20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader

Performance marketing is all marketing. So people make this distinction that you have brand marketing and performance, you have brand and direct response, and all marketing is performance marketing. I wouldn't have taken CMO if I thought brand didn't matter. This is 20 Growth with me, Harry Stebbings. Now I am so excited for the show today.

I think we probably have the best growth leader I've ever had the chance to have on the show. He's become a dear friend since our first episode, and now he has an incredible new book, Click Here, by Alex Schultz. Alex is the CMO Meta and the VP of Analytics. Today is this incredible, wide ranging discussion. We discuss everything from how AI impacts the future of marketing, the future of channel spend, the future of content.

We also discuss Open versus closed, China, the different worlds that are created by open versus closed models, Chinese models. This is a phenomenal discussion. Alex was incredible in the studio, and I'm so excited to hear your thoughts. But before we dive into the show today, SecureFrame empowers businesses to build trust with customers by simplifying information security.

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