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Hidden Brain · 2025-03-10 · 50 min · 9,102 words

When To Pivot

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

This is Hidden Brain. I'm Shankar Vedanta. In the mid nineteen eighties, Coca Cola was feeling threatened by the growing popularity of its rival Pepsi. Executives at Coca Cola decided to shake things up. In April nineteen eighty five,

They launched a new product. The supermarket shells throughout America will have the new Coke by Memorial Day weekend, summer's kickoff, and the soft drink season. New Coke promised to be sweeter. Rounder.

Yet the bolder It's a more harmonious flavor. You're a pretty good copywriter, R. Sounds great, right? But not everyone was happy. Consumers took to the streets to protest new Coke,

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