Transcript

#273 Kobe Bryant (Mamba Mentality)

0:00 If you really want to be great at something. You have to truly care about it. If you want to be great in a particular area You have to obsess over. A lot of people say they wanna be great.

0:10 But they're not willing to make the sacrifices necessary to achieve greatness. They have other concerns. And they spread themselves out. That's totally fine. After all

0:20 Greatness isn't for everybody. What I'm saying Is greatness isn't easy to achieve. It requires a lot of time. A lot of sacrifices.

0:29 It requires a lot of tough choices. It requires your loved ones to sacrifice two. So you have to have an understanding circle of family and friends. People don't always understand just how much effort From how many people goes into one person chasing a dream to be great.

0:46 There's a fine balance between obsessing about your craft And being there for your family. It's akin to walking a tightrope. Your legs are shaky. And you're trying to find your center.

0:56 Whenever you lean too far in one direction You correct your course. And end up Overleaning In the other direction.

1:05 So you correct by leaning the other way again. That's the dance. You can't a chief greatness. By walking a straight line. Respect.

1:15 To those who do achieve greatness. And respect. To those Who are chasing that elusive feeling. That is an excerpt from the book that we talked about today, which is the Mamba mentality, how I play.

1:28 By Kobe Bryant. Okay, so let's start with the dedication that Kobe wrote right at the very beginning of the book. And this is really a great way to think about all the books that you and I talk about. And Kobe says this book is dedicated to the next generation of great athletes. May you find the power in understanding the journey of others. to help create your own.

1:48 Just make it better than this one. And so that is a main theme that Kobe repeats. Probably a dozen times in this book. He dedicates an unbelievable amount of a book that does not take this book is mate mostly like a picture book. You can read the whole thing in a day and he dedicates

2:03 A lot of time in this book. to the importance of learning from and studying the great people that came before you. So I wanna go to the forward. It's written by Kobe's teammate Paul Gasaw. They won two championships together and he talks about hey, I was traded to the Lakers in two thousand eight and my life changed. And it says it was past one AM when I finally got to my room, and shortly after I heard someone knocking on my door. It was Kobe.

2:24 The message was clear. There was no time to waste. The moment was now. Let's go get ourselves a ring. His mindset was unmistakable.

2:33 It was all about winning. And so I've heard Paul talk in other interviews are like oh you know people thought that working and playing with Kobe Bryant was really difficult and it's like it wasn't difficult. And I think he mentions this in this like actual forward as well, but he's like if you just understood that he cared about one thing and one thing only, he cared about winning. So then it gives his teammates an understanding of why he is the way he is or why he's doing what he does.

2:54 So says the message was clear, there's no time to waste, it's all about winning. Uh one of the quality qualities that has made Kobe so successful and always will, is his attention to detail. This is exactly what TextWinner told us. Uh, just finished reading that six hundred page biography of Kobe Bryant. It's the last episode if you haven't listened to it yet. But Tex talks about that. He's like, Listen, I coach Michael Jordan, I coach Kobe. one thing they both had in common is their insane Attention to detail. Back to the book. He always used to he always used to tell us if you want to be a better better player, you have to prepare, prepare, and prepare some more.

3:24 His dissection of the game was at another level. In my entire career, I I've never seen a player as dedicated to being the best. His determination is unparalleled. He unquestionably worked harder than anyone else I have ever played with. And this is one of the reasons why Kobe knew that to be the best you need a different approach from everyone else. I remember a time when we got together as a team to have our annual dinner right before the playoffs. I was sitting next to him and as we were getting ready to leave he told me he was going to the gym to get a workout in. As much as I was very aware of the amount of extra time he put in outside of our regular work hours, it always shocked me at how disciplined he could be

4:01 even during a relaxed situation. Paul uh not Paul, Phil Jackson writes the introduction to this book and he mentioned that as well, that you know the coaching staff would usually get Uh would show up at the arena at maybe like eight, eight thirty in the morning. And by the time that he gets there Kobe's already taking a nap because he had already worked out on his own several hours before practice started. Back to this night at dinner.

4:23 Uh, when everyone else was thinking it was time for bed, his mind was telling him it was time to get ahead of the competition. Over the years a lot of people have wondered oh, this is what I was just mentioning to you a minute ago. Over the years a lot of people have wondered how difficult it must have been to play with Kobe. It really wasn't. All you had to do is understand where he was coming from. What he was about and how badly he wanted to win. He would challenge players and coaches to match his intensity. His desire to bring the very best

4:48 Every single day, not just at games, but at practices too. And so that idea that he challenged players and coaches to match his intensity, that is mentioned when Kobe is like uh a kid in uh in Italy playing. He's maybe eight eight years old, eleven years old. It's mentioned by his high school coach and it's again mentioned in the MBA as well. In fact, I just watched the uh the redeem deem the redeem team. documentary on Netflix about the USA uh two thousand eight USA men's basketball Olympic team and they said the exact same thing in fact Coach K said that exact same thing.

5:17 Uh, so it says Kobe wanted to find out what you were made of and if he could count on you to help him win, plain and simple. And then he closes this section out saying, Enjoy this magnificent book, which reflects some of what I've shared here with you, the qualities of an extraordinary person. I have no doubt that you will be inspired. And then just a few things from Phil Jackson's introduction. The No This Page is easy to play, difficult to master. Internal drive and learn from history. Internal drive and learn from history.

5:44 I have you're probably half a dozen notes that I left to myself throughout different pages of the book that are very similar to those words. So Phil says, it's one thing to have talent, but another to have the drive to learn the nuances. James Naismith is credited with having said Basketball's an easy game to play. But a difficult game to master.

6:02 Kobe came into the NBA with a desire and talent to become one of the greatest players of all time. His level of success Came entirely from within. And then the first example of many Kobe constantly. trying to find out what great people that came before him knew.

6:16 He calls up Winds up having a conversation with Jerry West. Jerry West then relays this conversation to Phil Jackson. I received a call from Jerry West who wanted to relay a conversation he had he had had with Coby. Kobe had called him to ask him how he and Elgin Baylor had both been able to score 30 plus points a game while sharing the ball. on the same team back in the nineteen sixties. So Kobe's saying saying hey, I gotta play with Shaq at this point in his career. We're both prolific scores. How can I do this? Well maybe Jerry West has an idea.

6:43 Because he went through this exact same experience, but he did that forty years ago. And now we get into Kobe's own words, and what he's saying here is Hey, listen, I had a short learning curve because I downloaded useful information. All the time. So she says if I wanted to implement something new into my game, I'd see it and I tried incorporating it immediately. I wasn't scared of looking bad or being embarrassed. I always kept the end result.

7:05 The long game in my mind. I always focus on the fact that I had to try something to get it, and once I got it I'd have another tool in my arsenal. I would work tirelessly on adding elements to my game. I'd see something I liked in person or on film and go practice it immediately.

7:21 I'd practice it more the next day and then I'd go out and use it. By the time I reached the league, I had a short learning curve. I could see something. Download it. And have it down pat.

7:32 And then he goes right into this theme that's repeated over and over again. The very best people, they all have this Incessant internal drive. From the very beginning I wanted to be the best. I had a constant craving, a yearning to improve and be the best. I never needed any external forces to motivate me. And so a part of this book is actual tactics. In this case he's talking about the workouts he did, but there's one paragraph that the main theme is here is that time is the best filter. And so Coby says, Over the years my routine might have changed some, but my philosophy never did. If something had worked for other greats before you and if something is working for you, why change it up and embrace some new fat? Stick with what works even if it's unpopular.

8:13 So in this book and in the biography I covered last week, Coby talks about the the importance of reading. When he's going through difficult times, he picks up Jackie Robinson's biography and realizes or autobiography, realizes hey what I'm dealing with it just pales in comparison to what Jackie had to go through. And so he'll talk about the importance of reading biographies and autobiographies as well, but he's talking about in general that you should train your mind in one way to do that. It's the reading. I didn't just train my body, I trained my mind too. By reading, by paying attention, by working, I strengthen my focus. I strengthen my ability to be present and not have a wandering mind. That's the biggest Somebody had said one time like what reading was, and it's like forced meditation. I have to go back and find that exact quote.

8:50 But that has been my experience with it as well. It's like you can't you know this'cause when you're reading, if your mind wanders, you're not you could it's impossible to do two things at once. And so I like this idea of like getting better at reading as a way to not have a wandering mind. Just as important as reading was cultivating relationships with the greats who come before me. Those guys taught me lessons that gave me an edge over my competition. That's why I think it's so important to have those mentors, those North Stars. Who you can learn from and look up to. And so several pages later he picks up with that exact same theme. On this picture on this page is a picture of him and Michael Jordan talking on the court together. He says, I asked a ton of questions. I was curious. I wanted to improve, to learn, and to fill my head with the history of the game.

9:31 No matter who I was with, a coach, a hall of famer, a teammate, and no matter what the situation game, practice or vacation, I would fire away with question after question. This is Kobe on just doing it. I never thought about my daily preparation. It wasn't a matter of whether it was an option or not. It was if I wanna play, this is what I have to do, so I just show up and do it.

9:53 And he talks about his grueling schedule and the one way that he dealt with the grueling schedule was that he would listen to his body. If he was tired, he would just take naps. Every day he'd take sometimes several naps a day and they can be short naps, they could be fifteen, twenty minutes. So he says sometimes as part of that I'd be so tired that I need a quick nap at some point during the day, whether before practice or or a game, or on the bus or on the trainer's table. If I was tired, I would doze off. I always found that short fifteen minute cat naps gave me all the energy I would need for peak performance. And this is just a fantastic line. It's about the fact that your routine It's gonna change. It can change and it will change, but your obsession cannot. So he says the only aspect that can't change

10:33 Is that obsession? You have to enter every activity every single time with a want and a need to do it to the best of your ability. This was fantastic. This is the idea that you could find an edge by doing things that your competitors are not doing. Coby took tap dancing lessons so he could strengthen his ankles. I realized at this point that I needed to be proactive about strengthening my ankles. After researching the matter, it became apparent that tap dancing

10:57 was going to be the best way to build up my ankle strength while simultaneously improving my foot speed and rhythm. So I hired an instructor and started going to the studio. I worked on that. All summer. And I benefited from it for the rest of my career.

11:11 So then this is a section of the book where every page It's dedicated to one person, one historically great person that he studied, he wanted be developing a relationship with, and that he would learn from. This is the main theme of the book. And also if you think about why he wrote the book,'cause he wanted he unfortunately, you know, didn't know he was gonna pass away so young, he was gonna play this role for generations of players going forward. And it's depressing that he doesn't get the opportunity to do so. So the first person he talks about is his mentor Jerry West, who's the one that drafted him and brought him to the Lakers.

11:43 Uh he was there for a lot of my early big moments in my career. I specifically remember riding with Jerry and Alexis to my first workout. At the time I at the time I was thinking I'm sitting next to Jerry West. To the Jerry West. I asked him a ton of questions about moments. You see that theme? Asking questions, s this relentless search for use for useful information for his career.

12:04 That's a main lesson to learn from Kobe Bryant, right? Uh I asked him a ton of questions about moments and games in his career. Honestly, I don't know whether he was sh intrigued or annoyed, but he answered them all. I learned shortly thereafter that Jerry is one of those guys who shoots it straight with people he respects. If he really cares about you. He's gonna tell you things that you don't wanna hear. And he always shot it straight with me. It's been a beautiful relationship.

12:26 Then he talks about developing a relationship with Magic Johnson and learning from him. I revere the players who made the game what it is and cherish the chances I had to pick their brains. Anything that I was seeing or going to see. Any type of defense or offense or player or team they had already encountered years before. I talk with them to learn how to deal with these challenges. After all, why reinvent the wheel?

12:48 When you can just talk to the wheels that were created before. He did the exact same thing. Uh, when he developed a relationship with Karim Abdul Jabbar. And this part was r rather surprising before way before they were friends or knew each other, he says I remember writing a book report on Kareem in seventh grade. In researching the paper I learned everything about him from his days

13:08 At Power Memorial to the UCLA, to Milwaukee, and then LA. He had a really interesting story at another point in time. I watched a tape he had put out about playing in the post and used some of the drills that I learned from it. So when he joined our staff, I talked to him a lot.

13:23 About historical happenings. We talked about playing with Oscar. Fighting against those Celtic teams, playing Uh plays that they ran in LA under Pat Riley. We talked a lot. And he wouldn't just learn from basketball players, this is what he learned from Muhammad Ali. I learned a lot from studying and watching Muhammad.

13:40 Uh, one of the main takeaways was that you have to work hard in the dark to shine in the light. I'm gonna interrupt this paragraph because I think the maxim there that you've heard me repeat over and over again that's so important for you and I to internalize is the public praises people for what they practice in private. The public praises people for what they practice in private. That's exactly what Muhammad Ali did, we exactly what Kobe did. Uh, you have to work hard in the dark to shine in light, meaning it takes a lot of work to be successful and people will celebrate that success. And people will celebrate that success. They'll celebrate the flash and the hype, but behind that hype.

14:12 Is dedication, focus, and seriousness, all of which outsiders will never see. If you stop being dedicated to the craft the commercials and contracts will fade away. Mahamm was also great at game planning. One of his strategies that I emulated was the rope adope. A lot of people know that as a catchphrase, but I appreciate the psychology behind it, the idea that you can manipulate an opponent's strengths and use it against them. That's a really brilliant concept. And one I used often.

14:39 He also talks about reading Bill Russell's autobiography and then seeking him out, building a relationship with him. One of the main lessons he's gonna learn here, I think that's applicable to all kind of teams, is if you wanna win, you focus everyone on your team on what they do best. So Covey says, I knew there was a reason Bill Russell had more rings than fingers. Years ago I picked up the a an autobiography of his and devoured it. There were a lot of valuable lessons in there.

15:03 There was one anecdote that Bill shared that stuck with me. He recounts how people always said he wasn't a good ball handler. Just d they just didn't know how to they just didn't know how to handle and shoot the ball. He said, Sure, he could do all those things, but why would he lead the fast break when Bob Cousy was playing with him? Why would he shoot jumpers when Sam Jones was on his wing? The message was that if you want to win championships, you have to let people focus on what they do best while you focus on what you do best. For him that was rebounding, running the floor, and blocking shots. I thought that t that that teaching was simple yet profound.

15:35 It was an insight. I had never heard from any one else before. Pretty much as soon as I read that, I reached out to Bill and started a relationship and mentorship. That opened up my world. Something that jumps out if you read hundreds of biographies of entrepreneurs and people that are leading companies, they talk about the fact that in many ways a large part or maybe the entire part of their job is teaching.

15:55 Soul Price has this great maxim. This is uh episode one oh seven, if you haven't listened to that yet. That you train an animal And that you teach a person. Jim Sinegal, the founder of Costco, says if you're not spending ninety percent of your job teaching, you're not doing your job. Or sorry, if you're not spending ninety percent of your time teaching, you're not doing your job. So just a few sentences on that. Coaches or teachers? Some coaches.

16:16 Lesser coaches try telling you things. Good coaches, however. Teach you how to think. And arm you with the fundamental tools. Necessary.

16:25 To execute properly. So then he has a page dedicated to Tex Winner. He doesn't call Tex this in this book, but he did in the other biography I read on Kobe where he says Tex Winner Із майно йода. I like that idea. Have a personal Yoda. And so Kobe says Tex winner was a basketball genius. I learned an incalculable amount from him. Tex taught the process of the game.

16:50 He taught the pure craft of it. He focused on the detail, the flow, and the nuances of the game. He was able to bring the littlest details of life. Oh true life. And show their ultimate importance.

17:01 He was also exceedingly patient. In our first year together, he and I would re watch this is wild. In our first year together, he and I would re watch every single game together. Pre season, regular season. Playoffs. That's a lot of basketball.

17:15 That's also detailed. Teaching and patience. That's Tex. He had a great mind and a great mind for basketball. Coaches like him are rare. А най бле анам блест, а чанс.

17:26 To study with him. This is actually a really smart idea. This is th this uh a form of this idea has come up multiple times in the book. For whatever reason, the one that like stuck in my mind and the one I reference constantly is all the way back on founders number one eighty eight. I read the autobiography of the of the founder of Trader Joe's. And he says, as I learned time and time again, success in business often rests on a minute reading of the regulations that impact your business.

17:51 This is Kobe's version of that same idea. Read the regulations that govern your industry. Reading is fundamental. I made a point of reading the referee's handbook. One of the rules I gleaned from that was that each referee has a designated slot where he's supposed to be on the floor. If the ball, for instance, is in place W, rev referees X, Y, and Z each have an area of the court assigned to them. When they do that, it creates dead zones. Areas on the floor where they cannot see certain things.

18:17 I learned where these zones were and I took advantage of them. I would get away with holds, travels, and all sorts of minor violations simply because I took the time to understand the officials limitations. This is Kobe on the importance of keeping it real. I took that approach with the media. As I became more experienced, I realized no matter what, people are gonna like you or not like you. So be authentic and let them like you. or not like you for who you actually are.

18:43 At that point, I started keeping all my answers and straightforward. I would mix in some humor and sarcasm too. I think fans and reporters came to appreciate that. They came to appreciate the real me. And that's what one thing I like about the books is like the way that that these a especially in an autobiography at the end of an entrepreneur's life, they talk in a way they were probably not talking while they were building their business and and like they were worried about this or like that you see this with like some interviews people give where they may be like being counseled by like PR people. And that kinda relates to this next section because I had seen a bunch of interviews with Coach K.

19:14 The legendary coach of Duke, you know, he's a he's a he's a supreme winner. But when I heard him talk in this documentary on the redeem team. I was shocked, but I shouldn't have been. Because when you have super competitive peop people like him, there's no way he w you could win as much as he did if he wasn't super competitive. It's it it's not surprising that you would hear The way they use language and try to motivate and just how serious again they're

19:37 Taking it what's fundamentally a game, basketball, and treating it like a professional. So they take it extremely serious. And at their point, it's like hey, we're fighting against other nations. And so that'll make sense in a minute. I'm gonna read you this note I took while I was watching the documentary. It's gonna be a quote from Coach K, but first here's Kobe on why he uh admired Coach K. Uh he says I gained a lot of respect for him as he recruited me when I was in high school. I would have attended Duke if I had gone to college. Getting to play for him over a decade later with Team USA was fulfilling. A few things about him stood out. For one, he was really intense. Which I could appreciate. I was like, ooh, okay, that's exactly what I thought of when I saw him in the documentary. Again, I didn't know him well, only, you know, maybe heard one one or two interviews with him, that kind of thing. Most of all, his competitive spirit resonated with me. We're gonna get there in a minute. So he's just said, hey, he's really intense. I like that. His competitive spirit, like that too. He and I approach winning and losing the same way.

20:26 in that winning is the goal and losing is Well Losing isn't even on the table. So when I read that

20:35 I had watched a documentary, then read this book. I had read this book uh the for the first time, like I think two thousand eighteen, a couple of years ago. So this is the second time I read Mom and Metallica, okay? So I watch the documentary. took all these notes that stuck out to me and then I'm rereading this book. I'm like, Oh, this is exactly what stuck out to me. So

20:51 They're talking about the fact that hey. You know We're playing for pride here. the the United States lost in basketball like we are supposed to dominate in basketball in two thousand four we lost. We cannot And will not let that happen again in two thousand eight. That's why they they assembled the team they did, and that's why they're doing documentary and everything.

21:07 And so listen to A direct quote from Coach K and he's talking to a room full of people like Kobe LeBron All all these other professional basketball players. This is what he says. Understand the responsibility.

21:19 I know I'm not going to fucking lose. I Am not going To fucking Loose.

21:26 Not where I'm when I'm wearing this, and he points to the team USA jersey. And not At this time. In my career. You're going to have to fucking shoot me.

21:37 That Is how I want you to play. And the team love that. They loved his intensity and his fierce competitive spirit and his absolute refusal to even consider Coming out with anything else. Than a gold medal.

21:51 Later on in the book he gives advice. He's like, Listen, I'm telling you, I'm going I'm reading the autobiographies of greats, I'm seeking them out, I'm trying to build relationships with them. He's like don't even bother unless you bring it. Like they know real recognize is real. And they're not gonna waste their very valuable and precious time if you come out lollygagging and you're not giving it your your all. He says, Listen, these OGs, these greats won't hang around you if you don't display the same passion as they do. They won't share their time and memories with you if you don't display the same effort. And drive

22:18 For excellence. That they did. I was accepted so quickly because everyone saw how hard I worked. They saw how badly I wanted to fulfill my destiny. And what came to mind when I read that is the book I covered back on episode two fifty five, which is The Fish That Ate the Whale. You have

22:35 The OG, the original founder of the largest banana company. This guy named Andrew Preston, right? He's like four decades, maybe five decades older from this young newcomer who's the you know the the biography the fishey at the whales a biography of Samurry. And so Andrew Preston had built this fabulous like fabulously successful company, right, from nothing.

22:56 He meets a young Let's say Andrew Preston's maybe fifty, right? And Samurray's like eighteen. Cresson had heard about him, he's like, Hey, who's this new kid that's like he could tell. He's like he could tell like his di the the level of dedication that Sam was applying to his business, even though it was smaller then, was the same level of dedication that An that Andrew applied to his. So he sought him out. He's like, No, I wanna know who this r the this they call him the big Russian, who the big Russian is. Winds up talking to him

23:21 Once he talked to me he's like, Oh, this is another me and then he partnered with them. And so that's the exact same thing that that Kobe's saying here is like listen, they're not gonna share their memories, they're not gonna waste their very valuable time. unless you display the same kind of effort and drive for excellence as they did. Andrew Preston. was a formidable founder. He realized oh this is another formidable founder. He's just younger.

23:41 Let's go back to this idea that's repeated over and over again. This isn't really left myself. The drive is always internal. If you need someone else to motivate you, you're in trouble. Kobe says, I never felt outside pressure. I knew what I wanted to accomplish and I knew how much work it took to achieve those goals. I then put in the work and trusted in it. Besides the expectations I placed on myself were Were higher than what anyone else expected of me. And then remember, Kobe's writing this at the when his his career he wrote the book The Career's Over. He's talking about the changes. He's like obsessed with fundamentals and he's realizing a lot of the people are coming up

24:17 are they don't e actually even understand the importance of fundamentals. And this has been my experience too, talking to a bunch of other entrepreneurs. Like so I said the same with founders. A lot of them don't know the fundamentals. Don Valentine quote That's the founder of Sequoia. I'm gonna read that to you after I read this part for Kobe. Says it's weird actually. Fundamentals aren't really fundamentals anymore. A lot of the players don't understand the game or the importance of footwork, spacing, et cetera. It it's to the point.

24:42 Where if you know the basics You have an advantage. over the majority of players. That is important. We need to repeat that. It is to the point where if you know the basics, you have an advantage on the majority of players. It's impossible.

24:57 for me to read that paragraph and not think of what Don Valentine, the founder of Sequoia In typical like no bullshit fashion, right? There are two things in business that matter and you can learn this in two minutes. You don't have to go to business school for two years. High gross margins and cash flow. All companies that go out of business do so for the same reason.

25:17 They run How Of money. And then we get to Kobe's version of an event. that I talked about uh that was in written in that six hundred page biography of his life.

25:27 Where he shoots these airballs very early in his career. And so he says this was a critical period for my development. At the end of my first season in the N NBA, we had made it to the semifinals up against Utah, but in the deciding fifth game I let four I let fly four airballs and we lost our chance at the title. Those shots let me know what I needed to work on the most. My strength. In that game, my nerves were not the problem. I just wasn't strong enough to get the ball there. My legs were spaghetti. They couldn't handle that long of a season.

25:57 How did I respond to that? By getting on an intense weight training program. By the start of the next season, my legs and arms were stronger and I was ready to get it on. In the immediate aftermath. I was never concerned by how the franchise or fans would react. I knew I would put in the work.

26:11 Which is what I did. In fact, as soon as we landed, I went to the Pacific Palisades High School Gym and shot all night long. I went back the next day and worked. And I worked and worked and worked and worked. In my mind

26:23 It was never a matter of oh I'll never get another shot at this. I felt that my destiny was already written. I felt I knew. That my future was undeniable.

26:34 And no one. На а персон орпла. Could derail it. And so the way I summarized that section for myself, from my own notes, is something that's repeated over and over again in the book. Identify your weaknesses and then fix them. And if you do that over a long enough period of time, the score will take care of itself.

26:50 Then Kobe talks about its human nature that once you succeed at something, you kinda let your foot off the gas a little bit, you give in, you're like, oh, I can relax now. And again, me and you have talked about this over and over again. The maximum is if you go to sleep on a win, you wake up with a loss. For some people, it might be hard to stay sharp once you've reached the pinnacle. Not for me. It was never enough. I always wanted to be better. I always wanted more. I cannot really explain it other than I love the game, but had a very short memory. That's a fantastic way to think about it. I love the game and I had a very short memory. That fueled me. And then the last part of the book is him just talking about all the different players. He named some of these people.

27:27 I'm omitting the names because the names aren't important, but the ideas are. So said and this is to me, this is wro what I wrote for myself. This is the goal. This is my goal. For almost a decade he did nothing but address weaknesses and add to his game. Now his skill set is completely flushed out. His game has no weaknesses. He's a nightmare to go up against, and he's worked to achieve that status. I love that so much I have to read it again. Again, I'm talking really talking to myself here. For almost a decade he did nothing but address weaknesses and add to his game. Now his skill set is completely fleshed out. His game has no weaknesses. He's a nightmare to go up against.

28:02 And he's worked to achieve that status. And then he gets into the entrepreneurial emotional roller coaster. He says emotions are a major component of basketball. It's a component of anything that's difficult to do in life. Euphoria and terror are inevitable. This is my note. Euphoria and terror are inevitable. You have to find ways to stay centered. The game is full of ebbs and flows, the good, the bad, and everything in between. With all that was going on around me, I had to figure out how to steal my mind and keep calm and centered. That's not to say my emotions did not spike or drop here or there. But I was aware enough to recalibrate and bring them back level before things spiraled.

28:35 I could do that. I could do that in a way others couldn't. And that was key for me. And then Kobe talks about another player that has traits that you and I can emulate. Again, the uh uh no names, the idea is important, not the names. He is a constant learner. This past year, when he was twenty nine years old, he came to Orange County, that's where Coby lived, and we would work out for a few hours at 5 a.m.

28:55 At that age, most guys in the league think they know it all. He wanted to work on his post game, on his foot work in the post. He realized That this was the next step in his evolution and the key to his longevity. This is the I double underline this section here. That's the money right there.

29:10 That thirst and quest for information and improvement. So we spent quite a bit of time working on that and I saw him some use some of those lessons we worked on in game action as soon as the season started. Again, that's the money right there. That thirst and quest for information and improvement. And then I'll close on this idea that we learned from Michael Jordan's autobiography, you should have an uncompromised dedication to excellence. Winning championships is everything. It's really one of the greatest joys on the planet.

29:37 That feeling drove me to always want more. When I got one ring, I wanted two. When I got two, I wanted three. I think that drives them from being part of a rebuilding process. After struggling for a few years and working and working to reach that pinnacle. Once I reached it, I wanted to achieve more. I never wanted to experience that still familiar feeling of defeat again. The agony of defeat was

29:59 is as low as the joy of winning is high. However. This is the uncompr uncompromised part. However They're the exact same to me.

30:08 I'm at the gym at the same time after losing fifty games as I am after winning a championship. It doesn't Change For me. And that is where I'll leave it. I highly recommend you buy the book. Like I said, it's yeah, you could read it in a day. The pictures are beautiful, the ideas in here are really important. If you buy the book using the link that's in the show notes, you'll be supporting the podcast at the same time. I've had the highlights from this book.

30:31 And I've just inputted more 'cause I had new highlights the second time around, but I've had highlights from this book. In my ReadWise app. For years. Readwise constantly reminding me of the stuff I read. It's you entrepreneurs read a lot.

30:44 ReadWise helps you helps uh not just entrepreneurs, but a ton of other people remember what they read. If you want a two or excuse me, if you want a free two month trial, this is the app I use. I love it, I talk about it all the time. If you want to see if it's for you, if maybe you like it as well, readwise.io forward slash founders. That is Two hundred and seventy three books down. One thousand ago. And I'll talk to you again soon.