milk, you create a milk brand, but the milk brand looks Like way further down the the spectrum of like, you know, whether it's farm or or even, you know, maybe in a a different less expected direction. What do you think about that?

6:05 Well, what I'm describing is basically when I say lifestyle, I'm putting an emphasis on life. And what I mean by that is I have invested in a couple of companies as well as I'm just a fan of certain bits of content. Where the person goes all in and they live a certain life and they bring me along with them. And I find that fascinating. And this woman, Hannah, gets a lot of hate because her husband, his father founded Jet Blue. So he's if he's not a billionaire, he's Whatever. He's up there. Richards.

6:36 Well, you can it's easy for you, this and that, you know, which I think is nonsense, but What I've noticed is that I've started following these um people on Instagram. Like, there's this one kid who you actually showed me. And he was like the opening line for his Instagram was I just graduated college and I had barely any money, but I've decided to move to uh rural Virginia and open up an Airbnb. And like the like there's this shtick.

7:00 Where people Actually live the life. That they are wanting to live and then they happen to sell a product that goes along with that life. And what I'm the point I wanna make is that I think that that is super underrated and not enough people do it, and brands could benefit from doing it a lot more than they currently are.

7:18 So I used to work for this guy named Mike Wolf. Mike was the star of the show called American Pickers, which when it was on the on TV, or it still is on TV, but it's prime. It was like the second most popular show on TV. I think that they would get like six or seven million viewers a week, whereas David Letterman was getting like one or two million. And the way that Mike Got the show popular. Was he actually and this was in early two thousands. This might it might have been in the late nineties. Where Mike's job

7:44 was he would drive around a country and go to old barns, find interesting stuff, and meet the people and find the stories of the people and the objects that he was buying. And he would f bring like a Little camcorder. This was before smartphones. And it got picked up. And it became this whole lifestyle. It was called picking. And there was this small niche that was quite large.

8:03 They love collecting antiquing. I also I'm an investor of this thing called All right, so this episode is all about excellence. A while back, I shared my personal framework for building excellence in my own life. And the team at HubSpot turned it into a thirty day operating system that you can check out right now.

8:24 It breaks down the systems that have taken me ten years to figure out and shows how exactly I use them day to day. These are systems that genuinely changed my life. So if you want to build a good life Scan the QR code or click the link in the description. Now let's get back to the show.

8:41 There's this guy named Brent. Brent was partners with Ryan Holiday. And do you remember years ago, I think in two thousand and Fourteen or thirteen there was a old abandoned mine town. That was for sale for like two million dollars. It was five hundred acre acres. Do you remember in California or Utah? Where where is that? California. And then the pandemic hit in Brent.

9:01 who is kind of the main guy uh leading the charge. He was like, Screw it, I'm gonna go live in that town. And now he has a YouTube channel with millions of followers. And if you go to YouTube and type in Ghost Town Living. Every single one of his videos. Gets a million views.

9:17 It's crazy. And he's documenting how he's turning this town into a hotel. And it's been a huge pain in the butt because like That's like a lot more work than making a cast iron skillet to sell. Uh But It's just like

9:30 So fascinating to me because I think that going all in on something with your life is a more fun and will increase the likelihood that you will succeed. And I think that there's a framework behind it. I think that you have to find A thing That sings to you, that you're interested in.

9:48 So the easiest one. So basically the moment you start typing on a computer, by the way, this concept gets kinda lame. And so this mostly uh only works. for products where the creating of the thing is the content. And like easy ones are like farming. or fitness. Those are like the easiest ones. So for example

10:08 I worked in finance or I worked in tech and I said, Screw it all, I'm moving to a farm because I want to eat better meat. Or I want to drink better milk. Or I want to make some supplement or I think collagen or not collagen. What's the uh breast milk that comes out right when the baby's born? Carostrum. Yeah, like that's like all the rage. Where it's sort of like this there's a story arc of I was this person

10:31 I want to become this person. Come along this journey. And for the few of you who truly are bought into this, I happen to have a product That you can buy. the the making of the product needs to be the content.

10:44 This is timely'cause the World Cup has gone on. Have you ever seen World Cup Dad? So basically there's this guy Zach Duke. And He posts on TikTok one day that he's I think he's thirty four, thirty five years old.

10:57 He's like, I'm a thirty five year old dad who's never played soccer. And I'm training to be on the World Cup team. And he's got like kind of like a dad bod. He's got a little bit of a gut. And he but he's like, you know, he's kind of like he's definitely athletic at the same time. And so he has he's like this weird like, you know

11:14 immediate visual hook of this unathletic looking guy, but he's doing pretty athletic looking things and he says he's never played soccer and that he's gonna make the world cup. Like what does that mean? And he went mega viral. So it was basically can a dad who's never played soccer make it to the twenty twenty six World Cup? And he started training like hard every day. He would he would post everything that he's doing. Um and he would he w didn't say like I want to see what can happen. He was like, I will make it. It was very like manifestation oriented. Like, I'm doing this. And so the haters loved it in the comments. But then there were some people who were pretty inspired by like what he was doing and like, hey, that's actually not bad. He actually is looking way more fit. Hey, actually he does have pretty good touch. Uh, you know, he's not bad. And so he started uh doing this and he actually like, you know, he kinda made it

11:58 Pretty far. So he got in legitimately great shape. If you go look at his videos and put them on the screen here, he got really pretty good at soccer. Like if for a guy who never touched a soccer ball. And then he started getting like all these like brand deals and opportunities to play on these like small three on three, seven on seven, the Adidas Cup. And so all this kind of amazing stuff happened. Like, no, he didn't make it onto the US. Yeah, national team. But you don't have to. He tr he transformed his life. You don't have to. I bet his videos get more views Then

12:26 eight of the eleven guys on the was the starting team on the actual World Cup team. And so in a way he like Yes, he didn't make it make it, but but man, how that's pretty impressive how far he this guy changed his own life. Just with doing what I call like man on a mission content. So I have these like different content buckets in my head. One is called man on a mission. Another one is called is like you said, like the sort of escape lifestyle where you say, Well, this is just how I live. Like I'm just the type of person who does this. There's this woman who goes viral on Twitter. Because she just walks every day and eats like natural food. So she'll just post a tweet. I think we talked about her before. Space of like

13:01 Walked, you know, six and a half miles. And ate a chocolate cake. And it'll just be pictures of like the the scenery where she walked. And a chip giant chocolate cake that looks really great. It'll have like 10,000 likes on that one picture. And she just posts the same thing every day. That's the whole content shtick. I think it's kind of amazing. This idea of like You can make this decision to become this person. You don't have to be the person at first.

13:26 So for example, one of the reasons I love the man, the entrepreneur, Ralph Lauren is because he had this great line where he was like, you know, some people He's like, I'm a Jewish guy from like New York City and yet I sell Like Western Ware. Sometimes people would criticize me, but the fact is is I would want to be more brave and so I would sometimes wear like vintage military gear. Or I would wanna be like a little more adventurous and I would dress like a cowboy.

13:52 And you could kinda tease me for being cosplaying, but the fact is is then I eventually like would go on a farm and I would dress like this and you become this thing. Like I m I make a decision to become a little bit of a farmer and I own a ranch now. The point that I want to make to the listener is, and also to myself, I'm learning about this as well and I'm being inspired by it is You can sort of just change who you are publicly and you don't need to start at all. In fact probably You could s it's a better story to start at a horrible place where you're nothing like the person who you want to be or the aesthetic that you want to be.

14:24 And I just think that it's A more fun to do it and B it will increase the odds that you will succeed. This is the guy who I'm gonna talk with on Thursday. His name's Mark O'Brien. So check this guy out. So his old photos when when I used to look at him, he was a normal looking real estate guy in New York City and he wore a suit. But he's got AI. He looks like AI. No, but this guy has a really striking look. And now on all of his more recent photos, he's wearing like a white T shirt.

14:52 And he's doing manly stuff, like restoring townhomes. And his whole shtick Which from an outside. I'm gonna talk to him on on Thursday, so I'll get a better uh sense of it. Is he finds old brownstones In Brooklyn.

15:04 And you literally will see him bring a sledgehammer and start like renovating it, like breaking the stuff and explaining the story behind it. And this guy If you look at his old photos, was wearing a suit and he just is like a this normal real estate guy and he kinda like leaned into this like you know, this lifestyle to where now I think he actually is that person.

15:24 And It's I've been enamored by by following his journey, and I'm just realizing how powerful it is. There's this other company called um I think it's called m uh Maui Nui. They make um Uh beef jerky made out of the uh venison in Maui. You don't talk about Yeah. And if you and if you go to their Instagram handle

15:43 It doesn't say anything about how they're actually like making the stuff. Or how like, you know, like for hunters and things like that, you could actually show them like doing the hunt, setting it up and how they're doing it ethically and why this is better. I just don't think that there's enough brands who are doing a good enough job of bringing you along because it's scary. It seems stupid at first. You might look dumb. And I just think that it's far more compelling and more people should do it. I think you can like figure out What are the ca uh innate feelings that we all have right now?

16:12 I think that there's this innate feeling. I think there's c categories of like cleanliness. Both. in terms of the food that you eat, but your home of like feeling clean and feeling tidy. I think there's this whole mother category of how do you care and protect your children the best. I think there's just an another category of people who want to master something and be craftsmen and be great at stuff. And I just think there's this massive opportunity. It's always existed though, to look at what popular shows and content existed in the nineties and two thousands and just redo that. With your phone.

16:41 And bring people along with you. You know, you could be like the Anthony Bardane where you look at restaurants and you could start selling products. And I just think that it's well people will often say, Well, there's so many other people doing this. Well, there's always room for more There's always room for better. And

16:56 It's just an underrated tool to go all in on a lifestyle and then eventually sell a product. Yeah, on one hand what you're saying sounds like you're saying There's just great opportunity. Which I think makes makes most people think there's this new opportunity. No, it's not new. And I think in this situation it's no what you're saying is not new. It's being done, it's been done, and it will always be done. And what it is easier than ever can still be done. And in some ways it's easier because it's easier than ever to create. It's easier than ever to be discovered. And it's also harder than ever because it's more competitive, right? And you get to choose what which

17:28 part of that narrative you're gonna feed your energy into. I have a couple of examples that that were here. First I'm just gonna read you from Robert Green, who came on the podcast, really interesting guy, wrote 48 Laws of Power, Law Number 25. Recreate yourself. It says Do not accept the roles that society foists on you. Recreate yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others for you. Incorporate dramatic devices into your public gestures and actions. Your power will be enhanced and your character will seem larger. Than life. That's exactly what we're talking about here. Exactly. The power to reinvent yourself, to dramatically do it and to never bore the audience. Have you ever heard of a guy named Anthony, uh I think his name's Anthony Maha Maha Maharovic?

18:15 You know the skin. No, what's he do? Well, uh Anthony J. Maharovich, uh born into a a family that had a lot of trouble, blah blah blah. He ended up reinventing himself as a guy you might know named Tony Robbins. And so that's Tony Robbins' birth name. And when I was at the uh Tony Robbins event many many years ago, ten years ago, maybe he tells a story where it was part of the Q and A. It wasn't really part of his like script. He was like, You think I just woke up like this? You think I was just born like this? You think I just stood up on a stage and suddenly talk like this? You think I looked like this? You think I had the power to compel people like this? And he just goes, You think I woke up with discipline? I just well I one day I just had discipline suddenly. And he was like, No, and he goes,

18:56 I created this Tony Robbins mother. He goes, I created him. I decided that that's who I needed to be, and then I created him. And he goes, And then you know, now it seems like, yeah, that's just how it is, but he goes, You have to decide for yourself like who you are gonna make yourself into. And I just remember feeling like that was just a very powerful Way of saying it. There's no accident. You know, like um

19:20 the the sort of the bitter and the hate the haters will will always say it's like oh it was luck, you were given something It was yeah, it's easy for you to say No no no no No It's easy for you to say that. It's actually incredibly hard to do what I've done. And I think that people should should take pleasure in the fact that you can today on on the drop of a hat. You could right now, you could be listening to this podcast right now, you could pause it, you could open up your Apple Notes app, and you could literally write down like You know, yesterday I was this and today I'm this. And you can start to reinvent yourself, like starting in any given moment. There's incredible power once you realize that. And I think there's a lot of power by labeling yourself.

19:57 So like you wake up the next day. I remember when I um I was like mildly fit and I woke up the next day and I'm like I'm an athlete. And I used to joke with you and but it wasn't a joke. I was like, I'm a fitness influencer now. You said it with a smile, but you weren't joking. No, I was like and I and I think that like you can tease me and make fun of me and all you want, and I think I deserve it. But like there is power to like labeling yourself as something and you are that. Not

20:21 I'm working to become this. There's this old school book. It's it's impossible to read. It's like so dense at this point, but the title itself. actually tells you everything you need to know. It's called Your Word is Your Wand. I think it's by Florence Scovel. And the basic idea is that the words that come out of your mouth are like spells that you cast. You cast on yourself, you put yourself in a trance, as well as others around you. And so uh be very careful the words that come out of your mouth. My trainer always says this, he goes When I say something differently than I used to say it.

20:51 Yeah, one day I'm going to versus I am. Or Or I do, or I haven't done this yet. The word yet is actually a very powerful word. It implies that it's it is inevitable. For example, my my company that I named

21:04 10 plus years ago, before I had any anybody, before I made my first million, my LLC was called inevitable outcomes. And I basically thought it was it's an inevitable outcome that I would be successful. And I'm gonna invest in other things that I view to be inevitable as well, that they will be successful. You know, my my trainer made these the shirt that said I am and it said the two most important words in the English language are I am because whatever comes after it define you know defines your destiny, dis decides your fate. Just take it as a test. Just try to word like riff off the top of your head. I'm the kind of guy who and what comes out after that? Is it I'm the kind of guy who You know, when th when things get tough, I fold with and you can define like whatever you say is true. Right? It will be true. It will always be true. And so, you know, I think one of my superpowers is that I'm a pretty analytical guy by nature, by training. And if you can marry that with a little bit of the soft stuff. Right. Not just EQ of how you deal with people, but the sort of uh, you know, the sort of manifestation world that sounds like total hocus pocus. But when you start to realize like

22:04 Actually the way you think will shape the actions you take. Right. Well change what you do and what you do changes your results. Once you realize that you you will approach things somewhat differently. I think being willing to go kind of eastern western in that way, I think it g can take you very far.

22:20 My most annoying trait. according to my wife and probably everyone who knows me, is I'm like a stickler for words. So when people say like Well it's just semantics. I'm like, Yeah, it is just semantics and it's just really important. We are purposely using certain words. So like for example, I'll say to someone like Well what do you think about what do you think about this? They'll say, I don't know. It's like well I didn't ask what you know. I said, What do you think? What's the point of words? What's the point of words if we're not gonna use the right words?

22:44 That's right. I was I remember being at Twitch after we got acquired and on the ninth floor at Twitch was the the the main meeting room. And that's where the CEO Emmet would sit and the CL at the time, Sarah, she would say they sit at the head of the table and then basically every thirty to forty five minutes A new team would come in. So then the trust and safety team comes in, the growth team comes in, the mobile team comes in, the international team comes in, and they basically come and they just dump their problems on the table. And then the CEO and the COO would try to help them, you know, work through it. And I remember sitting at a bunch of these tense meetings and I thought for f at the beginning I thought, Man, this Emmett guy's kind of a genius, but he's an idiot. Like he's really smart, but man, he gets focused. He gets hung up on the dumbest things because he would always get hung up on words. And you could tell that the teams hated it, that he would get into these what he would call the Socratic debates about things. And he would just be debating the team endlessly about the most like minor And over time I came to appreciate that well, there there were some times that he took it too far. There's a cost to doing it, but there was a great benefit in doing it too. I remember in one meeting, uh

23:48 He was talking to the team that decides the home page and they said something like oh yeah, but that's algorithmic versus editorial. And he just like got hung up on it. So he's like, What's edit what does editorial mean? And then they like laughed and he's like No, what's the de what do you mean when you say the word editorial? And they're like, Well, there's like editors who pick it, so it's editorial. He goes, And who are these editors and how do they pick it? And he didn't, it's not like he had some destination in mind that he was leading them into some trap. He literally wanted to understand the specific meaning of the words that were coming out of their mouth and get a shared understanding of what each of the words mean because in his view.

24:24 And his view, it was like, we will never get to the right solution if you say words that mean one thing. And I say those same words and they mean another thing. We're screwed. And so he would always go to this painstaking, like semantical debates with people that for a while seemed like are we just going in circles here? Like what does this really matter? And um, you know, there was a bit of a method to his madness that you saw play out, you know, maybe not in that first meeting, but three weeks from then or four weeks from then or seven weeks from then when the teams then realized they had to be really precise in their language and they had to really know the details of their shit because it would be tested. And even just knowing that he might ask made sure that they came in knowing everything about what they were gonna say and being way more precise about their thinking, their level of uh clarity on their thinking. My sophomore year of high school we had to take a class, a speech class. That was the best class I've ever taken in my life. And the best lesson that they taught us.

25:16 Was You must always define your terms. And I deeply believe that that to be true for Anything that you're discussing, you have to deeply define your terms. The downside of that

25:30 Is that you look like an asshole? And it's pretty annoying. You it is quite annoying. When we do this, where someone s like Someone will say something and you're like, What do you mean?

25:39 And they'll say it again. It's like those words don't make sense to me. Can you use other words? And what you find is that if they have unclear words, they have unclear thinking. And so it becomes really obnoxious and annoying, but I do think it's really powerful. I just saw this other story. It was on sixty minutes. Last night or the week before.

25:58 You've probably have never heard of this. It's called The mountain pass mine. And the story on Sixty Minutes was basically these two hedge fund guys, and I think that they were like mildly successful, but they Somehow raised money. And they I think they raised twenty million dollars and they bought a mine

26:16 In I think at the border of Nevada and California. And now if you Google Mountain Pass Mine, I think the company name is called MP Materials Corp. It's a ten billion dollar publicly traded company. And the whole story, which was really cool, and it uh on and they had to use the platform of sixty minutes as opposed to their own, and I think they should use their own. was two hedge fund guys who knew nothing about nothing.

26:40 are now wearing hard hats, driving an F one fifty, and they're in the thick of it. You know, they like are literally learning this as they go, although it's been ten years now, so they've probably have learned a lot. But they're like these yuppies who knew nothing about blue collar work. Now they're living that life and it's paying off. And I I heard this story and I'm like, I'm so in. I'm so in on a mine.

26:59 Well, I've heard of MP materials. I didn't know the backstory of uh Mountain Pass mine. How have you heard of that? Well it went public. It was like a spac, right? It was like a chemothed spac, I'm pretty sure, or or something like that. He did it? Uh I uh either he did or do the pipe or something like that. I I had heard of it at that point, it was like a rare earth company and I was like, What are rare earths anyways? And how does this work? So yeah, I've I've looked at it, you know, just kind of in passing that way, but I didn't know didn't know the backstory. Hey, let's take a quick break. You know that feeling when strategy is done, the brief is written, everyone's aligned, and you realize someone still has to sit down and actually create all the content?

27:34 That someone is usually you, and it's due tomorrow. Well, the Breeze assistant from HubSpot can help. It works right inside HubSpot. You can draft campaign copy, blog posts, emails, all in your brand voice, all using your actual customer data. So you don't create just content, you create content that converts. Check out hubspot.com, the agentic customer platform for growing businesses.

27:53 Another kind of world cup thing that's going on right now, you've probably seen this is all of the international tourists that are coming to America for the World Cup and discovering America for the first time. And it's sort of like when a friend goes into town and suddenly you're like, Okay, yeah, let's go to Alcatraz. And you've been living here for five years. You've never been to Alcatraz, but because somebody's visiting you suddenly will go that week. Right now on on social media, there's a whole swath of people. Have you seen these that are going viral? So Freddie LA is one of'em. Uh but basically this guy like comes to America for the world cup. And he's just touring through America. Kinda like you did when you

28:28 rode your motorcycle around America. And um he's also like this one, for example. We found another surreal pl surreal place al on our way. I know some people will say I'm too positive about everything, but this place is crazy. And he's at an out like a Bass Pro shop outdoor world. And it's just pictures of like You know, the just the the enormity of this place. This giant fish tank, he's like there's a shooting range inside the store. He's like, they're literally selling rifles in here. And so he's just been stopping at like buckies and he's been stopping at like He f you know, we found this river in Chattanooga and we're in a tube, and the guy said this, and you know, at the airport, we asked this, and the guy just gave us a ride. It was incredible. And so he's just like.

29:08 You know when you have kids and you get to like rediscover the world again'cause your kids are discovering the world and it's like, Yeah, you know what? If you take like a straw and you like squish the paper down and then you drop a piece of w a drop of water on it, it expands like a snake. And you're like, then the their mind is blown and you remember when your mind was blown when you were seven and that happened, but you just, you know, took it for granted, forgot about it and just throw away all your your straw paper now. And so this guy based there's this group of of guys on on Twitter and Instagram that are coming to America that are just posting all these things that are very like R run of the mill American

29:42 things but they're amazed by it. And It totally like makes you proud to be an American in a way and like rediscover like yeah, do you know what? Like America's pretty awesome actually. And we have these kind of amazing things. And actually, have you guys been to Waffle House? I can't wait for Freddy to go to Waffle House, right? You you want him to go to the next sort of like part of real America. It's like more entertaining than the World Cup to me. Look at the title.

30:07 German tourist Freddy is going viral as he visits Louisiana on the way to World Cup. That's awesome. Exactly. There's this great book. Uh I'm sharing it now. I don't know how to pronounce her name but it's Ilf and Petrov's American Road Trip. I read this a few years ago. It's so good.

30:24 So basically in and it has very few reviews. On on uh Amazon it has forty reviews and uh paperback copy is four hundred dollars. And so in nineteen thirty five, well into the era of Soviet communist Russia. Two uh Russians came over and they took a road trip throughout America and they describe what they're seeing. And this book is one of my favorite. It's so good to hear the history of America from people and like what they're seeing. And it's very similar to what you're what people would experience now. Just like Mm.

30:54 It's huge and the ha everything's big and like there's processed food everywhere. It's funny. The same stuff in nineteen thirty five people would say today. Yeah, I'm I'm into this. So let me uh Let me show you this one. This Japanese guy. And he goes, USA. A Mexican restaurant. We have not ordered anything yet. And yet the food is already arriving.

31:12 Chips, salsa, unrequested, free. I stopped the waiter. We have not earned these. They just come with the table. In my land, hospitality is a debt. Every gift creates an obligation. Wade carefully. Return to the proper season season with an interest of feeling. Here the gift arrives before you have even proven you could pay for dinner. It is not an appetizer. It is a declaration. We trust you. Eat. I eat with the gravity the moment deserved. And then I must report calmly, this basket is empty. A new one appears. Did we

31:40 Refill, it's bottomless. Bottomless. They have wells of salsa. The supply lines of this nation are beyond anything my ancestors imagined. My friend warned me, Don't fill up on chips, dude. Too late. I had accepted three baskets. Honor demanded each one be finished. An unfinished gift is an insult. By the time my actual food arrived, I was a ruined man. I was not hungry. I was not uncomfortable. I had been defeated by courtesy. Generosity arrives before the request can be repaid. It can only be survived. I know the rule now. I made peace with my basket. One basket. Two at most. Who am I deceiving? There's no number of baskets I refuse. The trust of a nation is in that salsa. And I intend to honor all of it. That's beautiful. There's no way that's real. Is that real? I don't think it's real, but it's hilarious. Uh so I don't know if it's real or not. But have you seen the the all the Japanese like lore? That's just being

32:28 Honored in America for the World Cup. Have you seen what's going on? No, man. You're wake up deep. I I'm I'm in New York City. I just got done like burning down a bus because of the Knicks. It's like uh you know, one time I went to this basketball game and I was in the owner suite and there was just all these like Instagram hoes basically there. And they all had their phone out. And I was like, wow, they're so um like they're so into capturing like the second quarter of this game. And I realized The f all the phones are pointed at them, not at the game. And that's me with the World Cup right now. I'm the hoe, where I don't watch the game. I only watch the crowd. And there's this incredible thing with the Japanese crowd. Where They're all waving these blue what looks like blue like kind of like is it flags? What is that? No, it's a trash bag.

33:07 And so they use trash bags to cheer. And at the game, it's kinda like their version of carrying a sign or waving a foam finger or a flag. And they were like, why are they all waving trash bags like, Oh, because then we can cheer, it makes sound, it has a color, but then we could just clean up after ourselves on the way out. And they clean up their whole section using the trash bags at the end. And they showed the locker room of the Japanese national team. And every single item was folded properly in the middle. The locker room is Pristine. And that that's how the Japanese soccer team is leaving the locker rooms. And I'm like, God, if Japan couldn't go any higher on my list of like

33:44 Incredible cultures and people that, you know, you sort of have to see it to believe it. Um, they're just the stock continues to go up. It's a it's untethered with reality. Before UFC was a thing there was called strike force and it was a Japanese Fighting League or whatever, and it's they're the best videos to watch because in the crowd they're silent. And then you hear you you hear the punches and it's really hard to watch almost. And they only cheer on like the epic big punches. And it's like very

34:12 Strange and awesome at the same time. You know, I think a guy who we both admire, I think he's one of your heroes, definitely one of mine, is Jesse Itzler. And it's this idea of like buying into the lifestyle. And I think that in particular right now We're in this phase where people are trying to balance like how do I

34:31 work hard in my job and particularly women. How do I work hard in my job and be a good mother? But same thing for fathers. How do I work hard and be a family person while also being fit. Like I see everyone Did you see um Jesse's story on Instagram the other day. Uh I just know that right now. He's like He's like Uncle Rico. Jesse wrote the song for Go New York Knicks, uh you know, go to New York and whatever the Knicks start playing again, that's his that's his story that it brings up and I love it. I'm I'm not sick of it.

35:01 So he he was at M Madison Square Garden when they won uh I think game four maybe. And he leaves and he sees this guy who's given like Rickshaw rides or whatever. W what do they call it in New York where it's like the guy's biking and you're sitting in the carriage behind it, whatever that's called. Like So he hops in. As billionaires do. And he was like, and that guy's playing the go new York go new york go. And he's like, that's my song. And the guy's like, No. And he's like, What's your name? And he like looks it up. He's like, That's your song. And he's like, I gotta give you a ride around town. So he just rode around all of New York with this guy. And he just posted it. And there's there's a small set of people that I feel like.

35:35 They s they don't have any more time than the rest of us, but they seem to be getting a lot more out of their time. And there's something to be studied and learned. And there's a reason that I get interested in these fo Nick Gray is one of these people. I think Jesse's one of these people. There's a there's a handful of these people that seem to kinda go with the whatever way the ball of life is bouncing. They seem to just experience more and have a sort of like tap dancing through life sort of experience. Even when th even when they do hard things, it just seems like you know, enjoyable in this way because they're like surrendered into it. I don't know. I don't know what it is, but that's something I think the art of living well is is not well understood. And I you know, for me it's a it's a bit of a mission to understand what gets you more out of the hours rather than like Always feeling like if only I had more time, then I'd get more. And it's like actually I think kinda bullshit. I think

36:19 A, you're wasting a ton of time either doing fake busy work or just on social media. And two, even if I gave you an extra four hours, I don't think you'd get any more out of life. I think you just fill it with more of the same more of the same feelings you currently are having, whether they're stress or anxiety or any of the others. I've been meeting these people. So I I live in a building in Manhattan. And there's rich people and there's poor people in this building and I really like that.

36:41 And You we were contemplating getting a big we got a great place. But we were we're like, Oh, should we get more space with more kids and all this stuff? And then I met this family that has uh it's a family of four, uh husband and wife and two girls, twins. And the girls are now eighteen or nineteen or something like that? And they've lived in the same one bedroom apartment for thirty years. So the mom and dad lived there and I was like, How do you guys like, what's your sleeping arrangement? And they're like, Well, Mom and Dad get the bedroom and we just

37:09 We have like this Murphy bed that we sleep in Uh the living room. And part of me was like, obviously it's like, Oh, I don't want that. But then the other part, they start telling me these stories and I actually go to their apartment and we all hang out and I'm like There's a lot of inconveniences here, but there's a lot of conveniences here at the same time, which is you guys are all together at the same time, and it's kind of nice. And I think that like

37:29 Uh, we are looking at this other place and I'm like, there's two living rooms. Why? I don't want two living rooms. I want one living room. I want everyone to be in the same room at the same time all the time. And uh I I think that like there is this inherent want that many of us have, myself included, of more, more, more, bigger, bigger, bigger. And I just don't think that that is uh oftentimes the answer to creating a memorable life. And um There's an amazing uh post that's kind of You might have read it.

37:56 Um By Julie. Yeah. So? I read your comment on it. So the blog post is called Yeah, Julie, um the blog post is called All the To All the Folks Who Are About to Be Rich. And it was released the day before the SpaceX IPO.

38:11 And she basically starts with like you did it, congrats. Like all the hard work, blah blah blah. You legit say your stock is about to be liquid. You're about to be rich. And she I think when she was at Facebook. When Facebook IPO'd and so she was kind of like Telling a bit of the like Almost like your older sibling, like, hey, like You're gonna go to college. Like, guess what? It's gonna be crazy a little bit. And here's some things that are gonna happen. And so she's almost describing like what happens from here.

38:36 And there were so many incredible one liners uh in this and you know, part of it is like You know, scientific studies say that like you know, blah blah blah. After one year lottery winners default to the e the same happiness that they were before. Yeah, exactly. And so there's there's one line I love. She taught she talked about like the three groups of people from when she saw the the Facebook thing. Some of my former colleagues slipped away from tech like aquarium fish being f flushed out into the ocean, off to find their true homes. Engineers who decided they're not gonna code anymore. I saw people become chefs, hotelliers.

39:06 Artists, therapists, writers, teachers, parents. These groups always fascinated me because I was watching some sort of Cinderella transformation. Who would you bloom into once you were given the gift of true freedom? Uh, so that's like group one, she calls the fish. And then group two, she calls the the leisure class, which basically people who say, Oh, I'm gonna pursue this lifestyle of leisure. So I'm gonna travel to all these wonderful places, Michelin Star restaurants, have a sleek new home with all the fancy furniture, forget forget IKEA, I'm gonna do the Disneyland VIP tour, Coachella. I'm gonna buy a five hundred dollar hoodie from Japan. And then she's like, and then there's the others who continued on the same track in tech. They become VCs or founders and they continue to march.

39:42 um to try to h get a higher high uh for the next you know few years there chasing the thrill of the climb. And she's not really saying one is better than the other, but she she does sort of lay and have her own take. But she says I saw it play out in all three groups. I know for I know people for whom the money simply let them check off th some goals like paying off their parents' house or having enough for retirement. Maybe they upgrade their car or their house. And largely they stopped. They didn't change how they carry themselves. They didn't change who they hung out with. They didn't

40:08 They did not take up the game of more. And so she talks about this idea of the game of more. And she was uh I think the way she said it was like, There is a game, and that game is called more. And once the money lands, a question will be waiting for you to think think deeply. Am I still playing? And I just thought like

40:25 If you just take this idea of there is a game in a game called More, but it's more of what? What do you want more of? Do you want more leisure? Do you want more travel? Do you want more challenge? Do you want more impact? Do you want more uh authenticity to who you are? Do you want more joy? Do you want more kids? Like what do you want more of? And I think I think it's a very powerful question of If you assume for a second that everybody is playing some game of more. Right. We've not renounced our desires. We all wake up today. We're gonna go do some shit. But in the name of what? And I just think it's actually pretty powerful to put a name on like What is the what is the game of more that you're playing right now? I think it's actually a really, really hard question. I think you might be embarrassed by the answer to those questions if you if you looked at your actions and you said

41:04 What is this action in the game in the seek uh what am I seeking more of? You know, if I'm gonna post A story of my vacation right now on Instagram. What am I seeking more of? I'm playing the game of more, and that's a game of more validation. More status, more prestige. Um, you know, I I like that I don't post stories because I've opted out of that. But like I have opted into a game of more in other flavors. And so I just think this is a really, really powerful idea. I don't know what you think about that. Well, I wanna know, did she say which one she has found people to be most happy in and amongst your friend group?

41:36 I and I I believe she's mostly referring to people who overnight are now liquid. Which is a very interesting phenomenon. I've seen it happen many times. Not rich to super rich. Yeah, so versus like someone who has been a lawyer for a long time and they've like made money throughout their career. I was in the category of I wasn't and then I was all of a sudden Um, I think you uh have been like uh accumulating it l along as as you've gone.

42:00 Um and but we know a bunch of people who have overnight um made it. Have you noticed any similarities or commonalities of who ends up in a place that um more people would desire to be in that place. Yeah, I mean I this is probably the thing I'm figuring out the most. So I have some thoughts, but I bet in Five, ten years I will have

42:17 A much simpler, wiser perspective on this than I do today. Is your question of What's the right answer, or what's your question really? Well, there's no right answer, but I'm just saying like can you stereotype each bucket of what you've noticed? I only have

42:29 Maybe one friend who has done the first one. Where he's opted out. So I here's m here's a couple of observations. I think there is actually a better and worse, even if there's not a right answer. And I would say the the leisure path doesn't seem to result in anything good. Uh completely agree. Sure, p take a take a take a few trips. Sure, you could upgrade your car or your house, whatever, that's fine.

42:50 But the diminishing returns are are very real and very dramatic in that path. And the people who seem to do that and seem to wander. they sort of lose themselves in a way that like ever you know, everybody sort of looks but it's almost like funeral esque when people talk about them at at some point. because they're sort of seeking something, but they're in the wrong place, right? It's like searching for your keys, but this is not where you drop them. And so uh that path actually does genuinely seem to be worse. I would say um very few people can do what I call slay the money monster. So very, very, very, very, very few people can

43:24 Actually achieve financial independence by my definition. So most people feel that financial independence is the ability to buy whatever you want. You have the freedom to buy, to do, to go, to fly, to to whatever. And it's actually freedom from That you want? Financial independence to me is not the ability to buy whatever you want. It's

43:43 that you make decisions not based on money. So sometimes that's about buying what you want, right? You might order a certain dish or buy organic or whatever, you might buy things. because you're choosing what you want and not based on the pricing. But for the most part it's you choose to whatever your next project is, you didn't do it because This could be a 10X, or this could whatever, right? So freedom from, I think is very, very rare. The second thing I would say is very, very rare.

44:08 Uh it seems valuable when you have it. And by the way, like Jesse, we've talked about earlier. Jesse's a great example of this. Like I've talked to him on the phone about ideas that can make a ton of money that were like, yeah, that would make We could be making twenty million a year if we just did this and then we're both like I don't know, man, he goes and I I was like, What do you really want to do, Jesse? He's like I think I just like to ride my bike. He's like, I want to go do these races and triathlons and Iron Man's. He's like, I think I just like riding my bike, actually. And because we both agree, like money at a certain point has very little utility to you. So at at the beginning of your money curve

44:40 when you're let's say in debt, money has a tremendous amount of utility. When you have no savings and no safety net, money has a tremendous amount of utility. And then as you get to be comfortable Money has less utility, but it can if it buys you back your time, you don't have to work, you get way more utility at a certain point. You're trading

44:57 very valuable hours of life energy for Useless dollars that you have no ability to even spend to improve your life. And I find that Vast majority of our friends who have achieved that. They still make that horrible trade of valuable life hours for useless dollars. And so I think that that's like the probably the most common observation is man, that must be really hard to kick. That most people can't do that.

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45:46 Uh one click and I get savings yield. It just has all the stuff that I need in one place. So If you're looking for the best banking product on the market, it's definitely Mercury. I will fist fight anybody who disagrees with me on that. Go to Mercury.com/slash personal and learn more. Mercury is a FinTech, not an FDIC insured bank. Banking services are provided through Choice Financial Group and column NA, members FDIC. The other observation I have is that you have like

46:11 Man needs a quest. Man needs a project. But you got to choose what is the quest and what is the project that is going to light you up. And I don't think very many people are able to to do a very good job of that because we're incredibly mimetic creatures. So if all our friends are starting companies, we start companies. If all our friends are investing, we start investing. And we don't we rarely ask ourselves, what do I really want? You know, there's this uh idea of like Mimetic, which is uh Renee Girard and and Peter Thiel have like really Uh

46:38 really popularize this idea around What we we want what we want because other people want it. And so I think a very valuable trait in humans that I've sort of started to observe is people who are anti-Mimetic, meaning People who seem to want things from their own internal volition and not because other people want those same things. Tell me examples of people you know who fit in that category.

47:00 Nick Gray is incredibly anti-mimetic. He is surrounded by goofballs like us that are always on to the next company and the next investment and the next this and the next that. And Nick Gray was like, I'm gonna prioritize hosting cocktail parties. I'm gonna prioritize, you know, uh writing my blog. I'm gonna prioritize going and traveling to India and living like a villager in India. He wants what he wants and he wants it because he wants it. And you could tell because he's very lit up while doing it. And you could tell the people who don't because they have everything and they're still not lit up. Why? Because they're choosing things that that other people want. Tony Robinson told a story once at his event where he he was talking about eating dinner with his wife and she said this thing where she was like, You know, the waitress brings out her burger and it's a burger with, you know, pickles and blah, blah, blah, and blah, blah, blah. And then they were talking about this idea of like

47:47 Are you even doing what you really want, or are you just sort of still programmed and conditioned by your upbringing, by society, by your friends, by whatever? And she's like Whose burger is this? Like Why do I even order with pickles? I don't even like pickles that much. Maybe I should start ordering differently, right? Like And I think that that metaphor applies to a lot of life. Like a lot of what what's around you is a burger you ordered.

48:08 That's like, is this even how I like my burgers? Maybe I like my burgers, you know, medium, uh rare, you know, maybe I like this, maybe I like that. And so Once you sort of become alert to it. You might start to observe examples of people who who operate this way. Like I think Palmer Lucky is incredibly anti-Mimetic. Um you know he

48:25 Was Doing everything every project he's picked is incredibly unpopular when he picked it. This is sort of the the test, right? Like how popular is the thing you're doing amongst the people who you associate with or want to be like. And you know, doing virtual reality goggles when he was 19 living in a trailer park.

48:43 Yeah, w he was not like Keeping up with the Joneses, you know, and then even afterwards, when it happened, he's he stayed wearing his Hawaiian shirts. And it's Jorts. And his flip flops he didn't suddenly Start wearing, you know, designer clothes and and and this and that.

48:58 He didn't become a venture capitalist. He didn't start worrying about his summer vacations. He then went and worked in the defense industry, started building weapons when that was incredibly unpopular to do in Silicon Valley. You were seen as sort of a Black sheep for doing that. It was hard to get funding for doing something like that because it was incredibly unpopular. So you look for people who do unpopular things because to them it's what they want. There's this book I read last year called uh Status and Culture. And it was this like idea of what does high status mean and how does that impact trends, whether it be fashion or whatever. And the book's author

49:32 Uh his one of his points was To be inauthentic is the lowest status thing. And if you look at all the people who you admire. They're truly The it whether they've become that person or they're born that way, both are fine.

49:46 They are truly authentic. And if you look at like Who we admire. For example, I was just reading about this um mathematician. Have you heard of this guy? His name's um Gregory Pearlman. No, who's that? Well, he's one of the greatest mathematicians of all time and he um won the Nobel Peace Prize.

50:03 Or sorry, the Nobel Prize for Math, I guess, or was it economics, I forget. I think it was There's a math one. And he turned it down. And he's like I'm not I'm not about this. I didn't do this for this reason. And then like someone calls him to um like say, Hey, you won the prize and his his um

50:20 Famous quote was You're disturbing me from picking mushrooms. And he hung up and he never collected the prize. He never collected the prize. Yeah, exactly. And you hear about these guys that are rebellious like this and And what I've noticed is that the worst thing that you can do if you're gonna be

50:37 Someone like for example, I think I've fallen a partially in two of the categories of the three that you've mentioned, and I've been a little bit half pregnant with them. And I think the worst thing that you could do is to be unbalanced about where you fall. And to go all in on which type of person you want to be and to not half ass it. And to go all in. Yeah, it's a very scary that's a very scary feeling, but if you do go all in, so for example, I don't like everything Paul Merlucky does or says, but I respect the hell of the fact that it he seems authentic and and and he he does believe the way that he acts and says. But if you look at other people, for example, some of the times you'll s hear Elon say something and you're like, dude That's cringe. Well why is that cringe? It's like, Well, it's cringe because I don't think that you truly feel that way and you're just doing this for laughs.

51:22 And like that's like the the the idea of authenticity. Yeah, exactly. Look at an example of somebody who's incredibly anti mimetic. Warren Buffett. So Warren Buffett became at one point the richest man in the world. He lived in the same house.

51:36 In Omaha? He drove the same car. He liked his breakfast Mc from McDonald's, he liked to drink Coke, you know, he he loved to read So we read. He resisted basically every

51:47 Every fad and trend. He did not participate in the tech bubble, basically. He did not participate in tech altogether, because he didn't understand it. And it is stayed true to his principles, right? He loved to read, so he read. He loved to play bridge, so he played bridge. He had certain small set of friends. He stayed with them. Like he closed down his fund At one point. 'Cause he was like, I just don't see good opportunities. He goes, I think every what everybody's doing in the market right now seems crazy. I can't understand it, and the fools are getting rich. So I just I'd rather not play.

52:15 Then play their way. There's literally like the definition of anti memory. He literally closed down the Buffett partnership. Um after like he had run it up to like a hundred million. He'd gone from like a hundred thousand to sixties. To a hundred million in the yeah, sixties sixties or seventies, something like that. And I'm like, damn, that's incredible. And so and then I think, you know, practically speaking It's kind of like uh you know, when you want to get fit. Like if you were to advise me, you're like, All right, Sean, you've been talking about getting fit, let's get real, all right? You wanna get fit?

52:41 Here's the first thing you need to do. Here's the second thing you need to do. What would be in the top three of things you need to do if you're if you're real about getting fit? Probably Eat your body weight in grams of protein. Okay. So pick one metric that you're gonna optimize for that like is a uh a non negotiable daily set point that you're trying to hit. Okay, next.

53:00 Uh I would say probably walk ten thousand steps while lifting weig three days a week. And what's usually the leak for somebody who's Who's uh trying to get fit, but they keep snacking or they're eating late. Wha what's the solve for that? Because that's the that's the problem. How do you solve that? You remove barriers. So for example

53:17 The day you say you want to get fit, you immediately go to the gym and buy a one year membership. Or the day you want to eat better, you immediately throw everything away that you think is bad. You have to remove all. And so That I think there's what's the equivalent of that in terms of

53:35 living life well or ha living this sort of anti medical life where you actually If we if we take this train of logic, which is that You will be most lit up and happiest when you're living uh authentically and in line with what you really want and living in line with your own values. To me, it's basically like. You if you spend all day or spend three hours a day looking at other people on Instagram and TikTok and the way they're living their life. I think you're basically it's the equivalent of having like a free vending machine of snacks.

54:00 In every bedroom of your house. This sounds like such a silly hack, but I've noticed whenever I wanted to become something in life If I unfollow everyone on Instagram and only follow the people I aspire to become, you one hundred percent get closer to being that person. So like I remember when I wanted to get fit. My Instagram feed was literally only shirtless rep dudes. Yes. Immersion.

54:22 Total immersion. To dress better. I unfollowed everyone. I only follow people I wanted to dress like Did I tell you the story of when we were hanging out with uh Mr Beast and he told me the story about getting fit? Well, I know that he painted a thing on his wall, which you'd explain. You gotta explain what that what he painted. So I was hanging out with him and I was we we see him every year, once a year. So I was like, dude, you got in incredible shape. Congrats, man. Like how'd you do it? What was the what was the thing? And he goes, You see that really Jack dude right there? And he points over at like a guy who thought was like his bodyguard or something.

54:51 He's like, that's my trainer. He's just with me everywhere I go. He's watching everything I eat, everything I do, and I just hang out with him a lot. He goes and then I told all my friends, like you know, his his boys that he's grown up with, that he does, you know, all his videos with that he's like Hey, I'm getting fit. And uh This is gonna be a lot easier for me if you get fit too.

55:08 And you have to be as committed as I am, otherwise I'm not gonna be able to hang out with you. He's like,'Cause if I'm hanging out with you and you're eating pizza, that's too hard for me. I'm gonna have to suddenly resist pizza, so like How about we just all do this? Or if you're gonna be the guy eating pizza, just know that I'm not gonna be hanging out with you as much because like I just can't do that. I'm this is my priority, so I'm gonna do this. And basically like changing your peer group what usually means is like you go join a different set of peers, you move to a city of really ambitious people if you want to, you know, go start a company or move to Hollywood if you want to be an actor, or you um you know start to go to the gym with people who go to the gym every day because it'll become a part of your lifestyle.

55:44 Well he was like For his own friends, he's like, You need to change your lifestyle because I'm changing mine, and otherwise this is not gonna work. We're not gonna be hanging out very much. I just thought that's actually like Again. A very uh direct path to the outcome. You brainwash yourself. But you use your you use your m your lizard brain or your monkey brain to your own benefit rather than having it used against you all the time.

56:06 You're just I'm just gonna uh steal this word for word as it uh as some of our ad copy for Hampton. Thank you. Um All right. Good talking to you on this podcast. Mahalo, dog.

56:18 Yeah. Not an awesome. Actually that's good. That's good. That's a good cover story. I feel like I can rule the world, I know I could be what I want to

56:31 I'm putting my all in it like my days off. On the roadless travel, never looking back. All right, let's take a quick break to talk about a podcast. Cause if you're listening to this, you like podcasts. And what's better than one podcast? Another podcast. And let me tell you, another podcast you should check out. It's called Success Story. If you like hearing about different success stories and hearing QA sessions with successful business leaders or hearing keynote presentations or just checking out conversations about sales and business and marketing tactics, is a great podcast for you. So check it out wherever you get your podcasts.

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